Search Images Maps Play YouTube News Gmail Drive More »
Sign in
Screen reader users: click this link for accessible mode. Accessible mode has the same essential features but works better with your reader.

Patents

  1. Advanced Patent Search
Publication numberUS20020062481 A1
Publication typeApplication
Application numberUS 09/789,926
Publication dateMay 23, 2002
Filing dateFeb 20, 2001
Priority dateFeb 25, 2000
Also published asUS8185923, US8522274, US8930990, US20100242063, US20120233638, US20130086608, WO2001063916A1
Publication number09789926, 789926, US 2002/0062481 A1, US 2002/062481 A1, US 20020062481 A1, US 20020062481A1, US 2002062481 A1, US 2002062481A1, US-A1-20020062481, US-A1-2002062481, US2002/0062481A1, US2002/062481A1, US20020062481 A1, US20020062481A1, US2002062481 A1, US2002062481A1
InventorsMalcolm Slaney, Bonnie Johnson, Annarosa Tomasi, Steven Saunders, Tom Ngo, Gavin Miller, Michele Covell, Paul Freiberger
Original AssigneeMalcolm Slaney, Bonnie Johnson, Annarosa Tomasi, Saunders Steven E., Tom Ngo, Gavin Miller, Covell Michele M., Paul Freiberger
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Method and system for selecting advertisements
US 20020062481 A1
Abstract
A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.
Images(7)
Previous page
Next page
Claims(28)
What is claimed is:
1. A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television, the controller having a receiver operable to receive advertisements and a processor operable to modify the advertisements, the method comprising:
requesting action by the viewer of the television;
modifying an advertisement based on the action of the viewer; and
displaying the modified advertisement on the television.
2. The method of claim 1 wherein requesting action by the viewer comprises displaying a question on the television and requesting an answer from the viewer.
3. The method of claim 1 wherein the controller further includes a camera and requesting action comprises having the camera take a picture of a person in a room containing the television.
4. The method of claim 3 further comprising inserting an image received by the camera into the advertisement.
5. The method of claim 1 wherein requesting action comprises requesting the viewer to input a name into the controller.
6. The method of claim 1 wherein modifying an advertisement comprises inserting the name into the advertisement.
7. The method of claim 1 wherein displaying the advertisement comprises displaying an interactive game and requesting action comprises requesting interaction with the game.
8. The method of claim 1 wherein requesting action comprises requesting the viewer to input a personal profile into the controller.
9. The method of claim 1 wherein modifying an advertisement comprises modifying the advertisement based on said viewer profile.
10. The method of claim 1 wherein the television is connected to a cable television network system.
11. The method of claim 1 wherein the controller is a digital set top box configured to receive digital signals.
12. The method of claim 11 wherein the set top box is configured to receive and send interactive digital signals.
13. The method of claim 11 wherein the set top box is configured to receive analog signals.
14. The method of claim 1 wherein the advertisement is a video catalog and wherein the action of the viewer comprises rotating a product displayed in the video catalog.
15. The method of claim 1 wherein the action of the viewer is changing channels and further comprising sending information on the action of the viewer from the controller to a central office.
16. The method of claim 1 wherein the controller comprises a light sensor and further comprising sensing the light intensity in a room containing the television.
17. The method of claim 1 wherein the controller comprises a temperature sensor and further comprising sensing the temperature in a room containing the television.
18. The method of claim 1 wherein the controller comprises a motion sensor and further comprising sensing activity of the viewer.
19. The method of claim 1 wherein modifying the advertisement comprises selecting an advertisement based on bids submitted by advertisers.
20. A system for displaying interactive advertisements on a television comprising a controller configured for connection to the television and operable to receive input from a viewer of the television, the controller having a receiver operable to receive advertisements and a processor operable to request action by the viewer of the television, modify the advertisement based on the action of the viewer, and display the modified advertisement on the television.
21. The system of claim 20 wherein the controller is a set top box configured for receiving digital and analog signals.
22. The system of claim 20 wherein the controller includes memory for storing viewer information.
23. The system of claim 22 wherein said viewer information comprises identification of the viewer.
24. The system of claim 23 further comprising a camera for use in identifying the viewer.
25. A system for displaying advertisements on a television comprising a controller coupled to the television, the controller comprising:
a memory device operable to store information about at least one viewer of the television;
a receiver configured for receiving an advertisement scheduled for display on the television at a specified time; and
a processor operable to modify the received advertisement based on action by the viewer.
26. The system of claim 25 wherein the viewer information comprises a personal profile of the viewer.
27. The system of claim 26 wherein said viewer information comprises identification of the viewer.
28. The system of claim 25 wherein the advertisement is a video catalog and action by the viewer is selecting a view of a displayed product. 29. The system of claim 25 wherein the advertisement is a game and action by the viewer is interaction with the game.
Description
    RELATED APPLICATION
  • [0001]
    The present application claims the benefit of U.S. Provisional Patent Application Ser. No. 60/185,182, filed Feb. 25, 2000.
  • BACKGROUND OF THE INVENTION
  • [0002]
    The present invention relates generally to interactive television, and more particularly, to a system and method for selecting or modifying advertisements to display to a viewer.
  • [0003]
    The distribution of advertisement via television is well established. Advertisers typically purchase advertisement time on a specific channel and time period with the rate being set by the popularity of programs airing within the time period. The more popular the underlying program or time slot, the more expensive the advertising rate. With the increase in the number of network stations, advertisers are confronted with the task of determining which stations are appropriate for their products or services. It is also difficult for advertisers to select a type of advertisement that will appeal to a broad cross section of the population (e.g., males, females, young and old).
  • [0004]
    Commercials are often targeted based on the type of television shows a viewer watches. For example, an advertisement for tulips is preferably displayed to a viewer who watches gardening programs. Similarly, an advertiser on the Internet may track the web sites that a user visits and use this information to determine that the user is interested in gardening. A banner ad for tulips may then be displayed to the user. Internet advertisement companies often use a targeting technology that allows advertisers to target consumers through the use of profiling criteria developed based on users activity on the Internet. The decision as to which advertisement to display is made remotely (e.g., cable headend system or server). This requires that information about a user be transferred to a remote collection area, which can create privacy problems. A user may not want personal information collected on his television viewing or “surfing” habits and provided to advertisers or other service providers.
  • [0005]
    Furthermore, from a consumer's perspective, one of the most irritating aspects relating to advertising is the inability of the consumer to provide any control over the content of the advertisement information. The viewer can only watch what is presented and cannot switch between different advertisements as he can with programs or interact with the advertisement.
  • [0006]
    New technology makes skipping commercials even easier. Consumers today often skip commercials that they do not want to see. However, commercials pay for almost everything on commercial television. High-priced shows are paid for by the value that advertisers perceive in displaying their ads during the show. As commercials become less effective, more ad dollars are being devoted to product placement within the television shows. For example, advertisers pay high prices for an actor to use their product in a show. Ideally, advertisers want to deliver a message appropriate for each viewer. Advertisers are willing to pay higher costs for even better viewer focus than merely a group of people watching a specific show.
  • [0007]
    There is, therefore, a need for a method and system that can be used to target advertisements to specific viewers or create interest in the advertisement by allowing viewers to interact with the advertisement.
  • SUMMARY OF THE INVENTION
  • [0008]
    A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.
  • [0009]
    The action requested by the viewer may include requesting an answer to a question displayed on the television, having a camera take a picture of a person in the room, requesting the viewer to input a name into the controller, interaction with a game displayed on the television, requesting the viewer to input a personal profile into the controller, or rotating a product displayed by a video catalog, for example. The controller may further include a camera, microphone, light sensor, temperature sensor, or a motion sensor for collecting information about the viewer or viewing environment.
  • [0010]
    A system of the present invention generally comprises a controller configured for connection to the television and operable to receive input from a viewer of the television. The controller has a receiver operable to receive advertisements and a processor operable to request action by the viewer of the television, modify the advertisement based on the action of the viewer, and display the modified advertisement on the television.
  • [0011]
    In another aspect of the invention a system for displaying advertisements on a television comprising a controller coupled to the television generally comprises a memory device operable to store information about at least one viewer of the television and a receiver configured for receiving an advertisement scheduled for display on the television at a specified time. The system further includes a processor operable to modify the received advertisement based on action by the viewer.
