US 1756944 A
Description (OCR text may contain errors)
M y 1930. T. s. GORTON, JR 1,756,944
LABEL Filed Aug. 20, 1927 Patented May 6, 1930 UNITED STATES PATE.
Fr es LABEL Application filed August 20, 1927. Serial No. 214,402.
This invention which relates to certain improvements in a label, has to do principally with the means for its attachment to a can or package, and to the means for its partial detachment therefrom by which printed matter which is carried upon the inner label side may be exposed to view.
' The label of this invention is designed to carry a display on both of its sides. When the label is applied to a can or other package, the matter upon the inner labelside is, of course, not readable, but by providing for a ready detachment of the label this hidden text matter can be brought to view. I accomplish this end by means which are simple, which require no tool or implement in the operation, and which assure exposure of all printed matter on the inner label side without mutilation thereof.
In the accompanying drawing is set forth an embodiment of this invention in the manner following:
Figure 1 is a fragmentary transverse section through a can to which is applied the present label;
Fig. 2, which is a perspectiv view of the can, shows the label as partly detached therefrom so as to expose to view printed matter upon the reverse or inner side thereof;
Fig. 3 is a view in elevation of the outer side of the label;
Fig. 4: is a similar view of the inner side thereof; and
Fig. 5 is a similar view of the outer side of a label doubled upon itself'to present a modified construction.
In the drawing I have represented the wall A of a can or receptacle to which is applied the label B of this invention. This is prefer- 49 ably made of paper and secured at one end 6 to the can by an adhesive. The label which is wrapped around the receptacle presents its opposite end 7 in overlapping relation to the end 6 to which it is secured in any approved manner as by an adhesive.
Close to the label end 7, I provide one or more lines 8 of perforations or scoring, preferably two in number as shown. These lines define between them a narrow strip transversely of the label which may be torn out upon occasion. One end of this strip, preferably the end adjacent the upper label edge, may be notched at 9 in line with the perforations 8. The effect of this is to provide a contour for one end of the strip which renders the same easy to grasp and handle.
The operation of removingifrom the can the label so applied and constructed isrendered very simple. At such time as it is desired to inspect the printed matter upon the reverse or inner side thereof, the fingers may take hold of the strip so defined by the two lines of perforations extending crosswise of the label and tear the same out bodily. When this is done, the label end 7 remains secured in place, as formerly, where it does not obsome or cover up any matter designed for ex posure upon the outside of the label. Likewise, the opposite label end 6 which was initially stuck to the can remains secured thereto, so that the label is free to be pulled out and inspected on both sides, as suggested in Fig. 2. It is unnecessary that the label be completely removed from the can in order that the ob jects and purpose of this invention may be realized.
A modification of the construction just described is presented in Fig. 5 wherein the label is bent upon itself as at 10 to provide inner and outer thicknesses, or four faces altogether. As in the preceding construction, the label is stuck tothe can at one end 6 and its opposite end 7 is adhered thereover in exactly the manner as hereinbe fore specified. This is made possible by having the end 7 extend past the opposite end as shown. The same detachable strip between the two lines of perforations is provided, and when torn from position the freed label is substantially twice the length of the label hereinbefore described. It follows, therefore, that reading matter will be exposed to view upon three additional faces, thus multiplying by four the available space for the presentation of advertising or other text matter.
In combination with a container, a label having display matter on opposite faces there of adapted to surround the container with one label end overlapping the other, a connection between one label end only and the container and another connection between the label and the opposite end thereof whereby the label is held in place upon the container, there being means extended transversely across the label for facilitating the severance thereof whereby to detach the label from the container at one point, the label edge adjacent said means being formed with a notch and a projection extending into said notch by which to facilitate such detachment with the fingers,
substantially as described.
THOMAS S. GORTON, JR.