CN1159265A - 用于响应电视奉送生成产品优惠券的装置与方法 - Google Patents

用于响应电视奉送生成产品优惠券的装置与方法 Download PDF

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CN1159265A
CN1159265A CN94195136A CN94195136A CN1159265A CN 1159265 A CN1159265 A CN 1159265A CN 94195136 A CN94195136 A CN 94195136A CN 94195136 A CN94195136 A CN 94195136A CN 1159265 A CN1159265 A CN 1159265A
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查尔斯·P·琼斯
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
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    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
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    • H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales

Abstract

将优惠券信息存储在电缆电视台上的存储器中。电缆电视台可在有线网上的多个电视频道上同时发送多个电视信号，各表示电视节目的不同的源。电视信号可在诸如产品广告或其它奉送期间的时间上包含一个蕴藏的优惠券标识符。在有线电视台上的优惠券子系统监视各电视信号并在检测到一个蕴藏的代价券标识符时从一个数据库中检索对应的代价券信息。在有线网上的数据信道上发送优惠券信息。电视观众地点上的用户单元接收该数据信道并抽取优惠券信息。电视节目用声音或视觉提醒观众可生成一张优惠券。如果该观众起动输入设备，诸如电视遥控器上的一个按钮，打印机便生成带有优惠券信息的一张优惠券。

Description

用于响应电视奉送生成 产品优惠券的装置与方法
本发明涉及用于响应电视观众的请求在电视观众地点上生成诸如产品优惠券或票等代价券的装置与方法。
商店可提供顾客优惠券。优惠券通常是印在纸上并通过多种方式提供给顾客的，其中包括将它们放在产品包装内及印在报纸与杂志中。顾客可在一个公司使用优惠券以得到在那里购买的货物或服务的现金折扣。如果该公司为制成品的零售商，则该零售商又进一步通过将它们送至制造商而兑现优惠券，后者便偿付给另售商折扣量。另售商可利用一名偿付代理人作为他与制造商之间的联系人。偿付代理人分类与清点这些优惠券，确认这些优惠券作为防伪与防止误偿付的安全措施，确定对制造商的收费，并编制可能对制造商有用的统计信息。优待券一旦偿付便加以销毁以防止重复使用。
制造商与商店利用电视媒体长期向顾客为他们的产品与服务作广告。电视商业广告节目可通过有线网传播及在空中广播。也可得到做广告的产品与服务的优惠券。
利用通过电视频道传播的信号分发优惠券的一种方法描述在美国专利5,249,044及5,128,752号中，两者都是颁发给Von Kohorn的。VonKohorn系统播放产品信息的电视图象，诸如制造商的姓名、折扣量及标识号等。产品信息显示在顾客的电视机上。顾客在电视上看到这一信息，然后用键盘手动将其输入到手持式电子设备中，该设备具有能启动打印包含某些或全部输入产品信息的优惠券的打印机。
优惠券是有价的因为它们能兑换现金，并且伪造与误偿付对于制造商与零售商是要付出代价的。在一切其它考虑之上，优惠券分发系统必须能防止优惠券的复制。然而，Von Kohorn系统允许用户通过多次输入相同的产品信息而打印优惠券的多份复制品。Von Kohorn系统的另一特点为当顾客离开电视机时允许该电子设备记录优惠券播放。记录优惠券不仅鼓励无限制地复制，并且还不鼓励顾客观看电视商业广告节目。
希望能够提供一种利用通过电视频道传播的信号分发产品优惠券到顾客地点地点同时防止伪造与误偿付并同时鼓励顾客观看产品的电视广告的系统。这些问题与缺点是在本技术领域中明显地感觉到的并且是本发明以下述方式解决的。