  • [0012]
    The above is a brief description of some deficiencies in the prior art and advantages of the present invention. Other features, advantages, and embodiments of the invention will be apparent to those skilled in the art from the following description, drawings, and claims.
  • BRIEF DESCRIPTION OF THE DRAWINGS
  • [0013]
    [0013]FIG. 1 is a diagram of a television delivery system that may be used to delivery advertisements.
  • [0014]
    [0014]FIG. 2 is a schematic illustrating a set top box connected to a television and in communication with a headend system, and a remote operable to control the set top box.
  • [0015]
    [0015]FIG. 3 is a block diagram of a tuner used to select a channel, a demodulator operable to convert the signal into a digital format, and a program ID selector used to select a data stream containing one or more advertisements.
  • [0016]
    [0016]FIG. 4 is a block diagram of the set top box of FIG. 2.
  • [0017]
    [0017]FIG. 5 is a list of information which may be collected about a viewer and devices that may be used to collect the information.
  • [0018]
    [0018]FIG. 6 is a block diagram illustrating multiple advertisements inserted between program material.
  • [0019]
    Corresponding reference characters indicate corresponding parts throughout the several views of the drawings.
  • DETAILED DESCRIPTION OF INVENTION
  • [0020]
    The following description is presented to enable one of ordinary skill in the art to make and use the invention. Descriptions of specific embodiments and applications are provided only as examples and various modifications will be readily apparent to those skilled in the art. The general principles described herein may be applied to other embodiments and applications without departing from the scope of the invention. Thus, the present invention is not to be limited to the embodiments shown, but is to be accorded the widest scope consistent with the principles and features described herein. For purpose of clarity, details relating to technical material that is known in the technical fields related to the invention have not been described in detail.
  • [0021]
    As previously discussed, it is important to target advertisements to specific viewers to make advertisements more effective. The present invention provides a method and system for displaying advertisements to consumers that are interested in the message content of the advertisements or making advertisements interactive so that consumers have more control over what type of advertisement they view and the advertisement appears more interesting to the consumer.
  • [0022]
    In one embodiment, the method utilizes targeting of advertisements based on passive techniques to convey a message to the viewer without requiring active participation by the viewer. In another embodiment, the speed of communication networks, such as the Internet or digital cable or satellite systems, are used to provide an interactive advertisement. Encouraging a viewer to interact with a commercial message is one way to get their attention. The viewer's response also shows that the viewer is paying attention to the advertiser's message. As described below, a fast video line and an intelligent box in the viewers home allow the viewer to interact with the advertisement and give the viewer a reason to pay attention to the advertiser's message. The following describes both passive (targeting) and active (interactive) techniques of the present invention.
  • [0023]
    The advertisements are preferably displayed on a television connected to a network system such as cable network system 30 shown in FIG. 1. In one embodiment, the system 30 includes an operations center 32 where control information is assembled in the form of digital data, a digital compression system where the digital data is compressed, combined, multiplexed, encoded, and mapped into digital signals for satellite 34 transmission to a headend system 36 and a plurality of in home set top boxes 38, or other suitable receivers, operable to decompress the digital data and display the advertisement for a viewer. The decompressed video signals may be converted into analog signals such as NTSC (National Television Standards Committee) format signals for television display. The signal is typically compressed prior to transmission and may be transmitted through broadcast channels such as cable television lines or direct satellite transmission systems. Telephone lines, cellular networks, fiber optics or any other suitable transmission means may be used in place of the cable system. Control signals sent to the set top box 38 are also decompressed and either executed immediately or placed in local storage such as RAM. The set top box 38 may then be used to overlay or combine different signals to form the desired display on the viewer's television.
  • [0024]
    It is to be understood that the system 30 described above and shown herein is only one example of a system used to convey signals to the television 45. The television network system may be different than described herein without departing from the scope of the invention.
  • [0025]
    The video signals and program control signals received by the set top box 38 correspond to television programs, advertisements, and menu selections that the viewer may access through a viewer interface (FIG. 2). The viewer interface may be buttons 40 located on the set top box 38 or a portable remote control 42 which operates the set top box or interfaces with control objects displayed on the television screen 44. The remote control 42 may include joystick type controls operable to move a cursor on the television screen 44 as well as up/down and numeric control buttons. The control objects displayed on the screen may be up/down control icons or a menu containing a list of options. For example, interactive graphics may be displayed as an overlay to an advertisement in a comer of the television screen 44. The viewer may move a pointer over an up icon 56 on screen 44 to go to the next advertisement or a down icon 58 to go to the previous advertisement. The graphics may also allow a viewer to point to an object and interact with it (e.g., move it to a different location on the screen). The control objects are preferably generated by the set top box 38 which uses interactive information to execute an application while audio and video information is transmitted to the television 45. The set top box 38 may combine audio and video information with interactive graphics prior to transmitting the information to the television 45.
  • [0026]
    The set top box 38 may be configured for receiving analog signals, digital signals, or both analog and digital signals. If digital signals are received by the set top box 38, the advertisements may be variants of one another (e.g., same video stream with different graphic overlays), as further described below. The set top box 38 may be configured for use with an interactive digital system which provides a forward path to the user and a return path to the local network gateway. The return path provides a two-way data stream to enable interactivity.
  • [0027]
    The set top box 38 may be configured, for example, to receive the following input: analog video channels; digital video channels which support broadband communications using Quadrature Amplitude Modulation (QAM); and control channels for two-way signaling and messaging. The digital QAM channels carry compressed and encoded multiprogram MPEG (Motion Picture Experts Group) transport streams. A transport system extracts the desired program or advertisement from the transport stream and separates the audio, video, and data components, which are routed to an audio decoder, video decoder, and RAM, respectively. The set top box 39 may further include a compositor which combines graphics and text with MPEG or analog video.
  • [0028]
    A broadband analog signal (e.g., 680, 750, 860 MHz) received by the set top box 38 carries multiple channels and is conveyed to a tuner 48 which selects one frequency band out of the available spectrum (FIG. 3). In typical cable systems, a 6 MHz piece of spectrum (i.e., channel) is selected out of a range of 50 MHz to possibly 1,000 MHz. The 6 MHz bandwidth may include a program and a number of data streams carrying different advertisements. A demodulator 50 converts the analog signal to a digital signal (e.g., 28 Mb/s) containing a plurality of data streams (e.g., 3 Mb/s data stream). A program ID (PID) selector 52 may be used to select one 3 Mb/s data stream. In order to reduce the 28 Mb/s data stream to a 3 Mb/s data stream, the PID selector 52 looks for packets having a requested program ID, and throws out the rest of the packets. This allows a viewer to switch between different data streams within the 6 MHz bandwidth and display various advertisements for viewing. Thus, viewers watching different television sets may view different advertisements even though the viewers are tuned to the same channel.
  • [0029]
    It is to be understood that the system used to select a channel and convert the analog signal to digital may be different than shown in FIG. 3 and that the sample data streams and channel bandwidths may be different than described herein without departing from the scope of the invention.
  • [0030]
    In a first embodiment of the present invention, passive technologies are used to improve an advertiser's ability to convey a message to a viewer. As described below, these technologies include identifying the viewer, the viewer's preferences, or the viewing environment.
  • [0031]
    Preferably, the system does not transmit or publish any personal information about the user. In one aspect of the invention, several forms of rich-media advertising are delivered to the user's home and the set top box decides which content to deliver to the viewer. The system may report back to a home system which commercials are viewed, without identifying or personal information about the viewer. FIG. 4 illustrates an example of a set top box that may be used to receive information from the headend cable system 36, collect information about the viewer or viewing environment, and send information back to a central office which collects data. The set top box 38 may include, for example, a camera 60 which collects information about specific viewers in the room and may be used to collect images of specific viewers for placement in advertisements, as described below. A microphone 62 may also be used to identify viewers in the room with the use of speech recognition software. The set top box 3 8 may further include sensors such as a motion sensor 64 used to detect viewer activity in the viewing room, a light sensor 68 operable to detect the lighting in the room, and a temperature sensor 70 operable to sense the temperature in the room. A viewer may also manually input data into a manual input receiver 72. A remote input receiver 74 is provided to interface with the remote control 42. The set top box 38 further includes memory 76 which is used to at least temporarily store data about a viewer and may also be used to temporarily store advertisements sent from the headend system 36 to the set top box 38 for display to a viewer. A central processing unit (CPU) 78 is provided to process information collected about a viewer and modify an advertisement accordingly. For example, an advertiser may send a single advertisement to the set top box along with instructions on how to modify the advertisement based on viewer information stored in memory 76 of the set top box 38. The processor 78 uses this information to modify the advertisement before displaying it to the viewer.
