US 2047416 A
Description (OCR text may contain errors)
July 14, 1936. I J. HORWATH 2,047,416
DISPLAY DEVICE Filed April l, 1935 2 Sheets-Sheet l 'INVENTOR ATTORNEY.
J. HORWATH DISPLAY DEVICE July 14, 1936.
Filed April l, 1955 2 Sheets-Sheet 2 rlxlllllfllwlllll ATTORNEY Patented July 14, 1936 PATENT OFFICE DISPLAY DEVICE Julius Horwath, Chicago, Ill., assignor to Badger Carton Company, Milwaukee, Wis., a corporation of Wisconsin Application April 1, 1935, Serial No. 14,077
Claims. (Cl. li0--126) This invention relates to improvements in display devices, and more particularly to a device for display and advertising purposes especially intended to be disposed on counters, show cases,
5 window cabinets, and similar places.
There are on the market various collapsible display devices of the type wherein a frame with an inset panel for advertising material, is supported by an integral easel. In all of such prior devices a large number of separateeasel, frame and stand parts are required, necessitating numerous die-cutting and assembling operations to produce a complete device.
It is, therefore, an object of the present invention to provide a collapsible display device of the above referred to type formed of a minimum number of parts whereby manufacture thereof is rendered simple and relatively inexpensive.
A further object of the invention is to provide a framed display device wherein the frame panel is adapted to be disposed in a plane rearwardly of the plane of the frame sides, but is integral with and folded out of the stock of the side members of the frame.
A further object of the invention is to provide a framed display device of the character described which can be easily manipulated from collapsed to set-up position by a dealer and which is held in set up condition by locking strips integral with top and bottom portions of the frame.
Another object of the invention is to provide a three-piece advertising display frame and stand having parts thereof in different planes, including a stand portion, a frame portion, and an upper wing portion.
Prior devices of the general type under consideration could not be collapsed into perfectly flat form and hence required considerable storage space, and in the shipment thereof special built up protecting containers were required.
An additional object of the present invention is to provide a display device which overcomes these difficulties and which can be collapsed into 4 a perfectly flat condition, facilitating storing, packing and shipping of numbers of the same.
A further object of the invention is to provide a collapsible, framed display rdevice which is of very simple construction, which is easy to manipulate, which is attractive in appearance, which is strong and durable, and which is well adapted for the purposes set forth.
With the above and other objects in view the invention consists of the improved displai7 device, and its parts and combinations as set forth in the claims, and all equivalents thereof.
In the accompanying drawings in which the same reference characters indicate the same parts in all of the views:
Fig. 1 is a view of the main blank of the device which provides the frame sides and inset panel;
Fig. 2 is a view of the lower blank which provides the lower frame member, the display stand and one of the locking members for the device;
Fig. 3 is a view of the upper blank which provides the upper frame member and the other locking member;
Fig. 4 is a plan view of the assembled members 15 of Figs. 1, 2 and 3 providing the display device and in collapsed condition;
Fig. 5 is a sectional view thereof taken on line 5-5 of Fig. 4 with a broken line showing of the folded out position of the panel and associated 20 parts;
Fig. 6 is a longitudinal sectional view taken on line 6--6 of Fig. 4;
Fig. 7 is a front view of the device in folded out 25 or set-up condition;
Fig. 8 is a transverse sectional view taken on line 8 8 of Fig. 7;
Fig. 9 is a vertical section through a perspective of the device; and 30 Fig. l0 is an enlarged detail sectional view taken on line Ill-I0 of Fig. 7.
Referring now more particularly to the drawings it will appear that the main blank, designated by the numeral I2, includes a central panel 35 I3, a lower inset portion I4, frame sides I5 and I6, and a top wing I1. Between portions of the wing I I and top extensions of the frame sides I5 and I6 are connecting strips I8 connected to their respective members along lines of fold I9 40 and 20. There are slits 2I between the upper portions of the panel I3 and the top extensions of the frame sides I5 and I6. The lower outer edge portions of the wing II are also separated from the frame side extensions, as along 45 the lines 22. Foldably connected to the frame sides I5 and I6 'by fold lines 23, and to the sides of the panel I3 by fold lines 24, are longitudinal panel strips 25. Lower extensions of the frame sides I5 and I5 are connected to the portion I4 50 bystrips 25 which are foldably connected to the portions they connect. Lines of cut 21 separate lower edge portions of the panel I3 from the lower extensions of the frame sides.
A blank to form the display stand, the lower 55 frame portion, and lower lock is depicted in Fig. 2 and is indicated generally by the numeral 28. This blank includes a lower frame portion 29 having a pair of foldably connected locking strips 30 and 3I foldably connected to its outer edge, as at 32. The remainder of said blank includes sections separated from portions of adjacent sections by lines of cut and fold lines to provide, in the assembled device when the parts are opened up, vario-us stepped display shelves 33, 34 and 35 respectively. Also included in said blank 28 is a section 36 adapted to be secured against the lower front face portion of the blank 1|.2 'and being foldably connected to another section 3'I which ultimately forms the bottom ofthe display stand and which is foldably connected with the remainder of said blank.
