CN1260059A - 综合跟踪和管理公共接入网上与商务有关活动的数据处理系统 - Google Patents

综合跟踪和管理公共接入网上与商务有关活动的数据处理系统 Download PDF

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CN1260059A
CN1260059A CN98805970A CN98805970A CN1260059A CN 1260059 A CN1260059 A CN 1260059A CN 98805970 A CN98805970 A CN 98805970A CN 98805970 A CN98805970 A CN 98805970A CN 1260059 A CN1260059 A CN 1260059A
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史提芬·戴尔·麦瑟
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/02—Payment architectures, schemes or protocols involving a neutral party, e.g. certification authority, notary or trusted third party [TTP]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/08—Payment architectures
    • G06Q20/12—Payment architectures specially adapted for electronic shopping systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G06Q30/0227—Frequent usage incentive value reconciliation between diverse systems
    • G06Q30/0228—On-line clearing houses
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

Abstract

一种数据处理系统,管理在互连的公共或专用接入计算机的网络上产生的与交易有关信息,包括对购买的监视和提供基于它们的职业分派费记帐。综合软件包建立了贸易商(40)和网站经营商(20)的平台,管理促销和商务合同的商议、产生促销和商务工作努力的实现以及按照预先建立的判据的最终记帐。本发明因此使网络用户(10)能够利用公共或专用电子网络上进行零售的好处。

