CN1833442A - 在实时广播和时移记录中以非侵扰方式再确保电视广告发送的系统和方法 - Google Patents

在实时广播和时移记录中以非侵扰方式再确保电视广告发送的系统和方法 Download PDF

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CN1833442A
CN1833442A CNA2003801096656A CN200380109665A CN1833442A CN 1833442 A CN1833442 A CN 1833442A CN A2003801096656 A CNA2003801096656 A CN A2003801096656A CN 200380109665 A CN200380109665 A CN 200380109665A CN 1833442 A CN1833442 A CN 1833442A
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Y·马
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Abstract

一种用于实时广播和时移记录的广告内容重发送系统，包括检测用户跳过广告内容的确认组件。接收与重发送跳过的广告内容相关的用户优先选项输入，重发送模块根据用户优先选项向用户重发送跳过的广告内容。另一方面，以非侵扰的方式向用户重发送跳过的广告内容，而不干扰用户欣赏主媒体内容。

Description

在实时广播和时移记录中以非侵扰方式再确保电视广告发送的系统和方法
发明领域
本发明涉及广告发送方法和系统，更特别地，涉及根据用户优先选项重发送跳过的广告内容，从而避免侵扰用户欣赏主媒体内容。
发明背景
今天的电视(TV)观众通常可以使用媒体内容观看/记录设备或系统的自动特性来选择是否跳过广告。此能力增强了观众对主媒体内容的欣赏，但是会导致资助主媒体内容发送的广告商所做出的投资的收入下降，并增加转移给观众的成本。同时，自动地跳过所有广告的观众也会不明智地错过他们可能希望接收的广告，特别是如果可以通过并不干扰用户欣赏主媒体内容的方式接收广告时。因此，需要基于用户优先选项以不干扰用户欣赏主媒体内容的方式，向用户重发送广告内容的广告内容重发送系统和方法。本发明可以满足此需要。
发明概要
根据本发明，用于实时广播和时移记录的广告内容重发送系统包括检测用户跳过广告内容的确认组件。接收与重发送跳过的广告内容相关的用户优先选项输入，重发送模块根据用户优先选项向用户重发送跳过的广告内容。另一方面，以非侵扰的方式向用户重发送跳过的广告内容，而不干扰用户欣赏主媒体内容。
应理解，虽然详细说明和具体例子展示了本发明较佳实施例，但它们只是用于说明，并不限制本发明的范围。
附图简述
通过详细说明及附图，读者将能够完全理解本发明，其中：
图1为结构图，展示本发明中一般化的广告重发送系统；
图2为结构图，展示本发明中一般化的广告重发送模块；
图3为流程图，展示本发明中一般化的广告重发送方法；
图4为结构和流程图，展示本发明的系统和方法的第一个可选实施例；
图5为结构图，展示本发明的第一个可选实施例中的遥控设备；
图6为结构和流程图，展示本发明系统和方法的第二个可选实施例；
图7为结构图，展示本发明的第二个可选实施例中的记录设备；
图8为结构图，展示本发明的系统的较佳实施例；
图9为流程图，展示本发明的方法的较佳实施例；
图10为结构图，展示本发明较佳实施例中的遥控和记录设备；
图11为结构图，展示本发明较佳实施例中的广告发布；
图12为结构图，展示本发明较佳实施例中广播流的元数据；
图13为结构和流程图，展示本发明较佳实施例中传统广播流的元数据构建；
