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Publication numberUS1659777 A
Publication typeGrant
Publication dateFeb 21, 1928
Filing dateAug 10, 1925
Priority dateAug 10, 1925
Publication numberUS 1659777 A, US 1659777A, US-A-1659777, US1659777 A, US1659777A
InventorsPark R Learned
Original AssigneeByron & Learned Company
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Display device for rectangular containers
US 1659777 A
Abstract  available in
Previous page
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Claims  available in
Description  (OCR text may contain errors)

Feb. 21, 1928. 1,659,777


57 m5 firm/mus.

Feb. 21, 1928. 1,659,777


Patented Feb. 21 1928.




Application filed August 10, 1925. Serial No. 49,365. 2

My invention has for its object to provide an improved form of advertising display devices for rectangular containers; and to this end, my invention consists of a display 6 device having the novel features hereinafter described and pointed out in the claims,

My invention is illustrated inthe accompanying drawings, wherein like notations refer to like parts throughout the several views.

In said drawings,

Fig. 1 is aperspective view showing my improved display device in full lines as it would appear on a rectangular container,

when in working position thereon, the container being shown. in dotted lines;

Fig. 2 is a front elevation showing the display device in working position on a rectangular container; I

Fig. 3 is a left side elevation of the device as shown in Fig. 2;.

Fig. 4 is a vertical cross section on the line 44 of Fig. 2, with some parts broken away; and

Fig. 5 is a plan view of a blank of sheet material from which the display device can be made, some of the upper portion of the blank being broken away.

My display device can be made out of a sheet of paper board or a sheet of anyother kind of self-sustaining material, which is foldable only on creased or scored lines. I usually employ paper board, which is of good enough quality, for the purpose. The sheet may be of any suitable-contour, but is usually longer than it is broad and of such length that the upper portion may afford a display space for the advertising matter and the lower portion a base for securing the device to a container with its display space in an upright position, preferably flush with the face wall of the container.

In the drawings, the numeral 6 represents such a sheet, and in Figs. 1 and 2, the display space, afforded by the upper part of the sheet, has printed thereon the word Advertising to indicate the purpose for which this space is used, towit: the advertising of the product contained in the container to which the device is applied. In Fig. 2 of the drawings, the face of the container has two marginal panels 9, all integral with the body of the sheetfi at their opposite ends. The central panel 8 is provided with only two-fold line creases or joints running crosswise thereof and located, respectively, one thereof, marked 10, at the upper junction of said panel 8 with the body of the sheet 6 and the other thereof, marked 11, at a distance downward from the crease 1O equal to the front-to-back dimension of the container; and the two marginal panels 9 have each only two-fold line creases or joints, one'set of which are located at their lower junction with the sheet and are marked with the numeral 12, and the other set of which are located at a distance upward from said creases 12, equal to the front-to-back dimensions of the sheet, and are marked withthe numeral 13. The slits 7 do not extendon straight lines throughout their entire length, but are sharply curved inward toward the center of the sheet at the points marked 7 in Fig. 5, these points being directly opposite to the score lines 13, so as to leave inwardl I projecting ears 14' on the upper sections o the marginal panels 9, directly adjacent to said score lines 13; All this work of slitting and scoring the sheet 6 is done by dies, and when done, the sheet maintains its flat form and has the ap pearance shown in Fig. 5; and, of course, said die treated sheets may be handled and shipped in extremely compact form, just as they could before being die treated. Assuming the sheet6 to have beenslitted and creased, as shown in Fig. 5, it may then be applied to the rectangular container 15, as shown in Figs. 1, 2, 3 and 4 of the drawings. By reference to said views, it will be seen that to apply the display device to the container 15, the central panel 8 is bent backward on its creased fold lines 10 and 11, until its upper section is substantially normal to the display portion of the sheet, and when this is done,;.the"device may be slipped downwardover the top of the container into working position on the contamer, with the display port-ion of the sheet: rising, above the container and substantially flush. with the face thereof. When thus in working position, the top section of the panel S-rests on the top of the container and the lower section thereof vertically abuts the backof the container, without any, rearward projection whatsoever, therefrom, that the lower sections of the two marginal panels 9 will;

the container. in such away that it cannot be displaced therefrom. otherwise than by manipulation, which will move the device upward relative to. the container. The con tainer and. the device can, therefore, be handled and positioned. for display purposes,

just as,the,containercouldwithout the dis-' play device. It. will be understood, of'course,

' that thedisplay surface of; the device may contain any desiredwording or ornamental matter adapted to. attract attention to advertise the product. contained in the container.