本发明为一种用于生成通过诸如产品广告等电视奉送提供给电视观众的诸如产品优惠券或票的代价券的系统。
例如，广告可通知电视观众可得到一种产品的优惠券。该观众能在诸如电视遥控单元等输入设备上输入适当的应答而打印一张优惠券。该观众只能在一个预定的时间段或窗口内生成一张代价券且只能在对应于分开播出的奉送的时间段内这样做一次。从而减少未授权的代价券复制及导致的伪造的可能性。
代价券生成器可产生诸如印制纸片等具有任何适当格式的代价券，其中该代价券为产品优惠券或票，或无源磁卡或“潇洒卡”(“smart card”)。
代表电视奉送的电视信号中蕴藏有一个代价券标识符。该代价券标识符例如可以以与封闭字幕信息相同的方式蕴藏在空白行中，该代价券标识符是用作检索用于生成代价券的信息的索引的。这一代价券信息或者通过一条数字数据通信信道传输到观众地点或者预先存储在用户地点的存储器。该代价券信息可包含该代价券的一个位映象图象。
在一个示范性实施例中，代价券信息是存储在电缆电视台的数据库存储器中的。该电缆电视台能在有线网上的多个电视频道上同时传送各代表电视节目的不同的源的多个电视信号。在诸如产品广告或其它奉送期间等时间上，电视信号中可包含一个蕴藏的代价券标识符。电缆电视台上的优惠券子系统监视各电视信号并在检测到一个蕴藏代价券标识符时从数据库存储器中检索相应的代价券信息。代价券信息在有线网上的一条数据信道上立即发送并重复发送一个预定的时间段或优惠券可获得窗口。(在本技术中经常利用数据信道在携带电视频道的同一电缆上发送表示股票市场行情、气象预报及其它信息的数字数据。)电视节目用声音或视觉提醒观众，可以生成诸如产品优惠券等代价券。电视观众地点上的用户单元接收电视频道与数据信道两置电视观众驱动诸如电视遥控器上的一个按钮等输入设备，用户单元便在它在数据信道上接收的代价券信息中搜索对应于它在观众正在观看的电视频道上所接收的代价券标识符的代价券信息。然后用户单元生成带有这一代价券信息的代价券。用户单元只在观众的请求出现在可获得窗口之内时才响应观众的请求生成一张代价券，因为这是在数据信道上发送代价券信息的仅有时期。
虽然在该示范性实施例中传输电视信号与代价券信息的通信信道是电缆电视网的信道，但通信信道可以是具有足够带宽来携带这里所描述的信息的任何媒体的信道。除了导电电缆，适用的媒体可包含光纤网、无线电、卫星及地面微波网，以及包含数种媒体的组合网络。再者，虽然在示范性实施例中电视信号是以模拟格式发送的而代价券信息则是以数字格式发送的，这里所述的通信信道可使用任何适用的模拟或数字格式，其中包含按照美国或其它国家的模拟或数字电视标准的格式。
在参阅以下的说明书、权利要求书及附图时，上文连同本发明的其它特征与优点将更为明显。
为了更全面地理解本发明，现在对示出在附图中的实施例的以下详细描述进行参考，附图中：
图1为用于响应电缆电视播放在电视观众地点上生成产品优惠券的系统的图示；
图2为在电缆电视台处的该系统的发送部分的图示；
图3为在电视观众地点上的该系统的接收部分的图示；
图4为在电视观众地点上的该系统的接收部分的另一实施例的图示。
如图1中所示，一电视源10、发射机12及一优惠券子系统14位于有线电视台或一有线电视配线网16的头端。电视机18及用户单元20位于电视观众地点，这可能是一座住宅。电视观众可用遥控器22向用户单元提出命令。
电视源10(可能是一台录像带播放机、卫星馈线、摄像机或其它设备)生成电视信号24。电视信号24为表示诸如娱乐、新闻与广告等的典型电视节目。发射机12以电视系统中常用的任何适用方式调制电视信号并在配线网16的一个电视频道或频带上发射得出的信号。(虽然一个典型的电缆电视系统具有多个频道以便同时发射来自多个源的多个电视信号，为了清楚起见图1中只示出了一个单一的电视源10)。用户单元20接收发射的信号并将其提供给电视机18，后者显示对应的节目映象供电视观众(未示出)观看。如果电视机18不能直接调谐在配线网16上发射的所有电视频道，即电视机18不是所谓的“有线就绪”(“cable-ready”)型，用户单元20可以以任何电缆电视系统中常用的方式将所接收的信号转换成电视机18可调谐的频率。
