|Publication number||US20050284788 A1|
|Application number||US 10/747,986|
|Publication date||Dec 29, 2005|
|Filing date||Dec 30, 2003|
|Priority date||Dec 30, 2003|
|Publication number||10747986, 747986, US 2005/0284788 A1, US 2005/284788 A1, US 20050284788 A1, US 20050284788A1, US 2005284788 A1, US 2005284788A1, US-A1-20050284788, US-A1-2005284788, US2005/0284788A1, US2005/284788A1, US20050284788 A1, US20050284788A1, US2005284788 A1, US2005284788A1|
|Inventors||James Elliott, Jesse Flores, William O'Keefe|
|Original Assignee||James Elliott, Jesse Flores, O'keefe William|
|Export Citation||BiBTeX, EndNote, RefMan|
|Patent Citations (5), Referenced by (7), Classifications (8), Legal Events (1)|
|External Links: USPTO, USPTO Assignment, Espacenet|
This application discloses apparatus described and claimed in a co-pending application Ser. No. ______ (Attorney Docket 15178) filed ______ which is assigned to the assignee of the present application and which is entitled TOY VEHICLE TRACKSET HAVING MAGNETIC TRACK-TO-VEHICLE ATTRACTION.
This invention relates generally to toy packaging and particularly to packaging for toy vehicles.
Toy vehicle packaging is directed toward accomplishing a number of objectives when the toy vehicle package is placed within a retail store or the like. These objectives include sufficient color and interest as well as graphic content and shape of the packaging to provide attraction of potential customer interest. In addition, toy vehicle packaging is directed toward favorably displaying the toy vehicle itself. Toward this end, many toy vehicle manufacturers have chosen to utilize so-called “blister” packaging. Blister packaging acquires its name from the use of a clear transparent plastic blister which defines a cavity within which the toy vehicle product is received and which defines a surrounding edge or flange. The blister is secured to a colorful particle board or cardboard backing by adhesive attachment along the flange. Finally, toy vehicle packaging is of necessity directed towards providing secure protective enclosure for the toy vehicle. Toward this end, practitioners in the art typically utilize blister material which is relatively strong and which is flexible enough to avoid cracking. In addition, relatively thick rigid backing boards are used together with a strong adhesive to maintain package security. Also, the blister is supportive within the interior of its cavity to maintain a resilient protective environment for the toy vehicles.
In a more recent innovation in toy product packaging, practitioners in the art have provided so-called “try-me” or demonstration type packages. Try-me packages are most advantageously utilized in combination with battery-powered toys. Access is afforded to the consumer through a package aperture allowing the consumer to activate the toy by pressing an exposed button or the like. The try-me features often include various sounds or movement in a demonstration type mode for the product.
Despite substantial improvement in toy packaging, there remains nonetheless a continuing need in the art for evermore improved, secure, attractive and cost effective packaging suitable for toy vehicles and the like.
Accordingly, it is a general object of the present invention to provide an improved toy package. It is a more particular object of the present invention to provide an improved toy package particularly useful in supporting a toy vehicle. It is a still more particular object of the present invention to provide an improved toy vehicle package which facilitates a novel try-me feature while maintaining the security and integrity of the toy vehicle package.
In accordance with the present invention, there is provided a package for holding a toy vehicle and a track segment, the package comprising: a generally planar backing board; a blister housing defining a housing secured to the backing board and defining an opening therein; a center hub supported by the backing board generally centered in the opening; and means for supporting a track segment formed into a generally cylindrical path within the blister housing, the blister housing, the center hub and the means for supporting and cooperating to receive a toy vehicle and to allow a toy vehicle to move within the blister housing while remaining captivated therein.
The features of the present invention, which are believed to be novel, are set forth with particularity in the appended claims. The invention, together with further objects and advantages thereof, may best be understood by reference to the following description taken in conjunction with the accompanying drawings, in the several figures of which like reference numerals identify like elements and in which:
Package 10 further includes a center hub 25 generally centered within opening 24 and supported by a hub base 26. As is better seen in
In further accordance with the present invention, a toy vehicle 40 supported by a plurality of rolling wheels such as wheels 41 and 42 is received within housing 21 and rests upon the inside surface of track segment 30. In addition and in further accordance with the present invention, the upper portion of toy vehicle 40 is close to tapered surface 27 of center hub 25. Thus, in further accordance with an important aspect of the present invention, toy vehicle 40 may be moved upon the interior surface of track segment 30 in the circular travel path indicated by arrows 35, 36 and 37 while remaining within housing 21 of toy vehicle package 10. In this circular travel, the presence of center hub 25 having tapered surface 27 formed thereon positioned within opening 24 maintains the secure captivation of toy vehicle 40 within housing 21 of blister 20. In this manner, toy vehicle 40 remains secure within toy vehicle package 10 while toy vehicle 40 is freely movable about the small circular track formed within housing 21 upon track segment 30.