图14为流程图，展示本发明较佳实施例中基于元数据的广告跳过检测方案；及
图15为流程图，展示本发明较佳实施例中的广告重发送。
较佳实施例的详细说明
下面对较佳实施例的说明本质上只是示范性的，并不限制本发明、其应用或使用。
根据本发明，如图1所示，媒体内容源10(如机顶盒(STB)、无线电波或卫星广播和/或有线输入)提供主媒体内容12(如电视节目)。它还提供附加的媒体内容，如广告内容14和附加媒体16，如提供有关可用的主媒体内容的信息的电子节目指南(EPG)和/或隐藏字幕。媒体播放设备18，如电视和视频记录设备，接收主媒体内容并向活动显示20呈现主媒体内容12。应理解，设备18可以根据本发明的各种实现向活动显示20呈现附加媒体16和/或广告内容14。
在较佳实施例中，用户拥有实现广告发送系统22并接收设备控制器26的用户输入24的手持设备，设备控制器26根据用户输入24发送控制信号28到设备18，从而影响设备18的遥控器。确认组件30基于设备18的状态32和接收到的广告内容14检测跳过广告，并在数据存储34中存储跳过的广告内容。它还在活动显示36上显示未跳过的广告内容，从而避免干扰用户通过活动显示20欣赏主媒体内容12。广告发送模块38用于根据通过用户输入24表达的用户优先选项，将数据存储34中跳过的广告内容发送给用户，并以非侵扰的方式发送跳过的广告媒体内容，从而避免干扰用户通过活动显示20欣赏主媒体内容12。
参考图2，广告发送模块38接收并/或存储形式为用户输入24表达的发送选项和/或搜索项的用户优先选项40。因此，用户可以指示定期所需的广告类型，如电影宣传片，而媒体接口42可以较佳地根据所表达的类型从数据存储34中检索广告，并当用户正在访问附加媒体16时，发送那些广告到活动显示。因此，媒体接口42根据用户优先选项发送附加媒体和/或跳过的广告44到活动显示。它还避免干扰用户欣赏主媒体内容。模块38还包括交互检测器46，用于检测用户与跳过的广告内容的交互，并且检测的方式可以根据跳过的广告内容的类型而不同。因此，可以为以网页显示并以网页形式进行交互的广告检测鼠标点击和/或滚动操作。交互广告根据其交互功能可能还需要更直接的特定类型的用户输入。
根据本发明，可以根据各种方式奖励所检测到的用户与跳过的广告内容的交互。例如，模块38包括点数累积器48，允许用户基于用户与跳过的广告内容的交互及跳过的广告内容的值累积点数。接下来媒体接口42可以在检索跳过的广告内容和/或授予用户对附加媒体16的访问权时使用累积的点数。同样，可以根据需要通过关键字搜索来检索广告，使得用户可以在购物时根据需要检索优惠券。因此，用户可以在进行购物时携带该手持设备，基于他们的购物需要检索电子折扣券，并于结账期间在设备显示器上显示条形码。
在图3中展示了本发明的广告内容重发送方法。流程开始于步骤50。在步骤52，检索媒体内容。例如，具有到自动记录设备的有线输入的用户接收节目和广告，并将用户选择的节目存储在存储器中，基于存储的内容对存储的节目创建索引。存储方法可以是，例如，只存储节目而跳过所有广告。因此，在步骤54，每次设备接收与它正在记录的节目关联的广告时，能够正确地检测到用户跳过广告。另外，如果记录设备将广告与节目一起记录，则当用户在重放期间快进广告时，能够正确地检测到跳过广告。另外，可以使用遥控设备来检测广告播放期间的频道切换。
记录设备和/或遥控设备从而在步骤56缓冲跳过的广告，例如，通过在遥控设备内的存储器中存储广告和/或识别广告的信息。在步骤58，此方法包括向用户提供与重发送相关的选项，使得用户可以表达各种选项，例如，通过语音邮件和/或电子邮件重发送广告的选项。因此，在步骤60，记录设备可以附加地或替换地发送广告到用户的电子邮件或语音邮件，其中根据所执行的选项发送广告。在步骤60中，遥控器附加地和/或替换地通过活动显示并根据用户表达的优先选项向用户重发送跳过的广告。
