EP1501068A1 - Advertising band with convex curved sight portion - Google Patents

Advertising band with convex curved sight portion Download PDF

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Publication number
EP1501068A1
EP1501068A1 EP03026235A EP03026235A EP1501068A1 EP 1501068 A1 EP1501068 A1 EP 1501068A1 EP 03026235 A EP03026235 A EP 03026235A EP 03026235 A EP03026235 A EP 03026235A EP 1501068 A1 EP1501068 A1 EP 1501068A1
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EP
European Patent Office
Prior art keywords
advertising
support surface
flat material
band according
advertising band
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Granted
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EP03026235A
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German (de)
French (fr)
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EP1501068B2 (en
EP1501068B1 (en
Inventor
Peter Adelfang
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Apa Adelfang & Parbel & Cokg GmbH
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Apa Adelfang & Parbel & Cokg GmbH
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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/22—Advertising or display means on roads, walls or similar surfaces, e.g. illuminated
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/24—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies
    • G09F11/29—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the advertising or display material forming part of a moving band, e.g. in the form of perforations, prints, or transparencies of a band other than endless

Definitions

  • the invention relates to a banner for the edge of a Sports venue playing field, in particular in the form of a display, which in terms of a subsoil of this high can be erected, is elongated in the horizontal, on a visual page with an advertising motif, z.
  • a banner for the edge of a Sports venue playing field in particular in the form of a display, which in terms of a subsoil of this high can be erected, is elongated in the horizontal, on a visual page with an advertising motif, z.
  • an advertising motif, z In Form of a figure, provided in the form of characters and the like is, and at least in the field of advertising in relation to on its longitudinal extent convexly curved runs out to remote and especially elevated position considered one to achieve three-dimensional spatial effect.
  • advertising boards are flat objects that are in the Case of advertising boards in sports facilities fence-like side by side ranked and possibly interconnected. Especially with increased camera position in the case of television broadcasts it was found that the recognizability of the Advertising motifs, especially in camera stills not always guaranteed is.
  • convex curved advertising band a spatial effect, which is not achievable with flat adboards.
  • the convex curved advertising strip which discloses in the cited document is, has proven itself many times in use. It remains but a need for further development of these proven ones Advertising band in favor of a presentation of different Advertising motifs with one and the same advertising band without elaborate Measures, such as the application of a new advertising motif the visible side of the advertising band.
  • An object of the present invention is therefore to to create an advertising band of the type mentioned, the flexible with regard to the presentation of different advertising motifs is designed and the presentation is different Advertising motifs without major, especially time-consuming guaranteed.
  • the invention sees instead of a stationary one Attachment of the advertising motif on the visible side of the advertising band providing serially arranged advertising motifs a flat material that extends over the visible surface of the advertising band managed so finishbar is that an advertising motif can be replaced in the short term by another by the Switching device is actuated to the current advertising motif to move away from the area of the visible side of the advertising band while doing another advertising on the Draw up the visible side.
  • the indexing according to the invention arranged serially Advertising motifs on the convex curved viewing side or supporting surface Of the support frame of the advertising gang can be in fractions one second, so as a surprising effect when using the advertising gang, this abruptly with a new advertising motif can be equipped.
  • the support surface (to determine the visible side) to provide low friction to minimize the contact friction relative to the sheet material. This allows a rapid indexing of the sheet, without the indexing device a great effort so that their drive (electric motors) only has to provide a small performance that with a small design of the drive is connected.
  • the low-friction equipment of the support surface always a smooth circulation of the flat material provided with the advertising motifs, so that the recognizability of the advertising motif also after ensures the indexing of the sheet.
  • the low-friction equipment of the support surface can be in different Done way.
  • the support surface with a low-friction material eg. As PTFE coated.
  • the support surface of such a material consist.
  • the indexing device of the advertising band according to the invention can also be designed in different ways be.
  • the indexing device preferably has winding tracks for receiving the flat material, similar to the winding spools the film transport mechanism of a camera.
  • As a drive for the winding tracks is preferably at least one electric motor into consideration.
  • an essential Feature is the indexing device preferably integrated in the support frame.
  • the flat material may consist of different materials. Preferred is a plastic film or a plastic-coated Web.
  • a curved formed advertising band is general denoted by the reference numeral 10 while one for comparison used known, d. H. just trained advertising band the same height, here vertically positioned, with the reference numeral 11 is designated.
  • the total projection length of the curved billboard 10 corresponds in each case to the sum of the 12 designated Projection length and designated by the reference numeral 13 additional projection length, these being compared for the projection of the flat billboard a measure of the Increased size impression of an advertising motif is on the View side of the respective advertising band attached and from the Viewing position is generally considered with the Reference numeral 15 is designated.
  • the length of the projection 12 of the flat billboards denoted by a bar designated 100%, while the greater length (that is, the sum of the projections 12 and 13) by one compared to the screened 100th % Bar is longer, darker bars.
  • Fig. 1 illustrates the effect of the height of the viewing position with unchanged billboard constellation on the Size of the perceived advertising message.
  • Fig. 1 is the Case of high viewer or camera position 15 shown.
  • the curved trained advertising strip 10 has in cross section Circle segment shape and the entire projection length when viewed from the camera or observer position 15 of the curved 10% is 159%, based on the 100% the projection 12 of the flat advertising band 11 on the ground 14. This results in an increase in area in favor of the advertising motif of 59% in this example.
  • the support frame 20 includes an L-shaped support member having a bottom support element 23, and a raised element 24, wherein the convex curved support pad 21 between the free ends of the Elements 23 and 24 extends.
  • Winding coils 25 and 26 are components of a switching device forming Winding coils 25 and 26 in the region of the support element 23 arranged and extend substantially over the full longitudinal extent of the advertising band 10 (in Fig. 2 vertically running to the paper surface). Take the winding spools 25 and 26 the web longitudinal ends of the sheet 22 and are by means of a motor means not shown (at least one Electric motor containing) similar to the film transport of a camera rotatably driven.
  • the winding coils 25, 26 are driven in such a way, that ensures an indexing of the sheet 22 so is that by an indexing step of the current on the support pad 21 lying part of the sheet 22nd completely replaced by another equal section is made by peeling off the sheet 22 from the reel spool 26 and winding on the take-up reel 25 (or vice versa).
  • the support pad consist of a low-friction material or with such Be coated material.
  • the support surface equipped with point contacts relative to the flat material be. These point contacts are provided, for example by projections, z. B. in the form of bristles.

