US 1902121 A
Description (OCR text may contain errors)
March 21, 1933. w. J. GALLAGHER 1,902,121
ADVERTISING FOLDER Filed May 5, 1932 2 Sheets-Sheet l //1/ f y-22, 54 BY M ATTORN EY March 21, 1933. w J, GALLAGHER 1,902,121
ADVERTISING FOLDER Filed- May 5, 1932 2 Sheets-Sheet 2 I F liilill y y m In?! ilmwmmnmmnI||iamimmmumwmmmmmm 25 1 W w E 7Zff ATTORNEY Patented Mar. 21, 1933.
WALTER J. GALIJAGHER, on NEW YORK, N. Y. Y H
wvmmmartss Q Application man 5, 193 2. Serieii in. 609359., 1.1.
The object of the present invention is to provide an advertising folder developed from a sheet of paper, printed, die cut, and folded so as to provide an outer fixed member and an inner memberwhich is movable outwardly to arouse interest through the separate, successive and repeated exposure through apertures formed in the outer memher 0 copy briefs or illustrations allied with the product or service advertised. The movable member also presents a. section not'exposed through the outer member, which section is adapted to primary or supplementary copy. i
The invention will be described with reference to the accompanying drawings, in which Fig. 1 is a plan view of an embodiment of the invention.
Fig. 2 is a longitudinal section on the line 2-2, Fig. 1.
Fig. 3 is a transverse section on the line 3-3, Fig. 1.
Fig. 4 is a view similar to Fig. 1, showing the inner member moved outwardly.
Fig. 5 is a perspective view of the inner member. 7
Fig. 6 is a plan view of the printed and die cut blank comprising the inner and outer members.
Fig. 7 is a. plan view of a modified form 1w adapted, when the outer member is folded,
to enter a slot 3m in section 3. 1
In the embodiment illustrated in Figs. 1 to 6, I have shown for purposes of illustration, agarage building 4 printed on section 2 above which appears an annular opening 5 so related to the building that it has the ppearance f a roof sign. The vertical line 5 is out through section 2and in connection -witl rthe horizontal line 6 fora purpose'now ltorbe described. T'h'e' movable member ofthe folded assem- V bliyf c'oiil'p'rises 'afsingle sheet 7, which, in the present .e1nbodi1nent,'l1as printed thereon the pictureof 'ana utomobile at 8, the boundary of which'is separated from the sheet by a-l'ine of :cut as illustrated in. Fig." 5, except at the base, the li'n'eof out being indicated at 9, 4
It-thus, will be seen that when the automobile' representation is; slightly bent outward, asshown inFig. 5, and passed through horiaontal slot :6, amy be moved; to the right until it projects-into verticalslot 5 ,fas indicated in Fig.4.. I
, It'will "be noted that the right-handjmap *gins of sections 2"and3- of the "outer member 'are'cut away'a't'a to-f orm thumb passagesso that the thumbfandfinger of the operator m y 'grasp' movable'me'inber 7 andpull the :same outwardly from the positio i'shewn in Fig. Ito the position shown in Fig.4. WVhen'the parts are in the position shown in' Fig. 1, the'initial oneflQ, of'a plurality of .copy briefsor illustrations,'allied with the productpr service advertised, will beexposed through annular openings of the outer member, the series ofcopy' briefs or illustrations "bejingindicated at) 10,11, 12,- 13,"1 i.j f The left-hand section of 'section 210i the outer member may contain. the name of i the product, service or' ide'a, andadditional text, and supplementary textmay be placed onthe right-handportion'ofsaidsection'2asin'the s 'ofthebililding. i K V When-inner movable member 'l' is grasped and moved outward by'the' reader, the copy I briefs or illustrations, 10 to 14, inclusive,,will be exposed in succession throu'gh opening. 5 ofthe outer'member of the folderand atthe end of the movement the right-hand portion oft-he movable member will be exposed so as to bringinto view printed matter thereon con}, stituting supplementary, summarizing, or other action getting copy, which may .be printedthreon; f f 1 -"I'n" the'modification illustrated in Fig. 7', V the folderinoludingth movable i'nn'er mempre ent embodiment the representation her, is constructed exactly as shown in Fig. 6, with the exception of the subject matter and the fact that two windows or openings, 15 and 16, are formed in the outer member, and, in addition, an opening 17 which, in said embodiment, represents a signal light. For purposes of illustration, the printed matter is shown as advertising a trainset and the movable inember 18a: has printed thereon the representation of a train 18 which is cutaway from member 18w except at the base and which may be slightly bent outwardly and inserted through a horizontal slot 19 in outer member 20. This slot represents a railroad track and printed on outer member QO'at one .end is the representation of a station 21.
In Fig. 7 rearwardly of thetrain representation therein shown, outer member 20 ,is
formed with a slot indicated at 22extending V somewhat vertically to permit the train representation to pass therethrough with the illusion of entering a tunnel representation 23. On member 18w, above the representation of the train, is a colored band, for example, red at 24: and green at 25, which band is exposed through the opening 17 of the signal.
As inner member 189: is moved outwardly by the reader, each one of a seriesyof copy briefs or illustrations 26, 27, 28, 29, 3.0, isexsaid last named section having an object printed thereon adjacent said angularly extending slot, an object representation earned by the slidable sheet and pro ected through said horizontal slot, a series of individual copy briefs or illustrations being printed upon the slidable sheet and in line with said opening,whereby movement of the slidable sheet carries said copy briefs or illustrations successively into view as the object representation is moved along said slot, and whereby said object representation may be pro ected throughthe angularly extending slot so as to be obscured by the section in which it is formed' In testimony whereof, I have signed my name to this specification;
WALTER J. GALLAGHER.
posed through opening 15of the outer memher, and each one of a secondseries 31, 32, $3,
34 35 0f copy briefs or illustrations, is exposed, in succession, through opening 16 0f the outer member. This movement also in.- itially moves'the front green portion of the colored band into register with opening 17- of the signalrepresentation, followed by red,
and finally, green. [When the member 1840 is I moved to its complete outer right-hand, position, the, exposed portiontthereof may have printed therein action-getting. copy, and, in additiommay have thereon the advertisers name and address, or, the nameand address of the authorized dealer.
The form of the: advertising folder is practical from the manufacturing. standpoint, being of the utmost simplicity, and it is very convenientfor the readerto. handle, and inasmuch as they form of. the folder attracts interest, there is no need of extensive-text. The
device can be formed to fit regulation mailing envelopes for transmission as one-ounce, firstclassmail, and maybe slightly modified as an v unsealed mail class.
item for transmission third 1 Having described my invention,.twhat I claim and desire to secure bylLetters Patent, is as follows v An advertisingfo lder comprising an outer member folded to form front and rear'sections, a .slidable sheet disposed within the outer member betweensaid sectionsand adapted to be moved outwardly, a horizontal slot and a slot extending angularly thereof and n-opening formed in one of said sections, I