US 20060096611 A1
A cosmetic package is provided wherein the cover and container base are packaged in such a way as to allow a view of the product shade in the base at point of purchase.
1. A cosmetic package comprising a container base having a cosmetic product therein and a cover disengaged from said container base in which said cover is disposed at a first position wherein a cosmetic product is at least partially exposed and wherein a combined projected area of the container base and the cover in said first position is less than a cumulative area of the container base and the cover.
2. The cosmetic package of
3. The cosmetic package of
4. The cosmetic package of
5. The cosmetic package of
6. The outer wrap of
7. A method of directing a consumer to affix the cover and the container base of
8. A method of showing within an outer wrap the contents of a container base having a cosmetic product therein and a cover disengaged from said container base wherein said cover is disposed at a first position in which the cosmetic product is at least partially exposed and wherein the combined projected area of the container base and the cover in said first position is less than the cumulative area of the container base and the cover.
9. A cosmetic package comprising a container base having a cosmetic product therein and a cover engaged with said container base wherein said cover is disposed at a first position wherein the cosmetic product is at least partially exposed and wherein the combined projected area of the container base and the cover in said first position Is less than the cumulative area of the container base and cover and wherein one of the base and the cover comprises a hinged receiver having an opening therein and an axis of rotation substantially parallel to the base or the cover, respectively, and the other of the base and the cover comprises a protuberance shaped to fit into the opening of said hinge receiver for an engagement with said hinge receiver so that said cover thus engaged with the base trough the hinged receiver and the protuberance can rotate about said hinge receiver to open and close.
10. The cosmetic package of
11. The cosmetic package of
12. The cosmetic package of
13. The outer wrap of
14. A method of directing a consumer to affix the cover and container base of
15. The cosmetic package of
16. The cosmetic package of
17. The cosmetic package of
18. A method of doing business whereby a consumer is assisted in the unaided selection of a cosmetic shade by selecting a cosmetic shade from an array of cosmetic shades contained within the cosmetic package of
19. A method of doing business whereby a consumer is assisted in the unaided selection of a cosmetic shade by selecting a cosmetic shade from an array of cosmetic shades contained within the cosmetic package of
20. A method of doing business whereby a consumer is assisted in the unaided selection of a cosmetic shade by directing a consumer to assemble a cosmetic package having a cosmetic product therein comprising a container base, cover and hinge receiver having an axis of rotation substantially parallel to the base or the cover, respectively, and wherein said hinge receiver is separated and held within the container base by pins and wherein the consumer permanently engages the cover and the base through the hinged receiver such that the cover and base arm substantially parallel and whereby the cosmetic package rotates about said hinge receiver to open and close.
The present invention relates to a cosmetic case, particularly, with a post affixed/rotateable hinge to allow for ease of identification of a shaded colored cosmetic packaged within the case.
For centuries, consumers have bought cosmetic powders in cases hoping to achieve the perfect “flawless” look. Typically, a powder of a particular shade can be found in a cosmetic case to match the desired complexion of the consumer. Matching the color of the product, however, can be somewhat difficult when the contents within the compact cannot be seen. Because opaque packaging is often desired, a conflict occurs creating the inability to clearly see the specific product shade while packaged on the shelf. Solid color compacts are often used, particularly, in the case of cosmetic powders since a solid color is considered better quality and the placement of mirrors inside are considered a necessary convenience. Previously, there have been attempts to “show shade” by displaying a color sample on the package or display card. Although this aided the consumer in selecting their desired color, errors could be made when a consumer purchased a particular product based solely on the color sample. Sometimes, the color of the sample did not meet the consumer's expectation of the contents within the package. Although one may employ a transparent lid, it is not as aesthetically pleasing as an opaque compact due to the presence of a mirror. Another alternative to “show shade” is to display the compact in an opened position, which wastes space, or have the consumer open the package. Such options are not desirable and can hinder marketing.
The present invention provides a uniquely designed cosmetic case which maintains a high quality look yet assists the consumer in quickly selecting the desired product shade by viewing the actual product without the necessity of removing the product from the package.
The present invention further provides a cosmetic case with a uniquely designed hinge that allows for the cover and base of the case to be packaged in a particular configuration that allows the consumer to view and select the desired product shade.
