US 2028650 A
Description (OCR text may contain errors)
jan. 21, 1936. T. P. CUNNINGHAM ADVERTISING FOLDER Filed May 19, 1934 ff' f.
y0u MMIDEPRND my "PPA FOR LOWERING IEMRERAURE /5/ XYZ IT lf3 NEW mmm @n @MMD X Y, Z
JUHN @UE AT LARGE i Stated Jan. 21, 1936 y u 2,028,650
UNIT-ED STATES PATENT OFFICE ADVERTISING FOLDER Terence P. Cunningham, Chicago, Ill., assignor,
by mesne assignments, to Dusch-Kircher rganization, Inc., Chicago, Ill., a corporation of Illinois Application May 19, 1934, Serial No. 726,584
Claims. (Cl. 40-65) This invention relates to improvements in ad- 2 as well as the ap 3 may be folded against the vertising folders and the like. front panel I along the lines 4 and 5, preferably A principal object of the invention is the proto the rear of said front panel, and a part of vision of a folder having on its face and on other the lateral extension is separated from the front 5 parts advertising material and constituting at the panel by a slit or narrow incision 6 which is in 5 same time a carrier or container for additional alinement with the score or folding line 4. advertising material which normally is concealed The extension 2 is made up of a plurality of but which may be displayed upon rectilinear portions contiguous to each other along score movement of a portion of the folder in a certain or folding lines 1, 8 and 9, which are at right lo direction, and which may be again concealed angles to the score lines 4, 5 of the front portion. d upon movement in the opposite direction. The area portions which are partly conned by Another important lobject of the invention is the score lines 'I, 8, 9 of the lateral extension 2 the provision of a folder of this character made constitute a cover I0 and a secondary display up of a single sheet on which a plurality of adpanel II located adjacent the ends of the lateral vertising areas may be printed by a single operaextension 2 while the intermediate portions of tion, and which includes a plurality of panels this extension are formed by panels IZ and I3, or flaps for advertising material, movable relapreferably of unequal width.
tively to each other, without requiring a pastingv For the purpose of converting this single sheet or similar operation in order to fasten these of material into an advertising folder in which go panels movably together. two area portions may be rectilinear relatively A further object of the invention is the proto each other, it is advisable to fold the panel vision of an advertising folder inwhich area por- I@ of the lateral extension against the back of tions of a carrier for advertising material may be the front portion I on the score line 4 and then cut out to produce, upon movement of another to fold the two panels I2 and I3 iiat against carrier integrally united with the first named careach other to the rear of the panel I0 (Fig. 3). g5 rier, a novel display effect for advertising mate- The secondary display panel Il which is conrial behind the cut-out portions, while normally neoted with the panel I2 on the score line 1 this additional advertising material is concealed. is then folded to the rear of the front panel I Numerous other objects and advantages of so as to occupy a position between the front panel the invention will be apparent as it is better and the rear panel I. In order to provideaguide 50 understood from the following description, which, for confining the movement of the secondary when taken in connection with the accompanypanel II to a rectilinear path, the flap 3 is folded ing drawing, discloses a preferred embodiment on the score line 5 to cover the free edge of the thereof. display panel II and to lie between said display On the drawing, panel and the rear panel Ill ofthe lateral ex- :g5
Figure 1 is a front elevation of the entire device tension 2. with parts broken away; The front panel I is provided adjacent the Fig. 2 is a similar front elevation with a seclower edge with a notch I4, and through this ondary carrier of advertising material in display notch the central part of the edge 'I and a small 40 position; part of the secondary display panel I I is normally il) Fig. 3 is a longitudinal section taken substanvisible. tially on the line 3 3 of Fig. l; If the central part of the lower portion of the Fig. 4 is a similar fragmentary section with a secondary display panel II is gripped through secondary carrier in display position; the notch I4 and a pull is exerted thereon, the
Fig. 5 is. a horizontal sectional view on the two panels I2 and I3 which were folded towards 45 line 5-5 of Fig. 1; and each other will be unfolded or alind, permitting Fig. 6 is a top plan view of the blank from the display panel II to be moved rectilinearly which the folder may be made. and to display on its face additional advertising The carrier of the advertising preferably is matter, as for instance indicated in Fig. 2 at'I5.
