US 20080295858 A1
The applicator for cosmetics has one or more plies with scoring to form a handle area and a sample area. The scoring upon the top ply guides the applicator to bend into a handle area grasped by a woman's fingers and the sample area has a slight bow to apply eye shadow or other powdered cosmetic as the woman sees fit. The sample area has embossing in the bottom ply to retain pre-deposited cosmetics for further sampling.
16. A cosmetic applicator for applying beauty product upon the body of a consumer, comprising;
an applicator, having a longitudinal axis, at least two side edges outwardly from said longitudinal axis, a handle area and a sample area contiguous and integrally formed with said handle area;
a cosmetic located in said sample area;
said handle area having two parallel scoring lines partially along the longitudinal axis of said applicator;
said handle area also having two symmetric score lines extending from said parallel scoring lines in one of a concave or a convex manner and terminating proximate the side edges of the applicator approximately at its midpoint, said score lines adapting to aid the grip of a consumer upon said applicator;
said applicator being formed as a flat planar shape having a bottom ply and a top ply, said bottom ply forming the handle area and the sample area, and said top ply substantially covering at least said sample area;
said cosmetic is applied in said sample area by one of mechanically embossed printing or deposition, said cosmetic including at least an eye shadow, blush, foundation make-up, cremes, or lipstick; and,
said cosmetic being placed onto said applicator at the sample area, said cosmetic being applied by one of silk-screening, flexography, extrusion, spraying, rotogravure, or electrostatic image, and said applicator having a shape of one of oval, round, rectangular, or square, whereby the consumer upon peeling the top ply from the sample area, and upon pinching the handle area at the vicinity of its scoring, can hold the applicator while applying the cosmetic upon the desired location of the body.
17. The applicator of
This continuation patent application claims priority to the non provisional patent application having Ser. No. 11/438,236, which was filed May 22, 2006, which claims priority to the provisional patent application having Ser. No. 60/688,197, which was filed on Jun. 7, 2005.
This applicator for cosmetic products relates to sampling devices and more specifically to an improved card for applying cosmetics. A unique aspect of the present applicator is a bowed area of the applicator formed by pinching the applicator.
People have adorned themselves with powders, mascaras, shadows, liners, and other cosmetics for many years. Samples of a cosmetic encourage more sales to discriminating customers. The counter, where the customer may purchase, remains the most effective place to promote cosmetics. Often, retailers and suppliers of cosmetics provide free samples. However, women approach some cosmetic products skeptically, like eye shadow or blush. Women only buy eye shadow after sampling it to see if it suits them. Women also know of the health risks in sampling eye shadow from a common sampler. Multiple uses of a cosmetic sampler invite customer complaints. Sampling an eye shadow or other powdered cosmetic from a common source by more than one person has become socially and medically frowned upon. Many women insist upon sampling from an unopened container of eye shadow or a sample on their hand to avoid medical problems.
To overcome the health risks in cosmetic sampling, the cosmetic industry has made various disposable and other reusable applicators and other cosmetic dispensers. The applicators remain subject to contamination at the retail counter. Further, cosmetic suppliers still incur the cost of producing and distributing the applicators for each color or product line variation. In addition, cosmetic suppliers and retailers have tried cotton swabs that dab from a common cosmetic source, sample sticks, and test strips. These alternatives when used commercially caused messes, inconvenienced customers, and proved ineffective.
Beyond current test samplers, the cosmetic industry seeks an inexpensive applicator for applying a cosmetic sample to skin in a single stroke. Presently, cosmetics such as eye shadow have individual applicators that indirectly place powders or eye shadow upon the face of a woman. When applied, the eye shadow sample should have the same texture, feel, and characteristics regardless of the applicator. Because of the goal for similarity between a sample and the eye shadow for sale, applicators usually are miniature conventional applicators or brushes despite other possibilities.
The present art overcomes the limitations of the prior art. That is, in the art of the present invention, an applicator for cosmetics, is prepared with a powdered eye shadow or other cosmetic that allows each woman to sample the cosmetic individually.
The difficulty in providing an applicator for cosmetics is shown by the operation of a typical product sample at a cosmetics counter, or department store.
Embossing in prior art patents, serving as stilting, protects a cosmetic material, or eye, between the base ply and the top cover ply. The present invention merely serves as an applicator readily grasped. The present invention allows a woman to grasp an applicator with two fingers and apply a sample as she sees fit. The present invention reduces the need for brushes and separate applicators. As the woman samples the eye shadow promptly after opening the present invention, stability and compatibility concerns of the eye shadow do not arise.
The present invention overcomes the difficulties of the prior art. The cosmetic applicator has a single ply for ease of manufacturing and alternatively, multiple plies. At a display counter, the present invention is easier to use and has less shipping, manufacturing, and storage costs. Combined with eye shadow and other powdered sampling components presently at cosmetics' counters, the applicator for cosmetics readily integrates into existing sampling programs.
