DE60011480D1 - Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument - Google Patents

Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument

Info

Publication number
DE60011480D1
DE60011480D1 DE60011480T DE60011480T DE60011480D1 DE 60011480 D1 DE60011480 D1 DE 60011480D1 DE 60011480 T DE60011480 T DE 60011480T DE 60011480 T DE60011480 T DE 60011480T DE 60011480 D1 DE60011480 D1 DE 60011480D1
Authority
DE
Germany
Prior art keywords
advertiser
advertisement
user
consumer
advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
DE60011480T
Other languages
English (en)
Other versions
DE60011480T2 (de
Inventor
Justina Wolters
Reginald Lewis
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Telefonaktiebolaget LM Ericsson AB
Original Assignee
Telefonaktiebolaget LM Ericsson AB
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Telefonaktiebolaget LM Ericsson AB filed Critical Telefonaktiebolaget LM Ericsson AB
Application granted granted Critical
Publication of DE60011480D1 publication Critical patent/DE60011480D1/de
Publication of DE60011480T2 publication Critical patent/DE60011480T2/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
DE60011480T 2000-08-24 2000-08-24 Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument Expired - Lifetime DE60011480T2 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/EP2000/008357 WO2002017285A1 (en) 2000-08-24 2000-08-24 Advertising system using radio communication between advertiser and consumer

Publications (2)

Publication Number Publication Date
DE60011480D1 true DE60011480D1 (de) 2004-07-15
DE60011480T2 DE60011480T2 (de) 2005-07-07

Family

ID=8164076

Family Applications (1)

Application Number Title Priority Date Filing Date
DE60011480T Expired - Lifetime DE60011480T2 (de) 2000-08-24 2000-08-24 Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument

Country Status (6)

Country Link
US (1) US7328004B1 (de)
EP (1) EP1312066B1 (de)
AT (1) ATE268932T1 (de)
AU (1) AU2000276486A1 (de)
DE (1) DE60011480T2 (de)
WO (1) WO2002017285A1 (de)

Families Citing this family (25)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6959389B1 (en) * 2000-08-16 2005-10-25 International Business Machines Corporation Secure entry of a user-identifier in a publicly positioned device
WO2002025459A1 (fr) * 2000-09-20 2002-03-28 Sony Corporation Systeme et procede de distribution
US8108005B2 (en) 2001-08-28 2012-01-31 Sony Corporation Method and apparatus for displaying an image of a device based on radio waves
GB0129888D0 (en) * 2001-12-14 2002-02-06 Koninkl Philips Electronics Nv A method of propagating a message and corresponding communications devices for the same
US9232406B2 (en) 2002-03-14 2016-01-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
USRE49644E1 (en) 2002-03-14 2023-09-05 Odyssey Wireless, Inc. Systems and/or methods of data acquisition from a transceiver
US7286040B2 (en) 2002-03-14 2007-10-23 Eices Research, Inc. Cooperative vehicular identification system
US7474874B2 (en) 2002-06-28 2009-01-06 Nokia Corporation Local browsing
NO316485B1 (no) * 2002-09-04 2004-01-26 Gunnar Myhr Et intelligent og tidsvarierende "out of home" informasjons- eller markedsföringssystem
FR2846119A1 (fr) * 2002-10-22 2004-04-23 France Telecom Systeme et procede de gestion dynamique de supports de relations avec une clientele.
TW200604881A (en) * 2004-07-28 2006-02-01 Ind Tech Res Inst Electronic coupon transaction system and method
EP1854090B1 (de) 2005-03-01 2013-02-27 Nokia Corporation Elektronisches gerät und verfahren zum transfer von daten
ITTO20050901A1 (it) * 2005-12-23 2007-06-24 Giorgio Rivetti Sistema per la trasmissione e la gestione di contenuti multimediali in modalita' interattiva
DE102006006734A1 (de) * 2006-02-13 2007-08-16 Blue Cell Networks Gmbh Verfahren zum Austausch von Informationen
US20080275776A1 (en) * 2007-05-03 2008-11-06 Sony Corporation Provision of wireless offers to ce device using non-telephony wireless transmission
WO2009057146A2 (en) * 2007-11-04 2009-05-07 Rajendra Kumar Khare System and method for implementing personalized interaction
US20100087211A1 (en) * 2008-10-02 2010-04-08 Daniel Hurd Proximity marketing server apparatus
EP2519924A2 (de) * 2009-12-30 2012-11-07 France Telecom System und verfahren zur anzeige teilnehmender werber an eine tragbare benutzervorrichtung
DE102011119993A1 (de) 2011-03-29 2013-02-28 Uwe Herold System und Verfahren zur interaktiven Einflussnahme auf Werbe- und Informationsmedien
WO2012130200A2 (de) 2011-03-29 2012-10-04 Missing Juergen System und verfahren zur interaktiven einflussnahme auf werbe- und informationsmedien
TW201305915A (zh) * 2011-07-19 2013-02-01 Dau-Ning Guo 行動資訊傳遞系統的操作方法
DE102011082403A1 (de) * 2011-09-09 2013-03-14 Robert Bosch Gmbh Vorrichtung und Verfahren zum Betreiben einer an einer Straße angeordneten Anzeigeeinrichtung
US9137679B2 (en) * 2011-09-18 2015-09-15 Loyalblocks Ltd Methods circuits systems and associated computer executable code for localizing and messaging a wireless communication device
DE102012005557A1 (de) 2012-03-21 2013-09-26 Tino Richter System und Verfahren zur Bereitstellung und Nutzung eines Kommunikationsnetzes
US10956942B2 (en) 2017-12-12 2021-03-23 International Business Machines Corporation Synchronization of play of targeted media content with time slots in radio broadcast signal

