US 1734782 A
Description (OCR text may contain errors)
NOV. 5, 1929. c, s 1,734.782
ADVERTISING DISPLAY DEVICE Filed Feb. 1929 2 Sheets-Sheet l (-1 M ATToRN Y Nov.- 5, 1-929. c s 1,734,782
' i ADVERTISING DISPLAY DEVICE il d Fe 1929 2 Sheets-Sheet 2 INVENTOR L Q rarfiJfam 1 9 I y y. 3%
Am ATTORNEY Patented Nov. 5, 1929 UNITED STATES PATENT- orrlca CYRUS PALMER STAM, .OF FLORAL PARK, dtl'EW YORK, ASSIGNOR'TO OBEBLY & N'EWELL,
' 545 PEARL ST. CORR, 01 NEW YORK, N, Y., A. CORPORATION OF NEW YORK ADVERTISING-DISPLAY nnvrcr.
Application filed February 1, 1929. Serial No. 386,712.
This invention relates to advertising display devices, and has for its primary object an purpose to provide a device of this kind for use in wlndow or counter display adver- "8; tising of commercial commodities which is simple and inexpensive in its construction, and may be easily and quickly set up in position for use or collapsed or folded so that its several component parts will assume a com actrelationship whereby a large number of t 0 articles may be conveniently stored in a relatively small space.
"It is a more particular object of the invention to provide an advertising display device of this kind in-which the several relatively foldable parts will automatically assume the.
correct relationship to each other for the arrangement of the advertised commodities in juxtaposition thereto by asingle, simple 2 manual operation in arranging the device in display position,.and without requiring the subsequent manipulation of interlocking elements, easels, or other attaching or supporting members in order to retain the primary relatively foldable parts of the device in set up position.
More particularly,-in one embodiment of the invention, the device consists of intermediate and side main display panels and a base section hingedto the lower end of each panel. The base sections are also hingedly connected with each other and ,the side panels are hinged to the opposite edges of the central display -panel. The base panels may thus be moved to a osition at right angles to the respective display panels to rest upon a counter or window floor merely by the movement of the side panels to a position in angular relation to the central display panel. Also when the device is folded or collapsed, it is only necessary to move the side panels inwardl whereupon the base sections connected erewith'will be folded upon the base section connected with the central panel and said base sections will be closely confined between jthe side panels and the central panel inlsupe osed relation.
It 1s aso an additional object of the nvention to provide a structure as above described which may 'be conveniently produced m a single blank from heavy cardboard and having hingedly connected parts of the central panel and the base section which is connected therewith which are relatively movable when the device is set up to provide a convenient supporting shelf for the merchandise to be displayed. i
With the above and other objects in view, the invention consists in the improved advertising display device and in the form, construction and relative arrangement of its several parts as will be hereinafter more fully described, illustrated in the accompanying drawings and subsequently incorporated in the subjoined'claims. i
In the drawings, wherein I have illustrated one simple and practical embodiment of the device, and in which similar reference characters designate corresponding parts throughout the several views,
Figure 1 is a perspective view showing a preferred form of the device as set up in position for use;
Fig. 2 is a similar view showing the device partly collapsed or folded;
Fig. 3' is a plan view illustrating the display device completely folded or collapsed;
Fig. 4 is a sectional viewon an enlarged scale taken substantially on the line 4-4 of Fig. 3, and g Fig. 5 is a plan view of the cardboard blank. from which the device is produced.
Referring in detail to the drawings, the display device is preferably formed from heavy cardboard, and as herein shown consists of a single blank cut from the cardboard sheet by means ofa suitable die to provide a relatively wide'central display panel 5 and the side display panels 6. .These panels may be of any suit able length and width and at their upper ends have a predeterminedornamental contour. The cardboard is scored at the juncture of the panels 5 and 6 to provide flexible connecting hinge folds 7.
The central panel5 at its lower end is provided with a. projection which preferably tapers in width and forms acentral base section 8, the cardboard being scored at the juncture of the base section with said panel to provide the hinge fold 9. Additional base sections 10 extend laterally from the opposite edges of the central base section 8 and are connected therewith by the hinge folds 11. Each of these latter base sections is also scored in parallel relation to one of its edges to provide a hinge fold at 12, said edge portion of the base section being adapted for attachment by a suitable adhesive to'the outer or rear face of one of the side panels 6 at\thelower end thereof as clearly shown in Fig. 1 of the drawings.