The applicator for cosmetics is a two ply card with scoring to form an easily handled applicator. The scoring upon the bottom ply guides the applicator to bend into a handle area and a sample area. The handle area is grasped by a woman's fingers and the sample area has a slight bow to apply eye shadow or other powdered cosmetic as the woman sees fit. Also, the sample area has embossing in the bottom ply to retain pre-deposited cosmetic for later sampling.
At a counter, a woman surveys the samples of eye shadows and powders and selects a few of her choosing. The woman takes the present invention and grasps the handle area opposite the sample area. The scoring folds the handle area to fit within two fingers and bows the sample area outward. After grasping the handle area, a woman applies the sample to her face as desired by swiping the sample area against her skin. Following use, a woman lets go of the present invention and disposes it.
Numerous objects, features and advantages of the present invention will be readily apparent to those of ordinary skill in the art upon a reading of the following detailed description of presently preferred, but nonetheless illustrative, embodiments of the present invention when taken in conjunction with the accompanying drawings. In this respect, before explaining the current embodiment of the invention in detail, it is to be understood that the invention is not limited in its application to the details of construction and to the arrangements of the components set forth in the following description or illustrated in the drawings. The invention is capable of other embodiments and of being practiced and carried out in various ways. Also, it is to be understood that the phraseology and terminology employed herein are for the purpose of description and should not be regarded as limiting.
As such, those skilled in the art will appreciate that the conception, upon which this disclosure is based, may readily be utilized as a basis for the designing of other structures, methods and devices for carrying out the several purposes of the present invention. It is important, therefore, that the claims be regarded as including such equivalent constructions insofar as they do not depart from the spirit and the scope of the present invention.
Therefore, it is an object of the invention to provide a cosmetic applicator, for eye shadow, blush, and other cosmetic ingredients such as foundation.
It is a further object of the present invention to provide an applicator for holding by one hand.
It is a still further object of the present invention to provide an applicator that bows outward to ease application of a cosmetic sample.
These and other objects may become more apparent to those skilled in the art upon review of the invention as described herein, and upon undertaking a study of the description of its preferred embodiment, when viewed in conjunction with the drawings.
The same reference numerals refer to the same parts throughout the various figures.
The present art overcomes the prior art by providing a cosmetic applicator, generally in an oval shape, easily grasped by two fingers that applies a cosmetic as desired by the customer. Turning to
A second alternate scoring appears in
While the sample area may be flat and untreated, many methods can form the sample area 3 and pattern 10 such as mechanically embossed printing or deposition. A mechanical embosser uses a roller or flat tool with a positive image of the pattern. The card passes under a roller or flat embossing tool which impresses the pattern upon the material of the applicator 1. After a mechanical pattern is formed into the applicator 1, a precisely measured amount of cosmetic is placed and spread upon the sample area 3.
Printing forms a sample area 3 by its own methods. In general, printing places a pattern of greater height than the applicator 1 upon its surface. Printing includes the methods of silkscreen, offset, lithography, rotogravure, flexography, thermography and ultraviolet printing that use ink. The inks adhere to the surface of the applicator 1 and the cosmetic sample collects between portions of the ink.
Deposition involves creating a deposit area, or pattern, by methods of thermoforming, vacuum forming, casting, heat treatment, electrostatic treatment, spraying, extruding, adhesives, and cohesives. After a pattern is deposited on the applicator 1, cosmetic material is placed in the sample area 3 having this pattern. The pattern retains the cosmetic until the applicator 1 is used.
In use, a woman utilizes the shaped applicator 1, preferably oval shaped, to transfer a sample of cosmetics, or eye shadow, to her face for viewing and shopping. A woman folds the applicator 1 along the center scoring 4, 5 with the halves folding away from the woman along the curves scoring 6, 7. Away from the handle area 2, the embossed pattern 10 in the sample area 3 is ready to transfer a cosmetic once in contact with a woman's face. A woman holds the handle area 2 using two fingers and places the sample area 3 at a desired location. The woman then gently strokes the sample area 3 upon the desired location to transfer the cosmetic to her body. The woman can then view and inspect the cosmetic for a purchase decision.
From the aforementioned description, an applicator for cosmetic products has been described. The applicator for cosmetic products and its various components may be manufactured from many materials, including but not limited to singly or in combination, paper, polymers, polyester, polyethylene, polypropylene, polyvinyl chloride, nylon, Teslin, Saran, open cell foam, closed cell foam, ferrous and non-ferrous metal foils and their alloys, and composites.
Therefore, the foregoing is considered as illustrative only of the principles of the invention. Further, since numerous modifications and changes will readily occur to those skilled in the art, it is not desired to limit the invention to the exact construction and operation shown and described, and accordingly, all suitable modifications and equivalents may be resorted to, falling within the scope of the invention.