Challenge Timeline
Students can run their campaign over any 3 consecutive weeks between the 10th of February and the 24th of May 2008.
Teams must submit their final report before the 14th of June 2008.
Global and regional winners are announced July 2008.
About the Challenge
The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.
The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.
The Challenge works like this:
- Professors divide students into teams, who will receive free online advertising spend with Google AdWords worth US$200.
- The teams (or professors) recruit a small-to-medium business, under 100 employees, who have a website but don't currently use AdWords.
- Each team works with the business to set up an AdWords account and structure an online marketing campaign.
- During a 3-week competition window, the teams optimize and refine their campaigns. They will need to submit two competition reports – one before they begin and one after the campaign has ended.
- Entries are judged and winners chosen based on the effectiveness of their campaign and the quality of their reports.
To accommodate teams from all over the globe, students can compete over any three consecutive weeks between the 10th of February and the 24th of May 2008. Remember - professors should allow sufficient class time to cover online marketing and Google AdWords, and time for students to recruit their businesses.
Global and regional winners will be communicated to all participants in July 2008.
For more information, professors should review the Academic Guide and students should refer to the Student Guide.