US 1041573 A
Description (OCR text may contain errors)
W. D. BARING-GOULD. ADVERTISING CARD APPLICATION FILED FEB. 17, 1912.
1,041,573. Patented 001:. 15, 1912.
'I TAKE OFF MY HAT T0 A A? J, I TAKE OFF MY HATTO Adverfr'semmf /i anuuxto'r WE Bari iiuulzl' zij nwoeo WILLIAM D. BAKING-GOULD, MINNEAPOLIS, MINNESOTA.
Specification of Letters Patent.
Patented Oct. 15, 1912.
Application filed February 17, 1912. Serial No. 678,407.
To (631 whom it may concern -Be it known that I, WILLIAM D. BARING- GOULD, a citizenof Great Britain, residing at Minneapolis, in the county of Hennepin and State of Minnesota, have invented new and useful Improvements in Advertising- Cards, of which the following is a specification.
This invention is an improved advertising card, especially an advertising post card or the like, and embodying a. movable display element, which, when 1n 'oneposi-- tion, conceals and when in another position, dlscloses or dlsplays an advertising or other notice, the object of the invention being to,
provide an improved device of this character which is very attractive in appearance, is highlyeflicacious as an advertising medium, may be readily operated, and which may be readily produced at minimum expense.
The invention consists in the construction, combination and arrangement of devices,
described and claimed.
In the accompanying drawing :F igure 1 is an elevation of an advertising post card able 1 material. printed or otherwise in one position. Fi 30 other position;
constructed in accordance with my invention, showing'the movable display element g. 2 is a similar view, showing the movable display element in. an-
Fig. 3 is a modification at right angles to Figs. 1 and 2.
. The card b, which forms the base, may be a post card or may be any other kind of a card and maybe of any suitable size and.
shape and may be constructed of any suit- The card is preferably provided with a figure, such as the representation of aman or an animal and some member of the figure is formedby a movable element 2, which is here shown as the arm of a man and with the fingers of the hand grasping the brim of a hat 3. The hat is integral with the arm part of the movable member.
or movable element 2 and in effect forms a The movable element or member. is pivotally connected tothe card as at 4 by meansof an eyelet and is provided in its upper side, hear its inner end, with a notch 5; At the lower edge of the cardis a tongue 6 formed integral therewith and cut therefrom on the with when thearm or movable element is raised, and, hence, serves to limit the up ward movement of the arm or movable element. To actuate the movable element or arm, I employ asmall rubber or other suitable elastic band 10 which forms a spring and which is engaged with the notch 5 and is also engaged with. the tongue 6. This elastic band or spring serves to normally hold the arm or movable element in elevated position so as to cause the hat portion 3 to conceal a space 11 on the card which space, in practice, contains a suitable advertisement to which itis desired to attract attention. A cord or thread 12 of suitable length is attached. to the arm or movable element 2 and by drawing on the cord the arm or movable element may be turned on its pivot 4 against the tension of the band 10 so as to display the advertisement on the space 11.
' In practice, the card is also provided with a legend such as indicated at 13, the purpose of which is to attract attention to the advertisement in the space 11.
.While I have herein shown and described one particular embodiment of my invention, I would have it understood that changes may be made in the form, construction and proportion of the several parts without departing from the spirit of my invention and within the scope of the appended claims.
1. A card of the class described having a tongue formedtherein and also having a stop tongue turned outwardly therefrom, a movable display element arranged on the card and having a notch in one side. and an elastic band engaged with said notch and said tongue and normally holding the movable display element in engagement with the stop tongue.
2. A card having a tongue turned outwardiy therefrom and also having a stop In testimony whereof I aflix my signature tongue11 formed tclllereixii a displayhelement in presence of two witnesses. ivota mounte on t e card and avin a Eotch if one side, and an elastic band %n- I WILLIAM BAKING-GOULD 5 g'eged with said notch and said tongue and Witnesses:
fznprmally holding the movable display ele- THOMAS WA'rrs, iint in engagement with the stop tongue. P. J. RALPH.