The present invention also provides a method of doing business whereby the cosmetic case of the present invention and the assembly of such is used as a means of assisting in an unaided selection of a cosmetic shade from an array of cosmetic shades available to the consumer.
In accordance with the present invention, a cosmetic case is provided wherein the cover and container base are packaged in such a way as to allow a view of the product shade in the base. After point of purchase, the consumer joins the cover and base by either turning the cover over on the base and snapping the locking protuberance into the receiver or by rotating the cover from an angled position to an equal position over the container base. The cover is then locked into the base by the locking ledge that flexes through a smaller diameter hole in the hinge receiver and lands on an internal locking shelf on the inner wall of the hinge receiver. The consumer then operates the compact as usual, opening and closing it about the hinge via the front push button. Assembly of the cover and base or rotation of the cover to become aligned with the base is no longer required as it is now affixed for maneuverability about the hinge.
One embodiment of the present invention provides for a snap-assembly cosmetic case wherein the cover is disengaged from the container base and is packaged in such a way as to allow for a consumer to view the contents of the container base while in a packaging such as a blister package. The cover, for example, may be packaged underneath the container base in a configuration such as to cradle the container base. Such configuration is advantageous to the consumer since it allows for the contents of the container base to be viewed without the impairment of a cover atop of the container base. One of the base or cover includes a protuberance with a ledge formed by the use of a flat surface below a pointed tip. The consumer is directed to assemble the case by snapping the protuberance into the hinge receiver of one of the container base or cover, respectively. The protuberance locks by means of a locking shelf that allows the container base and cover to be engaged such that the cover and base cannot be detached. The cosmetic case then becomes operable to open and close accordingly.
Another embodiment of the present invention provides for a rotate-assembly cosmetic case wherein the cover and base are packaged similarly to the snap-assembly case above such that the container base sits within the inner face of the cover. The cover and the container base, however, are already engaged by means of a rotating hinge during packaging. After point of purchase, the consumer rotates the cover from underneath the container base so that the cover and the container base sit along a similar axis. A locking lug engages a notch on the hinge receiver to prevent the cover and base from rotating. The cosmetic case will then articulate around the hinge to open and close.
Another embodiment of the present invention provides for a pivot-assembly cosmetic case wherein the cover and base are already engaged by means of a rotating hinge during packaging and are rotated apart whereas the cover and container base are angled in relation to each other in order to show the shade of the product. Distinguished from the previous embodiment, the inner areas of the cover and container base comprise a first position to face each other. After point of purchase, the consumer joins the cover and container base by rotating either part such that the inside surfaces of the cover and container base are at least about evenly atop of each other. After assembly and the cover and/or base are completely rotated, a locking lug engages a notch on the hinge receiver to lock the compact in a hinged configuration. The compact then operates accordingly rotating about the hinge. Rotation of the cover and base is no longer required as the compact is now locked to rotate about the hinge.
While the specification concludes with claims that particularly point out and distinctly claim the invention, it is believed that the present invention will be better understood from the following description of preferred embodiments, taken in conjunction with the accompanying drawings in which:
The present invention provides for a cosmetic case that allows the customer to view the product shade while it is shelved or on display yet is packaged in such a way as to not hinder marketing. As used herein, “package” is a unitary means by which the cosmetic case of the present invention is shelved, displayed, stored or shipped. The outer wrap can comprise a variety of materials such as blisters, cartons, thermoform clam shells, shrink sleeves, plastic sleeve and bags, injection molded container and the like.
As used herein, the position of the cover relative to the container base when the cover and the base are packaged together as a package unit is described as the “first position”. The “second position” as used herein describes the position of the cover (locked) engaged with the base so that the cosmetic case can be opened and closed by the cover rotating about the hinge. In the first position, the cover is disposed such that a combined projected area of both the cover and the base totals no more than a sum of an individual total area of the cover and an individual total area of the base. In other words, within the package unit the total area defined by the base and the cover in combination is not greater than the sum of individual total areas of the base and the cover. This is so because in the packaged unit the cover and the base are at least partially superimposed in plan view, as shown in
Through mechanisms described herein, cosmetic cases of the present invention can be engaged and thus assembled by a variety of means. Specifically, the present invention provides for an engagement means such as a hinge. Cosmetic cases of the present invention can comprise a variety of sizes to hold various products such as foundation, powders, blush, eye shadow, lip products and the like.
