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Publication numberUS1207604 A
Publication typeGrant
Publication dateDec 5, 1916
Filing dateMar 29, 1912
Priority dateMar 29, 1912
Publication numberUS 1207604 A, US 1207604A, US-A-1207604, US1207604 A, US1207604A
InventorsHubert S Morgan
Original AssigneeForbes Lithograph Mfg Company
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
US 1207604 A
Abstract  available in
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Claims  available in
Description  (OCR text may contain errors)



Patented Dec. 5,1916.





1,207,604. Patented Dec. 5, 1916.





1,207,604. Pa tented Dec. 5,1916.


- States,




Patented Dec. 5, 191-6.

\ Application filed March 29, 1912. Serial No. 687,043.

To all whom it may concern Be it known that I, HUBERT S. MORGAN, -of Boston, in the county of Suffolk and State of Massachusetts, a citizen of the United have invented a new and useful Improvement in Display-Easels, of which the following is a specification. I

My invention relates to a knockdown display easel for exhibiting bottles, cans or other like containers in combination with suitable advertising matter, and it comprises a device having wings and a support each of which'is provided with a suitable opening to receive and hold the article to be displayed, the wings serving to receive such advertising or decorative printing as may be desirable. The wings may be in one piece or hinged preferably in the manner described below.

My invention will be understood by reference to the drawings, in Which- Figure 1 is a front elevation of adevice embodying my invention in its preferred form constructed to display a bottle, and

showing the'bottle in display position. Fig.

2 is a fra mental section on line 2 -2 of Fig. 1. Fig. 3 is a similar section in full with the bottle removed. Figs. 4 and 5 are details showing one-means for holding the so device in open or display position. Fig. 6

is a top view, showing the device in closed position. Fig. 7 is'a front view. Fi 8 a rear view in closed position of a modification in which the wings are in one piece, and

'Fig. '9 is a cross section on line 9--9 of he device as shown in Figs. 1 to 6, inclusive, is preferably made of thick cardboard and' comprises two wings A and B A, 40 each hinged to a support C. The wing A is hinged to one side of the support G .by a hinge a and the Wing B is hinged to the other side of the support by a hinge b. 'f The hinges are preferably made ofcloth,; but"' may be made of any other suitable material,

and are attached to the wings bly1 glue orin any other convenient way. f t e device be 'made of wood or metal, metal hinges may be used. Thus it will be seen from Fig. 6 that when folded back for shipment, there is an appreciable space between the opposing sides of the wings which are separated by the support C. n addition the support 0 is preferably supplied on each side with tabs a, b, hinged thereto, each havingan' in open position with relation to the sup-- port 0 (see Fig. 3),While the said ears serve as braces for the tabs. To prepare a device of this character to receive a bottle or other container of given shape .to be dis played, the contacting edges of the various parts are cut to the form or shape of the profile of half the article to be displayed and to substantially the dimensions of such profile. Thus when constructed in the manner described the edge of the cut will conform to the profile of one side ofthe bottle D, the depth of the cut from the vertical edge ofthe wing or support being at any point one-half the diameter of the bottle atthat point. The same is true of the cut in angles with the support, and the bottle D. is

inserted in the opening. At this moment owing to the thickness of the support C to each side of which the wings A and B are hinged, the opening for the bottle is larger than' the diameter of the bottle so that the bottle can be easily set into the easel. The

wings are then moved forward about their hinges into the position shown in Figs. 1

and 2, thus closing in about the bottle and with the support engaging it at three vertical. lines approximately equi-distant and forming a receptacle therefor, and if carefully made clamping it on three sides in such manner that it cannot fall out and moreover 1s exposed on all sides to inspection. The position of the bottle in the de- .'vice is indicated by the dotted lines d in Fig. 1. The tabs at, b and ears 0?, b are then turned up to holdjthe wings, A and B from closing. The clamping of the bottle is caused because of the way in which the wings are hung, one on each side of the support, the edges approaching each other as the wings are brought forward and hence closing in against the bottle. Mathematical accuracy is not needed of course in the shaping of the profile on the various parts, but is desirable in order to secure a good fit and an attractive display. In practice lprefer,

having made a suitable die of the profile of the container to be displayed, to bring a set of parts into the position shown in Fig. 6 and'cut the profile in the edges of the three parts at once so that they will be alike. Upon assembling the wings and support with their hinges, the thickness of the support gives suflicient width of opening to the receptacle to allow the bottle to be placed within it without trouble when the wings are in the same plane, and when the wings are brought forward-into clamping position as shown in Fig. 2 their hinged edges approach each other and thus reduce the size of the receptacle. The easel above described is made of three parts exclusive of the tabs.

In Figs. 7, 8 and 9 I have shown an easel which when inuse forms a similar receptacle for an article, but it is made of only two parts. In this case a single piece of material E forms the two wings and to its rear is hinged by a hinge f the support F. In the piece E is out an opening E approximating in shape the outline of the bottle or other article to be displayed but somewhat narrower than the diameter of the bottle. The cut in the support F is of the general contour of the article but preferably a little deeper than one-half the diameter of the article. The article in this case is placed in the opening E from the rear (see Fig. 8) and the support F is then swung into position at right angles to the part E (see Figs. 7 and 9) so that in this case as before the article is held in a receptacle the edges of which come in contact with it in three vertical lines approximately at equal distances apart. One or more tabs f each with an ear 7' are preferably used to hold the support in open position and if desired the bottom of the support F may be cut at a slight angle from the rear as shown in Fig. 8, so that the easel will have a slight slant backward.

This display easel affords an attractive way of displaying any form of bottle, can or other container or dum'ny or other article so that it can be readily examined and its peculin characteristics of label and trade-mark easily noted and memorized. The wings aflord comparatively large surfaces .which may contain advertising or ornamental matter. What I have called the support ma be of equal size with the wings so as to a 0rd what may be termed ar three-wing device, and the heights of the various parts may be equal or different as thought best, for the device lends itself to many styles of ornamental treatment. Other variations of my invention may occur to those skilled in the art, its novelty consisting in providing a dis play device in which the articles to be dis played may be readily placed and thereafter held in place. As shown the whole serves as a support to maintain the article in upright position for display. I do not mean to limit my invention to a device composed of the number of pieces shown, my invention re; lating not to the exact construction herein described but to a device comprising a receptacle, in which the article may be placed with but little trouble and when in place will be displayed and also suitably supported. The hinged construction is desirable but not necessary in cases wherethin springy material is used to form the receptacle except when the easel is to be folded for packing.

What I claim as my invention is A display easel the body of which is formed of cardboard and which consists of two wings and a central supporting member loosely hinged together so as to be adapted to be folded fiat when in knock-down condition, said parts having, at their hinged edges, openings or cut-out portions shaped to fit the contour of an article to be displayed, said central supporting member being provided on its opposite sides with hinged braces for holding the parts in opened position, said braces being each provided with a hinged ear to hold its brace in working position.




Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3315931 *May 15, 1964Apr 25, 1967F N Burt Company IncDisplay cartons
US3594936 *Feb 4, 1970Jul 27, 1971Paul BlumDisplay apparatus
US5992071 *Feb 12, 1997Nov 30, 1999Sleepeck Printing CompanyDisplay stand and method
US7669811 *Nov 10, 2004Mar 2, 2010The Evercare CompanyDisplay holder for a tubular cylindrical roll
U.S. Classification248/152, 211/74, 40/310, 217/22
Cooperative ClassificationA47F5/112, A47G7/025