  • [0032]
    [0032]FIG. 5 shows a list of exemplary information that can be obtained and stored in set top box 38 to provide information about a viewer and their environment. For example, camera 60 may be used to recognize a specific viewer in the room. Once the set top box 38 recognizes a viewer, a symbol may be displayed on the set top box identifying who is in the room. Thus, a person can be identified with a symbol rather than a name. The viewer may also be identified by speech recognition software using microphone 62, by the viewer entering a code into the set top box 38, or by the viewer using a specific remote control 42 identified for use by the viewer. The set top box 38 may also record shows watched, viewing times, and channel change (surfing) activity.
  • [0033]
    A viewer may also create a personal profile by entering demographics and related information into the set top box 38 (e.g., by querying the viewer on his birthplace, education level, type of employment, age, sex, and the like). The personal profile may also be created based on viewing history of the user through an information gathering process. The personal profile may be set up during initialization of the set top box 38 the first time the viewer uses the box, for example. Once the information is entered, it will be stored in the set top box memory 76 and may later be modified by the viewer, or additional profiles may be added for new viewers. Since this information is stored on the viewer's set top box 38 and not transferred to a remote data collection site, the viewer does not need to be concerned about privacy issues.
  • [0034]
    Various equipment may also be used to detect the environment of the room (e.g., temperature, light, motion of viewers, noise, number of viewers). This information may be used to determine the mood of the viewer and select an advertisement that is appropriate. For example, if the room is dark and the volume is low, the viewer is most likely not interested in seeing a loud bright commercial full of people and activity.
  • [0035]
    There are many sources of information about the viewer's interests. Each time the viewer clicks the remote control 42 there is a bit more information about what they like to view. The camera 60 and microphone 62 in the set top box 38 may be used to provide information on who is in the room and how active they are. Even knowing that the room is dark and the volume on the TV set is low provides information about the mood and what messages the viewer will most likely be interested in. It is difficult to absolutely recognize faces without help from the users (if only to provide a name to go with the face.) But it is easy to note that one face is always in the room when watching Oprah and another face watches Monday Night Football and from that correspondence tell who is watching the national news. The most appropriate commercial is then chosen based on who is in the room.
  • [0036]
    An especially valuable bit of information is knowing which content keeps the viewer's attention. Actively pressing a button to switch channels provides input that the viewer was not interested in that particular commercial. Playing the same commercial again will probably not fare any better. On the other hand, if the viewer stops changing channels after landing on a specific ad, then it should probably be played again. This is an example of reinforcement learning. The memory device 76 and CPU 78 may be used for reinforcement learning and video based tracking.
  • [0037]
    Reinforcement learning may be used as follows. Each commercial may contain one or more keywords indicating the content of the commercial. The keywords are used to determine which advertisements a consumer is most likely to watch. The keywords preferably include a product name, product category, and a bit about the style of the advertisement. Each time a commercial is played, the viewer's behavior is captured and used to modify the weight attached to each keyword. Thus, a commercial might be labeled “Doritos, snack food, sexy female.” Each time a viewer watches the entire commercial then the values for those three keywords are increased. Likewise, if the viewer quickly changes channels away from that particular commercial the value of those keywords are decreased. When an advertisement is ready to be displayed information stored in the set top box is used to select the commercial whose keywords have the highest value.
  • [0038]
    As previously described, information about the viewer or environment may be used to select one advertisement from a plurality of advertisements delivered to the set top box 38. The system shown in FIG. 6 provides three advertisements for selection for display on a television during a break in television programming 92. Instead of providing a single advertisement which may or may not be of interest to the viewer, the system shown in FIG. 6 provides three different advertisements (or three variants of one advertisement) 94, 96, 98. For example, the first advertisement 94 may be for a food product directed to young males, the second advertisement 96 may be for the same food product but directed to young females, and the third advertisement 98 may also be for the same food product but directed to parents. In another example, the variants may be different colors or types of cars. Variations in the advertisements may be provided by a number of different animation techniques including sprites, morphing, or embedded constraints graphics, as described in U.S. patent application Ser. No. 09/514,056, filed Feb. 25, 2000, Ngo et al., entitled “System and Method for Displaying Advertisements” (Atty. Docket No. INT1P204), which is incorporated by reference herein). Each advertisement may include images, audio data, and informational references. The images may be advertisements for products or services and may include still pictures or video images, for example. Audio data may include voice, music, or other audio signals for playback in coordination with the images. The images may also be informational images unrelated to advertising. For example, information services including weather information, stock market services, news services or the like may provide the informational images and audio data.
  • [0039]
    The advertisements may also include links to other information such as detailed information about the advertised product, purchasing inflation and the like. For example, if after viewing an advertisement, the viewer wants to obtain additional information about an advertised product, the viewer may select an option listed in a menu which immediately directs the viewer to a new commercial or information piece providing additional information on the product.
  • [0040]
    After the advertisement is displayed, aggregate viewing feedback may be used to report back who actually viewed the commercial and a bit of information about how it was received. As previously described, the system includes two-way channels so that information can be sent back to the headend 36 and advertiser. The set top box 38 may be used, for example, to gather information about the viewing habits of the household. The set top box 38 may report back that a household watched a particular commercial. More detailed information can be collected by noting correspondences between which shows are watched and which commercials are seen. Using this tracking technology, detailed information about who is actually in the room during the displaying of an advertisement can be collected. The following is an example of the type of data that may be collected and provided to an advertiser regarding the success of their advertisements:
  • [0041]
    VIEWER STATISTICS:
  • [0042]
    12 million married women between the ages of 40 and 50 viewed the commercial;
  • [0043]
    1 million turned the commercial off during the duration; those who turned it off:
  • [0044]
    are three times more likely to watch thrillers than those who did not turn it off; and are two times less likely to watch soap operas.
  • [0045]
    6 million teen girls viewed the commercial;
  • [0046]
    1 million teen boys viewed the commercial; and
  • [0047]
    1 million girls between the age of 6 and 12 viewed the commercial.
  • [0048]
    In addition to sending separate advertisements as shown in FIG. 6, advertisers may send layered commercials, where each layer corresponds to a different product or feature. The video signal seen by the viewer is created by overlaying the appropriate layers. The result is that one viewer might see a bright red car while another more sedentary viewer sees a blue car. (See, for example, U.S. patent application Ser. No. 09/514,056, referenced above.) The set top box 38 is preferably operable to receive MPEG streams with layer codes and MPEG stream modifications that describe product position and produce real-time video processing to substitute new product video. MPEG-4, for example, allows the video to be described in terms of a number of layers. To produce the video that is seen by the user, the set top box decompresses each layer and then adds the appropriate layers together before sending the pixels to the screen. Layers are used by the system to represent different products. Using the tracking technology described above, the most appropriate product is selected and the correct video layer displayed to the user. Other modifications may be made to the advertisement. For example, based on the viewer's home address, the address of the closest store can be displayed, and even directions. Different features may be emphasized to those people who watch game shows versus those that watch comedies. For example, advertisers may want to change the product characteristics for different viewers, list different advantages or change the color of products. A generic product can be replaced with a specific, custom product for each viewer. This placement could be done up to the last minute, with each type of viewer going to the highest bidder.
  • [0049]
    Alternatively, an advertisement modification may be sent down to the viewer's set top box 38 ahead of time and stored in memory 76. Then using data portions of the MPEG video stream areas of the video which should be modified are identified. The set top box 38 can then use the viewer profile or other information to find the right pixels to modify and perform the image processing operations.
  • [0050]
    The information collected about viewers may be used to let advertisers bid for different viewers. For example, one advertiser may be willing to pay 5 cents for any female between the ages of 20 and 40, while another advertiser may pay 10 cents for twenty-five year-old females. This allows the advertisement to be selected based on the highest bidder. Orders may be collected from advertisers and the commercial selected based on the highest bidder for that specific viewer.