Description

综合跟踪和管理公共接入网上与商务有关活动的数据处理系统
发明领域
本发明一般地说涉及综合管理诸如在多个互连计算机上交易的商务的数据处理系统。更具体地说，本发明涉及在诸如因特网的宽范围公用/专用接入网上促销货物和服务的工作分派跟踪和控制系统。
                     发明背景
在过去四年里，人们对于以网络形式链接在一起的互连计算机进行商务交易的兴趣一直特别浓厚。最吸引人的就是当今称为因特网的最大网络。因特网实际上是将一些较小的链接的网络编篡起来，所有的网络基本上可自由地存取由因特网上众多参与者掌管的存储在各个网站上的大量信息。因特网已经以前所未有的方式改变了人们在传递、采集和共享信息的诸多方面。当然更多的人，占我们人口较大百分比，将会对接入因特网和在因特网上与他人通信所需的机制感到满意。
人们尤其感兴趣的是环球网(World Wide Web)，现在常常缩写为“web”。环球网将形成因特网(Internet)重要子集的互连计算机集合起来。由于它具有图形能力，环球网很快变为所有因特网通信的焦点，利用特定协议利用互连环球网网站与其它地址的超链接(或“链接”)增强因特网通信。这种协议采用一种利用计算机代码(称为超文本标记语言或HTML)预测的公共软件结构。采用这种编程语言的形式创建链接，通过在以超文本传输协议(HTTP)表示的最小的新网页地址上经设定的一串信息让文本字段中的字(或者网页上的一个图形图象)链接到另一个网页的位址。
用户(用户S)采用称为浏览器的应用程序接入这些网页，两种最常用的浏览器是Netscape公司的Navigator和Microsoft公司的Explore。通过点击高亮度的文本(或特定图形图象)，用户连接到当前网页被传递给与该连接相关的新网页地址，新网页显示在屏幕上。这一功能强大的工具通过单击几乎无穷的一页接一页的连续连接允许用户在“网上遨游”，所有这些都跟随由连接表的文本或图形组成部分限定的一条公共线。
例如，如果在一个网页上高亮度字unicom，用户选择该字则导致一个新的网页，具有至所高亮度概念的一定连接(强或弱)。利用unicom的图形图象可以创建一个类似链接。在两种情况下，主题的选择引起新的网页地址被插入到浏览器命令行中被执行。
因特网，尤其是环球网的最大承诺之一是它可以用作商务交通工具。增强的通信能力、丰富的文本和图形环境使得环球网成为支持多种多样交易的理想工具，具有集中有许多商店，如商业街或类似地方的许多特征，而且具有刹那间广泛地选购许多竞争性商店的能力。通过在环球网上各竞争性贸易商之间的跳动，消费者能够以最小困难获得好的价格，即无需为停车、板着面孔商店服务员、差的物品清单等而争论。采用安全的信用卡或类似物品，环球网消费者具有其对应的街道两边商店所缺少的许多能力。
虽然具有这些优点，但是环球网上的商务活动进步一直缓慢。问题主要在于很大的信息量(目前在环球网上有一百多万个网站)以及各种贸易商不能有效或充分地发出有关它们产品和服务的消息，因此，使得贸易商的相应网站包括了对一般公众是未知的关键信息。这一问题由于现有环球网网页数目的指数增长而加剧，所有这些都在寻找访问者，在这么做时，使观众变少。
在改变这一问题的尝试中，近期的努力一直放在利用传统刊登广告扩展用户对环球网上各种贸易商的知识，这适合于环球网束缚物。例如，推销产品或服务的有光泽标题广告的使用现在在许多公共场所已经很普遍。这些标题将图形和文本组合到出现的显示器中，当用户访问显示标题的网站时便会促使他们对此关注。通过单击该标题，可以通过环球网的魔术把用户传送到与该标题相关的贸易商网站。这一网站就是贸易商的网页，并提供用户分享贸易商货物和服务所需的所有信息。如果有所倾向，在到达贸易商网站后，用户可以订购一个或多个贸易商的产品并利用加密的信用卡号码付款。重要的是，除了标题广告外用户绝不会一直定位在贸易商那里，而没有用户通过标题广告接入贸易商网站贸易商则不会一直征订新生销售。于是，由标题广告或类似的基于促销链路创建的商务在允许贸易商在因特网上交易中变得越来越重要。