The container illustrated. has face and back walls of greater dimension than the side walls, but it. is,.of,co urse, obvious that the device would. apply equally well to a rectangular container, wherein all four of the; vertical,- walls are of the same dimension, dueconsiderationibeinggiven to thelength of the slits 7. for. adaptation tothis greater front-to-back dimension ofthe container. v v

Especial attention is called to the fact that thecentral panel 8 of", the display de: vice only hastwojoints and that. themarginalpanels- 9 only have, two joints, and that these joints are so related toeach other and; the slits 7 that, when the device is in working position, there, isV-no backward projection-from thatpart ofthebase of the device, which engages .the rear- Wall of. the container. Thisfeffectsia; materiall saving in the an upright position, and which base portllel slits of a tion has two lengthwise pu length greater than the fron oothed; dimension of the container and said slits sing laterally spaced apart a distance slightly greater than the siue-to-sidec mension of the container dividing base'portion of Hi8 said sheet into one central and two marginal panels ail iiueggral with the sheet at theiropposite ends. and which centralipanel'has only two fold-lin creases located, one at its upper junction with the sheet and the other at a distance downward therefrom equal to the front-to-hack dimension of the container and which two marginal panels have each only two fold-linecreases-or scores located, one set at their lower junction'with the sheet and the otherset ,at a, distance upward therefrom equal to the front to-baclt dimension of the sheet, whereby said base may be made to engage with the upper 'end ofthe container with the upper section of its two-jointed central paneliresting horizontal- 1y on the top of the container, andf'tl'ie-low-er sect-ion thereof vertically abutting thebacl; of said container without any backward projection therefrom, and the lower sections o tally disposed with their edges embracing the side walls of the container below the top thereof. and the upper sections'ofi said marginal panels rising vertically from the respectively, i

i said twoointed marginal panels horizonforward ends of said horizontally disposed i sections, substantially as described.

2. The structure set forth infclaini 1. and

retaining ears projecting inward from the inner edges of tie upper sections of sand marginal paneis, at the joint between the two;

sections, for engaging with the face wall of' said container, when the device-is lll'WOlklllg position, for co-operation with the, other parts named in claim 1 to securely hold said device on said container, substantially as described.

In testimony whereof, I affix my signature. i


Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US7051885Apr 7, 2003May 30, 2006Displays By Martin Paul, Inc. - Creative CenterCross-merchandising display shelf
US20030080078 *Dec 2, 2002May 1, 2003Paul BelokinVertical display of elongated products
US20030209505 *May 13, 2002Nov 13, 2003Paul BelokinDisplay shelf for stackable products
US20040195192 *Apr 7, 2003Oct 7, 2004Paul BelokinDisplay assembly
US20040195194 *Apr 7, 2003Oct 7, 2004Paul BelokinCross-merchandising display shelf
US20050274762 *Jun 14, 2004Dec 15, 2005Paul BelokinVehicle container
US20080263918 *Apr 24, 2008Oct 30, 2008Jeffrey DoughtyApparatus and Method for Merchandising on a beverage dispenser and beverage dispensing system incorporating the same
US20090032576 *Jul 30, 2007Feb 5, 2009Moshe KugelCereal box sleeve
US20090313871 *Dec 24, 2009Adam MerzonMulti-point attaching product hang tag
U.S. Classification40/124.16, 40/672, 40/312
International ClassificationG09F1/04
Cooperative ClassificationG09F1/04
European ClassificationG09F1/04