The cardboard material is also provided with spaced parallel cuts or incisions indicated at 13 which extend into the central base section 8 and into the lower end of the cen-' tral panel 5. Between these cuts or incisions, the material is scored to provide the hinge folds indicated at 14, 15 and 16 respectively. Thus, between the hinge folds 14 and '16 the material is scored along the hinge fold 15 to provide the relatively movable parts 17 and 18 respectively. It will thus, be seen that when the parts of the blank are positioned as shown in Fig. 1 and the base sections 10 per manently connected with the lower ends of the side panels 6, the parts 17 and 18 assume positions at right angles to each other, the parts 17 constituting a supporting shelf positioned above the plane of the central base section 8 and in parallel relation therewith.
It is of course, understood that in the use of such devices, the front surfaces of the panels 5 and 6 bear appropriate printed advertising matter, or lithographic illustrations of various kinds descriptive of the use of the particular commodity to be advertised. In arranging the device in a show window or upon .a-counter, it is only necessary to move the side panels 6 from the folded position on the centralpanel as shown in Fig. 3 to the angularly projecting position with respect to the central panel as seen in Fig. 1 in order to move the relatively foldable base sections 8 and 10 to a position in a common horizontal plane at the loweredges of said vertical display panels, such 0 eration resulting from the fact that the side base sections, 10 have a permanent hinged connection with the lower ends of the side panels 6 so that said base sections 10 necessarily partake of the movement of said side panels, and in such movement also necessarily cause the downward and outward movement of the central base section 8 with which the sections 10 are hingedly connected.
Simultaneously, the, shelf forming parts 17 and-18' connected with'the central base section 8 at the central panel 5 assume positions in right angular relation to said panel and base section respectively. One or more of the commodities to be advertised is then placed upon the horizontal shelf 17, the weight thereof being wholly disposed in advance of the panel 5, effectually preventing the accidental overturning or collapse of the device and maintaining the firm contact of the several of the panels 6, and of course the central section 8 is thereby also moved upwardly towards the central panel 5 as clearly illustrat ed in Fig. 2 of the drawings. In such movement of the central base section 8, the shelf forming parts 17 and 18 are also folded upon each other. Thus as the inward collapsing movement of the side panels .6- continues, it
will be clearly evident that the parts 17 andg,
18 will be folded into closely superimposed relation to each other and upon the face of the panel 5 while the base sections 10 will be folded upon the base section 8 whichalso lies in closely superimposed relation to :thepanel 5 and the part 18 and finally the side panels 6 closely cover and confine the relatively foldable base sections and theparts 17 and 18 between said side panels and the central panel 5, as shown in Fig. 3 of the drawings. The,- relatively foldable parts thus are protected against mutilation or injury by the main panels 5 and 6, in the stacking of a largenumber of the devicesupon each other for transportation or storage.
From the above description, it will'be seen that I have provided anadvertisin display device which is capable of instant a justment to its set up or collapsed position, and in which the several parts at all times remain in er-z manently connected relation with each ot er. By avoidingthe necessity of more or less intricate manipulations of interlocking tabs, or other elements to be individually operated after the main parts of. the device have been disposed in their proper relative positions, conslderable time in the dressing of show windows may be saved, and undue straining of the cardboard parts with the possibility of tearing or otherwise mutilating the same it also obviated. It will further be appreciated that such a device may be manufactured and distributed by the producers of commercial commodities gratis to the retailers, at very nominal cost.
I have herein illustrated and described an embodiment of my present invention which has givenentire satisfaction in practical use. Nevertheless, it is to be understood that the essential features of the present disclosure are susceptible of'embodiment in variousother alternative structural forms, and I. accordingly reserve the privilege .of resorting,j..to;..,all such legitimate changes therein as may-be fairly embodied within the spirit and scope of the invention as claimed. 1 r 'I claim:
1. An advertising display device comprising a single unit structure having a'central display panel and side display panels hinged-. ly connected with the central panel at its opposite edges, and a base section associated with each of the display panels and having an inseparable hinge connection with the lower edge of the central panel, and said basesections being hingedly connected with each other whereby upon movement of the side display panels from a superimposed position upon the base panel to a set up position in angular relation thereto, said ase sections are automatically moved into a common horizontal plane, and additional relativel foldable parts integrally connected with t e central panel and the central base section and automatically assuming a position in right angular relation to each other to form an article supporting shelf when the device is arranged in set up position.
26 2. A display device formed from a single blank of cardboard and comprising central and side display panels hingedly connected -with each other and a base section having a permanent hinge connection with the lower 30 end of each panel for folding movement relative thereto, and said base sections being also hingedly connected with each other and adapted to be moved into superimposed relation upon the central display panel by the inward folding movement of said side panels thereon to collapsed position, and said blank being out along spaced parallel lines extending into the lower end of said central panel and said central base section and having .40 parallel hinge scores between said cuts providing foldable parts adapted to assume a position in right an lar relation to each other to provide a orilontal supporting shelf above said central base section when the device is arranged in set up position.
In testimony that I claim the foregoing as my invention, I have signed no name hereto.
YRUS P R STAM.