尽管这一重要性，就地允许使用基于职业分派的电子商务的系统最好废弃。目前，在环球网上交通要道处标题或类似物的使用由收费系统支持，该系统通过访问用户不是很严格地计算广告使用的水平。通常，放置标题的成本与接入次数有关，接入次数由CPM(每千次接入的成本)测量。然后对贸易商收取与这一接入水平相关的收费。然而，这未能测量这些接入的真正成功比例。更重要的是，访问跟踪是非标准化的且没有确认。缺少这些关键属性推迟了目录提供商的基于推销手段收入的扩大使用，目录提供商在通过订购或基于CPM方法提高收入上束手无策，这些方法继续证明明显阻碍消费者。贸易商又对在公共网上进行商务产生了怀疑。
有了以上的理解，便产生了本发明。
                 本发明的目的和概要
本发明的一个目的是提供一种经公共网跟踪并管理多个相互互连的计算机工作站之间选择交易的数据处理系统。
本发明的另一个目的是提供一种跟踪接入置于网络所选位置上一条或多条链路的数据处理系统。这种链路既可以通过设计也可以通过仅用于互连的公共图标或正文而促销。
本发明的再一个目的是提供一种数据处理系统，该系统经环球网上一条选择促销链路进一步跟踪贸易商与链接在一起的客户之间的交易。
本发明的再一个目的是提供一种数据处理系统，该系统建立在线贸易商与网站经营商交换职业分派出价、接收媒体规划和其它广告服务的中央清算所。
本发明的再一个目的是提供一种数据处理系统，该系统以一种允许多种不同的新颍委托、上市、登广告和服务安排的方式监测交易和组织信息。
本发明的再一个目的是提供一种支持所选产品的共同标记的综合职业分派系统。
本发明的另一个目的是提供一种统一职业分派安排系统，该系统允许低成本接入、选择并确认多个促销关系。这一职业分派系统可以基于恒定费率接入或年收入的百分比或其它。
本发明的上述及其它目的可以在为在一个或多个互连的服务器上进行操作而设计和配置的特定数据处理系统中实现，所述服务器经通信传输线相互互连，通信传输线允许在二者之间建立数据链路。本发明的例举实施例包括控制置于第一服务器上逻辑命令的程序，为通过清算所服务器提供至第二服务器的链路。对第一与第二服务器之间的链路的标示参考提供在第二服务器上购买的货物或服务。第二服务器包括控制逻辑命令的程序，该命令指挥服务器响应于感兴趣购买所述货物或服务的用户的询问，以及按照用户进行的任何交易提供至所述清算所服务器的通信。
清算所服务器包括跟踪和报告与这些参与者有关的活动程度的所需编程逻辑。在周期性基础上，为在限定周期期间已经得知的交易的参与者产生记帐报表。
根据本发明的各具体方面，与服务器相关的逻辑利用信息的选择标签，允许跟踪网站访问者以及跟踪和记录经详细审查的具体交易。标识符包括选择编码数据，可以采用““小饼”(cookie)”(或类似跟踪装置)的形式，在接入促销链接期间将其插入用户硬盘存储器中。另外，清算所服务器提供键入平台，允许贸易商和网站经营商有效地达到他们联合促销和商务工作上的项，对于每一个，内部监测这些外部关系。
通过参考这里结合以下附图描述的具体例举实施例，本发明的上述特征将演示得更加清楚。
                   附图的简要说明
图1是提供系统概貌的示意方框图。
图2是表明系统各部分和相互连接关系的硬件示意图。
图3是表明总体系统方法的总逻辑流程图。
图4是说明贸易商接入本系统的逻辑图。
图5是说明目录提供商或网站管理商接入该系统的逻辑图。
图6是说明清算所服务器操作的逻辑图。
图7是说明贸易商服务器处理的逻辑图。
图8是清算所服务器上数据字段的屏幕显示。
                   本发明的详细描述
首先作简要概述，本发明涉及隔离数据处理系统的利用，所述系统具有为一致地操作以监测和跟踪相关单位之间交易和按照一组预定交易判别标准给参与者提供报酬而分别编程的多个分散网站。通过其用于支持因特网上交易，可以更容易地理解该系统，应当明白，以上描述也可以广泛地用于其它领域。人们熟知因特网具有大量的网站，每个网站是为把信息提供给浏览环球网的访问者而管理和配置的。有些网站被认为是“目录提供商”(或“网站经营商”，即控制一个或多个网站的这些机构)因为它们包括一个或多个含有在浏览期间用户关心信息的网页。这些网站经营商目前至少有两种机制来产生收入。第一种涉及对访问用户收取用户费，这与杂志订户有些相似。这种收入产生模式与本发明尤其不相关。
目录拥有者提高收入的第二方法是将标题广告放在推销第三方的货物或服务的网页上。这些促销标题广告进一步包括嵌入代码，创建至相应第三方，下文中称为“贸易商(Merchant)”的链接。接入标题广告的用户经嵌入链路被传送到贸易商的网页并可以用直接从贸易商那里形成买卖的能力表示。本发明对这一过程作了改进，允许贸易商所做的一部分成功销售作为对目录拥有者的记帐。因此，贸易商仅为实际导致有意义收益的促销工作付费。
