US 1587935 A
Description (OCR text may contain errors)
E. BRUNHOFF DISPLAY AND VENDING APPARATUS Filed August 17 192: :s sheets-sheet 1 NN NW Y um @s enroule June 8 1926.
E. BRUNHOFF DISPIJAY AND VENDING APPARATUS Filed August 17, 1923 3 Sheets-Sheet 2 June 8 1926. 1,587,935
E. BRUNHOFF DISPLAY AND VENDING APPARATUS Filed August 17, 19123 3 sheets-sheet CD, W m,
Patented June '8, 1926.
UNITED STATES PATENToFFlcE.
EDWARIDl BBUNHOFF, OF CINCINNATI, OHIO, ABSIGNOB T0 THE BBUNHOIIF KANU- PACTUBING COMPANY, 02E' CINCINNATI, OHIO, A CORPORATION OF OHIO.
DISPLAY AND VENDING APPARATUS.A
Application led August 17, 1923.' Serial No. 657,859.
disp and advertising apparatus. One of its obJects is to provide improved means to hold and display to advantage a series of packages to be vended. Another object is to provide improved means for holdlng and advertising a series of packages to be vended. Another object is to provide improved means to hold a series of packages to be vended so as to display to advantage the advertising matter upona plurality of packages as collective advertising matter. Another object is to provide improved means to collectively and yieldingly hold a, series of or1g1nal packages whether in paper or metal containers, for display and vending purposes. My invention also comprises certain detalls, and combination and arrangement of components, all of which will be fully set forth in the description of the accompanying drawings, in which:
Fig. 1 is a central vertical section through a display and advertising apparatus embodying my invention, taken on line 1-1 of My invention' relates to improvements in Fig. 2, is a front elevation of the same.
Fig. 3, is a side elevation .illustrating a modification of Figs. 1 and 2.
Fig. 4, is a front elevation of Fig. 3.
Fig. 5, is a perspective view of one of the front advertising plates detached.
Fig. 6, is a sectional detail showing in perspective the structure of the package containers or pockets. I
Fig. 7, is a sectional detail illustrating a modification of the pocket structure.
Fig. 8, is a perspective view of a display apparatus illustrating a modification.
Fig. 9, is a view similar to Fig. 6, 'illustrating a modification.
Fig. l0 is a perspective view of a portion of the angular cross-bars of Fig. 9, detached.
Fig. 11 is a sectional detail of a portion of the structure of Fig. 9 with an original package inserted therein.`
Fig. 12 is a side elevation illustrating another modification. f
Fig. 13, is a sectional detail taken upon line 13-13 of Fig. 12. v
The accompanying drawings illustrate the referred embodiments of my invention in w ich 15 represents the sheet metal side plates of the ackage supporting apparatus, the upper e ges of which in Fig. 1 are shown downwardly inclined from the front toward the rear, and in Fig. 3, are shown upwardly inclined from front toward the rear.
Transversely to and intermediate of the side plates 15 are a series of angular sheet metal cross bars 16, which interlock one with another successively at 17 to form a continuous series of ockets or receiving channels 18 extending rom one side plate to the other. The op osite ends of the cross bars 16 are attache res ctively to the side plate 15, as for instancelhey solder joints. A continuous sheet metal cross plate 2() extends fromone side plate to the other. This cross plate may be plane and its front face 21 serve as a space to display advertising matter, and is preferably lnclined relative to the horizontal so as to present any advertising matter displayed thereon at an angle best suited to be observed by a customer standing in front of a counter or showcase upon which the display ap aratus is supported. I preferably provi e side bars 22 at opposite sides of the plate 20, and a bottom cross rail 24, which due to their angular cross section provide side channels 25, and a bottom channel 26 to receive the lower portion of the sides and the bottom of a detachable plate 27 of transparent material, as for instance plate glass. The upper portion of the plate 27 preferably projects above the upper edge of the plate 20 in front of the packages being displayed, for the purpose of increasing the luster and effectiveness of the display, and to aiord rotection for the packages, and to prevent t e packages being too readily detached and removed forwardly or toward the customer. The plate 27 upon its rear face either the upper or lower portion, but particularly the lower ortion in front of the plate 2O is design to carry advertising matter, as for instance matter etched into the rear face of the glass, or painted upon the rear face of the glass. The front face 21 may be relied upon to provide an opaque background for the advertising matter upon the lower portion of the plate 27, or an opaque backing maybe painted .in rear of the advertising matter upon the rear face of the transparent plate 27.