Abstract

Advertising strip (10) comprises a flat material (22) as an advertising support, a support frame (20) with a convex curved progression, and a changing device (25, 26) to move the flat material, under control of an electric motor, over the support surface in a curved direction of the surface to show different advertising information.

Description

Die Erfindung betrifft eine Werbebande für den Rand eines Sportstätten-Spielfeldes, insbesondere in Gestalt eines Displays, die in bezug auf einen Untergrund von diesem hochstehend aufstellbar ist, in der Horizontalen langgestreckt verläuft, auf einer Sichtseite mit einem Werbemotiv, z. B. in Gestalt einer Abbildung, in Gestalt von Zeichen und dgl. versehen ist, und zumindest im Bereich des Werbemotivs in bezug auf ihre Längserstreckung konvex gekrümmt verläuft, um aus entfernter und insbesondere erhöhter Position betrachtet eine dreidimensionale räumliche Wirkung zu erzielen.The invention relates to a banner for the edge of a Sports venue playing field, in particular in the form of a display, which in terms of a subsoil of this high can be erected, is elongated in the horizontal, on a visual page with an advertising motif, z. In Form of a figure, provided in the form of characters and the like is, and at least in the field of advertising in relation to on its longitudinal extent convexly curved runs out to remote and especially elevated position considered one to achieve three-dimensional spatial effect.

Werbetafeln der in Rede stehenden Art zählen seit vielen Jahren in Sportstätten aller Art, beispielsweise Fußballstadien, zu standardmäßig eingesetzten Werbemaßnahmen. Rechte an derartigen Werbemaßnahmen werden heutzutage genauso vermarktet wie Fernseh-Spots und Werbeanzeigen. Ziel dieser Werbemaßnahme in Gestalt einer Werbetafel ist es, beispielsweise mittels Firmenschriftzügen und Firmenlogos vor allem beim Fernsehzuschauer bekannt zu werden oder mittels sonstiger Werbebotschaften mit dem Zuschauer zu kommunizieren. Die Wirkung auf den Zuschauer hängt u.a. vom Grad der (Wieder-)Erkennung der Werbemotive ab.Billboards of the type in question count for many years in sports facilities of all kinds, for example football stadiums, to standard advertising measures. Rights to such Advertising is now marketed as well as TV spots and advertisements. Target of this promotion in Shape of a billboard is, for example, by means of company logos and company logos especially at the television viewer to be known or by means of other advertising messages to communicate with the viewer. The effect on the viewer depends i.a. the degree of (re) recognition of the advertising motifs from.