贸易商的服务器是感兴趣的第二网站。在贸易商的服务器上，使特定货物提供购买。这涉及经信用卡或其它支付工具订购货物，通过任何一种可供使用的送货服务(陆上或空中)送货的安全交易的使用。为了实现本发明，将能够跟踪用户访问次数的程序安装在贸易商的服务器上，用户是采用标题广告通过链路参与的。另一方面，为完成实际购买交易，可以使用户返回到清算所。
在这一三角关系中的最后一个服务器是清算所服务器。这一服务器为与贸易商和网站经营商(它们当中有许多希望同时在线)进行通信而编程，以便于与成功的基于贸易商的交易相关的跟踪和记帐。也许更重要的是，这一服务器软件提供把贸易商和网站经营商一起带到促销安排中。这一利害关系的各方的耦合是以低成本的几乎无缝的方式进行的。它允许贸易商控制将出现它们广告的地方。它提供网站经营商输入合同项。它用最低成本和干预处理所有这些。
参考图1，在操作中，用户方框10通过访问网站经营商方框20，如包括当前事件、企业新闻、体育、个人金融等文章的主网页之一而开始处理。在这个网页上，标题广告(文本链接或图标)方框25向用户显示，以吸引人的折扣价格向例如一直在企求的人促销。这一标题广告首先以无缝方式与清算所，方框30相链接。然后将这一链路指向贸易商方框40。在链接过程期间，用户具有一个添加到HTTP项的标识符询问字符串以及可能有置于它们系统上的““小饼””。这些起标记的作用，通过贸易商和清算所允许跟踪用户以及确定用户是否或何时涉足购买和如何把购买委托分配给网站经营商。
考虑了以上的简要概述，现在的注意力放在图2上，图2提供由本发明暗示的工作站-服务器环境的硬件图。可以看到，可以选择硬件和软件的类型以符合系统的数据处理要求，但是这是一个选择问题，在本发明的上下文中对理解二者环境是有用的。从用户10开始，典型的用户经过调制解调器连接接入网络，调制解调器连接允许相对较慢的传输率。用户10包括配置一个称为浏览器的应用程序的工作站PC，允许按照用户的指令以地址驱动接入各种网站。
在方框20，典型的网站经营商作为一个经各种因特网服务提供商即ISP接入的服务器示出，因特网服务提供商允许用户进入环球网。网站经营商的服务器可能是一个相当复杂的计算机，具有多条允许许多用户同时接入所存储网页的线，形成所需信息的目录。重要的是，网站经营商包括能够绘出在操作期间至服务器的基本交通的有趣主题的丰富阵列。此外，网站经营商已经分配能够提供作为标题型广告等的各种网页当中的空间。最后，希望网站经营商进一步提供在刊登广告实际中使用的基于文本或其它的促销工具。重要的是，基于文本促销工具采用超级链路协议，因此以与标题广告相同的方式工作。这些文本链路实际上可以有用它们尺寸小和直接发消息而变得更流行。
操作的核心是清算所服务器30，链接用于与网络以及尤其是基于本发明规则感兴趣于广告节目形式的任何贸易商和网站经营商互连和通信。清算所服务器配备有处理功能和存储器，足以满足多个用户的需要。在本发明的较佳实施例中，服务器设置UNIX操作系统或基于Windows NT的操作系统。利用Oracle7和Oracle网络服务器的数据库管理软件也设置特定的操作系统环境。
最后，在图2中，贸易商服务器40经高速传输线同样与网络链接。贸易商服务器也有利地设置为或是UNIX或是NT操作系统。
现在参考图3，以方框图形式给出说明总职业分派协定机制和策略的高级图示。具体地说，职业分派排列由清算所服务器100总管，将网站经营商120和贸易商110一起引入到相互接受的项。重要的是，整个过程可以通过各个单位之间的少量卷入或同步化实现。具体地说，网站经营商在130对新的或者在140对现有的进行登录；在170下载在它们网站上促销管理所需软件以及在200对在标题广告上来自贸易商的提供的出价进行评价。
同样，贸易商也在方框150和160进行登录，在180以开放或封闭格式提出出价。在这期间，贸易商也可以回顾网站经营商输入的标题的出价，这些出价然后在190得到批准，在210作出出价，在220批准出价。
现在参考图4，该图以流程图的形式示出贸易商接入清算所服务器的逻辑结构。接入从方框300开始，在方框310，贸易商输入HTTP地址码，在方框320输入它们的标识符ID和口令。为了保证达到更高的安全水准，这一标识符可以经网上已知的确认服务，如Verisign事先得到安全保证。这些服务提供增强网上准确通信的注册协议。有关Verisign的更详细的信息可以从以下它们的网站中获得：
