The Google Online Marketing Challenge is now on!
Your challenge is to compete with over 20,000 registered students from 61 countries around the world in a global online marketing competition.
Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. You also get the excitement of competing on a global level for a chance to visit the Google Headquarters in Mountain View, California, and meet the team that created AdWords.
The Challenge is happening right now. Winners will be announced in July 2008.
How does it work?
Student teams will receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. You will outline a strategy, run your campaign, assess your results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.
Who can enter?
The Challenge is open to any higher education institution from anywhere in the world. Registrations for 2008 have now closed but we would love to have you and your class participate in the 2009 Challenge! Watch this space as registrations will open again in October 2008.
