US 1955370 A
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April 1934- R. J. SNOOK ET AL 1,955,370
STORE FIXTURE Filed March 24, 1931 INVENTOR 8 ROBERT J S/v00K BY N4 r/m/v IPPMA/V AII'TORNEY Patented Apr. 17, 1934 PATENT ()FFWE STORE FIXTURE Robert John Snook and Nathan Lippman, Los Angeles, Calif.
Application March 24, 1931, Serial No. 524,798
Our invention relates to store fixtures, and particulariy to fixtures for holding and displaying merchandise.
The objects of this invention are: first, to provide a store fixture whereby articles or merchandise of various kinds, character and descriptions may be conveniently and effectively displayed, and displayed in such a manner that all of the s or merchandise may be readily reached by one customer; second, to provide a fixture of this class whereby many different kinds of small articles may be conveniently and effectively displayed in series of rows of tray-like pockets, and whereby many different kinds of larger articles, such as bottles, packages, and the like, may be prominently and effectively displayed on shelves at either or both the rear and front portion of the fixture in conjunction with the pockets; third, to provide a fixture of this class whereby, even though the fixture is relatively wide or deep from front to rear, the various articles held thereby or displayed thereon may be readily reached by a customer standing in front of the fixture; fourth, to provide a fixture of this class in which the lower portion of the front wall of the fixture is raised from the fioor so as to provide toe space for the customers and clerks and which will permit the customers and clerks readily to lean against the lower portion of the fixture, even though below the knees, to facilitate the reaching and removal of articles from the rear portion of the fixture and particularly those placed upon shelves at the rear most portion of the fixture, and even though the shelves extend to a considerable height; fifth, to provide a fixture of this class which provides considerable drawer space at the lower portion of the front side of the fixture for containing articles or merchandise which cannot be conveniently displayed upon shelves or in pockets, but which may nevertheless be readily accessible; sixth, to provide a fixture of this class which, when spaced from a wall, provides ample and considerable storage space behind and underneath the shelves and pockets for storing a reserve stock, and which will also permit the mounting of drawers at the rear portion for such purpose; seventh, to provide a continuous store fixture of this class which is made in sections of such width that the sections may be readily handled, transported, and easily passed through a doorway of normal width; and, ninth, to provide a fixture of this class which is simple and economical of construction, durable, and which will not readily deteriorate or get out of order.
With these and other objects in view as will appear hereinafter, we have devised a store fixture having certain novel features of construction, combination and arrangement of parts and portions, as will be hereinafter described in desection of our store fixture in one form of construction, and showing the same abutted against the end of another similarly constructed section, shown fragmentarily; and, Fig. 2 is a transverse sectional elevational view of the fixture.
Like characters of reference refer to similar parts and portions throughout the views of the drawing.
The fixture shown is made in sections of relatively narrow width of preferably uniform construction so that the whole display fixture in a store may be made up of many individual sections abutted together at their ends or sides in such a manner that, when placed in such relation, they appear to be substantially a continuous fixture. The sections are made of such size that they may be easily transported or conveyed from place to place, and they are particularly of such width from end to end or from one lateral side to the other, that the same may be readily passed through a doorway of normal width, even though the depth of the fixture from front to rear is considerably greater than the width of the door.
By reason of the aforementioned purposes, each section is made in a separate, independent, and complete unit embracing separate and unitary supporting means or frames in each of which is embodied the several features of the fixture. The supporting means or frame may consist of lateral frame or side wall members 1 which are secured and braced with respect to each other by suitable cross braces 2, as well as by the several members forming the series of pockets, shelves and the like at the upper portion of the frame or supporting means. The rows, designated 3, are positioned at the upper side of the frame and intermediate the rear and front portion thereof. Each row of pockets extend from one lateral side of the supporting means or frame to the other, that is between the wall members 1. A plurality of these rows are arranged parallel to each other and one behind the other, that is, rearwardly of the other. The rows positioned rearwardly of the others are positioned respectively on higher levels than those immediately in front, so as to provide equal display advantage of the articles in each row. Each of the rows extending from side to side of the section may be subdivided into small pockets 3a, forming in effect a plurality of rows of pockets extending from one side to the other, that is, across the fixture.
At the rear portion of the supporting means or main frame and positioned above the rows of pockets is a shelf portion 4 having a plurality of superimposed shelves 4a extending from side to side of the fixture. These shelves extend preferably completely to the rear portion of the fixture.