Die Wiedererkennung wiederum hängt maßgeblich von der Größe bzw. Höhe der Werbebande und somit der Größe der verwendeten Schriftzüge oder allgemein Werbemotive ab, wie durch demoskopische Untersuchungen festgestellt wurde. Der Darstellungsgröße des Werbemotivs auf Werbebanden sind jedoch enge Grenzen durch Sportstätten-Regularien gesetzt, die u. a. Höhenbeschränkungen für die Werbebanden vorsehen. Grund dafür ist, dass die auf den Tribünen des Stadions sitzenden Zuschauer in ihrer Sicht auf das Spielfeld durch Werbebanden nicht unzumutbar eingeschränkt werden sollen. Außerdem ist aufgrund baulicher Gegebenheiten an Säulen und Geländern die Höhe von Werbebanden begrenzt. Die zulässige Höhe von beispielsweise Werbebanden in Sportstätten variiert von Land zu Land. In Deutschland sollen g0 cm Werbebandenhöhe nicht überschritten werden. In Großbritannien, wo Zuschauer hinter den Werbebanden auch am Boden sitzen dürfen, beträgt die zulässige Steilhöhe für Werbebanden dagegen nur 60 cm. Durch diese Bestimmungen sind den Möglichkeiten für eine wirksame Werbung mittels Fernsehübertragung Grenzen gesetzt.The recognition in turn depends largely on the size or height of the advertising band and thus the size of the used Lettering or general advertising motifs, as by demoscopic Investigations were found. The presentation size However, the advertising motif on advertising boards are narrow limits set by Sports Venue Regulations that may apply. a. height restrictions provide for the advertising boards. Reason for that is, that the spectators sitting in the stands of the stadium in Their view of the field through advertising boards not unreasonable should be restricted. It is also due to structural Conditions on columns and railings the height of advertising boards limited. The permitted height of, for example, advertising boards in sports venues varies from country to country. In Germany should not exceed g0 cm advertising band height. In the UK, where viewers behind the advertising boards are also on the Allowed to sit on floor, is the allowable height for advertising boards only 60 cm. By these provisions are the Opportunities for effective advertising through television broadcasting Set limits.

Beim Einsatz der in Rede stehenden Werbebande in einer Sportstätte ist es üblich, diese senkrecht stehend zu positionieren. Darüber hinaus ist es bekannt, die Werbetafeln aus der Senkrechten in bezug auf die Blickrichtung nach hinten geneigt anzuordnen, um auch bei erhöhter Betrachtung der Werbetafeln z. B. über eine Fernsehkamera das Werbemotiv erkennbar zu halten. In jedem Fall sind Werbebanden ebene Gegenstände, die im Fall von Werbebanden in Sportstätten zaunartig seitlich aneinander gereiht und gegebenenfalls miteinander verbunden sind. Insbesondere bei erhöhter Kameraposition im Fall von Fernsehübertragungen wurde festgestellt, dass die Erkennbarkeit des Werbemotivs insbesondere bei Kameratotalen nicht stets gewährleistet ist.When using the advertising in question in a sports venue It is customary to position these vertically. In addition, it is known the billboards from the Vertical with respect to the viewing direction inclined backwards to order, even at elevated viewing the billboards z. B. on a television camera to keep the advertising motif recognizable. In any case, advertising boards are flat objects that are in the Case of advertising boards in sports facilities fence-like side by side ranked and possibly interconnected. Especially with increased camera position in the case of television broadcasts it was found that the recognizability of the Advertising motifs, especially in camera stills not always guaranteed is.

Um diese Nachteile herkömmlicher ebener Werbebanden zu überwinden, hat die Anmelderin der vorliegenden Anmeldung eine Werbebande der eingangs genannten Art entwickelt und zum Patent angemeldet (DE 199 37 037 A1). Anstelle der bisher üblichen ebenen Werbebanden ist diese Werbebande zumindest im Sichtseitenbereich konvex gekrümmt und erlaubt aufgrund der gekrümmten Ausbildung eine sprunghafte Verbesserung der Erkennbarkeit und Wahrnehmbarkeit von Werbemotiven auf der Sichtfläche der Werbebande. Wie in der genannten Druckschrift im einzelnen ausgeführt, ist die auffallend verbesserte Erkennbarkeit und Wahrnehmbarkeit von Werbemotiven auf der erfindungsgemäß gekrümmten Werbebande in erster Linie darauf zurück zuführen, dass mit der Krümmung des Sichtbereichs im Vergleich zu einer ebenen Werbebande derselben Stellhöhe eine größere Fläche für die Werbemotive bereitgestellt wird. Hinzu tritt bei der konvex gekrümmten Werbebande eine räumliche Wirkung, die mit ebenen Werbebanden nicht erzielbar ist. Die konvex gekrümmte Werbebande, die in der genannte Druckschrift offenbart ist, hat sich im Einsatz vielfach bewährt. Es verbleibt jedoch ein Bedarf an einer Weiterentwicklung dieser bewährten Werbebande zugunsten einer Präsentation unterschiedlicher Werbemotive mit ein und derselben Werbebande ohne aufwändige Maßnahmen, wie das Aufbringen eines neuen Werbemotivs auf der Sichtseite der Werbebande.To overcome these disadvantages of conventional flat adboards, the assignee of the present application has a Promotional tape of the type mentioned developed and patented registered (DE 199 37 037 A1). Instead of the usual even adboards is this advertising band at least in Visible side area convexly curved and allowed due to the curved training a leaky improvement in recognizability and perceptibility of advertising on the Visible surface of the advertising band. As in the cited document detailed, is the noticeably improved recognizability and perceptibility of advertising motifs on the invention curved advertising band in the first place on it perform that in comparison with the curvature of the field of view to a flat advertising band the same level one larger area is provided for the advertising motifs. in addition occurs in the convex curved advertising band a spatial effect, which is not achievable with flat adboards. The convex curved advertising strip, which discloses in the cited document is, has proven itself many times in use. It remains but a need for further development of these proven ones Advertising band in favor of a presentation of different Advertising motifs with one and the same advertising band without elaborate Measures, such as the application of a new advertising motif the visible side of the advertising band.