http：\www.verisign.com
回到图4，编程逻辑在方框330对输入的ID进行测试，如果是新的，逻辑程序分支到方框340，给贸易商一个新的ID号码并对所需口令进行注册。然而，如果贸易商以前已经注册(对应于测试320的“否”)，逻辑程序继续测试350并输入特定的口令PSWRD(A)。然后，系统显示主引导页IP(X)，该页在方框360提供有关与贸易商出价类型相关的促销程序包的细节。通常，IP显示包括针对频繁询问问题(FAQ)的段、有关支持和/或操作清算所网站的机构或单位的信息、以及使得访问者能看到清算所网站所提供各种特征的控制面板。具体地说，给出的选择包括一系列存储的数据包，它们包括一组已经很好测试的与安置促销相关的的项，如标题广告、文本链路或图标、这种促销的大小和形式、委托支付项等。此外，贸易商可以输入描述其促销需要的常项。
这可以经测试360实现。在这一图示中，贸易商选择一种出价类型，或是“公开”或是“封闭”。公开出价针对广泛的公众，而封闭出价描绘“平等”关系。自动批准过程，如果选择的话，表示贸易商出价可以由网站经营商直接完成，无需贸易商的接着评价。如果选择封闭出价形式，那么，逻辑分支到方框370，贸易商从清单中选择网站合作方。然后经测试380和方框390至410输入合同项。产生的输入形式包括出价ID、委托量、是否自动批准、货物的分类、标题大小、法律项、任何注释以及出价的生效日期。
然而，如果贸易商在测试360选择公开，逻辑继续到方框420，这里给选择提供一系列预先封装的出价形式；一旦选定，经测试430和440对各种项目进行修改。然后在方框450将产生的公开出价存储起来，在方框460进行登记注册，在方框470采用与提供文件接入的相关口令。系统提供由不同口令控制的贸易商多种层次接入。这允许上市个人能够接入标题图形或其它类似上市或促销材料。然而，贸易商管理机构则接收一个更综合的口令，能够输入和控制许多特征，如图形选择、出价、项目、验收、委托结构等。
根据以上描述，公开出价的主要项目与封闭出价中提供的主要项目相似。关键的区别在于公开出价可以接入所有的网站经营商，而封闭出价仅提供给选择的少数。
预先封装的促销工具、设定项和其它具体情况创建一个功能强大的促销工具。贸易商和网站经营商将例行地对实现简单、高度灵活和廉价的标准化安排默认。标准封装的选择过程将是低成本和易于实现的。然而，随着覆盖宽度的增大，诸如共同标记的选项将成为几个封装的一部分，增加了促销的总影响。此外，贸易商例行地将促销图形下载到清算所服务器，允许网站经营商回顾过去对一类的出价。
以与贸易商相似的方式以及正如图5所示，网站经营商在方框500将对清算所服务器进行登录，在方框510至515输入它们相应的ID。在测试520，系统对以前的注册进行检查，如果没有，网站经营商在方框530将进行注册，在方框540接收系统软件的下载，变为驻留在该网站上。
一旦在系统中，在方框550给网站经营商提供主引导页。在测试560，二者拥有者决定是否搜索驻留在清算所服务器上的可提供的出价。由此选择分支逻辑至方框570，这里输入搜索判别标准，在方框580显示结果。在回顾贸易商的封装出价和所选出价二者时，网站经营商作出一个选择，测试590。
继续图5，测试600确定所选出价是否“自动批准”。自动批准仅仅是把出价标示为不用进一步从贸易商作出出价的输入便能够被接受的出价。一旦选定，方框610确认合同项，系统实现链接，启动网站经营商服务器上的标题广告或相关文本。这可以用适当软件的网站修改或者预先封装下载实现。采用其最简单形式，网站经营商能够剪切或粘贴特定代码和手工将其插入相关网页。
如果一直未启动自动批准，接受的出价返回给贸易商作验收或首先修改(未示出)和作为反建议给出，方框630。一旦通过，网站经营商可以返回主页，测试640，或者结束过程，方框650。
在以上安排中，一旦贸易商已经接受一个出价，那么网站经营商将接收建立与贸易商相关的标题广告所需的编码。假设清算所服务器名为marketshare.com，下面表1给出的HTML代码是把广告标题安装在网站经营商网站上的一个建立正本的例子：
                   表1
＜！-Begin Ad-＞