  • [0051]
    The techniques described above cater to the passive nature of most television viewing. However, people often like to be in control of what they view. For example, people spend time at Amazon's web site because they like the content and the feel of the electronic store. Interaction between an advertiser and a consumer can help to make a sale. The following describes a number of different techniques that allow consumers to interact with advertisements and thus improve the value to advertisers.
  • [0052]
    Local intelligence in the set top box 38 allows for many different types of viewer interaction. In one embodiment, the advertiser presents the viewer with a question and the viewer selects an answer with the remote control 42. The advertisement may solicit an answer to a question to keep the viewer engaged (e.g., have you tried the Pepsi challenge yet?). The set top box 38 is used to report back the answer, along with viewing statistics using a set top box modem or other connection. The advertiser can then use this information to issue coupons to the appropriate viewers.
  • [0053]
    Presenting an advertisement in the form of a game is another method that may be used to capture a viewer's attention. For example, a beer advertiser may let viewers shoot at frogs or lizards on the screen. Another example is to put a viewer in a James Bond road race game with a BMW Z3 so that viewers can see if they like the experience. The game may be downloaded through a digital connection into the set top box 38, for example. A pointing device which interacts with the television 45 and set top box 38 is preferably included in the system. The advertiser may also send a coupon (electronic or paper) to viewers that score high in a simple 30-second game. Viewers may also choose their ending to an advertisement. Multiple versions of the ad may be sent to the set top box 38, as previously described. The set top box 38 then plays the appropriate ending, based on the user's interactions.
  • [0054]
    Another method for capturing the viewer's attention is to personalize an advertisement. For example, camera 60 installed on the set top box 38 can be used to take a picture of a viewer's baby. A furniture commercial is then displayed with the baby playing on the floor surrounded by furniture in the advertisement. Similarly, a family dog can be displayed in a dog food commercial or a face from the family can be looking out of a hotel window. The advertisement may also contain the viewer along with their favorite movie star.
  • [0055]
    The set top box 38 is preferably configured to process real-time video. Video Rewrite technology may be used to build models of a human face. (See, for example, “Video Rewrite: Driving Visual Speech with Audio”, Bregler et al. ACM SIGGRAPH 97.) This technology may be used interactively by requesting the viewer to stand in front of the camera or via passive viewing of the audience using the set top box 38. A dialog box that requests one of the children to stand in front of the camera may be presented to the viewer. Face-id software may be used to identify faces in the room and then extract the faces for later use. (See, for example, “Probalistic Visual Learning for Object Representation”, B. Moghaddam et al., IEEE Transactions on Pattern Analysis and Machine Intelligence, Vol. 19, No. Jul. 7, 1997.)
  • [0056]
    Computer vision may also be used to track what the viewer is doing and tailor the commercial to fit the viewer's activities. This may be as subtle as allowing a spokesperson's eyes to follow the viewer around the room as he goes about his activities. It may also be more direct by inserting the viewer's name or other personalized information into the pitch. In another example, a dog in the advertisement may do something appropriate to get the attention of viewers in the room. The video may be modified so that a spokesperson speaks a viewer's name.
  • [0057]
    Computer vision technology may also be used to sense where the user is. (See, for example, “A Virtual Mirror Interface Using Real-time Robust Face Tracking”, Darrell et al., Proceedings of the Third International Conference on Face and Gesture Recognition, IEEE Computer Society Press, April 1998, Nara, Japan.) Using technology such as Video Rewrite (or generic computer graphics) images that follow the user around the room can be generated. Facial identification may be used to determine who is in the room and a character in the advertisement may use the viewer's name.
  • [0058]
    Custom video catalogs may also be used to attract a viewer's attention. The catalogs may be used to get more information about a product so that the consumer can make an informed buying decision. Many advertisers do this today by providing a web address. But interactive television can do much more by giving viewers a chance to spend more time with the product. The advertisements may contain three-dimensional video models of the product which can be turned and stopped by the viewer to see how the product looks from different angles. Technology such as fly-around video may be used, for example. Fly-around video allows a viewer to see a product from all angles. The set top box 38 preferably includes a system such as Apple's Quick Time VR Authoring (QTVR) or similar technology to store video and allow real-time video processing to synthesize product views. A graphical user-interface provides a user with control of angles. Apple's QTVR technology, or Fly-Around Video (see e.g., U.S. patent application Ser. No. 60/152,352, filed Sep. 7, 1999) allows a user to view an object from many different directions. When a user is browsing through the video catalog all objects are preferably three-dimensional so that the user can navigate around the object using the remote control or other user interface techniques.
  • [0059]
    The system may also be used to put a viewer into a virtual environment. This includes putting an image of the viewer on the couch of a furniture display or draping clothes over the image. The viewer's body size can be captured electronically, subtlety slimmed down, and then draped with the advertiser's product. Electric Planet articulated pose estimation technology may be used to see how the person is moving and to move the corresponding video model in real time. (See, for example, U.S. patent application Ser. No. 08/984,681, by M. Covell et al., “Method and System for Estimating Jointed-Figure Configurations.”)
  • [0060]
    All references cited above are incorporated herein by reference.
  • [0061]
    Although the present invention has been described in accordance with the embodiments shown, one of ordinary skill in the art will readily recognize that there could be variations made to the embodiments without departing from the scope of the present invention. Accordingly, it is intended that all matter contained in the above description and shown in the accompanying drawings shall be interpreted as illustrative and not in a limiting sense.
Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US1 *Jul 13, 1836John RugglesLocomotive steam-engine for rail and other roads
US3868675 *Sep 4, 1973Feb 25, 1975Capsule Communications IncDisplay system with combined dynamic and static display
US4258386 *Oct 30, 1978Mar 24, 1981Cheung Shiu HTelevision audience measuring system
US4319286 *Jan 7, 1980Mar 9, 1982Muntz Electronics, Inc.System for detecting fades in television signals to delete commercials from recorded television broadcasts
US4390904 *Sep 20, 1979Jun 28, 1983Shelton Video Editors, Inc.Automatic circuit and method for editing commercial messages from television signals
US4602279 *Mar 21, 1984Jul 22, 1986Actv, Inc.Method for providing targeted profile interactive CATV displays
US4750053 *Feb 2, 1984Jun 7, 1988Broadcast Advertisers Reports, Inc.Method and system for enabling television commerical monitoring using a marking signal superimposed over an audio signal
US4841291 *Sep 21, 1987Jun 20, 1989International Business Machines Corp.Interactive animation of graphics objects
US4845658 *Dec 1, 1986Jul 4, 1989Massachusetts Institute Of TechnologyInformation method and apparatus using simplex and duplex communications