Eine Aufgabe der vorliegenden Erfindung besteht deshalb darin, eine Werbebande der eingangs genannten Art zu schaffen, die bezüglich der Präsentation unterschiedlicher Werbemotive flexibel gestaltet ist und die Präsentation unterschiedlicher Werbemotive ohne großen, vor allem zeitlichen Aufwand gewährleistet.An object of the present invention is therefore to to create an advertising band of the type mentioned, the flexible with regard to the presentation of different advertising motifs is designed and the presentation is different Advertising motifs without major, especially time-consuming guaranteed.

Gelöst wird diese Aufgabe durch die Merkmale des Anspruchs 1. Vorteilhafte Weiterbildungen der Erfindung sind in den Unteransprüchen angegeben. This problem is solved by the features of claim 1. Advantageous developments of the invention are in the dependent claims specified.

Mit anderen Worten, sieht die Erfindung anstelle einer stationären Anbringung des Werbemotivs auf der Sichtseite der Werbebande das Bereitstellen seriell angeordneter Werbemotive auf einem Flachmaterial vor, das über die Sichtfläche der Werbebande geführt derart weiterschaltbar ist, dass ein Werbemotiv kurzfristig durch ein weiteres ersetzt werden kann, indem die Weiterschalteinrichtung betätigt wird, um das aktuelle Werbemotiv aus dem Bereich der Sichtseite der Werbebande wegzubewegen und dabei gleichzeitig ein weiteres Werbemotiv auf die Sichtseite aufzuziehen.In other words, the invention sees instead of a stationary one Attachment of the advertising motif on the visible side of the advertising band providing serially arranged advertising motifs a flat material that extends over the visible surface of the advertising band managed so weiterschaltbar is that an advertising motif can be replaced in the short term by another by the Switching device is actuated to the current advertising motif to move away from the area of the visible side of the advertising band while doing another advertising on the Draw up the visible side.

Das erfindungsgemäße Weiterschalten von seriell angeordneten Werbemotiven über die konvex gekrümmte Sichtseite bzw. Stützfläche des Stützrahmens der Werbebande hinweg kann in Bruchteilen einer Sekunde erfolgen, so dass als überraschende Wirkung beim Einsatz der Werbebande, diese schlagartig mit einem neuen Werbemotiv bestückt werden kann.The indexing according to the invention arranged serially Advertising motifs on the convex curved viewing side or supporting surface Of the support frame of the advertising gang can be in fractions one second, so as a surprising effect when using the advertising gang, this abruptly with a new advertising motif can be equipped.

Wesentlich beim Weiterschalten der seriell angeordneten Werbemotive ist, dass das die Werbemotive tragende Flachmaterial problemlos durch die Weiterschalteinrichtung rasch transportiert werden kann und stets möglichst glatt auf der Spitzfläche zu liegen kommt. Um dies gewährleisten zu können ist gemäß einer vorteilhaften Weiterbildung vorgesehen, die Stützfläche (zur Festlegung der Sichtseite) reibungsarm auszustatten, um die Kontaktreibung relativ zum Flachmaterial minimal zu halten. Dies erlaubt ein rasches Weiterschalten des Flachmaterials, ohne dass die Weiterschalteinrichtung einen großen Kraftaufwand erbringen muss, so dass deren Antrieb (Elektromotoren) lediglich eine kleine Leistung erbringen muss, die mit einer kleinen Bauform des Antriebs verbunden ist. Außerdem gewährleistet die reibungsarme Ausstattung der Stützfläche stets eine glatte Auflage des mit den Werbemotive versehenen Flachmaterials, so dass die Erkennbarkeit des Werbemotivs auch nach dem Weiterschalten des Flachmaterials gewährleistet ist.Essential when switching the serially arranged advertising motifs is that the advertising material carrying flat material easily transported by the indexing device quickly can be and always as smooth as possible on the pointed surface to come to rest. To be able to guarantee this is according to provided an advantageous development, the support surface (to determine the visible side) to provide low friction to minimize the contact friction relative to the sheet material. This allows a rapid indexing of the sheet, without the indexing device a great effort so that their drive (electric motors) only has to provide a small performance that with a small design of the drive is connected. In addition, guaranteed the low-friction equipment of the support surface always a smooth circulation of the flat material provided with the advertising motifs, so that the recognizability of the advertising motif also after ensures the indexing of the sheet.