广告节目可奉送所做广告的产品的一张优惠券。做广告者可用为听力障碍者提供封闭字幕文字的技术中已知的方法在他们的广告节目的电视信号中嵌入一个下面要进一步详细描述的优惠券标识符。如本技术中已知的，在电视机18或用户单元20之一中的封闭字幕解码器(图1中未示出)使电视机18能够显示可能嵌入电视信号24中的任何封闭字幕文字，优惠券标识符中最好包含诸如“可获得优惠券”等封闭字幕文字来通知电视观众，特别是听力障碍者，做广告者正在奉送该产品的优惠券。作为替代或附加，广告节目中可有一名播音员用口语通知电视观众可以得到优惠券。
优惠券标识符中包含一不能作为封闭字幕文字显示的控制码及一个优惠券标识号。优惠券子系统14监视电视信号24以检测封闭字幕。当优惠券子系统14检测到一个控制码时，它便利用优惠券标识号作为索引从存储器中检索一个存储的优惠券信息包。下面要进一步详细描述的优惠券信息包中包含一个由组合在一起对应于该优惠券的位映象图象的多位组成的字段及一个包含多个二进制字的字段的标题，该标题中包含一个由优惠券标识号组成的字段，优惠券子系统14将优惠券信息包提供给发射机12，后者在有线网16的数据信道上发送该优惠券信息包，如下面进一步详细描述的。在至少延续到相应的电视节目传输完但最好额外延续五分钟的时间段或可获得窗口中重复地发送该优惠券信息包。
对广告作出响应，电视观众可要求用户单元20打印一张优惠券。顾客可通过按用户单元20或遥控单元22上的一个或数个按钮做到这一点。用户单元20检测与解码封闭字幕，如下面进一步详细描述的。当用户单元20检测到控制码时，它暂时存储或排队相应的优惠券标识号。如果电视观众要求打印优惠券，用户单元20将检索或选择排队的优惠券标识号。
用户单元20监视数据信道来检测优惠券信息包，如下面进一步详细描述的。如果用户单元20已经响应电视观众打印一张优惠券的要求选择了一个优惠券标识号，用户单元20便搜索任何具有等于所选择的优惠券标识号的优惠券标识号的信息包。如果找到了这一信息包，用户单元20便读取该信息包的优惠券图象位，重构该位映象图象，及打印该优惠券。从而，电视观众仅能在可获得优惠券窗口期间生成一张优惠券。
图2更详细地示出本发明在电缆电视台或头端上的部分。如上所述，电视源10可以是卫星接收机26、录象带播放机28与30之一或电视摄象机32，它们分别生成电视信号34、36、38与40。电缆电视发射机12包含用于在不同中心载频上分别调制电视信号34-40的调幅器42、44、46、48。从而，调制的信号定义在组合器50中组合并通过有线分配网16发送给住所或其它用户地点的频带或频道。电缆电视发射机12还可包含其它设备，为了简明起见图1与2中未示出它们，但它们是通常包含在电缆电视系统中的。
优惠券子系统14包含用于分别读取编码进电视信号34、36、38与40中的封闭字幕数字数据的多个封闭字幕阅读器52、54、56和58。一种优选的封闭字幕制作方法描述在名为“用于彩色传输的电视同步波形(Television Synchronizing Waveform for color Transmission)”(FCC规划与条例，部分73，子部分E(1990))的联邦通信委员会颁布的标准中。可购得的按照FCC标准操作的封闭字幕解码器接收一个电视信号并从垂直消隐期间的行21中抽取作为两个7位(加一个奇偶校验位)ASCII字的封闭字幕。 FIFO缓冲器60、62、64与66分别从封闭字幕阅读器52-58接收这种ASCII封闭字幕数据。计算机68监视各FIFO缓冲器60-66来判定是否已接收到封闭字幕数据。计算机68从任何已存储了封闭字幕数据的FIFO缓冲器60-66中读取数据。计算机68包含相关的程序与数据存储器并受适当的软件控制。计算机68必须在超过可能填充它们的平均速率的足够速度上操作以读取FIFO缓冲器60-66。
一个优惠券标识符中包含一串封闭字幕数据。前两个字定义10(十六进制)到1F(十六进制)范围内的一个控制码。普通的封闭字幕中不会包含这一范围内的字，因为与这些ASCII值对应的字符是不能打印的。从而不论电视机18或用户单元20中的封闭字幕解码器都不会响应控制码在电视机18上显示任何字符。后面的17个字定义ASCII字符串“COUPON AVAILABLE.”。(“可获得优惠券”)。后面六个字作为一个ASCII数字字符串定义优惠券标识号。计算机68读取缓冲器60-66中的数据并搜索该控制码。作为替代或附加，计算机68可通过读取下面17个字并将它们中的一些或全体与定义ASCII串“COUPON AVAILABLE.”的字进行比较而确认它已找到一个优惠券标识符。计算机68读取定义优惠券标识号的后六个字并将它们从ASCII字符转换成一个单个数值。计算机68利用这一值来构成一个地址或指针。计算机68利用这一指针从优惠券数据库存储器70中读取一个优惠券信息包。