In the preferred fabrication of the present invention, the user is able to insert a finger through opening 24 as illustrated in
While a variety of toy vehicles may be used within package 10 in the manner illustrated by toy vehicle 40 in
As a result, the present invention toy vehicle package allows the user to observe and try the operation of toy vehicle 40 upon track segment 30 while maintaining the toy vehicle completely within the toy vehicle package. As a result, the security and safety of the packaged toy vehicle is maintained while a novel “try-me” feature is provided. The use of transparent plastic material for housing 21 facilitates this observation by allowing the user to observe the complete vehicle within the package enclosure.
Package 10 further includes a center hub 25 defining a tapered surface 27 and a hub base 26. An annular flange 28 extends outwardly from hub base 26 and is secured to front surface 14 of backing board 11 by conventional adhesive attachment or the like. In the preferred fabrication of the present invention, center hub 25 and tapered surface 27 are generally centered within opening 24.
In further accordance with the preferred fabrication of the present invention, a track segment 30 having edges 34 and 33 is formed into a cylindrical loop and is received within housing 21. Edge 34 of track segment 30 is received within the interior of raised rib 44 which in turn fixes the centered position of track segment 30. As described above, track segment 30 further includes a metal strip formed at the center thereof and extending the length of track segment 30.
In accordance with the preferred fabrication of the present invention, a toy vehicle 40 having a toy vehicle body supported by a plurality of rolling wheels such as wheels 42 and 43 is received upon the interior surface of track segment 30 and is captivated between track segment 30 and tapered surface 27 of center hub 25. As is also described, toy vehicle 40 in its preferred fabrication is constructed in accordance with the toy vehicle described in the above-referenced related patent application. Suffice it to note here that toy vehicle 40 includes a plurality of downwardly extending magnets such as magnet 45 on the undersurface of the toy vehicle body. A magnetic attraction between magnet 45 and metal strip 32 draws toy vehicle 40 against the interior surface of track segment 30. As is also described in the above related patent application, toy vehicle 40 preferably includes an inertial motor allowing it to be energized by a short duration forward push by the user and thereafter run for an extended time utilizing the stored inertial energy within the push motor.
Accordingly and in accordance with the anticipated use of the present invention toy vehicle package, the user is able to try the operation of toy vehicle 40 and track segment 30 by inserting a finger shown in fantom line depiction and referenced by numeral 15 into opening 24 and against the rear portion of toy vehicle 40. The user is then able to urge toy vehicle 40 forwardly energizing the inertial motor. Thereafter, the user withdraws finger 15 and the inertial motor within toy vehicle 40 causes it to run in a circular travel path about center hub 25 upon track segment 30. This operation is viewed by the user through the transparent material of blister 20.
It will be noted by examination of
What has been shown is a toy vehicle package which provides a convenient and amusing try-me function while maintaining secure captivation and protection of the enclosed toy vehicle product. The package is manufactured for substantially the same cost as conventional blister packages while providing a substantial improvement in attraction and amusement for the user. The interest value of the present invention toy vehicle package greatly increases the likelihood of consumer interest in the packaged product.
While particular embodiments of the invention have been shown and described, it will be obvious to those skilled in the art that changes and modifications may be made without departing from the invention in its broader aspects. Therefore, the aim in the appended claims is to cover all such changes and modifications as fall within the true spirit and scope of the invention.
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|Citing Patent||Filing date||Publication date||Applicant||Title|
|US7568578 *||May 27, 2005||Aug 4, 2009||Stephen Berman||Wheel spinning toy vehicle in blister package with clutch mechanism|
|US8210896||Apr 21, 2009||Jul 3, 2012||Mattel, Inc.||Light and sound mechanisms for toys|
|US8371896||Jan 9, 2009||Feb 12, 2013||Mattel, Inc.||Method and apparatus for performing try-me and normal play routines|
|US8534463||Aug 26, 2010||Sep 17, 2013||Wiley Smith||Electronic device accessory system|
|US8646607 *||Apr 30, 2008||Feb 11, 2014||Eddie Dana||Electronic device accessories packaging system and methods thereof|
|US8721384 *||Sep 24, 2010||May 13, 2014||Innovation First, Inc.||Display case for vibration powered device|
|US20110111671 *||May 12, 2011||David Anthony Norman||Display Case for Vibration Powered Device|
|U.S. Classification||206/461, 206/335|
|International Classification||B65D75/36, B65D85/68, B65D73/00|
|Cooperative Classification||B65D75/366, B65D2575/366|
|Jun 1, 2004||AS||Assignment|
Owner name: MATTEL, INC., CALIFORNIA
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNORS:ELLIOTT, JAMES;FLORES, JESSE;O KEEFE, WILLIAM R.;REEL/FRAME:015399/0593
Effective date: 20040520