Die reibungsarme Ausstattung der Stützfläche kann in unterschiedlicher Weise erfolgen. Bevorzugt ist die Stützfläche mit einem reibungsarmen Material, z. B. PTFE beschichtet. Alternativ hierzu kann die Stützfläche aus einem derartigen Material bestehen. Gemäß eine alternativen Ausführungsform weist die Stützfläche Punktkontakt mit dem Flachmaterial bereitstellende Vorsprünge auf, die beispielsweise als Borsten gestaltet sind.The low-friction equipment of the support surface can be in different Done way. Preferably, the support surface with a low-friction material, eg. As PTFE coated. alternative For this purpose, the support surface of such a material consist. According to an alternative embodiment, the Support surface point contact with the flat material providing Projections, which are designed for example as bristles.

Die Weiterschalteinrichtung der erfindungsgemäßen Werbebande kann ebenfalls in unterschiedlicher Art und Weise ausgestaltet sein. Bevorzugt weist die Weiterschalteinrichtung Wickelspuren zur Aufnahme des Flachmaterials auf, ähnlich wie die Wickelspulen des Filmtransportmechanismus einer Kamera. Als Antrieb für die Wickelspuren kommt bevorzugt zumindest ein Elektromotor in Betracht.The indexing device of the advertising band according to the invention can also be designed in different ways be. The indexing device preferably has winding tracks for receiving the flat material, similar to the winding spools the film transport mechanism of a camera. As a drive for the winding tracks is preferably at least one electric motor into consideration.

Um die Werbebande insgesamt kompakt auslegen zu können - was für den Einsatz der Werbebande an bzw. in Sportstätten ein wesentliches Merkmal darstellt, ist die Weiterschalteinrichtung bevorzugt in den Stützrahmen integriert.To be able to interpret the advertising volume in a compact overall - what for the use of the advertising band at or in sports facilities an essential Feature is the indexing device preferably integrated in the support frame.

Das Flachmaterial kann aus unterschiedlichem Material bestehen. Bevorzugt ist eine Kunststofffolie bzw. eine kunststoffbeschichtete Stoffbahn.The flat material may consist of different materials. Preferred is a plastic film or a plastic-coated Web.

Nachfolgend wird die Erfindung anhand der Zeichnung beispielhaft näher erläutert; in dieser zeigen:

Fig. 1
schematisch eine Ausführungsform der erfindungsgemäß zumindest im Werbemotiv-Sichtbereich gekrümmt ausgebildeten Werbebande im Vergleich zu einer senkrecht aufgestellten Werbebande identischer Stellhöhe, und
Fig. 2
eine Querschnittsansicht der erfindungsgemäßen Werbebande von Fig. 1 im Bereich ihrer Weiterschalteinrichtung.
The invention will be explained in more detail by way of example with reference to the drawing; in this show:
Fig. 1
schematically an embodiment of the invention according to the invention curved at least in the advertising field of view trained advertising band compared to a vertically placed advertising band identical level, and
Fig. 2
a cross-sectional view of the advertising strip of FIG. 1 according to the invention in the region of their indexing device.