在步骤62检测用户与跳过的广告内容的交互，并在步骤64对用户与跳过广告内容的交互进行奖励。这些步骤62和64，例如，对应于检测用户对活动显示上的广告的处理，然后以不干扰用户欣赏主媒体内容的方式授予用户对与可用的媒体内容相关的节目信息的访问权。奖励也可包括视频点播服务的信用(对每次观看收费，等等)、降低订阅成本、资助观看/记录设备、对用户感兴趣的广告内容的方便访问，和/或产品和服务的优惠券。
下面进一步说明本发明的某些可选实施例。例如，图4展示本发明这样的实施例，其中使用遥控设备68来控制本地设备，如记录设备70和电视机72，同时通过通信网络74与广告提供商通信。因此，本发明的方法分为遥控设备68和广告提供商的访问控制系统75两种。
遥控设备68的操作方法76开始于步骤78并进入步骤80，其中设备68基于用户输入生成控制信号。因此，设备68能够在步骤82基于控制信号确定所欣赏的电视广播频道，并在步骤84使用例如一个或多个板载调谐器和解码器来监控所欣赏的频道。因此，在步骤86，设备68可以基于控制信号和所监控的频道，通过检测频道切换、记录和/或快进广告内容，，来检测跳过。结果，设备68可以监控和解码用户正在观看的频道，同时监控和解码用户正在记录的频道。可以将记录的广告视为跳过，例如，如果用户在广告期间切换频道，则可以将在观看的频道上的广告视为跳过。晚些时候，如果用户观看记录的节目并且未快进广告，则可以将该广告视为未跳过。在步骤88，设备68记录广告和/或识别跳过的广告的信息。识别跳过的广告的信息可以对应于特定节目的标识、特定广告商的标识，和/或特定产品或服务类别的标识。方法76在步骤90终止。
访问控制系统75的操作方法92从步骤94开始并进入步骤96，其中基于设备68记录的跳过来识别满意的广告并通过通信网络74将其发送到系统75。例如，基于广告数据库98的内容、从客户账户数据库100的用户配置文件中推断出的用户优先选项，及激励政策数据库102中的广告交易方案，识别满意的广告。因此，对跳过女性卫生用品广告的男性用户，可以将男性卫生用品的广告识别为满意，相反也成立。同样，对表达了对滑雪有兴趣的用户，可以识别滑雪装备和/或滑雪假期的广告。因此，通过在步骤104将识别出的广告发送到遥控设备68和/或电视机72，基于用户优先选项向用户提供广告。
方法92包括在步骤106检测用户与提供的广告的交互，并在步骤108奖励用户与提供的广告的交互。例如，发送到电视机72的电影广告可以附带有同时或晚些发送到设备68的与该广告相关的问题。通过通信网络74将用户响应发送到系统75，因此可以指示用户与该广告的交互。同样，对用户的奖励可以采取基于维护的激励政策向用户提供媒体内容的形式。结果，用户可以访问视频点播服务、EPG和/或接收媒体订阅服务的折扣。替换地或附加地，用户可以接收与广告产品或服务相关的产品和/或服务的折扣。方法92在步骤112终止。
在图5中进一步展示了遥控设备68。相应地，设备68包括一个或多个用于调谐接收的广播信号116中各个选择的频道的调谐器114，及多个至少用于解码包含在信号116中的附加数据(EPG、隐藏字幕、编码的广告、定时信息等等)的解码器118。确认组件120因此可以监控用户所欣赏的频道，并基于来自设备控制器122的信号操作调谐器114。设备控制器122基于用户输入126产生控制信号124。当确认组件120将广告视为跳过时，XML解析器128解析跳过的广告、有关跳过的广告的信息，和/或有关用户在跳过广告时所欣赏的节目的信息。XML解析器128基于元数据解析附加数据，和/或根据需要添加元数据。解析出的跳过记录在数据存储130中，并在132通过通信接口131(有线或无线)输出，以响应用户输入126。在134，向活动显示136呈现作为响应接收的广告。在132，也通过通信接口131输出对应于用户与接收到的广告的交互的用户输入126。在134，也向活动显示136呈现作为奖励接收的附加媒体。
