The Global Academic Panel
The 2009 Global Academic Panel consists of scholars from all over the world who manage academic aspects of the Google Online Marketing Challenge. In addition to selecting the regional and global winners, the panel develops Challenge teaching materials and research.
Jamie Murphy (Australia), Challenge academic lead, is working with Google and the panellists to ensure the Challenge provides a solid academic experience for the students and worthwhile consulting for the participating businesses.
Jamie is an Associate Professor at The University of Western Australia Business School. His hospitality background and an MBA from Michigan State University led to an international marketing career based in Western Europe, and both an MS and PhD from Florida State University. His industry and academic experience spans five continents and includes hundreds of publications in academic journals, international conferences and leading newspapers such as The New York Times and Wall Street Journal. Dr. Murphy’s research focus is effective use of the Internet for citizens, businesses and governments. His academic passion, however, is teaching and mentoring great students.
Ana Isabel Canhoto (UK), Challenge academic lead for EMEA, is a Marketing Fellow at Henley Management College. She holds an MBA from London Business School and a PhD from the London School of Economics. Her major area of research and consulting is Decision Making in environments of high uncertainty. She has consulted for industry practitioners, regulators, financial intelligence units and law enforcement agencies on the topic of profiling for crime detection. Additionally, she has researched and advised on consumer responses to emerging technologies such as automated houses or mobile internet. Prior to joining academia, Ana worked as a management consultant for the telecommunications industry, and as a portfolio manager for a leading multinational media and entertainment company.
Amit Das (Singapore) is an Associate Professor of Information Systems at the Nanyang Business School of the Nanyang Technological University in Singapore. He studied electronics engineering at the Indian Institute of Technology and management at the Indian Institute of Management before doing his PhD in Management Information Systems at the Carlson School of the University of Minnesota.
At work, Amit teaches e-business and information security to undergraduates, MBAs, and practicing managers. He conducts research on human decision-making processes using a variety of methods: experiments, process-tracing, and simulations. He also studies the processes of technology innovation, with special emphasis on the open-source movement. Amit also consults with a variety of organizations: media and high-tech businesses, government bodies - civilian and military, and non-governmental organizations.
Mustafa Faisal Ahmed (Saudi Arabia) is a lecturer in E-Commerce & Internet systems at King Fahd University of Petroleum & Minerals (KFUPM), in Dhahran, Saudi Arabia. He received his BS (Business Administration & Computer Science) and his MBA (E-Commerce emphasis) from Chadron State College in Nebraska, USA. He has been actively involved with web development since the early 1990s (when all web pages were in grey and links could only be blue and purple). He has owned web properties since 1994. He has worked with a number of US software companies in the Silicon Valley and Sydney, Australia.
He consults on web and computer-generated imagery (CGI) projects in the US, Asia Pacific and the Arab world. He has managed CGI and FX teams that worked on movies such as The Incredible Hulk, Spider-Man 3, Monster House and the Academy Award and BAFTA winning movie, The Golden Compass. His true passion is teaching. He encourages the use of 'getting things done' (GTD) software and open source software in his classes and is a 'life/career coach' to many of his students. His research and interests include the entrepreneurial internet, innovation on the web, web scalability and performance challenges, web application engines, cloud computing, social internet-working, content management systems, CGI and the communication arts and promoting web standards.
Theresa Flaherty (USA) is a Professor of Marketing at James Madison University where she teaches Principles of Marketing, Strategic Internet Marketing, Integrated Marketing Communications, and Information Security Ethics and Policy. Prior to this position, she was a member of the marketing and e-commerce faculty at Old Dominion University. Dr. Flaherty earned her PhD at the University of Kentucky and has work experience at JBI Customized Computer Solutions, California University of Pennsylvania's Entrepreneurial Assistance Center, IBM, and Service Corporation International. Her research has appeared in journals such as Industrial Marketing Management, International Marketing Review, The Journal of Personal Selling and Sales Management, The Journal of Internet Commerce, and The Journal of Marketing Education. Dr. Flaherty is co-editor of the book “Advances in Electronic Marketing.” She is the Web Manager for Marketing Education Review, the Business Portal Editor for MERLOT, and serves on the review boards of various marketing journals.
