More by Glossary of selected Judgement and Decision-making, Belief-related, and other Psychology terms »
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Framing Variations in the presentation of a decision situation such that the consumer of “the frame” may construct markedly different representations of the situation – to frame an issue, concern, or problem is to depict, represent, or describe it in a way which will be likely to be consistent with the presenter’s beliefs and preconceptions about or understanding of matters.
In discussion and argument people will frequently frame the issue in a manner which focuses favourable attention on a perspective or perspectives agreeing with their point-of-view, usually with the intention that those they may be seeking to persuade begin to see the issue in these same terms: ‘leading’ the information consumer to assume a particular perspective or point-of-view or creating a particular impression of a claim or issue, etc.
For example, a nice-life frame in relation to advertising to encourage seat-belt use could show a young, happy couple enjoying a stable, pleasant existence – something they wouldn’t want to lose – whereas a devastated-life frame alternatively would emphasize all the terrible things which could result should the couple be involved in an avoidable car crash and have been unrestrained: a positive or negative frame.
Presenting the issue of free speech in a questionnaire as “Should public speeches arguing against the democratic process be allowed?” in contrast to “Should public speeches arguing against the democratic process be prohibited?” can influence people’s reaction to the idea.
The way in which a situation is presented has a powerful effect upon how people respond. (see also: framing effects, Prospect theory, weasel words, qualifying expressions, framework, critical thinking, euphemism, language)
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Glossary of selected Judgement & Decision-making, Belief-related, and other Psychology terms A-Z »
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