图6中展示了另一个可选实施例。其中，记录设备138通过通信网络74接收广播信号，并向电视机72的活动显示呈现媒体内容，以响应从遥控设备140接收的控制信号。在此实施例中，记录设备138本质上用于执行本发明的方法。因此，记录设备138的操作方法142开始于步骤144并进入步骤146，其中接收广播。在步骤148，以索引的方式记录用户选择的节目，并在步骤150检测当用户回放记录的节目但跳过广告时的跳过。在步骤150对跳过的检测可以替换地或附加地对应于将与记录的节目关联的所有广告视为跳过，如果用户在回放期间快进该广告，则将记录的广告视为跳过，或在记录时将广告视为跳过但在回放时如果用户并未跳过该广告，则将该广告视为未跳过。在步骤152记录跳过的广告。如果正常地记录了所有的广告，则步骤152可以对应于维护和/或更新广告的索引来指示已跳过哪些已记录的广告。
当用户发送向设备138请求，如浏览可用的记录、浏览EPG、设置记录优先选项、观看记录，和/或快进记录中的广告部分的请求时，设备138在步骤156确定是否跳过了过多的广告。如果是这样，则设备138在步骤158向用户发送跳过的广告，例如通过在电视机72上播放记录的广告或发送记录的广告到遥控设备140并在其活动显示上呈现。在156，一旦跳过的广告的数量已减少到可接受的水平，则设备138在步骤160准许用户的请求。用户请求可以对应于跳过的广告请求，使得用户可以构建信用，以便将来能够不中断地观看媒体内容。同样，在某些情况下，用户可以不只一次地观看首选类别中的广告，从而根据内置的广告交易方案避免非首选类别中的广告。媒体内容提供商可以减少使用这样的记录设备的用户的订阅费率。方法142在步骤162终止。
在图7中进一步展示了记录设备138。其中，一个或多个调谐器114和解码器118根据用户输入126调谐并解码接收到的广播信号116中的频道。记录功能163根据用户输入126将解码的媒体内容记录在数据存储164中。XML解析器128解析解码的附加数据，根据需要添加元数据，确认组件120基于解析出的附加数据和记录功能163的操作检测广告跳过。这样，将跳过的广告记录在数据存储130中。EPG信息、隐藏字幕、未记录的媒体，和已记录的节目索引通过记录功能163及访问控制模块165作为音频视频输出166发送到活动显示。同样，记录的媒体内容和/或广告通过访问控制模块165作为输出166发送。使用访问控制模块165基于用户跳过和观看广告来维护用户的广告观看信用账户，且只要用户的广告观看信用良好，就将各种媒体作为输出166发送给用户。
参考图8，展示另一个可选实施例。其中，使用记录设备167从广播网络168中接收广播信号，而使用遥控设备169来浏览因特网170。广播网络168和因特网170一起组成了通信网络74。同样，组成本发明的方法的步骤分布在记录设备167和遥控设备169中。相应地，参考图9，本发明的方法开始于步骤171并进入步骤172，其中通过控制接口以控制信号的形式接收用户的观看状态。如果在步骤173检测到频道切换和/或快进，且如果在步骤174广告作为结果被跳过，则将检测到的广告跳过发送到遥控设备。在步骤175，遥控设备执行跳过广告政策。如果根据政策并基于记录在广告管理数据库176中的用户广告观看历史和跳过的广告属性，需要采取动作，则将存储在记录设备上的广告缓冲177中的跳过的广告发送到手持设备，并在步骤178将其直接和/或通过广告发送入口179，如通过电子邮件、语音邮件、文本和/或网页，重发送到遥控设备的活动显示上。在步骤180，通过根据政策调整数据库176中的数据来执行激励政策。