可以包括一个或多个磁盘或光盘的优惠券数据库存储器70中存储有优惠券信息。优惠券信息是组织成多个记录的，各用一个优惠券标识号索引。各记录最好包括该ASCII编码的优惠券标识号、一个ASCII编码的统一产品码(UPC)号、一个以秒表示的数值优惠券可获得窗口、一个256位人口统计信息字段、一个以字节表示的数值图象长度、及一个具有由该图象长度指定的位数的图象字段图象字段定义诸如做广告的产品名称、折扣量、产品或做广告人的字标的图形或图画表示及任何做广告人愿意包含的其它信息等优惠券信息的位映象图象。
优惠券数据库存储器70中的优惠券信息任何时候都可用任何适当的方式更新。例如，计算机68还可包含一个调制解调器(未示出)，用于通过电话线从作为做广告的人的代表的检查代理人接受新的优惠券信息。
计算机68从优惠券数据库存储器70中读取一个优惠券信息记录并在其工作存储器(RAM)中形成一个优惠券信息包。优惠券信息包中包含除外传输窗口长度的记录中的所有优惠券信息并且还包含日期与时间及标识电缆电视台的号码。优惠券信息包格式含包含六个标题数据字段后面跟着一个图象数据字段。优惠券信息包的格式如下：
字节位置              字段说明
字节1-6               优惠券标识号(ASCII)
字节7-16              日期与时间(ASCII)
字节17-22             有线公司标识号(ASCII)
字节23-42             统一产品码(ASCII)
字节43-74             人口统计信息位
字节75-78             图象长度
字节79-79+图象长度    图象位
计算机68提供优惠券信息包的一份复制品给串行端口72。调频器74接收优惠券信息包位并用这些位调制定义一个数据信道的中心频率。在组合器50中将调制的信号与其它信道组合并经由有线分配网16传送到用户地点。计算机68可采用异步数据通信中常用的任何适当的同步方法，诸如在优惠券信息包前面加上一个或多个同步字节。
计算机68可在其存储器中排队多个优惠券信息包并将它们依次提供给串行端口72。计算机68监视串行端口72来确定何时已发送了各个前面的优惠券信息包，然后提供队列中下一个优惠券信息包。此外，计算机68将优惠券信息包保持在其工作存储器中并在与可获得窗口相等的时间段上及在系统速度允许的频繁间隔上(最好不大于每隔5秒钟)向串行端口72提供接连的复制品。应当指出计算机68构成并发送对应于蕴藏在电视信号34-40中任何一个中的优惠券标识符的优惠券信息包。从而，不同的信息包在该数据信道上时分多路传输。
在可获得窗口关闭之后，计算机68可从其工作存储器中擦除该优惠券信息包。从而用户单元20只能在可获得窗口期间接收优惠券信息包并打印一张优惠券。可获得窗口最好至少与电视播出的广告本身一样长，但不应超过电视广告的长度五分钟以上。这一可获得窗口允许电视观众在广告后面有充分时间来决定他是否想得到一张优惠券。
图3更详细地展示用户单元20。电视调谐器76接收在电缆电视网16上传送的信号。用户单元20的功能既作为一个优惠券生成器又作为用户对有线电视服务常用的类型的“变频器盒”。例如，电视调谐器76将所有频道混合到一个特定的频带上，诸如对应于频道3或4的。这时便能将电视机18的内部调谐器设定在该频道上来显示电视播出的节目。调幅检测器78接收调谐的频道信号80并检测到电视信号82。封闭字幕解码器84接收电视信号82并抽取任何封闭字幕数据86，如上面相对于图2中的封闭字幕阅读器52-58所描述的。封闭字幕解码器84还以封闭字幕电路中常用的方式将封闭字幕数据86转换成一个视频信号并将其与一部分电视信号82组合。调幅器88用字幕视频90重新调制对应于频道3或4的载波。可将输出信号92提供给电视机18。包含在适当的软件下操作的适当微处理器或微控制器的控制器94将一个频道选择信号96提供给电视调谐器76。控制器94从遥控单元22接收在红外线上携带的适当用户控制信号97以实现频道选择及通常由电缆电视转换器盒执行的其它类型的控制功能。
虽然在示出的实施例中的用户单元20的功能是作为转换器及优惠券生成器，熟悉本技术的人员能容易地提出其它实施例，其中如果电视机18是有线就绪的或者如果想要用电视机18的内部调谐器来调谐电视频道时，用户单元20便提供一个适用于电视机18的信号。