In Fig. 1 ist eine gekrümmt ausgebildete Werbebande allgemein mit der Bezugsziffer 10 bezeichnet, während eine zum Vergleich herangezogene bekannte, d. h. eben ausgebildete Werbebande derselben Höhe, hier senkrecht positioniert, mit der Bezugsziffer 11 bezeichnet ist. Die Projektion der senkrecht auf dem Untergrund stehenden, ebenen Werbebande 11 den horizontalen Untergrund 14, der beispielsweise durch ein Sport- bzw. Spielfeld gebildet sein kann, ausgehend von der jeweiligen Kameraposition, ist in der in den Figuren gezeigten Querschnittsdarstellung mit 12 bezeichnet, während die zusätzliche mittels der gekrümmten Werbebande 10 gewonnene Projektion in dieser Querschnittsdarstellung mit der Bezugsziffer 13 bezeichnet ist. D. h., die gesamte Projektionslänge der gekrümmten Werbetafel 10 entspricht jeweils der Summe aus der mit 12 bezeichneten Projektionslänge und der mit der Bezugsziffer 13 bezeichneten zusätzlichen Projektionslänge, wobei diese im Vergleich zur Projektion der ebenen Werbetafel ein Maß für den gesteigerten Größeneindruck eines Werbemotivs ist, das auf der Sichtseite der jeweiligen Werbebande angebracht und aus der Betrachtungsposition betrachtet wird, die allgemein mit der Bezugsziffer 15 bezeichnet ist.In Fig. 1, a curved formed advertising band is general denoted by the reference numeral 10 while one for comparison used known, d. H. just trained advertising band the same height, here vertically positioned, with the reference numeral 11 is designated. The projection of the perpendicular to the Underground, flat advertising strip 11 horizontal Underground 14, for example, by a sports or field can be formed, starting from the respective camera position, is in the cross-sectional view shown in the figures denoted by 12, while the additional means the curved advertising panel 10 won projection in this Cross-sectional view denoted by the reference numeral 13 is. That is, the total projection length of the curved billboard 10 corresponds in each case to the sum of the 12 designated Projection length and designated by the reference numeral 13 additional projection length, these being compared for the projection of the flat billboard a measure of the Increased size impression of an advertising motif is on the View side of the respective advertising band attached and from the Viewing position is generally considered with the Reference numeral 15 is designated.

In Fig. 1 ist die Länge der Projektion 12 der ebenen Werbetafeln durch einen mit 100 % bezeichneten Balken bezeichnet, während die größere Länge (also die der Summe der Projektionen 12 und 13) durch einen im Vergleich zu dem gerasterten 100 %-Balken längeren, dunkleren Balken bezeichnet ist.In Fig. 1, the length of the projection 12 of the flat billboards denoted by a bar designated 100%, while the greater length (that is, the sum of the projections 12 and 13) by one compared to the screened 100th % Bar is longer, darker bars.

Fig. 1 verdeutlicht die Auswirkung der Höhe der Betrachtungsposition bei unveränderter Werbetafelkonstellation auf die Größe der wahrgenommenen Werbebotschaft. In Fig. 1 ist der Fall einer hohen Betrachter- bzw. Kameraposition 15 gezeigt. Die gekrümmt ausgebildete Werbebande 10 hat im Querschnitt Kreissegmentform und die gesamte Projektionslänge bei Betrachtung aus der Kamera- bzw. Beobachterposition 15 der gekrümmt gebildeten Werbebande 10 beträgt 159%, bezogen auf die 100% der Projektion 12 der ebenen Werbebande 11 auf den Untergrund 14. Dies ergibt einen Flächengewinn zugunsten des Werbemotivs von in diesem Beispiel 59%.Fig. 1 illustrates the effect of the height of the viewing position with unchanged billboard constellation on the Size of the perceived advertising message. In Fig. 1 is the Case of high viewer or camera position 15 shown. The curved trained advertising strip 10 has in cross section Circle segment shape and the entire projection length when viewed from the camera or observer position 15 of the curved 10% is 159%, based on the 100% the projection 12 of the flat advertising band 11 on the ground 14. This results in an increase in area in favor of the advertising motif of 59% in this example.

