US 1998354 A
Description (OCR text may contain errors)
C. A. BINGER MAILING FOLDER April 16, 1935.
Filed Oct. 50, 1954 ADD/H152? PE Ch /E /V T BUSINESS REPLY CARD POSTAGE PAID BY INVENTOR Charles A. Bigger, BY W C. m ATTORNEY Patented Apr. 16, 1935 MAILING FOLDER Charles A. Binger, New York, N. 2., Manor of one-half to Samuel L. Unger, New York, N. Y.
Application October 30, 1934, Serial No. 750,730
This invention relates to mailing folders adapted for advertising and other uses and more particularly to a window opening type of folder equipped witha return mailing element adapted 5 to be detached by the recipient of the device and such element bearing on one side the message and address of the recipient of the device which is visible through the window opening of the folder when folded, and the other side of such return mailing element bearing the address of the sender of the device, and if desired, suitable indicia to indicate the postage prepaid character of such element. The invention is particularly directed to a mailing folder of the described type such as shown in the patent to Samuel L. Unger, No. 1,944,853, patented January 23, 1934.
In this type of mailing folder the prime objective is to induce the recipient of the device to detach the return. mailing element and mail it back to the sender of the device and the principal object of the present invention is to provide means for more strikingly suggesting to such recipient, the idea of so detaching and mailing back the return mailing element.
The invention will be better understood from the following detailed description taken in connection with the accompanying drawing, and the distinctive features of novelty will be thereafter pointed out in the appended claims.
Referring to the drawing:
Figure 1 is an elevation of a folder embodying the invention in one form and showing the folds extended.
Figure 2 is a fragmentary elevation showing another form of the invention.
Figure 3 is a fragmentary elevation showing still another form of the invention;
Figure 4 is a fragmentary elevation showing a still further embodiment of the invention; and,
Figure 5 is an elevation of the return mailing element detached and showing the reverse side thereof from that shown in Figure 1.
In the illustrative embodiment of the inven- 45 tion shown, the folder of my invention comprises 4 sections, it, M, ii and i3, the section III being equipped with a window opening l4 therein through which the address I5 oi the recipient of the device borne by the section I3 is visible when the device is folded similarly as in said Unger patent. The sections l0, Ii and I2 constitute an extended area for the display of the advertising or other message of the sender similarly as in the Unger patent and the section constituting the return mailing element 13 has on its reverse sections one thereof having a window opening side the address of the sender of the device, as shown in Figure 5,'similarly as in said Unger patent.
In accordance with my invention the return mailing element ll lllustratively shown as a 5 mailing card is of less length than the other sections and for purposes of my invention I arrange this section l3 so that one end thereof is in alignment with, or relatively adjacent, the ends of the other sections leaving a relatively substantial rebated area at the other end of the section it, i. e., as indicated at I 8 at the left of Figure 1. In this rebated area I provide suitable means to suggest strikingly and conspicuously to the recipient of the device the idea of detaching and mailing said section. Such is indicated at Figure l as a partially cut out arrow figure H with the arrow pointing toward the mailing card section it. In Figure 2 I show a hand is partially cut out or formed to point to the return mailing card for the same purpose. In Figure 3 I show at is the outline of a wing in such rebated area. In Figure 4 I show at at a tab in such rebated area having printed thereon an arrow and a suitable legend to emphasize to the reader the thought of detac and returning the m 11:: card.
It will be un erstcod that the described forms are merely illustrative of various devices that may be incorporated in such rebated area at one end of the return mailing card to suggest to the recipient the thought of detaching and returning the same; and I desire it to be understood that my invention comprehends and includes all such forms that may be devised. In these as well as otherrespects the present embodiment is to be understood as illustrative and not restrictive, reference being had to the appended claims rather than to the foregoing description to indicate the scope of invention.
Having described my invention, what I claim as new and desire to secure by letters patent is:
l. A mailing folder comprising a plurality oi therein and another section constituting a detachable return mailing element bearing an address visible through said window opening when the device is folded, said return mailing element being of less length than the other sections providing a rebated area, and physical means located in said rebated area for strikingly pointing out said element as intended for detachment and mailing.
2. A mailing folder comprising a plurality of tuting a detachable return mailing element, heating an address visible through said window opening when the device is folded, said detachable mailing section being of less length than the other sections providing a rebated area at one end thereof, and physical means located in said area and contained within the limits thereof for strikingly pointing out said element as intended for detachment and mailing.
3. A mailing folder as set forth in claim 2 wherein the last named means is embodied in the form of an arrow.
4. A mailing folder as set forth in claim 2 wherein the last named means is embodied in the form of a hand.
5. A mailing folder as set forth in claim 2 wherein the last named means is embodied in an out-spread wing.
CHARLES A. BDIGER.