　　＜p align＝CENTER＞

　　＜A HREF＝″//ad.marketshare.com/cgi-bin/stats？

　　site＝comtent.com&merchant＝anycompany.com&arg1-r1&arg2＝r2″＞

　　＜IMG SRC＝″//ad.marketshare.com/ad/www.content.com/25″WIDTH＝468

　　HEIGHT＝60 BORDER＝0 OSMAP＞＜/A＞

　　＜BR＞＜！-IMG SRC＝″/gif/25″WINDTH＝1 HEIGHT＝1 BORDER＝0-＞

　　＜BR＞＜/CENTER＞

　　＜！-End Ad-＞
现在回到图6，以流程图形式示出与用户接入相关的处理逻辑。这一过程概念上从开始方框700开始，继续到输入方框710，这里把网站位置(HTTP)输入到用户浏览器中，通过网络将用户链接到网站经营商的网站。在方框720，网站经营商在显示器上有用户访问的标题(ID)。
如果用户未能访问标题广告(对应于测试730的“否”)，处理从逻辑上终止于方框740。然而，如果用户选择标题广告，那么网站程序在用户命令行上输入清算所的HTTP地址，方框750，和将“询问字符串”即一串代码置于提供源信息的HTTP上。例如，见表1中第4行。于是，用户接入指向清算所服务器，这里清算所服务器首先存储几段信息，如网站(ID)、标题(ID)和用户(X)，方框760。尔后清算所服务器立即在用户命令行上放置将用户控制指向贸易商网页的贸易商(HTTP)的地址，方框780。按照这，有关标题广告中所描述的产品的信息现在向用户显示，包括购买该产品的过程，方框790。
在测试800，用户遇到购买产品的选项。如果用户决定不购买，逻辑分支到达方框810，服务器将一”小饼”放在用户上。这一”小饼”能够对后来购买的跟踪，测试815和方框817。然而，如果用户决定购买(对应于测试800的“是”)，有关购买和用户的信息返回给清算所服务器，方框820。然后，根据存储的协议计算销售具体情况，包括所有的共同促销和委托支付，方框850。
正如前面所讨论的，接收到有关清算所服务器上购买的信息后，计算委托决定。委托将是几个变量的因子，包括在贸易商与网站经营商之间工作的原始安排，以及接入贸易商网站的的用户定量，即用户在进行购买前是否已经由一个以上标题广告指向贸易商。如果是，那么需要一个共享或优先性计划。一旦这些项已经实现，实现贸易商和网站经营商的最终记帐，包括委托支付和记录所有交易细节。采用这种方法，创建有价值的记录，从收入上详细说明选择标题的活动，允许准确评估促销作用。
在图7中，逻辑流程图描述贸易商服务器的操作。概念上逻辑流程从方框900开始，由用户经HTTP命令进入服务器，方框910。在方框920给出贸易商的显示屏。在测试930，服务器确定用户是否到达未期满的”小饼”或类似装置；肯定的响应分支逻辑到方框940，系统把最后职业分派网站的“记帐”存储在”小饼”或类似装置上。逻辑继续到测试950，这里对购买决定作跟踪。
购买导致特定系统对交易进行记录，方框970，并把交易详细情况转发给清算所服务器，方框980。然而，如果没有进行购买，那么系统把这一情况记录在用户的”小饼”或类型装置上，方框960。在方框990完成处理。
现在参考图8，图中示出样品显示屏，给出在出价入口处理中完成的字段。正如已经确定的，贸易商采用这一字段规定至网站经营商的出价项目。在完成后，将出价详细情况存储起来并置于可寻址的存储器中，供网站经营商按照以上的图5访问。
采用以上所述的系统，可提供多种补充能力。数据库工具允许报告详细交易的产生，将数据集合到有关市场的信息中。这些报告具有重要的固有价值并代表清算所的潜在收入的第二来源。
具体地，可以用购买安排上预计的有关税收的信息、记录销售税等修饰交易数据。此外，必须在一定程度上采用货币兑换率，可以对这些进行选择并放入项目中，接着在处理每一笔交易期间实施。可以进行特别促销，包括密切关系奖励计划(类似于常见的广告传单计划)的使用。
产品/服务的共同标记也可以在上述环境中有效地实现。共同标记是通过一次促销让两个产品上市或销售。清算所服务器上的系统控制软件包括取两个或多个图象并将它们合并成一个美学上可接受表征的“合并”算法。例如，在贸易商网站上的产生标题将包括一个“返回”按钮，返回到起始网站经营商。
正如以上所讨论的，清算所网站包括许多不同的促销区，照此用合适的题标再作分类。表2将给出的代表性的题标。
               表2标题                      子类汽车                      古董和名著
                      购买指南
                      分类广告
                      代理权
                      部分计算机                    购买指南
                      分类广告
                      硬件
                      二手
                      软件
                      超级商店居家和庭园                用具
                      家具
尽管已经详细地描述了本发明，但是应当明白，这些详细描述仅为说明目的，本领域的专业人员可以作出各种改进变化，而不会偏离本发明的精神和范围。

