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Publication numberUS2120854 A
Publication typeGrant
Publication dateJun 14, 1938
Filing dateOct 7, 1937
Priority dateOct 7, 1937
Publication numberUS 2120854 A, US 2120854A, US-A-2120854, US2120854 A, US2120854A
InventorsBrown Frank J
Original AssigneeBastian Brothers Company
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Name plate
US 2120854 A
Abstract  available in
Previous page
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Claims  available in
Description  (OCR text may contain errors)

June 14, 1938. F. J. BROWN NAME PLATE Filed oct. 7. 1957 Patented June 14, 1938 UNITED STATES PATENT OFFICE NAME PLATE Application October 7,

3 Claims.

The present invention relates generally to name or advertising plates for various articles, machines and the like as for instance mechanical refrigerators and bar beer and ale taps, in connection with which it is desired that the maker, type, commodity or other identification stand out permanently in pleasing display, as well as name or insignia plates utilized in the form of lapel buttons, emblems and badges, and in connection 1s with commercial specialties and advertising novelties, and it is therefore to be understood that in the following references to name plates this term is intended to be used in a broad sense as including names, insignia, trade-marks and other identifying, ornamenting or advertising matter.

The primary object of the present invention is the provision of a name plate capable of formation in a simple, economical manner to present at the same time a display appearance which will 2o not only be pleasing, but will be lasting and durable and will eliminate the necessity of frequent polishing to insure its maintenance in bright shining condition and the performance of its original appearance.

It is common to provide metal name plates with etched or otherwise formed lettering, presenting shining metal portions between and around, or on the lettering itself, but such name plates unless frequently cleaned and polished, soon become anything but pleasing in appearance and practically illegible.

It is also common to print on name places, but in this instance, although frequent polishing is not a necessity, the result is not permanent and 35. slight abrasions, surface scratches and the like often obliterate the printed matter or at least destroy its pleasing appearance.

The present invention aims to combine pleasing appearance with permanence and to thereby 4,0 overcome the disadvantages of both the types of name plates above set forth.

A further object of the invention is to provide a name plate of a type which seats around a bore of the article or machine with which it is as- 45, sociated and is, for the purpose of holding the same in position', provided with a fastener which when pressed within the bore so as to engage the wall thereof, will effectively prevent accidental displacement of the name plate, the name plate having a part thereof provided with means for spotting the fastener so as to insure its truly central position in respect to the name plate.

With the above in mind further and more specific objects of the present invention, as well as the resulting advantages thereof, Will be best 1937, Serial No. 167,851

(Cl. L--20) understood from the following description in detail thereof, reference being made to the accompanying drawing which illustrates the best mode so far devised for carrying the invention into practical use, and which forms a part of this specification.

In the drawing,

Figure 1 is a front elevation of the improved name plate.

Figure 2 is an enlarged sectional View taken diagrammatically therethrough substantially on the line 2-2 of Figure 1.

Figure 3 is an exploded side View of the several parts of the name plate shown` in Figure l, certain of these parts being shown in section.

Figure 4 is an enlarged sectional view taken through the name plate substantially on line 4 4 of Figure 1 and showing its practical disposition as in use.

Figure 5 is a sectional View of the plastic cov-- ering member in its finished form, and

Figure 6 is a perspective view of the several parts of the name plate in exploded relation.

Referring now to these gures and generally to the device embodying the present invention it will be noted from. Figure 3 that it includes a body member |40, a plastic covering II, a backplate l2, and a fastener I3.

The body member I l) is preferably of metal of a character adapted to take a shining surface of a coating or plating to produce such shining surface as a forwardly presented reflective surface which it will be understood may be of Various colors either natural to the metal or the coating thereof or produced in connection therewith. Preferably also this member I0 is in the form of a concavo-convex disk, the reiiective surface I4 of which is presented forwardly and the surrounding ilange I5 of which is presented rear-- wardly.

The plastic covering member I I may be formed of various materials of a celluloid like nature, including regenerated cellulose and the like, so long as it is transparent, and is originally a disk of substantially greater diameter than the body member I0 so that when applied to the forwardly presented reflective surface of the latter in a sufciently plastic state, its edge portion may be flexed rearwardly. over theedge flange I5 of member Ill to extend rearwardly substantially beyond this flange. While in` such plastic state the edge portion of the transparent covering II is drawn inwardly.

The backplate I2 is preferably a metal disk of a diameter slightly less than the internal diameter of the flange I5 of the body member I0 and is preferably of concavo-'convex form to parallel the inner rear surface of the said body member so that when pressed within the flange I5 it will carry with it against the rear surface of the body member I the inwardly extended peripheral edge of the transparent covering II so that by then crimping the vflange I inwardly as plainly seen in Figures 2 and 4 the edge of the transparent covering II will be tightly locked and the backplate I2 overlapped and secured in position approximately flatWise against the rear surface of the body member I0.