US4907079 *Sep 28, 1987Mar 6, 1990Teleview Rating Corporation, Inc.System for monitoring and control of home entertainment electronic devices
US4931865 *Aug 24, 1988Jun 5, 1990Sebastiano ScarampiApparatus and methods for monitoring television viewers
US5105184 *Nov 9, 1989Apr 14, 1992Noorali PiraniMethods for displaying and integrating commercial advertisements with computer software
US5223924 *May 27, 1992Jun 29, 1993North American Philips CorporationSystem and method for automatically correlating user preferences with a T.V. program information database
US5231494 *Oct 8, 1991Jul 27, 1993General Instrument CorporationSelection of compressed television signals from single channel allocation based on viewer characteristics
US5295064 *Sep 21, 1988Mar 15, 1994Videocart, Inc.Intelligent shopping cart system having cart position determining and service queue position securing capability
US5305195 *Mar 25, 1992Apr 19, 1994Gerald SingerInteractive advertising system for on-line terminals
US5410344 *Sep 22, 1993Apr 25, 1995Arrowsmith Technologies, Inc.Apparatus and method of selecting video programs based on viewers' preferences
US5422986 *May 12, 1993Jun 6, 1995Pacific Data Images, Inc.Method for generating soft-edge mattes for visual elements of images
US5481294 *Oct 27, 1993Jan 2, 1996A. C. Nielsen CompanyAudience measurement system utilizing ancillary codes and passive signatures
US5497185 *Aug 17, 1994Mar 5, 1996Le Groupe Videotron Ltee.Remote control system for television audience data gathering
US5498002 *Oct 7, 1993Mar 12, 1996Gechter; JerryInteractive electronic games and screen savers with multiple characters
US5504518 *Jun 7, 1995Apr 2, 1996The Arbitron CompanyMethod and system for recognition of broadcast segments
US5515098 *Sep 8, 1994May 7, 1996Carles; John B.System and method for selectively distributing commercial messages over a communications network
US5596373 *Jan 4, 1995Jan 21, 1997Sony CorporationMethod and apparatus for providing program oriented information in a multiple station broadcast system
US5600364 *Dec 2, 1993Feb 4, 1997Discovery Communications, Inc.Network controller for cable television delivery systems
US5600573 *Dec 2, 1994Feb 4, 1997Discovery Communications, Inc.Operations center with video storage for a television program packaging and delivery system
US5608445 *Jan 13, 1995Mar 4, 1997Srg Schweizerische Radio- Und FernsehgesellschaftMethod and device for data capture in television viewers research
US5619709 *Nov 21, 1995Apr 8, 1997Hnc, Inc.System and method of context vector generation and retrieval
US5708478 *Jun 26, 1996Jan 13, 1998Sun Microsystems, Inc.Computer system for enabling radio listeners/television watchers to obtain advertising information
US5717814 *Sep 16, 1994Feb 10, 1998Max AbecassisVariable-content video retriever
US5717923 *Nov 3, 1994Feb 10, 1998Intel CorporationMethod and apparatus for dynamically customizing electronic information to individual end users
US5724091 *May 18, 1995Mar 3, 1998Actv, Inc.Compressed digital data interactive program system
US5724424 *Nov 29, 1995Mar 3, 1998Open Market, Inc.Digital active advertising
US5724472 *May 1, 1995Mar 3, 1998Abecassis; MaxContent map for seamlessly skipping a retrieval of a segment of a video
US5724521 *Nov 3, 1994Mar 3, 1998Intel CorporationMethod and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US5729279 *Jan 26, 1995Mar 17, 1998Spectravision, Inc.Video distribution system
US5734853 *Dec 2, 1993Mar 31, 1998Discovery Communications, Inc.Set top terminal for cable television delivery systems
US5740549 *Jun 12, 1995Apr 14, 1998Pointcast, Inc.Information and advertising distribution system and method
US5754939 *Oct 31, 1995May 19, 1998Herz; Frederick S. M.System for generation of user profiles for a system for customized electronic identification of desirable objects
US5758258 *Aug 21, 1995May 26, 1998Microsoft CorporationSelective delivery of programming for interactive televideo system
US5761606 *Feb 8, 1996Jun 2, 1998Wolzien; Thomas R.Media online services access via address embedded in video or audio program
US5767857 *Aug 30, 1996Jun 16, 1998Pacific Data Images, Inc.Method, apparatus, and software product for generating outlines for raster-based rendered images
US5767894 *Mar 8, 1995Jun 16, 1998Spectradyne, Inc.Video distribution system
US5768528 *May 24, 1996Jun 16, 1998V-Cast, Inc.Client-server system for delivery of online information
US5771307 *Dec 21, 1995Jun 23, 1998Nielsen Media Research, Inc.Audience measurement system and method
US5774170 *Dec 13, 1994Jun 30, 1998Hite; Kenneth C.System and method for delivering targeted advertisements to consumers
US5774307 *Mar 26, 1997Jun 30, 1998Daewoo Electronics Co., Ltd.Head drum assembly designed to prevent a magnetic tape from adhering to a drum surface
US5862324 *Aug 23, 1994Jan 19, 1999Collins; Francis R.Broadband communications network services access platform
US5872588 *Dec 6, 1995Feb 16, 1999International Business Machines CorporationMethod and apparatus for monitoring audio-visual materials presented to a subscriber
US5872850 *Mar 31, 1997Feb 16, 1999Microsoft CorporationSystem for enabling information marketplace
US5873068 *Jun 14, 1994Feb 16, 1999New North Media Inc.Display based marketing message control system and method
US5874986 *Jun 26, 1996Feb 23, 1999At&T CorpMethod for communicating audiovisual programs over a communications network
US5877755 *Aug 22, 1996Mar 2, 1999Futurevision Of America Corp.Interactive broadband multimedia system
US5892535 *Dec 13, 1996Apr 6, 1999Digital Video Systems, Inc.Flexible, configurable, hierarchical system for distributing programming
US5892554 *Nov 28, 1995Apr 6, 1999Princeton Video Image, Inc.System and method for inserting static and dynamic images into a live video broadcast
US5892691 *Oct 28, 1996Apr 6, 1999Reel/Frame 8218/0138 Pacific Data Images, Inc.Method, apparatus, and software product for generating weighted deformations for geometric models
US5900919 *Dec 2, 1996May 4, 1999Industrial Technology Research InstituteEfficient shot change detection on compressed video data
US5903816 *Jul 1, 1996May 11, 1999Thomson Consumer Electronics, Inc.Interactive television system and method for displaying web-like stills with hyperlinks
US5907322 *Oct 16, 1996May 25, 1999Catch Tv Acquisition Corp.Television event marking system
US5913040 *Aug 22, 1995Jun 15, 1999Backweb Ltd.Method and apparatus for transmitting and displaying information between a remote network and a local computer
US5915243 *Aug 29, 1996Jun 22, 1999Smolen; Daniel T.Method and apparatus for delivering consumer promotions
US5917553 *Oct 22, 1996Jun 29, 1999Fox Sports Productions Inc.Method and apparatus for enhancing the broadcast of a live event
US5918014 *Dec 26, 1996Jun 29, 1999Athenium, L.L.C.Automated collaborative filtering in world wide web advertising
US6011895 *May 1, 1998Jan 4, 2000Abecassis; MaxKeyword responsive variable content video program
US6012051 *Feb 6, 1997Jan 4, 2000America Online, Inc.Consumer profiling system with analytic decision processor
US6020883 *Feb 23, 1998Feb 1, 2000Fred HerzSystem and method for scheduling broadcast of and access to video programs and other data using customer profiles
US6020931 *Apr 24, 1997Feb 1, 2000George S. ShengVideo composition and position system and media signal communication system
US6026369 *May 9, 1997Feb 15, 2000International Business Machines CorporationMethod for distributing advertising in a distributed web modification system
US6029045 *Dec 9, 1997Feb 22, 2000Cogent Technology, Inc.System and method for inserting local content into programming content
US6034652 *Mar 22, 1996Mar 7, 2000Interval Research CorporationAttention manager for occupying the peripheral attention of a person in the vicinity of a display device
US6036601 *Feb 24, 1999Mar 14, 2000Adaboy, Inc.Method for advertising over a computer network utilizing virtual environments of games
US6038367 *Feb 19, 1999Mar 14, 2000Abecassis; MaxPlaying a Video Responsive to a comparison of two sets of Content Preferences
US6044376 *Apr 24, 1997Mar 28, 2000Imgis, Inc.Content stream analysis
US6052492 *Dec 9, 1997Apr 18, 2000Sun Microsystems, Inc.System and method for automatically generating an image to represent a video sequence
