US 20080185312 A1
A display package for a handheld device is described. One disclosed embodiment comprises a base packaging structure comprising a recess, and a substantially rigid device carrying case rotatably suspended within the recess such that the device carrying case is rotatable with respect to the base packaging structure. This may allow a prospective purchase to view features on different sides of the device without removing the display packaging from a display shelf, and also provides a downstream use for a portion of the display package.
1. A display package for a handheld device, comprising:
a base packaging structure comprising a recess; and
a substantially rigid device carrying case rotatably suspended within the recess in the base packaging structure via at least one spindle such that the device carrying case is rotatable with respect to the base packaging structure.
2. The display package of
3. The display package of
4. The display package of
5. The display package of
6. The display package of
7. The display package of
8. A carrying case for a computer mouse, comprising:
a substantially rigid first piece comprising an inner surface shaped to conform to a first outer portion of the mouse;
a substantially rigid second piece comprising an inner surface shaped to conform to a shape of a second outer portion of the mouse; and
a hinged connection connecting the first piece and the second piece.
9. The carrying case of
10. The carrying case of
11. The carrying case of
12. The carrying case of
13. The carrying case of
14. The carrying case of
15. A display package for a computer mouse, comprising:
a base packaging structure comprising a front face with a recess;
a mouse carrying case disposed within the recess and rotatably coupled with the base packaging structure within the recess;
a first spindle extending from the mouse carrying case and coupling the mouse carrying case to the base packaging structure; and
a second spindle removably coupled to the mouse carrying case and coupling the mouse carrying case to the base packaging structure.
16. The display package of
17. The display package of
18. The display package of
19. The display package of
20. The display package of
Various electronic hand-held devices may have functional components located on multiple sides of the device. For example, a “presenter mouse” device may include presentation and multimedia controls built into the mouse device to allow a user to control the presentation of content to an audience, for example, via a slideshow or multimedia program. The mouse controls may be located on a top portion of the device (referring to the orientation of the device when used as a mouse), while the presentation and multimedia controls may be located on bottom and/or side portions of the device.
A consumer wishing to purchase such a device may be interested in seeing all of the device features before deciding whether to make the purchase. However, due to the locations of the different controls on different sides of the device, it may be difficult to package the device in an attractive and theft-deterrent manner such that all of the features of the device are visible to a purchaser. Furthermore, packaging for such devices is generally designed to be disposed of after use, thereby generating waste.
Accordingly, a display package for a handheld device that allows multiple sides of the device to be viewed by a prospective purchaser, and that incorporates packaging elements that are reusable as a device carrying case, is described below in the Detailed Description. One disclosed embodiment of a display package for a handheld device comprises a base packaging structure comprising a recess, and a substantially rigid device carrying case rotatably suspended within the recess. In this manner, the device carrying case is rotatable with respect to the base packaging structure. This may allow a prospective purchase to view features on different sides of the device without removing the display packaging from a display shelf, and also provides a downstream use for a portion of the packaging, thereby potentially reducing waste.
This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter. Furthermore, the claimed subject matter is not limited to implementations that solve any or all disadvantages noted in any part of this disclosure.
Front piece 30 comprises an opening 36 through which carrying case is accessible when positioned within recess 16. Opening 36 may have any suitable configuration. For example, opening 16 may have a shape that is complementary to the shape of opening 36, thereby forming a frame which may depend upon the shape and appearance of carrying case 20 and/or electronic device 22.
Front piece 30 also may include one or more connecting structures 38 configured to accept the insertion of complementary connecting structures 40 on intermediate piece 34 to facilitate the secure connection of front piece 30 to intermediate piece 34. The depicted front piece 30 and intermediate piece 34 may be connected by inserting complementary connecting structures 40 into connecting structures 38. If a stronger connection is desired, a suitable adhesive may be used to secure complementary connecting structures 40 within connecting structures 38. The tightly bonded two-ply structure created by adhering complementary connecting structures within connecting structures 38 may help to stiffen and reinforce the areas where carrying case 20 connects to base 12, thereby helping to prevent removal of carrying case 20 from recess 16 and deterring theft. The depicted embodiment includes two connecting structures 38, 38 a and two complementary connecting structures 40, 40 a. However, it will be appreciated that any other suitable number and/or type of connecting mechanism may be used to join and reinforce front piece 30 and intermediate piece 34.