Soweit wie bislang erläutert, entspricht die gekrümmt gebildete Werbebande derjenigen, die in der DE 199 37 037 A1 offenbart ist. Hinausgehend über diese bisherige Ausbildung der Werbebande und wie in Fig. 2 gezeigt, umfasst die Werbebande einen Stützrahmen 20 mit einer konvex gekrümmten Stützauflage 21, über deren Außenseite ein Flachmaterial 22 geführt ist, das auf seiner Außenseite mit (nicht gezeigten) Werbemotiven versehen ist, die seriell aufeinander folgend auf dem Flachmaterial 22 in Richtung der Längserstreckung des Flachmaterials 22 angeordnet sind. Im Einzelnen umfasst der Stützrahmen 20 einen L-förmigen Stützteil mit einem bodenseitigen Auflageelement 23, und einem hochstehenden Element 24, wobei die konvex gekrümmte Stützauflage 21 sich zwischen den freien Enden der Elemente 23 und 24 erstreckt. Bei der dargestellten Ausführungsform sind Bestandteile einer Weiterschalteinrichtung bildende Wickelspulen 25 und 26 im Bereich des Auflagenelements 23 angeordnet und erstrecken sich im wesentlichen über die volle Längserstreckung der Werbebande 10 (in Fig. 2 senkrecht zur Papierfläche verlaufend). Die Wickelspulen 25 und 26 nehmen die Bahnlängsenden des Flachmaterials 22 auf und sind mittels eines nicht dargestellten Motormittels (zumindest einen Elektromotor enthaltend) ähnlich dem Filmtransport einer Kamera drehantreibbar. Mittels einer nicht dargestellten Steuereinrichtung sind die Wickelspulen 25, 26 derart antreibbar, dass ein Weiterschalten des Flachmaterials 22 derart gewährleistet ist, dass durch einen Weiterschaltschritt der aktuell auf der Stützauflage 21 liegende Teil des Flachmaterials 22 vollständig durch einen weiteren gleich großen Abschnitt ersetzt wird durch Abziehen des Flachmaterials 22 von der Wickelspule 26 und Aufwickeln auf der Aufwickelspule 25 (oder umgekehrt).As far as explained so far, corresponds to the curved formed Advertising band of those disclosed in DE 199 37 037 A1 is. Going over this previous training of Banner and, as shown in Fig. 2, includes the advertising band a support frame 20 with a convexly curved support support 21, over the outside of which a flat material 22 is guided, the on its outside with (not shown) advertising motifs is provided, the serially consecutive on the sheet 22 in the direction of the longitudinal extension of the sheet 22 are arranged. In detail, the support frame 20 includes an L-shaped support member having a bottom support element 23, and a raised element 24, wherein the convex curved support pad 21 between the free ends of the Elements 23 and 24 extends. In the illustrated embodiment are components of a switching device forming Winding coils 25 and 26 in the region of the support element 23 arranged and extend substantially over the full longitudinal extent of the advertising band 10 (in Fig. 2 vertically running to the paper surface). Take the winding spools 25 and 26 the web longitudinal ends of the sheet 22 and are by means of a motor means not shown (at least one Electric motor containing) similar to the film transport of a camera rotatably driven. By means of a control device, not shown the winding coils 25, 26 are driven in such a way, that ensures an indexing of the sheet 22 so is that by an indexing step of the current on the support pad 21 lying part of the sheet 22nd completely replaced by another equal section is made by peeling off the sheet 22 from the reel spool 26 and winding on the take-up reel 25 (or vice versa).

Um einen glatten Antrieb der außenseitig mit Werbemotiven seriell versehenen Flachmaterials 22 zu gewährleisten, ist die Stützauflage 27 reibungsarm zugunsten einer möglichst geringen Kontaktreibung relativ zum Flachmaterial 22 ausgestattet. Diese reibungsarme Ausstattung kann in unterschiedlicher Weise bereitgestellt werden. Beispielsweise kann die Stützauflage aus einem reibungsarmen Material bestehen oder mit einem derartigen Material beschichtet sein. Alternativ kann die Stützfläche mit Punktkontakten relativ zum Flachmaterial ausgestattet sein. Diese Punktkontakte werden beispielsweise bereitgestellt durch Vorsprünge, z. B. in Gestalt von Borsten.To provide a smooth drive on the outside with advertising motifs serially provided sheet 22 to ensure that is Support pad 27 low friction in favor of the lowest possible Contact friction relative to the flat material 22 equipped. These Low-friction equipment can work in different ways to be provided. For example, the support pad consist of a low-friction material or with such Be coated material. Alternatively, the support surface equipped with point contacts relative to the flat material be. These point contacts are provided, for example by projections, z. B. in the form of bristles.

Claims (9)

