US 1815268 A
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F. S. NEWBERY Filed June 11. B29
ATTORNEY July 21, 1931.
METHOD OF SADDLING LITERATION UPON BOTTLES Patented July 21, 1931 UNITED STATES FENTON STANLEY NEWBERY, OF NEW PATENT @FFlfiE ROCHELLE, NEW YORK, ASSIGNOR TO AIYIERICAN LITHOGR-APl-IIC COMPANY, INC., OF NEW YUR-K, N. 51., A CORPORATION OF NEW YORK LMETHOD 0F SADDLING LITERATION UPON BOTTLES Application filed June 11,
Means for saddling descriptive, directionary, and commendatory lit-oration upon bottles which are ordinarily sold to the consumer packed in cartons and which bottles are intended to be removed from the cartons by the consumer, (generally immediately prior to the first opening of the bottle) in such manner that as the consumerwithdraws the bottle from its encasing carton he must needs also withdraw the paper constituting not only cushioning material, but also literature which the manufacture or distributor of the bottled goods wishes to bring to the immediate attention of the consumer. Heretofore this combined packing material and reading matter has in a great many instances failed of its informative purpose due to the fact that when most people open the package they tear off the top end, and while holding the carton in one hand withdraw the bottle by taking hold of it by the neck with the other hand and slipping the bottle out free of the surrounding papers which thus remain unseen in the carton.
By means of my invention the papers must of necessity come out of the carton with the bottle and may be permitted to remain on the bottle while it is being opened and its contents removed, or may first be taken oif the bottle. In either case the one opening the package has to actually see and handle the papers, with the result that if the message which they are intended to convey appeals to him he undoubtedly will read the paper through, and possibly hand it to some friend. Whereas, if it remained in the carton as is the general custom with the ordinary packing, he never would have seen it and the appealing parts would not have attracted his eye.
The accompanying drawings illustrate the preferred method of carrying out my invention, in which drawings 4 Figure 1 is a perspective view of a bottle saddled with some papers according to my invention, the carton containing the bottle and papers being illustrated in shadow lines.
Fig. 2 is a perspective view of the bottle enclosing papers before application to the bottle, and
1929. Serial No. 870,014.
Fig. 3 shows a form of the device in which the withdrawing tabs are located on both sides of the bottle neck, the form shown in Figs. 1 and 2 having a tab for one side only of the neck. i l The paper which is intended to carry printing for conveying the desired message to the opener of the package or the consumer of the contents of the bottle is preferably a folded sheet 5 having a tab 6 cut up from the central portion. The opening 7 from which the tab is cut is of slifiicient dimensions to nicely engage the neck 8 of the bottle 9 by which the paper 5 is intended to be ried. The portions 10 and 11 of the paper are adapted to overlie the front and back faces of the bottle throughout practically its entire extent. And the portions 12-12 are formed to rest upon the shoulders 13 of the bottle, the tab G st-ending erect and extending in front of the neck 8 and the collar 14 of. the bottle. The tab 6 preferably e tends beyond the collar portion and also beyond the cork or closure 15.
The width of the tab and opening depends somewhat upon the nature of the bottle and of the imposed device 5, but I have found it preferable to make the opening 7 approximately the width of the diameter of the neck. By this means the shoulder portions 1212 will spread apart while passing the collar 14 and then will closely engage the sides of the neck to laterally stabilize the imposed matter.
In Figure 1 the carbon 16 is shown in shadow lines to illustrate the manner of using the invention. In employing my invention the imposed matter 5, which generally contains papers with some message for the opener of the package or the consumer of the contents of the bottle, is placed in position on the bottle with the tab overlying the neck of the bottle, and the portions 1212 resting upon the shoulders of the bottle. The carton may be closed at its top end and the bottle neck first inserted through the bot-tom of the carton, whereupon it will be closed. When the consumer opens the carton he generally will open the top end, and to remove the bottle will take hold of the neck. And
when he removes the bottle the imposed papers must necessarily come with it because in drawing the bottle from the carton the paper being saddled upon the shoulders of the bottle is drawn out. As a further assistance to the withdrawal of the papers, the tab 6 is located in such position that when the opener grasps the neck of the bottle he also grasps the tab. lhe tab will generally be in the way of removing the sealing cap 17 which is quite customarily used in pharmaceutical and toilet preparations at the present time, but it will be more convenient for him to first remove the paper 5 from the bottle. In this way he must necessarily see some part of the printed matter on the paper, and if the advertisers art has been adroitly employed, he will read on.
Sometimes it may be desirable for the consumer to permit the paper 5 to remain on he bottle either for directions of using the contents or for other reasons.
In some cases it has been found desirable to employ tabs at both sides of the bottle neck. Ehis form is illustrated in Fig. 3 in which the folded sheet 50 has a tab struck up from the inner sieets and a tab 61 struck up from the outer sheets. When the bottle neck is inserted through the opening thus formed in the sheet the tabs 60 and 61 will be erected upon bo h sides of the bottle neck and will be in a position where both of them will ordinarily be grasped by the fingers of the opener of the package.
It will be apparent that various changes in construction may be made within the scope of the claims without departing from the spirit of my invention.
1. A portion of foldable sheet material comprising a plurality of sheets having a tab struck up from some of the sheets and another tab struck up from other of the sheets, when the entire folded structure is bent crosswise of the cuts for the tabs an opening be ing provided and the tabs having their free ends extending in the same direction, and when the sheet is folded the free ends of the tabs being adapted to lie in opposite directions.
2. The combination with a bottle having a body portion,v a neck and shoulders between the neck and body portion, of a paper folded into several sheets and having portions for overlying the front and back of the bottle, and an opening cut in its center portion for receiving the neck of the bottle at the sides of the opening, a fold of the sheet resting upon the neck of the bottle, a tab being cut from the sheets in forming such opening and extending upwardly in front of the neck of the bottle, the bottle and sheet being encased in a carton.
3. The combination with a bottle having a body portion, a neck and shoulders between the neck and body portion, of a paper folded into several sheets and having portions for overlying the front and back of the bottle, and an opening cut in its center portion for receiving the neck of the bottle at the sides of the opening, a fold of the sheet resting upon the neck of the bottle, a tab being cut from some of the sheets in forming such opening and extending upwardly in front of the neck of the bottle, the bottle and sheet being encased in a carton,
l. As an article of manufacture, a sheet foldedupon itself a plurality of times, there being atab cut from some of the sheets on one side and from other of the sheets on the other side at the center vportion, the free end of each tab pointing toward the opposite end of the sheet, the structure being constructed and adapted for receiving the neck of a bottle in the opening from which the tabs were cut and the tabs being constructed and adapted to overlie the neck of the bottle at its respective sides.
In witness whereof, I hereby affixjm y signature this 31 day of May, 1929.
F. STANLEY N'ElV-B-ERY.