weasel words
 
 

Weasel words

Words used to evade or retreat from a direct or forthright statement or position.

 

Something is claimed in such a way as to lead the information consumer to place more reliance upon it than is really warranted, for example:

 

Our product x will last up to twice as long as other leading brands!

 

(see also: qualifying expressions, Framing, critical thinking)

 

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Labels: weasel words, weazelling
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