The blank for the top of :the frame :is :designated 38 and includes a quadrilateral frame section 39 and a pair of foldably connected-narrow locking strips -40 :and 4I foldably associated therewith. The free edge of the strip 14.0 is provided with notches 42, for locking purposes, and likewise the free edge of the lower locking strip 3U has notches 43 for the same purpose.
The blanks I2, 28 and 38, shown in detail in Figs. 1, 2 and 3, .are mounted -with respect to one another in the manner shown in Figs. v4, 5 and 6. The portion 39 of the blank 38 vis glued Vt-o the upper extensions of the frame sides I5 and I6, `and below the wing I'I. lThe portion 39 -is .unsecured with respect to the adjacent portion of the panel `I3 and the co-nnecting strips i,I 8. The locking strips 40 and 4I extend outstretched over the upper face portion Vof the panel.
With respect to the lower blank 28, the portion 36 thereof is glued to the lower portions of the frame side extensions I5 and I6 and its lower edge is coincident with the lower yedge of the blank I2. The display stand bottom section 31 is folded out flatly as a, continuation `of the portion 36, and the other :portions of the `blank 28 are folded over onto the sections 311 and 35 and the lower portion of the blank I2. The section 29, save for the steps .33, 34 and `35 separated therefrom Aby lines of cut, is secured to the lower face portion of the blank I2, with the locking strips 3D and 3I extending outstretched over the lower portion of the panel I3.. A 'told- .ing easel 44 is secured to .the rear of the panel and is adapted to be folded flatly thereagainst. It will thus appear that in its assembled and collapsed form, the display device v`is very flat and compact and occupies a minimum amount of storage space. Also, due to the .fiat -arrangement, the devices may be readily lpacked in ordinary containers for shipment.
When a user desires to set up the `device for .advertising and display lpurposes the first step is to unfold the inset panel I3. This 'is `accomplished by swinging it .away from the plane of the blank I2 on the various strips I8, 24, 25 and 26 to the position of Figs. 7 and 9. The panel is readily locked in this unfolded position by folding each set of locking strips 30, 3l and 4U, 4I inwardly and tucking the strips 30 and 40 inwardly against lower and upper face portions of the panel. Said strips in this position, cooperate with the side strips 25 to surround the exposed portion of the panel. The notches 42 of the upper locking strip engage portions of the members i8 (see Fig. l0) while the notches 43 of the lower locking strip engage upper edge vportions of the members 26. The stepped portions of the display stand may next be unfolded and the portion 3'I is folded at right angles to the attached section 36 to form the display stand bottom, with the steps 33, 34 and 35 assuming the positions shown in Figs. 7, 8 and 9.
To support the display device o-n a counter, window ledge, or the like, in a position slightly inclined from vertical, the easel 44 is turned outwardly, as in Fig. 9, and is locked in supporting position bya :notched tab 45. The wing l1 and the panel I3 may bear suitable advertising material and decorations, while articles to be displayed 'may be supported on the various steps.
From the foregoing description it will be seen that the improved display stand employs a minimum number of readily connectible parts. Die cutting and assembly is simplified and in addition, a user may set up a device with a minimum .of effort and time. Due to the fact that the deviceV may be collapsed very flatly it is easy to store and ship. The display device is, furthertherefrom, and permanently attached foldable o ,means engageable directly with `opposite end portions vof the lpanel to releasably hold it in said latter position.
,2. A display device, comprising a -sheet of material formed with side frame 4portions and an integral central panel foldably connected with said 4side .frame portions and foldable from a position thereadjacent to an offset parallel position, end Vframe members permanently secured transversely to pairs of ends of the side frame vportions and Vpermitting folding movements of said panel, .and locking means integral with intermediate portions of said end frame members and releasably engageable directly with the panel to hold itin oiset position.
.3. A display device, comprising a sheet of material formed with side frame portions and an `integral central panel foldably connected with said side frame portions and foldable from a position thereadjacent to an oiset parallel po- VsitiQn, end .frame members secured transversely to pairs of .ends of the side frame portions, a ,display stand integral with and foldable from one of said end lframe members to form stepped supporting shelves, and locking means integral with said end frame members and `releasably engageable with the panel to hold it in oiset position.
4. A display device, comprising a sheet of material formed with side frame portions and an integral central panel foldably connected along .its side edges with said side frame portions, said panel being movable from a at position against the sheet to a rearwardly offset, parallel position, a wing integral with an end edge of said panel and separated from the side frame portions so as to move with the panel, end frame members secured transversely to pairs of ends of the side frame portions, a display stand integral with and foldable from lone of said end frame members to form stepped supporting shelves, locking means integral with said end frame members and releasably engageable with the panel to hold it in offset position, and an easel foldably carried by a rear portion of the device to support it in upright position.
5. In a collapsible display device, a single sheet forming a central panel and side frame members, side strips interposed between side edges of the panels and side frame members and foldably connected with all of the same, a permanently attached single sheet forming a. lower frame member and having integral locking strips foldably connected along one edge thereof, and another permanently attached single sheet forming an upper frame member and having integral locking strips fo-ldably connected along one edge thereof, all of said locking strips being foldable angularly inwardly to directly engage portions of the panel to releasably hold it in an inwardly offset position relative to the frame members.