优惠券处理器98包含在适当的软件下操作的适当微处理器或微控制器。优惠券处理器98接收来自封闭字幕解码器84的封闭字幕数据86。以上面对于图2中的计算机68所描述的相同方式，优惠券处理器98搜索一个控制码来判定该封闭字幕数据86是否表示一个优惠券标识符。作为替代或者附加，优惠券处理器98可通过读取下面17个字中的某些或全体并将它们与定义ASCII编码的串“COUPON  AVAILABLE.”的字进行比较而确认它已找到一个优惠券标识符。当它已找到一个优惠券标识符时，优惠券处理器98便读取优惠券标识号。优惠券处理器98将接连收到的优惠券标识号存储在存储器中，并将对应于最近收到的优惠券标识符的优惠券标识号数据107提供给信息包阅读器108。
因为封闭字幕解码器84解码了它，或者电视机18并未接收到输出信号92而是因为电视机18内部的封闭字幕解码器解码了它而接收到有线分配网16上传送的信号，而将字幕“COUPON AVAILABLE”显示在电视机18上。
数据调谐器100也接收在有线分配网16上传送的信号。如上所述，优惠券信息包是调频在数据信道上的。为了增加能同时传送的信息包的数量，可采用多个数据信道。如果采用多个数据信道，优惠券处理器98可提供一个信道选择信号101给数据调谐器100。例如，优惠券处理器98可用一张查找表来根据优惠券标识号选择数据信道。调频检测器102接收调谐的数据信号104并检测信息包数据106，后者为一串行位流。
信息包阅读器108接收信息包数据106并用适当的同步电路和串行到并行转换电路将异步位流转换成并行同步数据。信息包阅读器108用诸如通过检测出现在信息包之间的间隔后面的同步位等适当的方式确定一个信息包的起始点。如果信息包阅读器108接收到来自优惠券处理器98的一个优惠券标识号，它便将所接收的优惠券标识号与从各进入优惠券信息包(incoming coupon packet)的优惠券标识号字段(字节1-6)读取的数据进行比较。如果检测到一次匹配，信息包阅读器108进一步读取该进入信息包的256位人口统计信息字段。然后，信息包阅读器108将导表示人口统计信息的标题字段数据110引导到优惠券处理器98。
优惠券处理器98接收表示人口统计信息的256位标题字段数据110并将其与从人口统计开关120接收的256位比较。人口统计开关120最好是一ROM。开关设置或单个位的值提供关于装有用户单元20的地点及有可能在那里的顾客的信息。信息中可包含该地点是家庭还是企业、在该地点上的人数、他们的年龄与性别、他们的消费习惯以及他们有可能感兴趣的产品类别等。可将这些位组合成任何适当的组。如果优惠券处理器98检测到匹配，它便提供一个显示信号122给显示器124。和显示在电视机18上的字幕“COUPONAVAILABLE.”一样，显示器124通知电视观众可获得一张优惠券。如果未检测到匹配，显示器保持空白或其当前状态。
见到字幕“COUPON AVAILABLE.”或见到显示器124提供的通知的电视观众可按遥控单元22上的一个或多个按钮来请求生成一张优惠券。响应这一请求，控制器94提供一个适当的请求信号126给优惠券处理器98。可在遥控单元22上设置一个特殊按钮来用于这一目的，也可使用通常不用来控制电视机18的一个预定序列的按钮。
响应请求信号126，优惠券处理器98再次提供优惠券标识号数据107给信息包阅读器108。以上述方式，信息包阅读器108再次在进入信息包数据106中搜索具有该优惠券标识号的信息包。如果检测到匹配，信息包阅读器108便读取信息包的图象长度字段及图象位字段。然后它将图象长度字段数据112引导到地址计数器114并将图象位字段数据116引导到图象存储器118。地址计数器114利用图象长度向图象存储器118提供写入进入的图象位字段数据116的连续地址。如果在搜索接连进入的信息包大约10至15秒之后信息包阅读器108未检测到匹配，它便暂停并放弃搜索。例如如果电视观众在请求一张优惠券之前等待了超过可获得窗口的时间段，信息包阅读器108将找不到具有匹配的优惠券标识号的信息包。
