US 2108278 A
Abstract available in
Claims available in
Description (OCR text may contain errors)
c. R. WEBBER 2,108,278
PACKAGE Filed Jan. 29, 1934 s Sheets-Sheet 1 Feb. 15, 1938.
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PACKAGE Filed Jan. 29, 1934 3 Sheets-Sheet 3 FIGS.
WAVE 5z"r Pownsa INVENTOR ATTORNEY Patented Feb. 15, 1938 PATENT OFFICE I PACKAGE Calvin R. Wcbber, Brooklyn, N. Y., ass'ignor to Packers Tar Soap, Inc., a corporation of New York Application January 29, 1934, Serial No. 708,727
This invention relates to improvements in containers formed of cardboard or the like and more particularly to a container of this character having a display device associated therewith.
It frequently happens that a manufacturer of a certain product, for example in the drug line, wishes to introduce tothe public another product of a related character. On such occasions the manufacturer will normally wish to make a special display of the new product and if possible he will wish to conveniently combine the old article and a small or full-sized sample of the new article in a single attractive package. Even when attractive display means have been provided by the manufacturer it has been found that the retailer will, through indifference or inertia, fail tomake use of these display provisions. The manufacturer must, in such cases, send his agents to the individual retailers to explain and assist in the assembly and use of the special devices to insure any measure of success at all. Obviously such a procedure is expensive and in many cases prohibitive.
An important purpose of the presentinvention has been to devise a packaging and display arrangement which will insure extensive use of the display provisions without the necessity of supervision or assistance by the manufacturer. Toward this end an object of the invention has' been to provide a pasteboard or similar container adapted to receive a relatively large bottle or like article, which may be considered the primary article, and in addition a display member, such as a slide,.with or without a small secondary article, such as a packet or a small bottle or tube or the like. Another object has been to provide in such a package an arrangement whereby the display slide, with or without a secondary article, may be withdrawn from the container without the necessity of opening the container and without disturbing the primary article. Incidental to this arrangement, the invention contemplates the provision of means for retaining the display member and secondary article in display position when it has been partly or fully withdrawn from the container to a predetermined extent. By a combination of these features there has been created a package of such character that the average retailer will, through curiosity or interest, be more or less forced to shift the display member into display position and will then more or less instinctively place the package in a convenient display location on a counter orshelf.
Other objects and advantages of the invention will appear from a detailed description of an illustrative form of the same which will now be given in conjunction with the accompanying drawings in which:
Figure 1 is a perspective View of a container embodying the invention, the diplay element within the container being indicated in dotted lines.
Figure 2 is a perspective view of the upper part of the container of Figure 1, a portion being broken away to disclose the interior and the display means being elevated into exposed position.
Figure 3 is a perspective View of a modified form of display device, a portion of which is indicated in dot and dash lines in open position and in full'lines in its normal position.
Figure 4 is a detail view showing a portion of the display device of Figure 3 in opened condition.
Figure 5 is a perspective view of a further modified form of display device in closed condition.
Figure 6 is a perspective View of the device of Figure 5 in opened condition.
Figure 7 is a side elevation of the top portion of the container illustrated in Figure 1, with a part broken away to indicate the interior construction.
Figure 8 is a similar view of a container embodying the display device of Figures 5 and 6.
Figure 9 is a perspective view of a further modified construction with the display element exposed.
Figure 10 is a perspective view of one end of a box showing a further modified arrangement of the display element.
Figure 11 is a side elevation of the upper part of a box with a portion of the wall broken away to disclose a somewhat different form. of display element, and
Figure 12 is a perspective view of the display element of Figure 10.
Referring now to Figures 1, 2 and 7 of the drawings, there is indicated a container l of any suitable form and construction and made of any suitable type of material. It may conveniently be in the form of a pasteboard container of the type commonly employed in the marketing of drugs and similar articles. Assuming that the container is of this character, it will be understood that it may be conveniently formed by the folding of a suitably cut and creased section of cardboard and suitably secured together, when folded, by means of adhesive applied to overlapped portions. At the top of the container there may be provided a closing flap ll hingedly connected along the edge l2 to one face of the container. This flap may, as usual, be provided with a downward extension l3 arranged to extend into the container along the opposite face. In the usual manner the sides of the container may be provided with extensions [4 folded inwardly prior to the folding of the closure flap and enclosed by the latter. Within the container there may be any suitable form of article, such as. a bottle it, containing whatever product is to be sold, this being considered the primary contents of the package. In order to. protect the bottle against breakage there may be provided, in the usual manner, a retaining and packing element l6 surrounding the bottle and provided over most of its area with a corrugated, inner surface I'I. As illustrated in Figure 7, the corrugated surface of this member is preferably eliminated adjacent the upper end of one face so as to accommodate more readily the display slide and secondary product or article, to be presently described.