made of a blank of fairly strong paper or the A lateral movement of this display panel is prelike (Fig. 6) which comprises a front panel I of vented since the flap 3 lies against one edge of approximately rectangular outline and a lateral the display panel while the fold produced belonger panel 2 connected with the front panel I tween the front panel I and the rear panel I0 at one edge, the front panel also having at the of the lateral extension 2 lies against the opposite opposite edge'a lateral ap 3. 'I'he lateral panel edge of this display panel II. The movement, 55
2 2,028,650 therefore, is confined to a purely rectangular vantages, the form hereinbefore descri ing movementl of the secondary advertising carrier I I. merely a preferred embodiment thereo It will be noted that a connection between the various parts of this advertising carrier by means of adhesive, clips or the like may be entirely dispensed with, and that subsequent to placing the parts in folded condition, they will be readily held in this condition. Owing to the resiliency of the material of which the advertising carrier is made, the panels I2, I3 will return Ato their original collapsed condition, as shown in Fig. 3, when after the exertion of a pull on the lower edge of the advertising panel II the latter is pushed home again into the pocket createdby the front panel I, the rear panel Il! and the lateral flap 3.
It will also be noted that the advertising material on the display side of the front panel may be as desired and that upon the secondary carrier II being pulled out of the pocket additional advertising material is displayed thereon.
In the embodiment of the invention illustrated on the drawing, the advertising portion I is provided with out out areas, indicated by reference characters Ilv and I8, and it will be obvious that a part of the front face of the secondary display panel I I will be visible from the front through the out out portions of the front panel. During the rectilinear movement of the secondary panel II relatively to the front portion I, other diiierentially indicated display paris I9, 20 of this secondary carrier may be displayed through these cut out portions. his rectilinear movement of the secondary display carrier I I may, for instance, represent the iiow of a liquid from a discharge spout, or it may simulate the alterations in the indicator column of a thermometer, or similar instrument.
These references to the flow of a liquid or change of thermometer position, however, are made by way of illustration only, and it will be apparent that the structure will lend itself to numerous purposes in which it is desired to produce a novel and striking effect through the movement of a display carrier, normally not visible, relatively to the visible portion of another display carrier.
It will also be seen that the entire device when completely folded, occupies a very small compact space and that it can, on this account, readily be mailed or distributed in the form of hand bills or the like.
It will also be understood, that owing to the absence of additional operations, as pasting, clipping or the like, the cutting of the entire folder, including the production of the cut out portions, may be carried out in a single operation, while the printing and folding may be done in a single operation also, so that the entire advertising carrier in its completed form may be produced very economically.
It is thought that the invention and many of its attendant advantages will be understood from the foregoing description, and it will be apparent that various changes may be made in the form, construction and arrangement of the parts without departing from the spirit and scope of the invention or sacrificing all of its material ad- I claim:
l. In a device of the character described, a front panel having advertising matter printed thereon, a lateral extension of said front panel integral with the same and foldable to the rear of said front panel, a second advertising panel united with said lateral extension and foldable between said lateral extension and said front panel, and means for confining the movement of said second panel to a rectilinear path.
2. In a device of the character described, the combination of a front panel, a. second panel, a cover for the rear of second panel, extensible and collapsible connecting elements between said seoond panel and said cover, said front panel, second panel, cover and extensible connections all being made of a single piece of sheet material.
3. An advertising device, comprising a front panel, a second panel, `a cover for said second panel, expansible and foldable connecting elements between said cover and said second panel, a guiding flap on said front panel adapted to be folded about one edge of the second panel, said cover being adapted to be folded `about another edge of the front panel, said front panel, rear panel, cover and foldable connections all being made of a singlerpiece of sheet material.
4. In an advertising device of the character described, the combination of a front panel, having printed matter and out Aout portions, a second panel, a cover, a pair ofV connecting strips integ-rally united with and between said cover and said second panel, said 4connecting strips being adapted to be folded against each other and to be unfolded to assume an extended position, the second panel having portions normally displayed through kthe cut out portions of the front panel and the second panel being provided with diiferentially arranged display portions, whereby upon movement -of said second panel relatively to the front panel,r dierent parts of said rear panel are conspicuously displayed through the cut out portions of thev front panel.
5. Av device of the character described, comprising a front panelhaving out out portions, a second panel having differentially disposed sets of printed matter thereon, at least one of which is normally visible through said cut out portions,
a rear cover panel integral with said `front panel, a pair of connecting strips integrally united with and 'between said rear cover and said second panel, said strips being adapted to be normally folded against each other and to be unfolded to assume an extended position to permit limited movement of said second lpanel relative to said front panel, whereby another of said sets of printed matter normally rendered `invisible by said front panel is visually displayed, and a guidingiiap integral with one vedge of said front panel and adapted to be folded between said second panel and said rear cover to detachably maintain the several panels in operative relationship.
TERE-NGE P. CUNNINGHAM.