Intermediate piece 34 also comprises openings at locations 50 and 52 configured to respectively accommodate spindles or protrusions 54 and 56 disposed on carrying case 20. In this manner, carrying case 20 may be suspended within recess 16 wholly by spindles 54 and 56, allowing carrying case 20 to be rotated about the axis defined by spindles 54 and 56. As depicted in
Front piece 30, back piece 32 and intermediate piece 34 may be formed from any suitable material or materials. Suitable materials include, but are not limited to, plastics such as polyethylene terephthalate (PET), polypropylene, polyethylene, etc. Likewise, these pieces may be formed in any suitable manner, including but not limited to various molding techniques such as thermoforming and injection molding. The thickness of the plastic from which these pieces are formed may vary depending upon various factors, such as desired rigidity, cost, weight, and other such properties. Furthermore, the materials from which these pieces may be formed may be clear, colored, shaded, or may have any other desired appearance. Forming these pieces from a clear may increase the utility of the pieces as recycled materials due to the lack of any pigments or dyes within the material, and also may offer good readability of printed inserts disposed within base 12. Either of front piece 30 and back piece 34 may include perforated lines or other features to facilitate the opening of base 12 to remove items packaged within the base structure.
It will be depicted that the configuration of the depicted base 12, including but not limited to the shape, size aspect ratios, etc. of base 12 are shown merely for the purpose of example and are not intended to be limiting in any sense, and that a base packaging structure may have any other suitable configuration for use in packaging any suitable product.
Top piece 70 may further comprise a region 76 having a different surface texture than adjacent regions. Region 76 may be configured to correspond in shape to a decorative feature of a presenter mouse packaged there, for example, a surface panel section having a different color or shade of color as adjacent surface panels. Where carrying case 20 is formed from a substantially transparent material, the view of the decorative features of the presenter mouse through the region 76 and the adjacent regions may highlight the decorative feature on the mouse and give display package 10 a pleasing appearance. In this manner, a carrying case constructed in accordance with the present disclosure may be configured to highlight functional and/or decorative features of any desired device packaged within. It will be appreciated that the terms “top piece” and “bottom piece” as used herein are used in reference to the orientation of the top and bottom pieces of the carrying case relative to a presenter mouse packaged within carrying case 20. Further, it will be appreciated that the term “substantially transparent” as used herein indicates a material through which features of the packaged device may be seen, and may include materials with pigments, dyes, surface coatings and/or surface textures that do not substantially obscure a prospective purchaser's view of the packaged device.
The selection of the material or materials from which carrying case 20 is made may further contribute to the protective properties of carrying case 20. For example, rigid materials may offer better protection against impacts than soft materials. Examples of suitable materials include, but are not limited to, injection molded PET and polycarbonates.
Referring again to
Further, features may be provided in storage space 104 for positioning and retaining an accessory within storage space 104. In the specific example of antenna structure 26, a first set of positioning features 106 may be provided for holding antenna structure 26 in position along a long dimension (“length”) of carrying case 20, while a second set 108 of positioning features may be provided for holding antenna structure 26 in a transverse direction. Further, either of positioning features 106 or 108 may be configured to accommodate antenna structure 26 only in specific orientations. For example, in the depicted embodiment, features 108 may be spaced such that a universal serial bus (USB) connector on antenna structure 26 fits between features 108, but a wider body portion of antenna structure 26 does not.
While disclosed herein in the context of a presenter mouse, it will be appreciated that the concepts disclosed herein may also be used with any other suitable handheld product, including but not limited to other presentation controllers and mouse/trackball computer input devices, other handheld electronic devices such as memory devices, cameras, cellular phones, personal digital assistants, portable media players, etc., as well as non-electronic items. Further, it will be appreciated that the configurations of display packaging for a handheld electronic device depicted and described herein are exemplary in nature, and that these specific embodiments or examples are not to be considered in a limiting sense, because numerous variations are possible. The subject matter of the present disclosure includes all novel and nonobvious combinations and subcombinations of the various processes, systems and configurations, and other features, functions, acts, and/or properties disclosed herein, as well as any and all equivalents thereof.