The display element 18 may conveniently be in the form of a fiat strip of cardboard or metal or other suitable material, preferably of a readily bendable character, of substantially the full width and length of the container and located adjacent one face of the container. It may conveniently lie between the protecting element l6 and the face of the box and may extend upwardly between the portion 13 of the closing flap and the adjacent face of the container. The upper edge E9 of the display element may suitably terminate near the top of the container. Above this edge there may be provided a tab 20 which normally is folded over to lie flat upon the closure flap H, as indicated in Figures 1 and 7. If desired the tab 20 may be lightly retained in this position by means of adhesive, although this is not considered necessary inasmuch as it will be held flat when packed by the engagement of other similar containers and there is no objection to its rising free of the top of the container when the package is on a shelf or counter. Suitable notations may be provided on the tab 20, such as Lift up and Pull up so that when the tab lies flat, as in Figure 1, the person inspecting the container will be advised to lift the tab and after it has been lifted he will be advised to pull up on it to withdraw the display slide from the container. In lieu of the tab 20, the slide may be provided with any other suitable means adapted to be grasped by the fingers, such as a loop formed of cord or the like.
There may be secured to the display slide an envelope or other form of container 2| for the secondary article to be sold or given free with the primary article and to be displayed to the public on the shelf or counter of the merchant selling the article. If the secondary product is of such character that it may be placed in a relatively thin envelope, such as indicated in the drawings, the upper end of the envelope may conveniently lie between the extension I3 of the closure flap and the adjacent face of the container. This, then, will permit the display slide with the secondary product to be withdrawn from the container without disturbing the closure flap. There will simply be a slight fiexure of the wall of the container in withdrawing the slide. Of course if the secondary article should be of a bulkier nature and have substantial thickness, it would be necessary to open the closing flap before the slide is withdrawn or the article may itself cause the opening of the closure flap as the slide is raised. After the slide has been raised to its display position, the flap may in that event be again closed. If the secondary article is carried in a thin packet or envelope, this may be secured to the slide by means of staples or similar fasteners, or simply by means of adhesive. For larger or bulkier articles, other types of attachment may be provided; for example, the slide itself may have formations cut or bent therefrom in such fashion as to retain the secondary article.
In order to limit the upward movement of the slide and prevent its complete withdrawal from the container, it may be provided adjacent its lower end with a pair of tabs 22 bent at right angles to the main portion of the slide and arranged to lie between the side walls of the container and the adjacent surfaces of the element l6. These tabs will cooperate with the under surface of the closure flap II when the slide is lifted to its upper or exposed position and will prevent the complete withdrawal of the slide. Should it be desired to return the display slide into its concealed position, it may simply be de pressed normally Without the necessity of opening the flap I I. On the other hand, if the bottom of the secondary article 2| is of such thickness that it will prevent the return of the slide without the opening of the closing flap, this may readily be opened and the slide then returned.
In addition to the secondary article the display slide may carry any suitable advertising matter printed directly upon its face or otherwise applied to it. In some instances the slide may be used solely as an advertising display and the secondary article may be eliminated. Should it be desired to include more advertising matter than can be conveniently applied to a single slide, such as shown in Figure 2, the slide may be of folded construction. For example, referring to Figure 3, the slide may comprise a main body portion 25 generally similar to the slide I8 but having an extension 26 folded downwardly over the face of the slide and preferably also over the secondary article 21. This article will then be completely enclosed between the two sections of the display element. The lower end of the main section 25 may be provided with integral tabs 28, similar to the tabs 22 previously described, for limiting the upward movement of the slide. As indicated in Figure 3, the free end of the folded extension 26 should terminate well above the upper edges of the tabs 28 so as to permit unfolding of the extension when the. slide is withdrawn to its full extent. Suitable means may be provided for holding the section 26 in extended position when the two sections of the element are unfolded. For this purpose a loop 3!] may be secured in any suitable way, as by staples, to the upper end of the section 25. This loop, formed of pasteboard or other suitable material, is adapted to slidably receive a tab 3! which may be of T construction, being provided with an enlarged head 32 to limit the upward movement of the element. The friction between the element 3! and the loop and section 25 will be sufiicient to normally retain the element in the position shown in Figure 3. When the extension 26 is folded, as shown in this figure, the element 3| may be used as the lifting tab for withdrawing the slide from the container. After the slide has been withdrawn the outer end of the element may be inserted between a loop 33 and the extension 25, to which the loop is secured in any convenient Way. It will be seen that in this way the element 3! serves not only as a finger grasp in the withdrawal of the slide from the container, but it also serves to retain the section 25 in extended position. l
Referring now to Figures 5, 6 and 8, a further modification is illustrated in which greater display area is provided by lateral extensions 36 and 31 secured to the side edges of'the main body portion 35 of the slide. If desired only one of the extensions 36 and 31 might be provided. These extensions will normally be folded over, as shown in Figure 5, to provide a slide of the same width as the section 35 and in such a way as to enclose a secondary article 38 secured to the section 35. The lower end of this section, as in the other forms of slide, may conveniently be provided with tabs 39 for preventing the complete withdrawal of the slide. When the container is packed for shipment the slide will be folded as shown in Figure 5 and will be inserted into the container in the way shown in Figure 8. A tab 40 may be provided on the section 35 to be grasped by the fingers in exposing the slide. In order to more readily accommodate the extra thickness of the material of the slide, the corrugated protecting element 4! may conveniently terminate below the lower end of the secondary article 38, at least in the area adjacent this secondary article. If it is desired to provide an exceptionally large display surface, the schemes of Figures 3 and 6 may be combined. Thus, the lateral extensions 36 and 31 of Figure 6 may be applied to both of the portions 25 and 26 of Figure 3. I
In lieu of placing the display slide adjacent the free end of the top flap of the box, as in the foregoing examples, it may be placed adjacent the hinge of the flap. Thus, as shown in Figure 9, a slit of suitable width to accommodate the slide may be formed in the top flap 42 adjacent the hinge. The slide 43 should, in this case, be somewhat narrower so that a suiiicient portion of the flap is left at either side to serve as a hinge. These portions at the side may be suitably reinforced, if desired, by narrow strips 44 of cloth or tough paper or other flexible but tough reinforcing material. The slide may be of any of the types previously explained and may conveniently carry a packet or similar auxiliary article or it may simply carry advertising matter, as desired.