The present invention provides in
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The cosmetic case 100 can be made of a resilient material such as a synthetic resin. Examples of synthetic resins useful for the present invention are styrene-acrylonitrile resin (SAN) or acrylonitrile-butadiene-styrene (ABS). The hinge receiver 150 can be molded of a stronger material than the cosmetic case. Previously, compacts, particularly, round compacts, have had relatively weak hinge systems.
Compacts that have had a curvature shape in conjunction with a pin hinge were usually susceptible to concentrated stress in the hinge creating a break point. Because the hinge receiver 150 is a separate piece from the cosmetic case, it can be molded of a different material which is advantageous to the overall functionality since this will allow the materials used between the case and the receiver to be different. By having different materials, the hinge receiver 150 is able to be made of a stronger material which will strengthen the overall hinge system and reduce the stress effect of the cosmetic case 100. The material of the hinge receiver 150 is strong yet will not shatter or deform. Materials used to enhance strength of the cosmetic case 100 are selected from the group consisting of acrylonitrile-butadiene-styrene (ABS), polycarbonate, and nylon. These materials will provide a smooth, resistant bearing surface that will provide a quality feel to the cosmetic case. In addition to providing strength, it is also desired that the material of the hinge receiver 150 allow for significant flexibility without breakage. Flexible materials useful in the present invention should operate within the working range and not extend beyond the stress yield point. Materials useful for providing flexibility to the hinge receiver 150 can be made of a material selected from the group consisting of polypropylene, polyethylene, thermoplastic elastomer (TPE) and mixtures thereof. Through the use of the hinge receiver 150, the physical characteristics of the cosmetic case 100 can dramatically change. Previously, compacts were made of low cost materials that created pressure within the hinge to allow the cover to pop open when the push button was engaged. These materials, however would cause creeping and a loss in shape due to low memory characteristics. “Creep” as used herein refers to the process of the plastic to lose its original shape. As used herein, “memory” relates to the ability of the plastic to return to its original manufactured form. Thus, it is desirable for the cosmetic case 100 of the present invention to utilize materials that have high memory characteristics yet do not creep nor lose shape. Examples of such high memory materials include, but are not limited to, TPE, urethane thermoplastic elastomer (TPU), polybutyl, polyethylene and mixtures thereof.
The hinge receiver 150 can also comprise a built-in float that allows the cover 128 to move freely within the hinge receiver 150 and move evenly over the pan 138 to provide an even seal around the compact. The float also allows the cover 128 to rise within range of the hinge 150 which reduces pressure around the seal 206 when the cover 128 is closed. The pressure exerted on the seal 206 can also be varied by adjusting the length of the protuberance 170 in order to determine the amount of float the cover 128 will achieve. The protuberance 170 is designed to be slightly longer than the distance needed to fit past the locking shelf 156. The design of the hinge receiver 150 and protuberance 170 controls the amount of compression and/or gap between the cover 128 and the container base 124 thereby aiding in providing an even contact with the cover 128 and base 124 that ensures an even pressure and a good seal.
Although particular embodiments of the present invention have been shown and described, modifications may be made to the cosmetic case I 00 without departing from the teachings of the present invention. The terms used in describing the invention and the configuration herein are used in their descriptive sense and not as terms of limitation, it being intended that all equivalents thereof be included within the scope of the appended claims. Any configuration which performs to create the previously mentioned market advantages, are included within the scope of this description.
Snap-Assembly Cosmetic Case
Pivot-Assembly Cosmetic Case
Rotate-Assembly Cosmetic Case
In a preferred execution of the cosmetic case of the present invention the elements of the cosmetic case will have the dimensions previously mentioned. It is understood, however, that these dimensions are closely related and that if the dimensions of one element are changed substantially, corresponding dimensional changes may have to be made in the others.
All documents cited in the Detailed Description of the Invention are, are, in relevant part, incorporated herein by reference; the citation of any document is not to be construed as an admission that it is prior art with respect to the present invention.
While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.