US 1480537 A
Abstract available in
Claims available in
Description (OCR text may contain errors)
Jan. 8, 1924. 1,480,537
A. L. HELLER DI SPLAY CABI NET F l y 22. 1922 DZ, Qii'ys PRJCE,
Patented Jan. s, 1924.
UNITED STATES ALBERT HELLER, or cnrcaeo, rumors.
Application men Kay 22, 1922. Serial no. seam.
To all wlwmrit may comm:
Be it known that I Annmrr L. Hnum, a citizen of the United cage, in .the county of (look and tate of Illinois, have invented a certain new and useful Improvement in Display Cabinets, of which the following is a full, clear, concise', and exact descri tion, reference being had to the accompanymg drawings, forming a part of this specification.
-My invention relates tothe art of exhibiting, and more specifically to improved means for displaymg articles for sale, facilitatin the sale and saving time and money i111 han ing and merchandising these artles.
- One object of my invention is to enhance the attractive appearance of trinkets or small articles of jewelry, intended to be sold individually or in individual sets, when placed on display. I
Another ob'ect is to save time of salesman in inserting t e articles for display, or re-.
moving them when making a s Another object is to conserve showroom space in mak1 n display and still display articles effective y, protect them from exposure to dirt and dust and reduce the likliand displayin means of equal attractiveness with the artic es themselves.
Another object is to provide a combined shipping container and support having sufficient rigidity for safe shipping, a sufficiently attractive appearance for effective display of the articles, and a sufliciently low cost to permit the articles to be sold at a reasonable price.
Another object is to support a plurality of articles in symmetrical arrangement with their median planes all in the median plane of the support and container, so that the container may be opened and placed on exhibition without any re-arrangement.
Another object is to provide a display container having an individual insert for each individual article or set of articles, each individual insert bearing the price of the article s ported thereby, so that articles of severe. different prices can be exhibited in tates, residin at Chithe same container without confusion. This materially extends the range of articles which may be effectively displayed in a 8111516 device of moderate size.
ther ob ects and advantages of my invention Wlll become apparent as the descript1on proceeds.
In the accompanying drawings:
Fig. 1 1s a perspective view of a device accordmg to my invention;
Fig. 2. is an enlarged perspective of the same device;
'Fig. 3 is a detailed the individual cells;
Fig. 4 is a detailed view of the individual holder; a
Fig. 5 is a similar view of a modified holder.
In the embodiment of my invention selected for illustration, side walls 10, an end wall'12, and a bottom 14, (preferably, but not necessarily all of opaque material), cooperate with a transparent cover 16 to define a box-like enclosure open at the rear. The top 16 preferably slopes downward and forward.
One or more drawers 20 (in this instance two,) are inserted from the rear to hold the display containers 22 in position. 'These drawers are provided with false bottoms 24 inclined parallel to top 16, the edge of the drawers rojecting above the false bottom on all si es so that the containers will .be held by the drawers for insertion and removal. Obviously, any. number of drawers may be employed. The box, or case, and drawers are permanent equipment retained perspective showing by the dealer, while the container is designed for shipping as well as for exhibition purposes, and may be discarded when the articles are sold; although, of course, in some instances, it may be desirable to return it for re-filling.
The container 22 comprises a simple box of cardboard or similar material, subdivided by a latticestructure into a plurality of individual compartments 26. The walls 28 of the lattice terminate in a plane lying below the plane of the top of the container 22. In the embodiment disclosed, the lattice is formed by -nesting a plurality of small boxes in a large container, permanently attached to the body of the container, that the dividing walls of the lattice are double, and the assembled structure has a flaps 36 on the body 30 as well as end flaps when the entire button is in plain vievu double bottom. The small boxes may be loose, but I prefer to glue them in place to prevent displacement. In spite of the apparent waste of material lnvolved, this type of construction 1s cheaper in small sizes, on account of the uniformity of the parts, and the ease and simplicity of assembling the same. It will be obvious, however, that in its other aspects, my invention is not limited to the particular type of lattice construction. disclosed.
The individual article supports each comprise a central rectangular portion 30, and two end flaps 32 bent down to enter the compartment 26, and of substantially equal height with the walls 28' of the lattice, so that central portion 30 is held substantially flush with the top of the lattice. In this way, the pressure exerted by the flaps 32 against the lattice structure acts 1n a way to hold the article supports more firmly in place. The line of joining fla s 32 to the body 30 may be perforated so t lat the flaps may, if desired, be removed after the card.
and article are removed from the container.
The portion 30 is preferably perforated or slit at one or more points, in this instance two to receive and support one or more articles, those illustrated being cufflinlzs made in two detachable parts. Each insert carries at the upper edge of portion 30, a trademark or some distinctive identification of the article carried by the insert. Near the lower edge of portion 30, each insert carries indicia indicating the price of the particular individual article or set of articles carried by the insert.