US6052554 *Sep 10, 1996Apr 18, 2000Discovery Communications, Inc.Television program delivery system
US6075551 *Jul 8, 1997Jun 13, 2000United Video Properties, Inc.Video promotion system with flexible local insertion capabilities
US6169542 *Dec 14, 1998Jan 2, 2001Gte Main Street IncorporatedMethod of delivering advertising through an interactive video distribution system
US6177931 *Jul 21, 1998Jan 23, 2001Index Systems, Inc.Systems and methods for displaying and recording control interface with television programs, video, advertising information and program scheduling information
US6208386 *Sep 9, 1996Mar 27, 2001Orad Hi-Tec Systems LimitedMethod and apparatus for automatic electronic replacement of billboards in a video image
US6237022 *Mar 15, 1999May 22, 2001Webtv Networks, Inc.System and method for distributing preferenced data over a communications network
US6240555 *Mar 29, 1996May 29, 2001Microsoft CorporationInteractive entertainment system for presenting supplemental interactive content together with continuous video programs
US6243104 *Dec 9, 1998Jun 5, 2001Digital Marketing Communications, Inc.System and method for integrating a message into streamed content
US6351265 *Apr 28, 1999Feb 26, 2002Personalized Online Photo LlcMethod and apparatus for producing an electronic image
US6357043 *Jun 26, 2000Mar 12, 2002United Video Properties, Inc.Electronic television program guide with remote product ordering
US6519769 *Nov 9, 1998Feb 11, 2003General Electric CompanyAudience measurement system employing local time coincidence coding
US6560281 *Feb 24, 1998May 6, 2003Xerox CorporationMethod and apparatus for generating a condensed version of a video sequence including desired affordances
US6570499 *Feb 20, 2001May 27, 2003Victor KaganerHousehold security and surveillance system utilizing a video recorder
US6574793 *Feb 25, 2000Jun 3, 2003Interval Research CorporationSystem and method for displaying advertisements
US6681393 *Jun 3, 1998Jan 20, 2004Nds LimitedViewer interaction feedback method and system for use with an interactive telecommunication system
US6684194 *Dec 2, 1999Jan 27, 2004Expanse Network, Inc.Subscriber identification system
US6698020 *Jun 15, 1998Feb 24, 2004Webtv Networks, Inc.Techniques for intelligent video ad insertion
US6708335 *Aug 18, 1999Mar 16, 2004Webtv Networks, Inc.Tracking viewing behavior of advertisements on a home entertainment system
US6735776 *Feb 1, 1999May 11, 2004Kim R. LegateMotion picture editing and distribution
US6750880 *May 20, 2002Jun 15, 2004Interval ResearchAttention manager for occupying the peripheral attention of a person in the vicinity of a display device
US6906732 *Jan 28, 2000Jun 14, 2005Nintendo Co., Ltd.Texture morphing process provided by the preferred embodiment of the present invention
US6993245 *Nov 18, 2000Jan 31, 2006Vulcan Patents LlcIterative, maximally probable, batch-mode commercial detection for audiovisual content
US7348935 *May 5, 2004Mar 25, 2008Vulcan Patents LlcAttention manager for occupying the peripheral attention of a person in the vicinity of a display device
US20020046084 *Oct 8, 1999Apr 18, 2002Scott A. SteeleRemotely configurable multimedia entertainment and information system with location based advertising
US20030110499 *Jan 17, 2003Jun 12, 2003United Video Properties, Inc.Program guide system with targeted advertising
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US6606745 *Mar 29, 2001Aug 12, 2003Frank S. MaggioMethod and system for communicating advertising and entertainment content and gathering consumer information
US6973495Jul 18, 2000Dec 6, 2005Western Digital Ventures, Inc.Disk drive and method of manufacturing same including a network address and server-contacting program
US6983316Jul 18, 2000Jan 3, 2006Western Digital Ventures, Inc.Method of and content delivery server for delivering content to a personal computer having a disk drive which includes a network address for the content delivery server and a server-contacting program
US7054937Jul 18, 2000May 30, 2006Western Digital Ventures, Inc.Computer network and connection method for connecting a personal computer and a content delivery system using a disk drive which includes a network address and server-contacting program
US7150036Jul 18, 2000Dec 12, 2006Western Digital Ventures, Inc.Method of and personal computer for displaying content received from a content delivery server using a disk drive which includes a network address for the content delivery server and a server-contacting program
US7171687 *Aug 31, 2001Jan 30, 2007Hitachi, Ltd.Contents distribution apparatus
US7334251 *Feb 11, 2002Feb 19, 2008Scientific-Atlanta, Inc.Management of television advertising
US7669215 *Feb 23, 2010Sony CorporationInformation processing apparatus, information processing method and program
US7752648 *Feb 4, 2004Jul 6, 2010Nds LimitedApparatus and methods for handling interactive applications in broadcast networks
US7934232Apr 26, 2011Jerding Dean FNavigation paradigm for access to television services
US7949564 *May 24, 2011Western Digital Technologies, Inc.System and method of receiving advertisement content from advertisers and distributing the advertising content to a network of personal computers
US7961643Jun 14, 2011Mcdonald James FOptimizing data rates for video services to a subscriber
US7962370Jun 14, 2011Rodriguez Arturo AMethods in a media service system for transaction processing
US7975277Apr 3, 2000Jul 5, 2011Jerding Dean FSystem for providing alternative services
US7992163Aug 2, 2011Jerding Dean FVideo-on-demand navigational system
US7992166Feb 18, 2009Aug 2, 2011Jerding Dean FProviding alternative services based on receiver configuration and type of display device
US8006262Aug 23, 2011Rodriguez Arturo AGraphic user interfaces for purchasable and recordable media (PRM) downloads
US8006273Aug 23, 2011Rodriguez Arturo AUpdating download options for unavailable media content
US8020184Sep 13, 2011Jerding Dean FChannel control system for exiting from an interactive program guide
US8032914Jan 4, 2008Oct 4, 2011Rodriguez Arturo ASystems and methods for dynamically allocating bandwidth in a digital broadband delivery system
US8037504Dec 20, 2005Oct 11, 2011Jerding Dean FVideo on demand system with selectable options of configurable random-access control
US8056106Nov 8, 2011Rodriguez Arturo AVideo on demand system with dynamic enablement of random-access functionality
US8069259Nov 29, 2011Rodriguez Arturo AManaging removal of media titles from a list
US8161388Apr 17, 2012Rodriguez Arturo AInteractive discovery of display device characteristics
US8185923May 22, 2012Interval Licensing LlcSystem and method for selecting advertisements
US8189472May 29, 2012Mcdonald James FOptimizing bandwidth utilization to a subscriber premises
US8191093Feb 20, 2009May 29, 2012Rodriguez Arturo AProviding information pertaining to audio-visual and personal bi-directional services
US8246454Oct 23, 2009Aug 21, 2012Sony Computer Entertainment America LlcSystem for converting television commercials into interactive networked video games
US8312486 *Nov 13, 2012Cinsay, Inc.Interactive product placement system and method therefor
US8341020Dec 25, 2012Steve MorsaMatch engine marketing
US8514787 *Sep 13, 2012Aug 20, 2013At&T Intellectual Property I, L.P.System, method, and apparatus for an integrated antenna and satellite dish
US8516525Oct 20, 2000Aug 20, 2013Dean F. JerdingIntegrated searching system for interactive media guide
US8522273Jul 1, 2011Aug 27, 2013Opentv, Inc.Advertising methods for advertising time slots and embedded objects
US8522274May 18, 2012Aug 27, 2013Interval Licensing LlcSystem and method for selecting advertisements
US8630536Jul 13, 2010Jan 14, 2014Interval Licensing LlcIterative, maximally probable, batch-mode commercial detection for audiovisual content
US8640021Nov 12, 2010Jan 28, 2014Microsoft CorporationAudience-based presentation and customization of content
US8640172Mar 30, 2009Jan 28, 2014Cisco Technology, Inc.System and method for characterization of purchasable and recordable media (PRM)
US8650125Jul 9, 2013Feb 11, 2014I/P Engine, Inc.Content distribution system and method