Family Cites Families (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5204768A (en) * 1991-02-12 1993-04-20 Mind Path Technologies, Inc. Remote controlled electronic presentation system
US5802281A (en) * 1994-09-07 1998-09-01 Rsi Systems, Inc. Peripheral audio/video communication system that interfaces with a host computer and determines format of coded audio/video signals
US6107937A (en) * 1995-01-31 2000-08-22 Canon Kabushiki Kaisha Remote control system and method
EP0958672A4 (de) * 1995-06-07 2002-05-22 Comm Inc E Übertragungssteuerung mit geringer leistungsaufnahme für einen hostrechnerserver
US6359636B1 (en) * 1995-07-17 2002-03-19 Gateway, Inc. Graphical user interface for control of a home entertainment system
US5959623A (en) * 1995-12-08 1999-09-28 Sun Microsystems, Inc. System and method for displaying user selected set of advertisements
CA2183280C (en) * 1996-08-14 2009-04-14 Rob Menard Centralized broadcast channel real-time search system
CN1118746C (zh) * 1997-03-24 2003-08-20 发展产品有限公司 具有广告显示的双向遥控器
US6504580B1 (en) * 1997-03-24 2003-01-07 Evolve Products, Inc. Non-Telephonic, non-remote controller, wireless information presentation device with advertising display
US6128484A (en) * 1997-10-07 2000-10-03 International Business Machines Corporation Wireless transceivers for remotely controlling a computer
US6450407B1 (en) * 1998-04-17 2002-09-17 Viztec, Inc. Chip card rebate system
JP2000022811A (ja) 1998-06-29 2000-01-21 Nec Commun Syst Ltd 移動通信端末へのメッセージ表示システム
EP1095518A1 (de) * 1998-07-02 2001-05-02 MCALLAN, Robert E. Inforemationszugriff mit gezielter werbefähigkeit
JP2000224658A (ja) * 1999-01-29 2000-08-11 Nec Commun Syst Ltd 携帯電話端末を用いた広告提供システム
US6446130B1 (en) * 1999-03-16 2002-09-03 Interactive Digital Systems Multimedia delivery system
US6549625B1 (en) * 1999-06-24 2003-04-15 Nokia Corporation Method and system for connecting a mobile terminal to a database
US6574793B1 (en) * 2000-02-25 2003-06-03 Interval Research Corporation System and method for displaying advertisements
US6725203B1 (en) * 2000-10-12 2004-04-20 E-Book Systems Pte Ltd. Method and system for advertisement using internet browser to insert advertisements
US6950646B2 (en) * 2001-04-27 2005-09-27 Hewlett-Packard Development Company, L.P. Information acquisition decision making by devices in a wireless network
US6748462B2 (en) * 2001-12-20 2004-06-08 Koninklijke Philips Electronics N.V. Activity-based remote control device

Also Published As

Publication number Publication date
WO2002017285A1 (en) 2002-02-28
DE60011480T2 (de) 2005-07-07
US7328004B1 (en) 2008-02-05
AU2000276486A1 (en) 2002-03-04
ATE268932T1 (de) 2004-06-15
EP1312066B1 (de) 2004-06-09
EP1312066A1 (de) 2003-05-21

Similar Documents

Publication Publication Date Title
DE60011480D1 (de) Werbung unter zuhilfenahme von kommunikation zwischen werber und konsument
WO2007056698A3 (en) Media marketing system and method
ATE397818T1 (de) Hf-zugangspunktenentwurf mit kurzer reichweite zur ermöglichung von diensten für master- und slave-mobilgeräten
ATE515144T1 (de) System und assoziiertes endgerät, verfahren und computerprogrammprodukt zum konfigurieren und aktualisieren von dienstzugangspunkten und zum bereitstellen von dienstinhaltsspezifischer preisgebung im mobilen bereich
PT1336937E (pt) Sistema de controlo de acesso, processo de controlo de acesso e dispositivos adequados aos mesmos
DE60323266D1 (de) Kommunikationssystem und verfahren
WO2001069177A3 (en) System, method and article of manufacture for agent-based navigation in a speech-based data navigation system
WO2002069586A3 (en) System, apparatus and method for location-based instant messaging
ATE241411T1 (de) Interaktive anwendungen
WO2007063414A3 (en) System, apparatus, and method for dynamically customizing and configuring applications
WO2002046871A3 (en) Electronic information delivery system and process
ATE352941T1 (de) Interaktion mit gemischter betriebsart
NO20014190L (no) Kommunikasjonsapparat, kommunikasjonssystem samt fremgangsmåte for beregning av annonsepriser
HK1082306A1 (en) System and method of building wireless component applications
EP1156651A3 (de) Methoden und Systeme für die Suche und das Management der Daten in drahtlosen Datenvorrichtungen
WO2003104928A3 (en) METHOD AND SYSTEM FOR DYNAMICALLY MODIFYING ADVERTISEMENTS
WO2001079976A3 (en) Wireless portfolio system and device
WO2007030342A3 (en) Method and apparatus for locating multimode communication devices
WO2001076173A3 (en) Method of providing advertisement data from a server to a mobile telephone
WO2002008854A3 (en) Method and apparatus for providing context sensitive advertisements to mobile users
SE0202003D0 (sv) Ett förfarande för automatisk hantering av terminalberoende
WO2002023356A3 (en) Wireless computing device and method therefore
WO2003077140A8 (en) A method and system for publishing and accessing rich content via a wireless device
WO2002025397A3 (en) System and method for internet communications
NO984401L (no) Innretning for forbedring av et kommunikasjonssystem

Legal Events

Date Code Title Description
8364 No opposition during term of opposition