Berthold H. Hass (Germany) is a Professor of Media Management and Marketing at the University of Flensburg, Germany. Previously, he was an Assistant Professor at the University of Koblenz, after earning his doctorate at the Ludwig-Maximilians-Universität in Munich.
His research interests focus on business models, new media and business networks. He teaches media management both at the undergraduate and graduate level. Currently, he is especially interested in the ongoing development of the Web 2.0 and how it changes the way users behave on the Internet.
Peter L. Heinzmann (Switzerland) received the Dipl. El. Ing. and Dr. Sc. Techn. degrees from the Swiss Federal Institute of Technology, ETH Zurich, Switzerland. His work experience includes stints at the Institute for Communication Technology, ETH Zurich, the research group "Fiber Optics and Local Area Networking", the IBM Research Division, Zurich Research Laboratory, and now with his company, cnlab Information Technology Research AG.
As a Professor for Informatics at the University of Applied Sciences in Rapperswil (HSR), he is active in the University's Industry Relations Program on projects that "Explore the Technology and Demonstrate the Benefits of Information Technologies". At HSR Prof. Heinzmann founded the Institute for Internet Technologies and Applications. His current research interests are Internet Security, Internet Performance and Special Internet Applications. Since 1992, more than 2000 people have attended Professor Heinzmann's numerous courses and seminars on subjects like "How to use the Internet", "Networking Technologies", "Internet Security" and "Electronic and Mobile Business".
Charles F. Hofacker (USA), Challenge academic lead for the Americas, is a Professor of Marketing at Florida State University. Professor Hofacker teaches Electronic Marketing, and Electronic Supply Chain Marketing, as well as various quantitative and methods courses. His research interests lie at the intersection of information technology and marketing, and he has published in the Journal of Marketing Research, Management Science, Journal of Interactive Marketing, Journal of Computer-Mediated Communication, Journal of the Academy of Marketing Science, Psychometrika, and other outlets. Professor Hofacker is the editor of the AMA's Academic Resource Center, and serves as moderator of ELMAR, a virtual community of over 5,700 marketing academics from all over the world.
Chun-Yao Huang (Taiwan) is an Associate Professor of Marketing at National Taiwan University where he teaches Internet Marketing and other marketing courses to both graduate and undergraduate students. Holding a PhD from London Business School, Chun-Yao's research and consulting interests include quantitative marketing models, forecasting, and aspects of Web users' online behavior. He has published in Marketing Science, Journal of Advertising, Journal of Advertising Research, International Journal of Electronic Commerce, Information Research, and Journal of the American Society for Information Science and Technology.
Jim Jansen (USA) is in the College of Information Sciences and Technology at The Pennsylvania State University. Jim has over 120 publications in information technology and systems across a multi-disciplinary range of journal and conferences. His areas of expertise are Web searching, sponsored search, and personalization for information searching. He is co-author of the book, Web Search: Public Searching of the Web and co-editor of the book, Handbook of Web Log Analysis. Jim is on the editorial boards of six international journals. His accolades include an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. Several agencies and corporations have supported his research. He teaches both undergraduate and graduate courses, as well as mentoring students in various research and educational efforts. He also has successfully conducted numerous consulting projects. Jim resides with his family in Charlottesville, Virginia, USA.
Marilyn Lavin (USA) is a Professor of Marketing at the University of Wisconsin – Whitewater in the United States. Her teaching and research interests focus on retail management and internet marketing, and she regularly teaches an online Principles of Marketing course. She holds PhDs from Columbia University (history) and the University of Wisconsin-Madison (business). Her articles have appeared in the Journal of Consumer Research, the Journal of Retailing and Consumer Services, the International Journal of Retail and Distribution Management, and the Journal of Targeting, Measurement and Analysis for Marketing. Professor Lavin is an active member of the American Collegiate Retailing Association, and lives in Madison, Wisconsin.