US8667519Nov 12, 2010Mar 4, 2014Microsoft CorporationAutomatic passive and anonymous feedback system
US8682794Aug 20, 2013Mar 25, 2014I/P Engine, Inc.Content distribution system and method
US8688582Aug 20, 2013Apr 1, 2014I/P Engine, Inc.Content distribution system and method
US8700451Oct 29, 2008Apr 15, 2014Vulcan Ip Holdings Inc.Systems and methods for tracking consumers
US8707153Feb 26, 2007Apr 22, 2014Cisco Technology, Inc.Displaying comment data corresponding to a video presentation
US8724967Sep 14, 2012May 13, 2014Interval Licensing LlcIterative, maximally probable, batch-mode commercial detection for audiovisual content
US8726312Jun 6, 2012May 13, 2014Google Inc.Method, apparatus, system and computer-readable medium for dynamically editing and displaying television advertisements to include individualized content based on a users profile
US8739212Aug 28, 2012May 27, 2014Cisco Technology, Inc.Configuration of presentations of selectable TV services according to usage
US8745656Sep 3, 2004Jun 3, 2014Cisco Technology, Inc.Tracking of presented television advertisements
US8752087Nov 7, 2008Jun 10, 2014At&T Intellectual Property I, L.P.System and method for dynamically constructing personalized contextual video programs
US8769053Aug 29, 2012Jul 1, 2014Cinsay, Inc.Containerized software for virally copying from one endpoint to another
US8782690Sep 30, 2013Jul 15, 2014Cinsay, Inc.Interactive product placement system and method therefor
US8797403 *Jun 29, 2007Aug 5, 2014Sony CorporationImage processing apparatus, image processing system, and filter setting method
US8813132Jun 22, 2012Aug 19, 2014Cinsay, Inc.Method and system for generation and playback of supplemented videos
US8893173Nov 26, 2013Nov 18, 2014Cinsay, Inc.Interactive product placement system and method therefor
US8910199Mar 9, 2009Dec 9, 2014Interval Licensing LlcTargeted television content display
US8914820Sep 14, 2012Dec 16, 2014Echostar Technologies L.L.C.Systems and methods for memorializing a viewers viewing experience with captured viewer images
US8930561Aug 7, 2009Jan 6, 2015Sony Computer Entertainment America LlcAddition of supplemental multimedia content and interactive capability at the client
US8930990Sep 14, 2012Jan 6, 2015Interval Licensing LlcSystem and method for selecting advertisements
US8995820Jan 14, 2014Mar 31, 2015Interval Licensing LlcIterative, maximally probable, batch-mode commercial detection for audiovisual content
US9037482 *Mar 16, 2006May 19, 2015Opentv, Inc.Method and system for optimizing the viewing of advertising
US9047626Oct 17, 2012Jun 2, 2015I/P Engine, Inc.Content distribution system and method
US9105040 *Jan 25, 2008Aug 11, 2015Vulcan Ip Holdings, IncSystem and method for publishing advertising on distributed media delivery systems
US9113214May 1, 2009Aug 18, 2015Cinsay, Inc.Method and system for generation and playback of supplemented videos
US9117228Jun 1, 2015Aug 25, 2015I/P Engine, Inc.Content distribution system and method
US9124441 *Oct 6, 2009Sep 1, 2015Intel CorporationRemote audio
US9136964 *Jun 24, 2010Sep 15, 2015Google Technology Holdings LLCViewing impression report collection, storage, and reportback of inserted content with DVR playback
US9154852Jul 24, 2013Oct 6, 2015Opentv, Inc.Advertising methods for advertising time slots and embedded objects
US9167176 *Jul 5, 2006Oct 20, 2015Thomson LicensingMethod and device for handling multiple video streams using metadata
US9171317Oct 30, 2007Oct 27, 2015Vulcan Ip Holdings, Inc.Back-channel media delivery system
US9178712 *Dec 31, 2009Nov 3, 2015Intel CorporationRemote audio
US9210359Oct 16, 2013Dec 8, 2015Samsung Electronics Co., Ltd.Display device, remote control device to control display device, method of controlling display device, method of controlling server and method of controlling remote control device
US9210472Jan 29, 2013Dec 8, 2015Cinsay, Inc.Method and system for generation and playback of supplemented videos
US9332302 *Jul 24, 2015May 3, 2016Cinsay, Inc.Interactive product placement system and method therefor
US9338499Jul 24, 2015May 10, 2016Cinsay, Inc.Interactive product placement system and method therefor
US9338500 *Jul 24, 2015May 10, 2016Cinsay, Inc.Interactive product placement system and method therefor
US9344754Jul 24, 2015May 17, 2016Cinsay, Inc.Interactive product placement system and method therefor
US9349136Jul 9, 2013May 24, 2016Quantum Stream Inc.Content distribution system and method
US9351032 *Jul 24, 2015May 24, 2016Cinsay, Inc.Interactive product placement system and method therefor
US9380347May 27, 2014Jun 28, 2016Cisco Technology, Inc.Hypertext service guide menu display
US9384642Mar 5, 2014Jul 5, 2016Sony CorporationImage processing apparatus, image processing system, and filter setting method
US20010014906 *Dec 8, 2000Aug 16, 2001Isao YamadaData transmission method and system of same, information processing method and system of same, data transmitter, signal processor, content data processing method, and data serving method
US20020004839 *May 9, 2001Jan 10, 2002William WineMethod of controlling the display of a browser during a transmission of a multimedia stream over an internet connection so as to create a synchronized convergence platform
US20020107855 *Jan 15, 2002Aug 8, 2002Hiroyuki NishiViewing history using system and apparatus on it
US20020118835 *Aug 31, 2001Aug 29, 2002Tetsuya UemuraContents distribution apparatus
US20030084457 *Sep 9, 2002May 1, 2003Samsung Electronics Co., Ltd.System and method for changing a name in TV program to a name requested by TV viewer
US20030154475 *Feb 11, 2002Aug 14, 2003Rodriguez Arturo A.Management of television advertising
US20030195804 *Apr 18, 2003Oct 16, 2003Maggio Frank S.Method and system for verifying exposure to message content
US20040103032 *Oct 10, 2003May 27, 2004Maggio Frank S.Remote control system and method for interacting with broadcast content
US20040194128 *Mar 28, 2003Sep 30, 2004Eastman Kodak CompanyMethod for providing digital cinema content based upon audience metrics
US20040220858 *Apr 30, 2004Nov 4, 2004Maggio Frank S.Method and system for verifying exposure to message content delivered via subscription networks
US20050055726 *Oct 31, 2002Mar 10, 2005Uwe ProchnowCommunication system for video information, in particular product information
US20050060232 *Oct 28, 2004Mar 17, 2005Maggio Frank S.Method and system for interacting with a writing
US20050071223 *Sep 30, 2003Mar 31, 2005Vivek JainMethod, system and computer program product for dynamic marketing strategy development
US20050102705 *Jul 30, 2003May 12, 2005Marzena KarczewskaApparatus for displaying images on a screen
US20050137958 *Dec 23, 2003Jun 23, 2005Thomas HuberAdvertising methods for advertising time slots and embedded objects
US20060112434 *Dec 20, 2005May 25, 2006Arturo RodriguezVideo on demand system with selectable options of configurable random-access control
US20060125962 *Feb 4, 2004Jun 15, 2006Shelton Ian RApparatus and methods for handling interactive applications in broadcast networks
US20060129458 *Feb 7, 2006Jun 15, 2006Maggio Frank SMethod and system for interacting with on-demand video content
US20060253330 *Jun 30, 2006Nov 9, 2006Maggio Frank SMethod and system for automatically substituting media content
US20060270340 *Mar 9, 2004Nov 30, 2006Pugel Michael AApparatus and method for distributing signals by down-converting to vacant channels
US20060271437 *May 24, 2006Nov 30, 2006Maggio Frank SSystem and method for home product delivery
US20060282319 *Apr 3, 2006Dec 14, 2006Maggio Frank SMethod and system for substituting media content
US20060288369 *May 31, 2006Dec 21, 2006Sony CorporationInformation processing apparatus, information processing method and program
US20070186165 *Feb 7, 2007Aug 9, 2007Pudding Ltd.Method And Apparatus For Electronically Providing Advertisements
US20070219859 *Mar 16, 2006Sep 20, 2007Opentv, Inc.Method and system for optimizing the viewing of advertising
US20070277196 *Feb 23, 2007Nov 29, 2007Steengaard Bodil HMethods of user behavior learning and acting in a pervasive system
US20070290878 *Apr 6, 2007Dec 20, 2007Media Ip Holdings, LlcSystem and method for interacting with automobile race and advertising content