In the present instance the fastener I3. includes a pair of oppositely extending endwise gripping engaging arms I6 for cooperation with the Wall I'I of a bore such as shown in Figure 4 in an article or machine indicated generally at A so that the name plate may may be seated as shown in a counterbore I8. For this purpose it is important that the fastener I3 be centralized with respect to the rear of the name plate and, since the arms I6 are supported by their central side wings i9 in spaced relatio-n to the name plate, the invention proposes the provision of recesses 2) in the angular feet or extremities of the Wings I9 for cooperation with spotting bosses 2| formed in the backplate I2 and pressed rearwardly from the latter. This spotting of the fastener I3 will it is understood be utilized merely for the purpose of initially positioning and holding the fastener I3 while it is being soldered or otherwise permanently connected to the backplate l2.

Obviously the plastic transparentv covering II fully covering the forwardly pressed reflective surface I4, prevents the latter from oxidizing or otherwise losing its original brilliance and color and in order to complete mutual protection of the parts, the plastic covering II is initially imprinted or otherwise provided with opaque coloring matter 22 upon its inner or rear face which in the assembly of the parts is placed next to the reflective surface of the body member I0. This coloring matter forming the coating 22, which is applied by printing or otherwise, is arranged to form a series of letters seen at 23 in Figure 4 either with or without markings indicated at 24 known in the trade as associated with the commodity or its makenand to also form a background indicated generally at 25 surrounding both the lettering 23 and the marks 24 and arranged with respect to the letters andmarks to leave transparent portions of the plastic covering I I forming borders 26 around both the letters and the marks whereby the reflective surface I4 of the body member I0 will be seen through these borders and the colored, opaque letters and marks 23 and 24 thus caused to stand out apart from and with respect to the colored, opaque background 25. It is also important that the background 25, while surrounding the letters 23 and marks 24, cover an area substantially less than the full diameter of the name plate so that when centralized with respect to the latter in the assembly of the parts as previously described, the colored opaque background 25 will be evenly bordered by the transparent edge portion of the plastic covering as indicated at 2'I in Figure l so that the reflective surface of the body member IIl will thus show as a border distinction with respect to the background 25 in the same manner as the borders 26 of the letters 23 and marks 24.

In the above manner the imprinted or other- Wise colored lettering, marks and background, applied to the inner or rear surface of the plas-- tic covering, and permanently maintained and protected in use by reason of the fact that this surface is fully protected when applied to the body member I0 in the assembling of the parts,

are caused to stand out with respect to one another and with respect to the name-plate as a whole by reason of the exposure of the reflective surface I4 to view between the letters and the background and between the background and the peripheral edge of the name plate. 'I'hus by a judicious combination of colors, a name plate of striking appearance and beauty may be easily and economically formed in a manner to insure permanence of that appearance without polishing or constant attention, the arrangement and cooperation of the parts providing for full protection of all of the displayed matter and insuring a very substantial permanence thereof.

What is claimed isz- 1. A name plate including a body member presenting a forward reflecting surface and having a rearwardly curved peripheral flange, a tough, transparent covering extending completely over said surface and rearwardly over said flange, having upon its inner face, adjacent said reflecting surface, opaque coloring matter forming lettering, and a background relatively arranged to denne transparent borders around the lettering and continuously around the background at the flanged edge of .the body member, and means for clamping the edge portion of said covering in connection with the flange of the body member.

2. A name plate including a body member presenting a forward reflecting surface and having a rearwardly curved peripheral flange, a tough, transparent covering extending completely over said surface and rearwardly over said flange, having upon its inner face, adjacent said reflecting surface, opaque coloring matter forming lettering, and a background relatively arranged to define transparent borders around the lettering and continuously around the background at the flanged edge of the body member, and a baekplate at the rear of the body plate engaged and held by the said flange of the body memberV and cooperating with said` flange to securely clamp the edge portionrof the said covering.

3. A name plate including a body member, a plastic covering over the front face of the body member and extending to the rear thereof, a backplat-e in engagement with the body member and cooperating therewith'to clamp said covering, and a fasteningmember carried by the backplate, the said backplate having rearwardly outstanding bosses and the-said fastening member having recesses cooperating with said bosses to insure centralization of the fastener with respect to the backplate.


Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3670524 *Mar 30, 1970Jun 20, 1972Wideband Jewelry CorpOrnamental device
US6393686 *Mar 8, 2000May 28, 2002Tecre Company Inc.Method of manufacturing a button medallion
U.S. Classification40/662, 40/615, 40/1.5
International ClassificationG09F7/18
Cooperative ClassificationG09F2007/1808, G09F7/18
European ClassificationG09F7/18