此外，如果信息包阅读器108在优惠券标识号字段中检测到匹配，它便将该进入信息包的下面四个标题字段中的标题字段数据110传送给优惠券处理器98。优惠券处理器98将这一信息转换成图象格式然后将其传送给图象存储器118如下：优惠券处理器98将从信息包标题得到的ASCII编码的统一产品码(UPC)转换成条码图象格式并将得出的附加图象数据128写入图象存储器118中为UPC条码保留的区中。优惠券处理器98还将从人口统计开关120接收的256位转成条码图象格式并将得出的附加图象数据128写入图象存储器118中为人口统计条码保留的另一区中。此外，优惠券处理器98将从信息包标题得到的ASCII编码的日期与时间转换成图象格式并将得出的附加图象数据128写入图象存储器118中为电视播出的广告的日期与时间保留的又另一区中。类似地，优惠券处理器98将ASCII编码的有线公司标识号转换成图象格式并将附加图象数据128写入图象存储器118中。从而，图象存储器118存储一个位阵列，打印这些位时，会生成优惠券的位映象图象。
如果优惠券处理器98在启动搜索之后大约10至15秒内未接收到来自信息包阅读器108的标题字段数据110，优惠券处理器98便从其存储器中删除该优惠券标识号。10或15秒搜索期间将至少传送2或3次，即每5秒钟一次，这保证了信息包阅读器108能找到信息包的可能性。
当优惠券处理器98已完成了将附加图象信息传送给图象存储器118时，优惠券处理器98便提供一个打印信号130给打印机132。优惠券处理器98还从其存储器中删除该优惠券标识号。打印机132最好是经济的热敏式打印机，但诸如喷墨打印机等其它类型也是适用的。打印机132拥有打印优惠券的一卷纸。随着纸的前进，图象便以适当的组合从图象存储器118传送到打印机132而打印。得出的优惠券将带有标识产品及折扣量的信息、UPC条码、人口统计信息条码、日期与时间、及一个有线公司标识号。打印结束时，电视观众可撕下该优惠券。
如上所述，优惠券处理器98能在其存储器中同时存储多个优惠券标识号。如果在前面奉送的优惠券的可获得窗口关闭之前电视节目奉送另一优惠券时将会出现这一情况。如上所述，信息包阅读器108响应电视观众启动的请求搜索与一个优惠券标识符对应的一个信息包。然而，如果早先未接收到请求信号126，优惠券处理器98便自动周期性地将存储的优惠券标识符提供给信息包阅读器108以启动信息包搜索。如上所述，如果在启动一次搜索之后大约10至15秒内未找到信息包，优惠券处理器98便将该优惠券标识符保存在其存储器中。优惠券处理器98便从其存储器中删除对应的优惠券标识号。如果找到一个信息包，优惠券处理器98在其操作速度允许的范围内频繁地启动这种10至15秒钟的信息包搜索，但对于各个存储的优惠券标识号每分钟最好至少一次。
显示器124最好是一单位数LED或LCD显示器，它显示当前存储在优惠券处理器98中的优惠券标识号的数目并从而表示电视观众当前可得到的优惠券的数目。电视观众可用遥控单元22在键盘上输入一个号码选择可获得的优惠券之一。例如，如果显示器124显示数字“3”来指示当前可得到三种优惠券，电视观众可按标有“1”的按钮来请求打印倒数第三张奉送的优惠券。(在该数字按钮之前可按另一按钮来通知控制器94该数字按钮是请示优惠券而不是请求改变调谐的电视频道)。请求信号126能提供处理器98这一号码，而处理器98则能利用该号码作为索引从其存储器中检索对应的优惠券标识号。当优惠券处理器98从其存储器中删除一个优惠券标识号时，优惠券处理器98将显示在显示器124上的数字减一。优惠券可获得窗口对于在一个给定的电缆电视系统上奉送的所有优惠券最好都是一样的，因为最早奉送的优惠券总是最早成为不能得到的；从而电视观众能更容易判定对应于显示在显示器124上的数字的优惠券。
图4示出本发明的一个实施例，在不能得到数据信道时它可能特别有用。例如，它能在不能得到电缆电视系统时，用于提供优惠券给广播电视观众，即无线发射电视。在本实施例中，本发明在广播台(未示出)上的部分以类似于上面相对于图1描述的电缆电视台的方式操作，但它并没有优惠券子系统14。
本发明的这一实施例部分以上面相对于图1-3描述的相同的方式操作，因此下面不再详细描述。为了简明综述这一操作，电视调谐器76接收传输的或来自天线133的空中广播的信号。调幅检测器7 8接收调谐的频道信号80并检测电视信号82。封闭字幕解码器84接收电视信号82并抽取任何封闭字幕数据86。封闭字幕解码器80还以封闭字幕电路中常用的方式将封闭字幕数据86转换成视频信号并将其与一部分电视信号82组合。调幅器88重新调制具有与调谐器76用字幕视频90调谐的相同射频(RF)的载波。可将输出信号92提供给电视机18。控制器134提供频道选择信号96给电视调谐器76及调幅器88，后者作为应答生成RF载波。控制器94接收来自遥控单元136的观众控制信号97。