Werbebande für den Rand eines Sportstätten-Spielfeldes, insbesondere in Gestalt eines Displays, die in bezug auf einen Untergrund von diesem hochstehend aufstellbar ist, in der Horizontalen langgestreckt verläuft, auf einer Sichtseite mit einem Werbemotiv, z.B. in Gestalt einer Abbildung, in Gestalt von Zeichen und dgl. versehen ist, und zumindest im Bereich des Werbemotivs in bezug auf ihre Längserstreckung konvex gekrümmt verläuft, um aus entfernter und insbesondere erhöhter Position betrachtet eine dreidimensionale räumliche Wirkung zu erzielen, gekennzeichnet durch ein Flachmaterial (22) als Werbemotivträger, einen Stützrahmen (20) mit einer den konvex gekrümmten Verlauf der Werbemotivsichtfläche festlegenden Stützfläche (Stützauflage 21), und eine Weiterschalteinrichtung (25, 26) für das Flachmaterial (22) zum Bewegen des Flachmaterials (22) über die Stützfläche in Krümmungsrichtung der Stützfläche zur Darstellung unterschiedlicher, auf dem Flachmaterial (22) seriell angeordneter Werbemotive auf der Sichtseite der Werbebande.Advertising band for the edge of a sports field, in particular in the form of a display, which is erectable with respect to a background of this high standing in the horizontal elongated, on a visible side with an advertising motif, for example in the form of a figure, in the form of characters and the like, and extends at least in the area of the advertising motif with respect to its longitudinal extent convexly curved, in order to achieve a three-dimensional spatial effect viewed from distant and in particular elevated position, characterized by a flat material (22) as advertising motif carrier, a support frame (20 ) and a further switching means (25, 26) for the flat material (22) for moving the flat material (22) over the support surface in the direction of curvature of the support surface for displaying different, on the Flat material (22) s eriell arranged advertising motifs on the visible side of the advertising band. Werbebande nach Anspruch 1, dadurch gekennzeichnet, dass die Stützfläche (Stützauflage 21) reibungsarm ausgestattet ist, um die Kontaktreibung relativ zum Flachmaterial minimal zu halten.Advertising band according to claim 1, characterized in that the support surface (support surface 21) is provided with low friction in order to minimize the contact friction relative to the flat material. Werbebande nach Anspruch 2, dadurch gekennzeichnet, dass die Stützfläche (Stützauflage 21) mit einem reibungsarmen Material, z.B. mit PTFE beschichtet ist. Advertising band according to claim 2, characterized in that the support surface (support surface 21) is coated with a low-friction material, for example with PTFE. Werbebande nach Anspruch 2, dadurch gekennzeichnet, dass die Stützfläche (Stützauflage 21) aus einem reibungsarmen Material besteht.Advertising band according to claim 2, characterized in that the support surface (support surface 21) consists of a low-friction material. Werbebande nach Anspruch 2, dadurch gekennzeichnet, dass die Stützfläche (Stützauflage 21) Punktkontakt mit dem Flachmaterial bereitstellende Vorsprünge, z.B. in Gestalt von Borsten aufweist.Advertising band according to claim 2, characterized in that the support surface (support surface 21) point contact with the flat material providing projections, for example in the form of bristles. Werbebande nach einem der Ansprüche 1 bis 5, dadurch gekennzeichnet, dass die Weiterschalteinrichtung Wickelspulen (25, 26) zur Aufnahme des Flachmaterials (22) aufweist.Advertising band according to one of claims 1 to 5, characterized in that the further switching means winding coils (25, 26) for receiving the flat material (22). Werbebande nach Anspruch 5, dadurch gekennzeichnet, dass die Weiterschalteinrichtung zumindest einen Elektromotor zum Antrieb der Wickelspulen (25, 26) aufweist.Advertising band according to claim 5, characterized in that the indexing device has at least one electric motor for driving the reel spools (25, 26). Werbebande nach einem der Ansprüche 1 bis 7, dadurch gekennzeichnet, dass die Weiterschalteinrichtung (25, 26) in den Stützrahmen (20) integriert ist.Advertising band according to one of claims 1 to 7, characterized in that the indexing device (25, 26) in the support frame (20) is integrated. Werbebande nach einem der Ansprüche 1 bis 8, dadurch gekennzeichnet, dass das Flachmaterial (22) eine Kunststoff-Folie bzw. eine kunststoffbeschichtete Stoffbahn umfasst.Advertising band according to one of claims 1 to 8, characterized in that the flat material (22) comprises a plastic film or a plastic-coated fabric web.
EP03026235A 2003-07-24 2003-11-14 Advertising band with convex curved sight portion Expired - Lifetime EP1501068B2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE10334039 2003-07-24
DE10334039A DE10334039B4 (en) 2003-07-24 2003-07-24 Banner with convex curved advertising motif visible side

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EP1501068A1 true EP1501068A1 (en) 2005-01-26
EP1501068B1 EP1501068B1 (en) 2006-07-19
EP1501068B2 EP1501068B2 (en) 2012-04-11

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AT (1) ATE333693T1 (en)
DE (1) DE10334039B4 (en)

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AT12690U1 (en) * 2010-09-08 2012-10-15 Iriarte Sanllehi Ignacio ADVERTISING DEVICE FOR SPORTS GATES
EP2717246A3 (en) * 2012-10-05 2014-11-05 Bethke, Jürgen Advertising banner for events and method of manufacturing and installing of advertising banners
DE102014114749A1 (en) 2014-10-10 2016-04-14 Apa Adelfang & Parbel Gmbh & Co. Kg Backlit advertising band and method for adjusting the brightness of the advertising band

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DE10334039B4 (en) † 2003-07-24 2008-03-27 Apa Adelfang & Parbel Gmbh & Co. Kg Banner with convex curved advertising motif visible side

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DE102014114749A1 (en) 2014-10-10 2016-04-14 Apa Adelfang & Parbel Gmbh & Co. Kg Backlit advertising band and method for adjusting the brightness of the advertising band

Also Published As

Publication number Publication date
EP1501068B2 (en) 2012-04-11
DE10334039B4 (en) 2008-03-27
ATE333693T1 (en) 2006-08-15
EP1501068B1 (en) 2006-07-19
DE10334039A1 (en) 2005-02-17

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