参考图10，记录设备167使用调谐器181来接收和解码广播信号，使用记录功能182将节目存储在节目管理数据库183中，以响应通过控制接口184从遥控设备169接收的控制信号。跳过的广告存储在硬盘驱动器存储185中，而通过通信接口186A将跳过的广告和广告跳过检测发送到遥控设备169。接下来遥控设备169通过通信接口186B接收来自记录设备167的通信。遥控设备169使用广告管理器188来执行跳过广告政策和激励政策，且使用存储用存储器190来维护广告管理数据库。同步器192将接收到的广告和附加媒体重发送到液晶显示(LCD)屏194。用户通过浏览器196访问广告、因特网和/或附加媒体。
根据图11，记录设备167和遥控设备169一起帮助媒体内容中的广告重发送和广告重发送方案。其中，在步骤200以各种形式产生广告和/或媒体内容198。接下来，将这些各种形式的内容从各种不同的来源发送到消费者210，来源包括如电视广播212和入口及/或第三方公司214。因此，记录设备167(图8)和电视机72影响基于电影的媒体(包括广告)的发送，而遥控设备169影响其他、附加和/或对应的形式的媒体(包括广告)的发送。
使用广播信号来进一步帮助媒体(包括广告)的发送，广播信号包括元数据描述所发送的媒体中的各部分。如图12所示，广播信号中的音频视频部分216包括区分不同类型的媒体内容的元数据。元数据218用于描述相邻和/或重叠的媒体内容，包括与其一起嵌入广播信号的广告。因此，例如，相互关联的元数据218层描述在广播信号中特定时间点上的节目和/或相关的广告。例如，广告相关的元数据220描述特定的广告、与其相关的节目、广告的持续时间、可选的标题、类别、跳过惩罚，及称为最高和最低跳过水平的相关的阈值。同样，在特定时间点T1上的节目相关的元数据222A描述特定的节目、与该节目相关的广告、节目持续时间及可选的标题和类别。例如，在后面的时间点T2上的节目相关的元数据222B不同于元数据222A，因为附加的广告与该节目关联。
然而，图13展示了本发明中通过现有的电视广播构建元数据的方法。例如，当以正常的方式在步骤224接收到广播，在步骤226进行记录，并在步骤228附加时间码时，在步骤230基于检测到的空帧并行生成事件标记。接下来在步骤232的事件分析确定所标记的事件的类型，且使用此信息来识别事件标记。此类型的事件标记在标题为“控制录像带播放器自动地扫描过去记录的商业消息的方法和装置”、授予Iggulden等人的美国专利5,333,091中揭示，将其包括在此作为参考。根据本发明，将用于识别事件标记的信息添加到事件标记中，且在步骤234事件标记在回放期间与节目时间码关联，以在步骤236创建元数据，以用于识别记录的广告以便进行重发送，和/或通过因特网检索对应的基于网页的媒体。例如，第二种选择可以由广告内容提供商通过具有在节目中的特定时间关联节目与国家和地方分发的广告信息的数据库来实现。因此，可以基于遥控设备的IP地址、用户正在记录的频道，和构建出的元数据的时间戳，来识别合适的广告。识别广播中的广告部分的事件分析有助于在步骤238中根据基于元数据的方案检测广告跳过。
图14中展示了根据基于元数据的方案检测广告跳过的方法，且在较佳实施例中，此方法由记录设备在回放期间执行。开始于步骤240，该方法包括在步骤242检测回放期间的广告跳过。检测在此上下文中对应于在回放期间对广告自动或用户手动进行的快进或跳过。然后在步骤244从自动地监控和更新的节目管理器数据库183中检索广告的无线广播节目标识。在步骤246检索识别跳过的广告的元数据，并且在步骤248确定是否已观看跳过的广告。例如，如果事先已观看记录的广告，则在步骤250不检测广告跳过，且操作方法在步骤252终止。否则，如果尚未观看该广告，则在步骤254将其保存在广告缓冲177中，且在步骤256将跳过的广告元数据发送到遥控设备，由遥控设备执行广告重发送方法。然后在步骤258从遥控设备接收确定结果，且记录设备做出相应的响应。然后方法在步骤252终止。
