US 1682594 A
Description (OCR text may contain errors)
Aug. 28, 1928. 1,682,594
F. J. BENJAMIN CARTON Filed Jan. 2, 1925 INVENTOR 72mg Kw BY. M I
ATTORNEY Patented Aug. 28, 1928.
UNITED STATES FREDERICK J. BENJAMIN, OF WILMETTE, ILLINOIS.
Application filed January 2.1925. Serial No. 127.
' of such commodities to put such goods in cartons attractive to the eye, not only to allure the purchaser but with the expectation that the cart-on may be preserved and put to other uses by the purchaser, and by being thus preserved to serve as an advertisement constantly reminding the purchaser of the manufacturers goods.
Many such manufacturers so design their carton as to suggest a subsequent use therefor and even permit such probable subsequent use to largely control the design of the carton such as by makin said cartons in the simulation of cottages, oahs arks, trunks and other forms attractive to children as toys. This method is successful in making said cartons attractive but is open to the objection that the package is usually expensive compared with ordinary cartons for the same class of goods and in addition the modifications necessary in the carton make it less practical for packing and shipping than ordinary cartons Another method of making such cartons attractive is to lithograph or print thereon delineations of toys, such as dolls, animals, game boards or pieces of doll furniture, to be cut from the carton and'put together after the goods are removed. This, while successful in creating a desire for the carton, is objectionable in that in putting the carton to such subsequent use, the identity of the carton is destroyed and the advertising value of having the carton a familiar object in the household of the purchaser is lost.
An object of my invention, therefore, is to provide a carton adapted for an attractive subsequent use in which the outer appearance of the carton is not very materially changed, thus permitting its identity to be preserved.
A further object of my invention is to provide a carton of conventional contour, preferably rectangular, which will require no special arrangements for packing, filling, storing-or shipping.
A, further object of my inven i n is to provide a carton with means adaptin it for a subsequent attractive use which wi 1 not ma terially add to the cost or reduce the capac- 1ty of the carton. 1
A further object of my invention is to prov1de a carton in which the means for adaptmg 1 t to a subsequent attractive use do not require printing or lithographing the inner surface of the carton which is very objectionable where absorptive goods such as butter and the like are to be packed in the. carton.
A further object of my invention is to provlde a substantially conventionalcarton WhlCh by simple manipulations may be converted lnto a picture exhibiting toy.
A further object of my inventlon is to provide a substantially conventional carton whlch slmple manipulation may be converted into a toy, exhibiting pictures related to the goods packed in the carton.
My invention is capable of various embodiments, one of which for purposes of illustration I will now describe.
In the drawings:
Flgure 1 is'a perspective view of the outside of the carton when used as a container.
Figure 2 is a perspective view of the outside of the carton when used as a picture exhibiting toy.
Figure 3 is a perspective view of the blank from which the carton is produced, showing the side of the blank which forms the outer surface of the carton.
F1gure 4 is a fragmentary perspective yiew of the blank from which the carton 1s produced showing the side which forms the mner surface of the carton, portions of the blank being partially severed from the general surface and bent angularly thereto.
Figure 5 is a section on line 5--5 of Figure 1.
of Figtion in a manner familiar to manufacturers of folding paper boxes and which need not be here further described.
The back 7 may consistof two superimposed layers 11 and 12 for a purpose hereinafter described.
Referring now to Figure 3 and particularly to the base section 3, 13 and 14 indicate indicia, such as printed lines indicating severing lines by which pictured sections of the blank 15 and 16 may be partially severed therefrom. 17 and 18 indicate fold lines for said picture sections. Referring to the front sections, 6, 19, 19 19" and 19' indicate severing lines. Referring to the top section, 2, 20, 20, 20" indicate severing lines and 21, a fold line. Layer 12 of the back section 7 may have pictorial delineations lithographed or otherwise produced thereon. It will be noted that when the blank is severed at 13 and 14, the cut-out portions form pictures partly in silhouette which silhouette pictures may be supplemented by color and delineations upon the surface of the cut-out portions.
When the severing lines 19, 19, 19", and 19 upon the front section 6 are cut through an orifice 22 is formed as shown in Figure 4.
lVhen the severing lines 20, 20' and 20 are cut through a flap 23 is produced upon the top section 2.
While I'have described the cut-out picture flaps 15 and 16 cut out of the substance of the blank, as this method I find to be most economical and satisfactory, yet if desired these portions may be produced separately and secured to the inner surface of the blank otherwise.
It will be noted that as the back section 7 may consist of two superimposed layers 11 and 12 joined along the line 24. It is thereby possible to place all printing or lithographing on one side and that the outer side of the blank thus avoiding the necessity of having the goods in the package which may be butter or other absorbtive substance in contact with a printed surface.
To convert the carton into a toy, the operator with a sharp knife or other implement cuts along all sever lines indicated herein. The pictured sections 15 and 16 are bent into the carton to a position substantially perpendicular to thebase 3. Lines 19, 19', 19 and 19" are out entirely through leaving the orifice 22.
Lines 20, 21 and 22" are cut through and the flap 23 bent outward at preferably an angle of 45 or less to the top section 2.
The relative position of the layers 11 and 12 of the back 7 are then reversed to bring.
the pictured portion 12 inside the box.
The picture portions of the flaps 15 and.
16 and of the back layer 12 are so corre lated in composition that the general aspect mum when these are placed in position substaw tially upright to the base 7 is that of a single picture in relief, that is to say with actual perspective.
The blank if it has been flattened out for the purpose of cutting is now refolded into box form and as, is evident from the drawings now forms a visual toy in which 22 is a visual orifice through which the interior of the box may be viewed. A light orifice 25 is provided in the top 2 and above said light orifice is a reflector formed by the flap 23.
lhe carton can, of course, be made of any desired material and the delineations placed thereon in any desired manner, but I prefer to use a lithographed paper blank to form the carton.
While the picture sections taken together may be used to produce a relief picture of any desired subject, I find it advantageous to use a subject associated with the goods packed in the carton as for instance a butter package may be so printed as to produce a relief picture of the dairy farm where the butter is produced. It will be noted that when the carton is converted to the picture toy the outside is not very materially altered except the base, and so the identity of the carton is not destroyed or impaired as a reminder to the purchaser of the manufacturers goods.
.1. A blank for folding boxes and the like comprising sections adapted to form the walls of the box, pictorial delineations upon the side of the blank which forms the outside of the box, indicia associated with said delineations to indicate severing lines Whereby delineation bearing parts of said sections may be partially severed from the blank and bent into the interior of the box to form elements of a relief picture within the box, and severing lines upon the sections of the blank forming the front wall and top of the box to delimit light and visual access orifices in the box.
2. A blank for folding boxes and the like comprising sections adapted to form the walls of the box, pictorial delineations upon the side of the blank which forms the outside of the box, indicia associated with said delineations to indicate severing lines whcrcb v delineation bearing parts of said ries of parallel, spaced apart picture bearing flaps, the latter simultaneously visible from the front of the receptacle.
3. A packing box of sheet material having a base, pictorial delineations upon the outside of said base, indicia associated with 881d dehneatlons to lndicate severlng lines whereby the delineation bearing portions of said base may be partially severed and bent into the interior of the box to form the ele- 10 ments of a relief picture within said box, light access means in the top of the box and visual access means in the front wall of said box. I
In testimony whereof I aflix my signature.
FREDERICK J. BENJAMIN.