US 1432400 A
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TRADE DRESS MODEL- APPLICATION FILED MAR. 15, 1922.
IAWAOQ, Patented Oct-17,1922.
Patented @ct, 1?, 192.2,
- iterates TRADE-DRESS MODEL.
Application filed. March 15, 1922.
T0 aZZ whom it may concern:
Be it known that I, ABRAHAM HoY'r LEVY, a citizen of the United States of America, residing at the borough of Manhattan, in
the city, county, and State of New York,
have invented certain new and useful Improvements in Trade-Dress Models, of which the following is a specification, reference being had to the accompanying drawings.
This invention relates to improvements in means for exhibiting a package in a tradedress that is submitted for approval. Heretofore manufacturers of containers (e. g., those commonly known as collapsible tubes), in seeking orders from prospective customers, have submitted to the latter a sketch, showing the design or getup of the trade-dress (e. g., decorative, pictorial or artistic matter, the directions for use of the commodity, the advertising or laudatory statements commonly found on a container and descriptive of its contents). This sketch has been in the nature of a color drawing, in which there has been depicted the container (e. g., a collapsible tube) bearing the trade-dress to which allusion has been hereinbefore made. According to this invention, a plain tube (or other container) is wrapped or jacketed with paper having the color that is intended shall be given to that part of the tube which is to serve as a background for the trade-dress; and, on this jacket or paper-wrapping, there is sketched and laid out the trade-dress that it is proposed that the container shall bear; the paazkage is then closed. The prospective customer, when presented with a model got ten up as just described, is enabled to see at a glance almost exactly how the finished container will look and to gain an accurate impression that it is impracticable to convey by means of a drawing showing a picture of the tube in its proposed trade-dress.
In the drawings illustrating the principle of this invention, and the best mode now known to me of applying that principle, Fig. 1 is a front elevation of the trade-dress wrapper or jacket for the container (e. g., a collapsible tube), which is omitted, the jacket being broken away for clearness of illustration; Fig. 2 is an elevation of the Serial No. 543,985.
trade-dress jacket, looking in the direction of the arrow A, in Fig. 1; and Fig. 3 is a front elevation of the trade-dress model as sembled.
In making up the trade-dress model B, a plain, empty collapsible tube a is wrapped with a sheet 6 of paper or light flexible material, having a color the same as the color that it 1s proposed to give to that part of the finished container which is to form the background on which are to appear the decorative, pictorial or artistic matter, the label- :teatures or description of the contents of the package, the directions for the use of such contents and other features going to make up the trade-dress of the package. Upon this sheet 6, the artist sketches or draws the ornamental matter and lettering shown conventionally at c to represent the trade-dress of the package. The trade-dress model B is finished by closing the empty tube a at the bottom by means of the clip or fastener cl.
The trade-dress model B is now ready for submission to the prospective customer, who can gather therefrom an accurate impression or idea of the attractiveness of the finished containers dressed in accordance with the model B.
1. A trade-dress model for illustrating the finished commercial container, including the container provided with a jacket mounted thereon and bearing the artists original drawings comprising the proposed tradedress of the finished conu'nercial container.
2. A trade-dress model for ill ustrating the finished coi'nmercial container, including the container upon which there is mounted a jacket which the artist embellishes by drawing thereon the trade-dress proposed for the container.
Signed at the borough of Brooklyn, in the city of New York, county of Kings and State of New York, this 14th day of March, 1922, in the presence of the two undersigned witnesses.
A. HOYT LEVY.
A, GOLDMAN, PETER J. KIERNAN.