优惠券处理器138包含在适当软件下操作的适当微处理器或微控制器。优惠券处理器138接收来自封闭字幕解码器84的封闭字幕数据86。优惠券处理器138在封闭字幕数据86中搜索控制码与/或ASCII串“COUPON AVAILABLE”以判定是否已收到一个优惠券标识符。当它已找到一个优惠券标识符时，优惠券处理处理器138便读取优惠券标识号。优惠券处理器138将接连收到的优惠券标识号存储在存储器中。
优惠券处理器138利用优惠券标识号来构成一个地址或指针。优惠券处理器138利用该指针从优惠券数据库存储器142中读取优惠券信息140。优惠券信息是组织成分别对应于一张优惠券的多个记录的。各记录中的优惠券信息字段可包含上面相对于图2描述的任何信息，诸如可获得窗口、ASCII编码的统一产品码(UPC)号、人口统计信息字段、以字节表示的数字图象长度、以及具有用图象长度指定的位数的图象字段。图象字段可定义做广告的产品的名称与折扣量的位映象图象、产品或做广告人的字标的图形或图画表示以及做广告人愿意包含的任何其它信息。作为替代，为了降低所需存储器量，所有优惠券信息都可以是ASCII编码的而不包含图象字段。
在收到一个优惠券标识符时，优惠券处理器立即检索只在人口统计信息字段及优惠券可获得窗口字段中的优惠券信息。优惠券处理器138将人口统计信息字段中的信息与来自人口统计开关120的信息进行比较。如果优惠券处理器138检测到匹配，它便提供一个显示信号122给显示器124通知电视观众可得到一张优惠券。如上面相对于图3描述的，显示在显示器124上的数字为对应于当前可得到的优惠券数目及收到它们的次序两者的一个索引。如果未检测到匹配，优惠券处理器138从其存储器中删除该优惠券标识号，并且不改变显示器124。
如果检测到匹配，优惠券处理器138还起动一个可获得窗口定时器，该定时器从等于优惠券可获得窗口字段中的值的一个值倒计数。当优惠券处理器138判定优惠券可获得窗口定时器已到达零时，它便从其存储器中删除该优惠券标识号并将显示在显示器124上的索引数字减一。
在电视机18上看到字幕“COUPON AVAILABLE”或看到显示器124提供的通知的电视观众可按遥控单元136上的一个或多个按钮来请示生成一张优惠券。电视观众可用遥控单元136输入一个号码来选择可得到的优惠券之一。响应这一请求，控制器134提供一个适当的请求信号144给优惠券处理器138。处理器138利用该号码作为索引从其存储器中检索对应的优惠券标识号。
优惠券处理器138还响应请求信号144，利用优惠券标识号作为一个地址索引从优惠券数据库存储器142中检索优惠券信息的其余字段。然后优惠券处理器138从其存储器中删除该优惠券标识号。优惠券处理器138格式化检索到的优惠券信息并将其提供给生成优惠券的打印机132。
明显地，对于本技术中的普通技术人员鉴于这些教导很容易产生本发明的其它实施例及改型。因此，本发明只受下面的权利要求书限制，当与上述说明书及附图相结合观察时，其中包含所有这种其它实施例及改型。

Claims (21)

1、一种生成代价券的方法，包括下述步骤：
提供具有蕴藏的代价券标识符的电视图象；
监视所述电视图象来检测所述蕴藏的代价券标识符；
响应检测到所述蕴藏的代价券标识符，从存储器中检索一个代价券信息包，所述代价券信息包对应于所述蕴藏的代价券标识符，所述代价券信息包包含代价券信息；
在第一通信信道上将所述电视图象发送到一远程地点一个第一预定时间段；
在第二通信信道上将所述代价券信息包发送到所述远程地点一个第二预定时间段，所述第二预定时间段与所述第一预定时间段同时开始；
在所述远程地点上接收所述第一通信信道；
在所述远程地点上显示所述接收的电视图象；
在所述远程地点上监视所述第一通信信道来检测所述蕴藏的代价券标识符；
在所述远程地点上接收所述第二通信信道；
监视所述第二通信信道以检测对应于检测到的蕴藏的代价券标识符的所述代价券信息包；
监视所述远程地点上的用户输入设备以检测在所述第二时间段中的用户输入；以及
响应检测到的用户输入，输出一个接收到的代价券信息包的所述代价券信息。
2、权利要求1中所要求的生成代价券的方法，其中所述代价券信息中包含所述代价券的位映象图象。
3、权利要求1中所要求的生成代价券的方法，其中所述第二预定时间段超过所述第一预定时间段不大于五分钟。
4、权利要求1中所要求的生成代价券的方法，其中所述输出所述代价券图象的步骤包括在纸上打印所述代价券图象的步骤。