Veronica Liljander (Finland) is Professor of Marketing, Head of the Department of Marketing and Vice Rector of Hanken School of Economics, Helsinki, Finland. She got her PhD degree from Hanken in 1995. In addition to the administrative duties, she supervises Master’s and Ph.D. theses, and teaches academic writing and a methods course. Her main research interests are service and relationship marketing, in particular, electronic services marketing.
She has published articles, for example, in International Journal of E-Business Research, International Journal of Internet Marketing and Advertising, International Journal of Service Industry Management, Journal of Services Marketing, and Psychology & Marketing. She is on the editorial board of a number of journals, for example, Journal of Service Research, European Journal of Marketing and International Journal of Internet Marketing and Advertising. In 2000-2001 she spent a year at Maastricht University in The Netherlands, and in 2004 two months at the University of Roskilde in Denmark.
Fang Liu (Australia) is a lecturer in Marketing at the University of Western Australia Business School. Her research interests centre on advertising and marketing communications, language and media effectiveness, branding strategies, and cross-cultural studies. Dr. Liu has published dozens of peer-reviewed academic papers. Prior to her academic career, she had worked in the
area of international trade for a number of years. One of Dr. Liu’s undergraduate teams is the global winner for the inaugural Google Online Marketing Competition in 2008.
Larry Neale (Australia), Challenge academic lead for Asia Pacific, lectures in Marketing at Queensland University of Technology in Brisbane, Australia after earning a PhD from The University of Western Australia and an MBA from the University of Illinois. Larry is a keen sports fan and life observer, and has parlayed his passions into research streams including sports marketing, electronic marketing, service recovery and business ethics. With a background in small business retailing, Larry understands the power and challenges of using technology to market products worldwide. Larry's research activities frequently take him to Asia and the United States as an instructor, presenter and facilitator.
Horst Treiblmaier (Austria) is a Professor in Information Systems at the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP). He received his PhD in 2001 from the Vienna University of Economics and Business Adminstration. He taught information systems to graduate and undergraduate students and works as consultant for various industry projects. His research interests include communication strategies for Electronic Commerce, Web Site Analysis and electronic Customer Relationship Management (eCRM). His work has appeared in journals such as Information Systems Journal (forthcoming), Communications of the AIS, Journal of Electronic Commerce Research, International Journal of Electronic Business Management, Schmalenbach Business Review, Wirtschaftsinformatik, Electronic Markets, Transactions on Advanced Research, International Journal of Technology, Policy and Management, and International Journal of Mobile Communications.
Clay Voorhees (USA), an Assistant Professor at Michigan State University, earned his PhD at Florida State University. He researches topics related to marketing management for service firms and focuses on optimizing and assessing the customer experience, consumer complaining behavior, service failure and recovery, and segmenting service consumers. He has published in the Journal of the Academy of Marketing Science, Journal of Service Research, Strategic Management Journal, and Journal of Services Marketing. Clay is currently working on a research grant to assess the motivations for use and influence of new media technologies with the Air Force Research Laboratory.
Steffen Zorn (Australia) received a Dipl. Kfm. and an MBA degree in Germany. He is partner in a German consulting company and his work experience includes several positions and projects mostly in automotive, machine building and related service industries. Currently he is working on a PhD degree at University of Western Australia (UWA), researching consumer behavior and customer life value in the service field. He teaches e-commerce for UWA undergraduates in Perth and Singapore. Although early in his academic career, Steffen has several conference publications published and two journal submissions under review.
Finally, thank you to the professors listed below who helped us in the early development of the Challenge.
- Stewart Adam, Deakin University (Australia)
- Richard Lee, University of South Australia (Australia)
- Andreas Liebrich, Hochschule Luzern (Switzerland)
- Wei Liu, The University of Western Australia (Australia)
- Esther Swilley, Kansas State University (USA)
- Doina Olaru, The University of Western Australia (Australia)
- Mathew Parackal, University of Otago (New Zealand)
- Male Figeuroa, Anahuac University (Mexico)