在图15中展示遥控设备执行的广告重发送方法。开始于步骤260，在步骤262中，在检测到跳过时接收识别跳过的广告的信息，如元数据。在步骤264，相应地通过添加信息或递增相对于已经存储在数据库176中的对应信息的引用计数，自动更新广告管理器的广告管理数据库176。然后，在步骤266和268中，比较与跳过的广告关联的跳过阈值以及系统索引反映出的用户的广告观看相关的信用账户中的当前余额的点数。当已对现有的音频/视频广播创建元数据时，记录设备可以基于例如跳过的广告的持续时间来分配阈值。
如果用户的广告查看信用足够高，允许用户至少暂时地跳过广告，则遥控器在步骤270提交确定结果来继续节目，并相应地调整用户的信用索引。然而，如果用户的信用账户足够高，可以跳过广告，但是接近于耗尽，则在步骤272向用户提供与广告重发送相关的各种选项，并且将所执行的选项作为确定结果发送到记录设备。例如，用户可以选择在电视机上以其原始形式观看广告、通过因特网检索对应的交互媒体文件、文本消息，和/或网页，和/或让对应的广告通过语音邮件和/或电子邮件发送。此外，如果用户的信用账户耗尽，则在步骤274向记录设备提交确定结果，不允许发生任何更多的广告跳过，直到当前节目结束。在某些情况下，用户可以暂停当前的节目，并通过观看几条广告增加信用账户余额来清除“不跳过”命令。此方法在步骤276终止。
本发明的说明本质上只是示范性的，因此，不偏离本发明宗旨的变化应包括在本发明的范围内。特别地，本发明的广告重发送系统和方法的形式和实现可以取决于特定的时间点上实现本发明的特定业务系统、可用的技术和主流市场力量而不同。例如，通过基于用户的广告观看信用账户控制信号解码，并作为奖励部分或完全地资助用户的订阅和/或视频点播访问，本发明的系统和方法可以在有线电视公司的机顶盒中实现。同样，可以通过完全用因特网实现的视频点播服务来实现本发明，其中用户需要观看广告和/或与广告交互，和/或填写调查表才能接收所需的视频流。此外，本发明可以在具有时移记录能力的电视机中实现。仍然存在其他变化，包括在此所述的实施例的组合和/或其他实现，本领域的普通技术人员可以立即得到这些变化而不费功夫和/或进行大量试验。这样的变化不应视为偏离本发明的精神和范围。

Claims (27)

1.一种广告内容重发送系统，用于实时广播和时移记录，其特征在于，所述系统包括：
检测用户跳过广告内容的确认组件；
接收涉及重发送跳过的广告内容的用户优先选项的输入；及
根据所述用户优先选项向用户重发送跳过的广告内容的重发送模块。
2.如权利要求1所述的系统，其特征在于，所述系统包括通过检测用户与跳过的广告内容的交互，校验跳过的广告内容的重发送的重发送校验模块。
3.如权利要求2所述的系统，其特征在于，所述重发送校验模块包括检测用户在活动显示上对跳过的广告内容的处理的交互检测器。
4.如权利要求1所述的系统，其特征在于，所述系统包括基于用户与跳过的广告内容的交互奖励用户的用户激励子系统。
5.如权利要求4所述的系统，其特征在于，所述用户激励子系统包括基于用户与跳过的广告内容的交互，向用户发送附加媒体内容的媒体接口。
6.如权利要求5所述的系统，其特征在于，所述附加媒体内容对应于提供有关可用的主媒体内容信息的电子节目指南。
7.如权利要求5所述的系统，其特征在于，所述媒体接口用于通过第一活动显示发送附加媒体内容和跳过的广告内容，从而避免侵扰通过第二活动显示进行的主媒体内容发送。
8.如权利要求5所述的系统，其特征在于，所述用户激励子系统包括点数累积子系统，用于允许用户基于用户与跳过的广告内容的交互累积点数，且所述媒体接口对附加媒体内容的发送使用累积的点数。