5、权利要求1中所要求的生成代价券的方法，其中所述代价券为产品优惠券。
6、权利要求1中所要求的生成代价券的方法，其中所述第一与第二通信信道为电缆上的频带。
7、权利要求1中所要求的生成代价券的方法，其中所述用户输入设备为电视遥控器。
8、权利要求1中所要求的生成代价券的方法，其中所述蕴藏的代价券标识符在电视信号的封闭字幕空间中。
9、权利要求1中所要求的生成代价券的方法，其中所述代价券信息包是在所述第二通信信道上与其它代价券信息包多路传输的。
10、一种生成代价券的方法，包括下述步骤：
提供具有蕴藏的代价券标识符的电视图象；
在通信信道上将所述电视图象传送到远程地点一个第一预定时间段；
在所述远程地点上接收所述通信信道；
监视接收到的电视图象来检测所述蕴藏的代价券标识符；
响应检测到所述蕴藏的代价券标识符从存储器中检索一个代价券信息包，所述代价券信息包对应于所述蕴藏的代价券标识符，所述代价券信息包包含代价券信息；
在所述远程地点上显示所述接收到的电视图象；
监视所述远程地点上的用户输入设备来检测在一个第二预定时间段中的用户输入；以及
响应检测到的用户输入，输出所述检索到的代价券信息包的所述代价券信息。
11、权利要求10中所要求的生成代价券的方法，其中所述代价券信息中包含所述代价券的位映象图象。
12、权利要求10中所要求的生成代价券的方法，其中所述输出所述代价券图象的步骤包括在纸上打印所述代价券图象的步骤。
13、权利要求10中所要求的生成代价券的方法，其中所述代价券为产品优惠券。
14、权利要求10中所要求的生成代价券的方法，其中所述通信信道为辐射能量的频带。
15、权利要求10中所要求的生成代价券的方法，其中所述用户输入设备为电视遥控器。
16、权利要求10中所要求的生成代价券的方法，其中所述蕴藏的代价券标识符在电视信号的封闭字幕空间中。
17、一种生成代价券的装置，包括：
一个检测器，用于在电视信号中检测一个蕴藏的代价券标识符；
一个存储器，用于存储代价券信息包，所述代价券信息包包含代价券信息；
一个控制器，用于响应检测到的蕴藏的代价券标识符，从所述存储器中检索所述代价券信息包，所述蕴藏的代价券标识符对应于所述代价券信息包；
一个用户输入设备，用于检测用户输入；以及
一台打印机，用于响应所述用户输入，打印检索到的代价券信息包的所述代价券信息。
18、权利要求17中要求的生成代价券的装置，其中所述代价券信息包含所述代价券的位映象图象。
19、权利要求17中所要求的生成代价券的装置，其中所述代价券为产品优惠券。
20、权利要求17中所要求的生成代价券的装置，其中所述用户输入设备为电视遥控器。
21、权利要求17中所要求的生成代价券的装置，其中所述蕴藏的代价券标识符在所述的电视信号的封闭字幕空间中。
CN94195136A 1994-05-24 1994-12-20 用于响应电视奉送生成产品优惠券的装置与方法 Pending CN1159265A (zh)

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CA2190984A1 (en) 1995-11-30
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DE69431671T2 (de) 2003-09-18
JPH09511373A (ja) 1997-11-11
EP0761047B1 (en) 2002-11-06
CA2190984C (en) 2004-08-03
US5978013A (en) 1999-11-02
ES2187549T3 (es) 2003-06-16
ATE227483T1 (de) 2002-11-15
AU1404895A (en) 1995-12-18
US5500681A (en) 1996-03-19
AU681229B2 (en) 1997-08-21
BR9408583A (pt) 1997-08-19
DK0761047T3 (da) 2003-03-17
JP3010313B2 (ja) 2000-02-21
EP0761047A1 (en) 1997-03-12
WO1995032563A1 (en) 1995-11-30

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