At the front portion of the supporting means are also provided shelves 5 which extend across the fixture. These shelves 5 are positioned at different horizontal planes below the front row of pockets. The shelves 5 are here shown as arranged in step form with the shelves 5 as the treads of the steps and the walls 6 and 'I as forming the risers of the steps, the wall 7 also forming the front wall at the lower portion of the fixture. The step arrangement of the shelves 5 is for the purpose of providing a convenient display of articles and also which permits of very ready access to the articles, and also reduces to a minimum the possibility of articles being brushed or knocked off the shelves 5 by the customers.
The lower edge of the front wall 7 of the fixture is raised above the floor level so as to provide a toe space for the customers and clerk to permit them to move closer to the fixture and thereby to reach, more conveniently, the articles in the rear pockets and the shelves 4a. This toe space also permits the customers and clerks to lean against the front wall in order to reach more conveniently the articles in the rear pockets and on the shelves 4a.
In the front wall '7 are openings in which are mounted drawers 8 for containing articles which cannot conveniently be displayed on the shelves and in the pockets, and which still permit ready access to such articles. It will be noted that the drawers 8 are mounted in a space underneath the shelves 5, thus utilizing a normally wasted space.
When the fixture is spaced from the wall of the building, the portion of the space underneath the pockets and shelves is accessible from the rear of the fixture, and may thus be utilized for the storage of stock. Such stock may be placed upon shelves 9 or in drawers 10, the drawers being mounted to be withdrawn from the rear side of the fixture.
Our fixture is so arranged and constructed that certain articles, known as demand articles, may be placed upon the less conspicuous portions or the fixture, namely the shelves 4a and 5, whereas articles which are always carried in stock and are commonly known as sundries may be displayed in the trays 3 which are in the central portion of the fixture, in permanent View, and in which the articles are most readily accessible. Thus there is provided means whereby the sale of certain classes of articles or merchandise is stimulated.
Though we have shown and described a particular construction, combination and arrangement of parts and portions, of our store fixture, we do not wish to be limited to this particular construction, combination and arrangement, but desire to include in the scope of our invention the construction, combination and arrangement substantially as set forth in the appended claims.
Having thus described our invention what we claim as new and desire to secure by Letters Patent is:
1. In a store fixture, a rack consisting of four distinct sections in stepped relation at its front and top portion, there bein an upper section consisting of superposed fiat shelves, a next section consisting of a series of rows of pockets in stepped relation to each other, a next section consisting of flat shelves in stepped relation to each other, and a lower front section provided with drawers in the front portion thereof.
2. In a store fixture, a rack consisting of a plurality of distinct sections in stepped relation on the front and top side thereof consisting of an intermediate section composed of a plurality of stepped rows of pockets, a rear section above and back of the upper row consisting of a plurality of shelves superposed one immediately above the other in vertical alinement, a plurality of stepped plain fiat shelves positioned below and in front of said stepped rows of pockets, and a vertical straight front portion at the forward extremity of said stepped fiat shelves provided with drawers in the front side thereof.
3. A store fixture comprising a stepped section the upper surface thereof being disposed generally at a slight angle to the horizontal and composed of a plurality of rows of pockets and a plurality of stepped shelves disposed generally at a slight angle to the vertical in front of and downwardly s from said rows of pockets, and a plurality of superposed shelves positioned one straight above the other back of and above said rows of pockets.
4. A store fixture comprising a stepped section the upper surface thereof being disposed generally at a slight angle to the horizontal and composed of a plurality of rows of pockets and a plurality of stepped shelves disposed generally at a slight angle to the vertical in front of and downwardly from said rows of pockets, a plurality oi superposed shelves positioned one straight above the other back of and above said rows of pockets, and a vertical front portion provided with drawers therein at the forward extremity and downwardly from said plurality of stepped shelves, the lower side thereof being in spaced relation from the floor.
5. A store fixture comprising a stepped section, the upper surface thereof being disposed generally at a slight angle to the horizontal and composed of a plurality of rows of pockets and a plurality of stepped shelves disposed generally at a slight angle to the vertical in front of and downwardly from said rows of pockets, a plurality of superposed shelves positioned one straight above the 3-.-
lower side thereof being in spaced relation from the floor, said section being provided with a vertical back and drawers positioned in said back below said shelves and stepped sections.
ROBERT JOHN SNOOK. NATHAN LIPPMAN.