US20080018737 *Jun 29, 2007Jan 24, 2008Sony CorporationImage processing apparatus, image processing system, and filter setting method
US20080032277 *Apr 6, 2007Feb 7, 2008Media Ip Holdings, LlcDynamic multiple choice answers
US20080098421 *Dec 24, 2007Apr 24, 2008Rodriguez Arturo AUser Preference Television Advertising
US20080103907 *Oct 25, 2007May 1, 2008Pudding Ltd.Apparatus and computer code for providing social-network dependent information retrieval services
US20080104637 *Dec 24, 2007May 1, 2008Rodriguez Arturo ASelective Advertising Presentations
US20080180426 *Jan 7, 2008Jul 31, 2008Tpo Displays Corp.Luminance control methods and display devices
US20080183560 *Oct 30, 2007Jul 31, 2008Vulcan Portals, Inc.Back-channel media delivery system
US20080183575 *Jun 12, 2007Jul 31, 2008Vulcan Portals, Inc.Back-channel media delivery system
US20080189168 *Jan 25, 2008Aug 7, 2008Vulcan Portals, Inc.System and method for publishing advertising on distributed media delivery systems
US20080228479 *Sep 11, 2007Sep 18, 2008Viva Transcription CoporationData transcription and management system and method
US20080240379 *Aug 2, 2007Oct 2, 2008Pudding Ltd.Automatic retrieval and presentation of information relevant to the context of a user's conversation
US20080256578 *Aug 21, 2007Oct 16, 2008Tatsuya NaraharaInformation processing device, method, and program
US20080271078 *Apr 30, 2007Oct 30, 2008Google Inc.Momentary Electronic Program Guide
US20080279217 *Jul 25, 2008Nov 13, 2008Mcdonald James FManaging Bandwidth Allocation to a Plurality of Subscribers Utilizing Opportunistic Bandwidth
US20090048908 *Oct 23, 2008Feb 19, 2009Vulcan Portals, Inc.Media delivery system
US20090060256 *Aug 29, 2007Mar 5, 2009White Timothy JMethod of advertisement space management for digital cinema system
US20090100331 *Mar 12, 2008Apr 16, 2009Microsoft CorporationMethod including a timer for generating template based video advertisements
US20090100359 *Mar 12, 2008Apr 16, 2009Microsoft CorporationMethod including audio files for generating template based video advertisements
US20090100362 *Mar 12, 2008Apr 16, 2009Microsoft CorporationTemplate based method for creating video advertisements
US20090115901 *Jul 5, 2006May 7, 2009Thomson LicensingMethod and Device for Handling Multiple Video Streams Using Metadata
US20090158329 *Feb 18, 2009Jun 18, 2009Scientific-Atlanta, Inc.Configuration of enhancement options provided with a television service
US20090158339 *Feb 18, 2009Jun 18, 2009Scientific-Atlanta, Inc.Configurable options for accessible on-demand information
US20090174836 *Feb 24, 2009Jul 9, 2009Seung-Hoo YooLiquid crystal display
US20090210902 *Mar 9, 2009Aug 20, 2009Malcolm SlaneyTargeted television content display
US20090222853 *Feb 29, 2008Sep 3, 2009At&T Knowledge Ventures, L.P.Advertisement Replacement System
US20090276805 *Nov 5, 2009Andrews Ii James KMethod and system for generation and playback of supplemented videos
US20100023869 *Oct 6, 2009Jan 28, 2010Ylian Saint-HilaireRemote audio
US20100058381 *Mar 4, 2010At&T Labs, Inc.Methods and Apparatus for Dynamic Construction of Personalized Content
US20100066911 *Dec 5, 2007Mar 18, 2010Koninklijke Philips Electronics N.V.Ambient system and method of controlling the ambient system
US20100106597 *Oct 29, 2008Apr 29, 2010Vulcan Portals, Inc.Systems and methods for tracking consumers
US20100122286 *Nov 7, 2008May 13, 2010At&T Intellectual Property I, L.P.System and method for dynamically constructing personalized contextual video programs
US20100134692 *Aug 30, 2007Jun 3, 2010Michael CostelloDisplaying Video
US20100229099 *Dec 31, 2009Sep 9, 2010Ylian Saint-HilaireRemote Audio
US20100242063 *Sep 23, 2010Vulcan Patents LlcSystem and method for selecting advertisements
US20100251279 *Sep 30, 2010Clear Channel Management Services, Inc.Delivering content related to a commercial media program
US20100273553 *Oct 23, 2009Oct 28, 2010Sony Computer Entertainment America Inc.System for Converting Television Commercials into Interactive Networked Video Games
US20100281499 *Nov 4, 2010Harville Michael LIterative, maximally probable, batch-mode commercial detection for audiovisual content
US20100306402 *Dec 2, 2010Sony Computer Entertainment America Inc.Addition of Supplemental Multimedia Content and Interactive Capability at the Client
US20110161169 *Jun 30, 2011Sandeep RameshAdvertisement selection for a product or service to display to user
US20110191809 *Aug 4, 2011Cinsay, LlcViral Syndicated Interactive Product System and Method Therefor
US20110195319 *Aug 11, 2011Hitachi, Ltd.Lithium secondary battery
US20110321077 *Dec 29, 2011General Instrument CorporationViewing impression report collection, storage, and reportback of inserted content with dvr playback
US20120011454 *Apr 30, 2009Jan 12, 2012Microsoft CorporationMethod and system for intelligently mining data during communication streams to present context-sensitive advertisements using background substitution
US20130019270 *Jan 17, 2013At&T Delaware Intellectual Property, Inc.System, method, and apparatus for an integrated antenna and satellite dish
US20140123175 *Oct 23, 2013May 1, 2014Specific Media LlcSession based advertising
US20140298365 *Jun 21, 2012Oct 2, 2014Mitsubishi Electric CorporationReceiving terminal, audience information collecting system and audience information collecting method
EP2723089A1 *Oct 17, 2013Apr 23, 2014Samsung Electronics Co., LtdApparatus and method of controlling display device
WO2003096668A2 *May 9, 2003Nov 20, 2003Maggio Frank SMethod and system for verifying exposure to message content and collecting a printed verification response
WO2003096668A3 *May 9, 2003Apr 29, 2004Frank S MaggioMethod and system for verifying exposure to message content and collecting a printed verification response
WO2005015357A2 *Aug 5, 2004Feb 17, 2005Maggio Frank SMethod and system for verifying immersion in advertising content via an immersion enhancing content vignette
WO2005015357A3 *Aug 5, 2004Oct 13, 2005Frank S MaggioMethod and system for verifying immersion in advertising content via an immersion enhancing content vignette
WO2005062794A2 *Dec 22, 2004Jul 14, 2005Intellocity Usa Inc.Advertising methods for advertising time slots and embedded objects
WO2005062794A3 *Dec 22, 2004Sep 21, 2006Intellocity Usa IncAdvertising methods for advertising time slots and embedded objects
WO2010141166A1 *Apr 26, 2010Dec 9, 2010Sony Computer Entertainment America LlcSystem for converting television commercials into interactive networked video games
Classifications
U.S. Classification725/42, 348/E07.071, 375/E07.012
International ClassificationH04N7/173, H04H60/33, H04N7/16, H04N5/445, H04H60/66, H04N21/478, H04N21/4223, H04N21/442, H04N21/422, H04N21/472, H04N21/475, H04N21/658, H04N21/458, H04N21/81, H04N21/4415, H04N21/466, H04N21/454, H04N21/2343, H04N21/45, H04N21/462, H04N21/4722, H04N21/258, H04H60/45, H04H1/00, H04H60/40, H04H60/31, H04H60/65
Cooperative ClassificationH04N5/445, G06Q30/0269, H04N21/4415, H04H60/33, H04N7/163, H04N21/454, H04N21/812, H04N21/4755, H04N21/42202, H04H60/40, H04N21/4532, H04N21/4223, H04N21/466, H04N21/6582, H04N21/44222, H04H20/10, H04N21/4621, H04H60/66, H04N21/234327, H04H60/31, G06Q30/0241, H04H60/45, H04N21/4722, H04N21/478, H04N7/17318, H04H60/65, H04N21/25866, G06Q30/0276, H04N21/42201, H04N21/4781, H04N21/47205, H04N21/458
European ClassificationH04N21/462Q, H04N21/4415, H04N21/466, H04N21/4223, H04N21/2343L, H04N21/472E, H04N21/258U, H04N21/442E2, H04N21/658S, H04N21/422E, H04N21/475P, H04N21/81C, H04N21/478G, H04N21/458, G06Q30/0276, H04N21/454, G06Q30/0269, H04H60/33, H04N7/16E2, H04N21/45M3, H04N21/4722, H04N21/422B, H04N5/445, G06Q30/0241, H04N7/173B2, H04H60/65, H04H60/40, H04H20/10, H04H60/31, H04H60/45
Legal Events
DateCodeEventDescription
Sep 21, 2001ASAssignment
Owner name: INTERVAL RESEARCH CORPORATION, CALIFORNIA
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:SLANEY, MALCOLM;JOHNSON, BONNIE;TOMASI, ANNAROSA;AND OTHERS;REEL/FRAME:012187/0395;SIGNING DATES FROM 20010614 TO 20010801
May 24, 2005ASAssignment
Owner name: VULCAN PATENTS LLC, WASHINGTON
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:INTERVAL RESEARCH CORPORATION;REEL/FRAME:016272/0693
Effective date: 20041229