IThe package 30 of goods to be vended, as for instance packages of cigarettes, are preferably arranged in an echelon formation to enable a series of packages one behind @Other t0 be collectively observed, and vas illustrated in Figs. 3 and 4 so as to display repeatedly portions of the advertising matter carried u on the label of the respective packages. his step arrangementof the packages lalso facilitates introducing and removing the individual ackagles from the pockets 18 without distur ing t e other packages, and adds to the general appearance and display of the goods.
Ordinarily where the lpackages 30 represent paper wrapped pac ages the packages 30 are wedged into the pockets 18 with a suiciently close it to retain the packages in place and to prevent the ackages being toc readily extracted, there y preventing the ackages being extracted without attracting the notice of the pro rietor or clerk of the store. As shown in Fig. 6, the lower ed es 32 of angle lates 16 `have a slight or mi .d action as bar s to retain the packa es 30 in place. As shown in F1 s. 1 an 7 the edges 34 corresponding to t e edges 32 of Fi 6 are bent more or less outwardly into t e pockets 18 to increase the barbed action tending to hold the packages 30 in place in the ockets 18 since said barbs 34 tend to bed t emselves to a greater or less extent into the yielding front face of. the paper wrapped packages 30. Where it is desired to employ original packages 40 put up in metal containers in place of paper wrapped ori inal packages 30, I prefera ly provide yielgin or resilient means to yieldingly grasp ang retain each package 40, or package 30 if desired, in its pocket or compartment, in order to prevent the original packages falling out o the compartments, as for instance where a display apparatus is accidentally u set, or from being too readily detached iy unauthorized persons without attracting the attention of the attendant in charge of the store.
As illustrated in Figs. 9, l0, and 11 I provide the cross-bars 41 forming the compartments each with one or more inwardly or forwardly bent resilient tongues 42 preferably cut slightly lower than the si e sections 43 of said cross-bars, whereby each of the original paper Wrapped packages 30, or metal encased packages 40 will be individually yieldingly held in place within its pocket or compartment with sufficient frictional strain thereon to prevent any of the packages becoming detac ed should the display apparatus be accidentally upset, and at the same time to readily release the pack.
age to a purchaser by holding the display lapparatus with one hand and withdrawing an original packa e with the other.
In Fi s. 12 an 13 I have illustrated a series o resilient fingers 44 stamped inmames tegral with the opposite side plates 45 'and' ages, but if desired said plate 27 and its' channel guides 25 and 26 may be omitted as shown in Fig.I 8, and the advertising matter placed directly upon the front plate 35 corresponding to theplate 20 of Fig. 1,
and if desired upon the side plates 36, corresponding to the side plate 15 of Fig. 1.
The apparatus herein shown and de' scribed is capable ofconsiderable modification without departing from the spirit of my invention.
What I claim is:
1. A display and advertising apparatus comprising a sup rting frame having a series of ockets in a row one in rear of another w ereby a plurality of packages to be vended may be supported to present and utilize the advertising matter upon the front of the packages for display pur ses and a transparent plate mounted dgtachably upon the front of said supporting frame.
2. A display and advertising apparatus comprising a supporting frame having a series of ockets in a row, one in rear of anotheriw ereby a plurality o f packages to be vended may be supported to present and utilize the advertisin matter upon the front of the packa es for isplay purposes, ideways at the ront of said supporting rame, and a transparent plate mounted detachably in said guidewa-ys upon the front of said supporting frame. 3. A display and advertising apparatus comprising a supporting frame having a series of pockets in a rowfone in rear of another, whereb a plurality of packages to be vended may e supported to present and utilize the Aadvertisin matter upon the front of the packages or display ur oses, means to'inde endently yieldingly liol said respective pac ages in position within their res ective pockets, to resist noiseless or unaut orized detachment of the packages from said pockets, and a transparent plate mounted detachably upon the front of said supporting frame.
In testimony whereof I have hereunto affixed my signature.