Strategy
Last edited November 25, 2008
More by Bill »
U.S. economy took a tumble in the summer - Stocks & economy- msnbc.com
www.msnbc.msn.com/id/27907035/
Pepsi to spend $1 billion in China over next 4 years | ajc.com
www.ajc.com/business/content/business/coke/stories...
“This is our largest investment in China in the nearly 30 years we have been doing business here, and it is consistent with our broader global strategy of investing in high-growth developing markets,” said PepsiCo Chairman and Chief Executive Indra Nooyi.


 Bill Inman (www.billinman.com) - Why start and execute a global strategy? Click on the following link to see the benefits (from QuickMBA.com) - http://www.quickmba.com/strategy/global/
Labels: global, strategy, risk, flexibility, innovation, revenue
Wall Street ends awful month with a rally - Stocks & economy- msnbc.com
www.msnbc.msn.com/id/3683270/

Wall Street ends awful month with a rally
Friday’s close rounds off worst month for the market in decades

The stock market closed out a horrendous October, its worst month in 21 years, with a big advance Friday as more investors took chances on stocks turned into bargains by waves of intense selling.
 Bill Inman (www.billinman.com) - Finding the opportunity in this downturn is where fortunes (corporate and personal) are made. Has your company reviewed how it can shift to take advantage of the new financial mindset or is it waiting to see "how things turn out."

James F. Bymes (Former Supreme Court Judge and Secretary of State) said: Too many people are thinking of security instead of opportunity. They seem to be more afraid of life than death.
BBC NEWS | Business | Recession fears grip US consumers
news.bbc.co.uk/2/hi/business/7702224.stm
Consumer spending accounts for two-thirds of total US economic activity.
Bill Inman (www.billinman.com) - Strategy Question: How can we adjust our businesses strategies to account for the fact that the heavy consumerism in the U.S. is likely to be significantly reduced in the next few years as our economy shifts?
Companies Are Rethinking Strategy-Development Approaches to Better Adapt to Today's Competitive
www.marketwatch.com/news/story/Companies-Are-Rethi...
According to coauthor Nicolas Kachaner, a senior partner in BCG's Paris office, "Faced with increasingly changeable markets, executives are not abandoning strategy and long-term thinking. On the contrary, they are embracing new strategy-development approaches that help them not only to see new opportunities sooner but also to seize them more decisively."

The report finds that more and more, companies are taking distinctly different approaches to strategizing for the long, medium, and short terms. When thinking long term (five or more years out), a broadly shared strategic vision of possible "futures" and the company's ideal position in each is the goal. In the medium term (three to five years out), the goal is a business plan that describes the investments and moves required to realize and create value from the strategic vision. And in the short term, the objective is to ensure consistency and make smart tradeoffs between the business plan and budgetary realities.
 Successful companies do not panic in times of challenge. Rather they work SMARTER and get more from what they already have.
Labels: strategy, planning, vision, positioning, business plan
iContact Offers Advice on Growing Your Business in a Slower Economy - MarketWatch
www.marketwatch.com/news/story/iContact-Offers-Adv...
"Email marketing has the highest return on investment across all advertising mediums - $15.50 return on every $1 spent," said Ryan Allis, CEO of iContact. "In a down economy it makes fiscal sense for small businesses to stay in touch with current and potential customers in a cost-effective way."
 Are you tracking your marketing return on every dollar spent? In this economy every dollar counts, if not, start today.
Labels: email, direct marketing, advertising, customer, cost-effective
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