While the slide is shown as extending through the top of the box, in Figure 9, it may, if desired, be arranged to extend through the rear wall, as shown in Figure 10. In that case the slit will simply be formed adjacent the hinge in the rear wall 45 of the box instead of in the top or end flap 15. The slide 41, when concealed, will then lie adjacent the top flap and it will be of appropriate size. To increase the display area, the extensions of Figures 3 and 6 may be added, if desired. The retaining tabs 48 in this construction, as well as in Figure 9, are made somewhat longer so that portions of them will extend laterally from the body of the slide and thus allow the bent portions to lie adjacent the side walls of the box.
In Figures. 11 and 12 there is shown a form of slide adapted to retain a small bottle or similar auxiliary article. The slide in this case may comprise a main portion Ml with its retaining tabs 50 and an extension 5| adapted to be folded or rolled to enclose the bottle 52. As a convenient way of retaining the extension 5| in bottle-holding position, the portion 49 of the slide may be provided with a slit 53 adapted to receive a tab 54, formed at the end of extension 5!. A tab .55 may be cut from the -body of. the extension 5| to permit the slide to be readily withdrawn. It may normally extend between the front'wallof the box and the forward end of the top flap. When it is desired to expose the slide, the tab 55 may simply be pulled up and this will simultaneously serve to open the top flap. After the slide has been raised sufficiently, the top of the box may again be closed and the bottle left in exposed position. Should it be desired, the bottle may be removed and the slide extended into the dotted-line position of Figure 12 to display suitable advertising matter. Obviously other means may be provided for retaining the bottle on the slide, if desired, and suitable lateral extensions may be provided to increase the display area.
It will be seen from the foregoing that a combined package may be provided in a variety of different forms, which is of no greater dimension than the package ordinarily provided for the primary article 15. A merchant receiving the package as shown in Figure 1, having been advised by circular of the free inclusion of a secondary article within this package, will instinctively pull up the tab 20 upon inspection of one of these packages and will thereby eifect the desired display of. the slide 18 and the secondary article carried by it. Having once brought about this display, it will be most natural for the merchant to place the package in a conspicuous position where his customers will see that a secondary article is being given away free with each package of this character or will be attracted by the advertising matter. The whole operation of effecting the display is so simple that no special instruction is required and even the most indifferent merchant will be impelled to make the display. While several illustrative forms of packages or containers embodying the various features of the present invention have been disclosed in considerable detail, it will be understood that numerous changes 'or modifications may be made without departing from the general spirit and scope of the invention. Features illustrated in connection with one embodiment may be used with another. Furthermore, while all of the boxes i1- lustrated are of the single-blank, carton type, it will be understood that the display slide might be employed in connection with other types of boxes, such as the telescoping type.
1. A container having a closure, and a foldable display slide within the container shiftable to exposed position without opening said closure, said slide having an extension adapted to be unfolded when the slide is in exposed position.
2. A container having a closure, and a foldable display slide within the container shiftable to exposed position Without opening said closure, said slide having an extension adapted to be unfolded when the slide is in exposed position and having means thereon for retaining said extension in unfolded position.
3. A container having a closure, and a foldable display slide within the container shiftable exposed position without opening said closure, said slide having an extension adapted to be unfolded when the slide is in exposed position and having means thereon for limiting outward movement of the slide.
5. A container having a closure, a foldable display slide within the container shiftable to exposed position without opening said closure, said slide having an extension adapted to be unfolded when the slide is in exposed position, and an article carried by said slide arranged to be displayed upon shifting of said slide and unfolding of said extension.
CALVIN R. WEBBER.