Claims (16)

1.一种建立、管理和跟踪在宽接入网上进行商务交易的数据处理系统，其特征在于所述系统包括：
与所述网络互连并为显示有关一个或多个可供销售产品或服务的信息而编程的网站经营商，这里所述显示包括链接指令；
与所述网络互连并为接收信息而编程的清算所，所述信息涉及接入所述目录提供商网站上所述显示信息，以及为控制把标识符引导到潜在买方而编程；以及
与所述网络互连并为提供购买所述产品和/或服务的能力而编程的贸易商，这里，所述网站进一步为记录有关完成购买的信息和将所述购买信息返回传送给所述清算所网站而编程。
2.如权利要求1所述的系统，其特征在于：置于所述网站经营商服务器上的链接指令进一步包括有关网站地址的信息。
3.如权利要求1所述的系统，其特征在于：所述网站经营商网站上的显示信息采用高亮度文本的形式。
4.如权利要求1所述的系统，其特征在于：所述网站经营商网站上的显示信息采用高亮度的促销标题、文本链接或图标的形式。
5.如权利要求1所述的系统，其特征在于：所述网络是公用接入网。
6.如权利要求1所述的系统，其特征在于：所述网络是专用企业网。
7.如权利要求1所述的系统，其特征在于：所述清算所网站进一步提供关于贸易商与网站经营商之间促销安排的数据入口。
8.如权利要求7所述的系统，其特征在于：所述清算所网站包括数据存储器，以出价形式保存预先封装的促销安排的集合。
9.如权利要求8所述的系统，其特征在于：所述促销安排可以为自动批准而配置。
10.如权利要求1所述的系统，其特征在于：如果在访问所述贸易商的机器期间未进行购买则在访问者的计算机上放置一个”小饼”或类似跟踪装置。
11.如权利要求10所述的系统，其特征在于：在随后访问所述贸易商网站期间采用所述”小饼”或类似跟踪装置来跟踪所述访问者。
12.一种利用计算机网络将贸易商和网站经营商带到一起的数据处理方法，其特征在于所述方法包括步骤：
a.提供一个能够接收来自贸易商和网站经营商二者的多次询问的清算所服务器；
b.通过贸易商输入关于一个促销出价的数据而访问所述清算所服务器；
c.通过网站经营商搜索和/或访问关于现有出价的存储数据而访问所述清算所服务器；
d.由所述网站经营商输入一个认可或还价；以及
e.通过超级链路将所述网站经营商网站与所述贸易商网站进行电互连而完成一个促销安排。
13.如权利要求12所述的方法，其特征在于：所述促销出价包括一个自动批准指示符。
14.如权利要求12所述的方法，其特征在于：所述网站经营商接收来自所述清算所服务器的交易处理软件。
15.如权利要求12所述的方法，其特征在于：所述搜索部分包括对贸易商出价定位的关键字搜索判别标准的入口。
16.如权利要求12所述的方法，其特征在于：所述完成的促销安排描述关于所述网站经营商的销售付费项目。
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