On one of the flaps 32, preferably the front one, indicia are placed, identifying the manufacturer,wholesaler or retailer of the goods. These indicia are concealed when the goods are on display, but are exposed by withdrawing the insert for detailed inspection or delivery of the goods. This 32. Alternatively, box 22 may be filled with article supports according to Figure '5, without providing any lattice structure particular type of button illustrated in the drawings has heretofore been a rather troublesome one. They are too high,-when assembled, to stand firmly on one end, and
they are not of very attractive proportions. This is immaterial as far as the use of the button goes, but presents a difiiculty in making an attractive display of them. It will be seen that compartments 26 only house or contain half the button, and that the housed half is concealed. Then by fastening this elementary container and support in another, large enough to housethe entire button, a suitable shipping container is obtained. Y Y
Without further elaboration the foregoing will so fully explainthe gist of my invention, that others may, by applying current knowledge, readily adapt the same for use under various conditions of service. It will, for instance, be obvious that article supports as shown in Fig. 4 could be put in a lattice having parallel walls running in one directi'on only, while those shown in Fig. 5 need no lattice at all. Many alterations and modifications may be made without elim inating certain features which may properly be said to constitute the essential items of novelty involved, which items are intended to be defined and secured to me by the following claims.
1. In combination, supporting engagement with a plurality of lnserts on a plane spaced from said base,
and inserts having end portions bent down to pass below the plane of support and offermg frictional resistance to withdrawal.
2. In combination, a base, a lattice for supporting engagement with aplurality of inserts on a plane spaced from said base,
and inserts having end portions bent down to pass below the plane of support and offering frictional resistance to withdrawal, each insert having positive abutment with its supporting means to prevent displace-- ment downwardly.
3. In a device for displaying two-part cuflf buttons, a shallow tray of a depth substantially the height of the button to be displayed, partitions in said tray, the tops of said partitions extending above the bottom of the tray a distance substantially equal to the height of one part of said twopart button, and a mounting card having a perforation through which the parts of a button are connected together, said card having depending'fianges of substantially the depth of the lower half of a button, said flanges being adapted to engage adjacent partitions and rest against the bottom of the tray for holdin the card and attachedbutton in place in t e tray.
4, In a device for displa ing two-part cufi buttons, a shallow tray 0 a depth substantially the height of the button to be displayed, a lattice structure in said tray spaced above the bottom of the tray b substantially the height of one part o said.
two-part button, and a mountin card having a perforation through whic the part! a base, a lattice for card having the ends bent down to provide positive abutment with its support to limit downward movement and frictional engagement with the lattice to resist withdrawal.
5. In combination, a horizontal tray having parallel partitions disposed below the top of thetray and an article support comprising a flat rectangular body portion having a perforation t erethrough, depending flaps formed along the margins of the body portion by bending at substantially right angles integral portions of the stock of which the body portion is composed, said flaps havin inherent'resiliency for engaging the partitions to hold the article support in place in the tray, said bod portion alone holding the article against isplacement in any direction.
6. In combination, a mounting comprisin a body portion formed of cardboard, said body portion having a pair of perforations, a pair of two-part cuff buttons secured together through said perforations, said body portion having integral depending flanges extending downward to house the lower halves of the buttons, and a main support for supporting a plurality of said mountings, said main support having individual supporting means, each co-operating with and engaged by the flanges of a mounting for displaying a plurality of pairs of cuffbuttons.
7. In combination, a shallow tray having a flat bottom and sidewalls alongits edges terminating in a plane substantially parallel to the bottom, means lyin below the lane of the top edges of said si ewalls for orming a plurality of pockets in said tray, a supporting card, an article to be displayed secured to said card partly on one side and partly on the other side of said card, said card having resilient depending flanges formed by bending down opposite edges of the card, said flanges being adapted to enter said pocket and to hold the card below the top of the sidewalls of the tray by engagement with the sides of said pocket.
8. In combination, a display holder for a two-part article comprising a card having a perforation throu'gh which both parts of the article are connected together and connected to the card, one part on one side and another part on the opposite side, said card having depending flanges extendin down below the adjacent part of the artic e being displayed, said flanges being formed b bending down opposite mar ins of the card and means for nesting a p urality of said cards together in proximity, said means a supporting tray having a plucomprising rality of pockets.
, i .9. In combination, a display holder for a two-part article comprising a card having a perforation through which both parts of the article are connected tolgether and fastened on the card, one part on one side and another part on the opposite side, said card having downwardly extendin flanges on opposlte margins, and means or nesting a. p urality of said cards together inproximity, said means comprising a supporting tray having a lattice structure, the, individual apertures in said 'lattice'structure receiving the individual cards.
10; In combination, a display holder for a two-part article comprising a card having a relatively small perforation therethrough through which perforation both parts of the article are connected together and connected to the, card, one part on one side and another part on the opposite side, said card having depending'flanges. extending down below the adjacent part of the article being displayed, said flanges being formed by bending down opposite margins of the card,
and means for supporting a plurality of said cards in close proximity to each other, said means comprising a frame providing two sets of parallel partitions crossing each other at substantially right angles.
11. In combination, a card for supporting an article of jewelry, comprising a body portion with depending flanges, and a tray for supporting a plurality of said cards, said tray having pockets adapted to be engaged by and to grip the depending flanges for holding the cards upon the tray. 7
12. In combination, a two-part article and a support therefor comprising a card.
- having an aperture through which the parts of thev article are connected together, said,
card having depending flan es extending below the adjacent part of the article and forming supporting means for the card and the article, said card having adjacent the article indicia relating to the article, and
having printed on the same side of the card but upon the depending flange, indicia identifying the seller of the article, and a tray having a series of partitions, the depending flanges of said card and the adjacent part of the article being adapted to-en-.
ter and be held in said-tray between artitions, said partitions concealing said atter indicia.
In witness whereof, I hereunto subscribe my name this 19th day of May, 1922.
ALBERT L. HELLER. I