9.如权利要求1所述的系统，其特征在于，所述系统包括用于存储跳过的广告内容的数据存储。
10.如权利要求9所述的系统，其特征在于，所述确认组件用于在检测到用户跳过广告内容时将广告内容发送到所述数据存储中。
11.如权利要求1所述的系统，其特征在于，所述重发送模块用于根据用户优先选项通过电子邮件向用户重发送跳过的广告内容。
12.如权利要求1所述的系统，其特征在于，所述重发送模块用于根据用户优先选项通过语音邮件向用户重发送跳过的广告内容。
13.如权利要求1所述的系统，其特征在于，所述重发送模块用于通过将跳过的广告内容从记录设备发送到具有活动显示的遥控设备，并通过所述活动显示发送广告内容，来重发送跳过的广告内容。
14.如权利要求1所述的系统，其特征在于，所述系统包括元数据解析器，用于通过添加识别信息到事件标记中来生成元数据，关联事件标记与对应的时间码，并关联元数据与广告内容中的对应部分。
15.一种广告内容重发送方法，用于实时广播和时移记录，其特征在于，所述方法包括：
检测用户跳过广告内容；
存储跳过的广告内容；及
以不干扰用户欣赏主媒体内容的非侵扰方式向用户重发送跳过的广告内容。
16.如权利要求15所述的方法，其特征在于，所述方法包括检测用户与跳过的广告内容的交互，从而校验对跳过的广告内容的重发送。
17.如权利要求16所述的方法，其特征在于，所述检测用户与跳过的广告内容的交互包括检测用户在活动显示上对跳过的广告内容进行的处理。
18.如权利要求15所述的方法，其特征在于，所述方法包括基于用户与跳过的广告内容的交互来奖励用户。
19.如权利要求18所述的方法，其特征在于，所述奖励包括基于用户与跳过的广告内容的交互发送向用户发送附加媒体内容。
20.如权利要求19所述的方法，其特征在于，所述奖励包括准许用户访问提供有关可用的主媒体内容的信息的电子节目指南。
21.如权利要求19所述的方法，其特征在于，所述奖励包括通过第一活动显示发送附加媒体内容和跳过的广告内容，从而避免侵扰通过第二活动显示进行的主媒体内容发送。
22.如权利要求19所述的方法，其特征在于，所述奖励包括：
允许用户基于用户与跳过的广告内容的交互累积点数；及
对附加媒体内容的发送应用累积的点数。
23.如权利要求15所述的方法，其特征在于，所述方法包括：
接收与重发送跳过的广告内容相关的用户优先选项；及
根据所述用户优先选项向用户重发送跳过的广告内容。
24.如权利要求15所述的方法，其特征在于，所述重发送跳过的广告内容包括通过电子邮件向用户重发送跳过广告内容。
25.如权利要求15所述的方法，其特征在于，所述重发送跳过的广告内容包括通过语音邮件向用户重发送跳过广告内容。
26.如权利要求15所述的方法，其特征在于，所述重发送跳过的广告内容包括将跳过的广告内容从记录设备传输到具有活动显示的遥控设备，并通过所述活动显示重发送跳过的广告内容。
27.如权利要求15所述的方法，其特征在于，所述方法包括：
添加识别信息到事件标记中；
关联事件标记与对应的时间码来生成元数据；及
关联元数据与从广播信号中解码得到的广告内容中的对应部分，
其中所述检测用户跳过广告内容包括基于元数据识别在回放对应的主媒体内容期间跳过的广告。
CNB2003801096656A 2003-01-06 2003-12-10 在实时广播和时移记录中以非侵扰方式再确保电视广告发送的系统和方法 Expired - Fee Related CN100566402C (zh)

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US7043746B2 (en) 2006-05-09
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