CA2460668A1 - Method and system for characterization of online behavior - Google Patents

Method and system for characterization of online behavior Download PDF

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Publication number
CA2460668A1
CA2460668A1 CA002460668A CA2460668A CA2460668A1 CA 2460668 A1 CA2460668 A1 CA 2460668A1 CA 002460668 A CA002460668 A CA 002460668A CA 2460668 A CA2460668 A CA 2460668A CA 2460668 A1 CA2460668 A1 CA 2460668A1
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CA
Canada
Prior art keywords
visit
website
user
data
network traffic
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
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CA002460668A
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French (fr)
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CA2460668C (en
Inventor
Maureen Mendick Tarquini
Michael Chad Robertson
Robert Asheville Sandefur, Jr.
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Connexity Audience Inc
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Individual
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Publication of CA2460668A1 publication Critical patent/CA2460668A1/en
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Publication of CA2460668C publication Critical patent/CA2460668C/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466—Performance evaluation by tracing or monitoring
    • G06F11/3476—Data logging
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F11/00—Error detection; Error correction; Monitoring
    • G06F11/30—Monitoring
    • G06F11/34—Recording or statistical evaluation of computer activity, e.g. of down time, of input/output operation ; Recording or statistical evaluation of user activity, e.g. usability assessment
    • G06F11/3466—Performance evaluation by tracing or monitoring
    • G06F11/3495—Performance evaluation by tracing or monitoring for systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F2201/00—Indexing scheme relating to error detection, to error correction, and to monitoring
    • G06F2201/875—Monitoring of systems including the internet

Abstract

Data about computer network traffic is collected as user website visit recording sessions. The data captured is analyzed and organized with sufficient level of detail or granularity to determine a single request from a server. Each data request is analyzed to determine if it comes from a server with which an ongoing end user interaction or open site visit is occuring. If not, a new site visit is created as a general proposition. If the data request is part of an open site visit, then the time is compared to the time of the last interaction and if the interval is sufficiently small, the data request is treated as a continuation of the visit. If the interval is large, a new site visit is created.

Claims (9)

1. A method of collecting and classifying data about computer network traffic as user website visit recording sessions, comprising:
determining whether a data request to at least one website comprises a user ongoing interaction with a website or whether it is a new site visit by a user;
if it is a new visit, create a record of a new site visit;
if it is a user ongoing interaction which occurred more than a predetermined amount of time since the last visit, create a record of the data request as a new site visit;
if it is a user ongoing interaction occurring at less than a predetermined amount of time since the last visit, create a record of the visit as a continuation of the prior visit; and characterize the network traffic based on the records created based on the type of visit to at least one website.
2. The method of claim 1, wherein said recording sessions further comprise:
assembling a data table made up of all known hosts that direct a user to a specific website;
collecting and classifying the computer network traffic corresponding to said sessions by tracking each user request to all known hosts for each specific website; and characterizing the network traffic for each website independent of which host is used by a user to request data from each website.
3. The method of claim 1, further comprising creating records of a website visit which includes components of a website visit originating from hosts that are not members of a specified website.
4. The method of claim 3, wherein said components of a website visit originating from hosts that are not members of a specific website comprise forced content and images, and are recorded as data requests to the specific website.
5. The method of claim 1, further comprising collecting and classifying computer network traffic for said sessions by concurrently running said sessions for each browser opened by users having multiple browsers open.
6. The method of claim 1, further comprising detecting and recording the port numbers of each data request and determining whether the data requests are secure socket layer transactions.
7. The method of claim 1, further comprising determining the duration of a website visit by subtracting the start time of a session for a user from the latest end time.
8. The method of claim 7, wherein the end of a website visit by a user is determined by detecting when a user closes a session.
9. The method of claim 7, wherein the end of a website visit is determined by detecting when a predetermined amount of time of inactivity occurs.
CA2460668A 2001-09-20 2002-09-20 Method and system for characterization of online behavior Expired - Fee Related CA2460668C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US32379801P 2001-09-20 2001-09-20
US60/323,798 2001-09-20
PCT/IB2002/005540 WO2003025695A2 (en) 2001-09-20 2002-09-20 Method and system for characterization of online behavior

Publications (2)

Publication Number Publication Date
CA2460668A1 true CA2460668A1 (en) 2003-03-27
CA2460668C CA2460668C (en) 2010-10-26

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CA2460668A Expired - Fee Related CA2460668C (en) 2001-09-20 2002-09-20 Method and system for characterization of online behavior

Country Status (9)

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US (3) US7533179B2 (en)
EP (1) EP1428104B9 (en)
AT (1) ATE434786T1 (en)
AU (1) AU2002353379B2 (en)
CA (1) CA2460668C (en)
DE (1) DE60232732D1 (en)
HK (1) HK1067739A1 (en)
NZ (1) NZ531861A (en)
WO (1) WO2003025695A2 (en)

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EP1428104A2 (en) 2004-06-16
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US7533179B2 (en) 2009-05-12
EP1428104B9 (en) 2010-02-24
WO2003025695A2 (en) 2003-03-27
US8463919B2 (en) 2013-06-11
AU2002353379B2 (en) 2009-08-27
HK1067739A1 (en) 2005-04-15
NZ531861A (en) 2006-02-24
CA2460668C (en) 2010-10-26
DE60232732D1 (en) 2009-08-06
US20030110255A1 (en) 2003-06-12
US20090265461A1 (en) 2009-10-22
ATE434786T1 (en) 2009-07-15
EP1428104A4 (en) 2004-12-08
EP1428104B1 (en) 2009-06-24

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