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Publication numberUS2139377 A
Publication typeGrant
Publication dateDec 6, 1938
Filing dateAug 18, 1938
Priority dateAug 18, 1938
Publication numberUS 2139377 A, US 2139377A, US-A-2139377, US2139377 A, US2139377A
InventorsArthur B Mull, Alan E Pradt
Original AssigneeMarathon Paper Mills Co
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Display unit
US 2139377 A
Abstract  available in
Images(1)
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Claims  available in
Description  (OCR text may contain errors)

Dec. 6, 1938. A. B. MULL ET AL DISPLAY UNIT Filed Aug. 18, 1958 jive/dons Patented Dec. 6, 1938 UNITED STATES PATENT OFFICE nrsrmr UNIT of Wisconsin Application August 18, 1938, Serial No. 225,644

5 Claims.

This invention relates to a display unit which can be removably attached to any suitable supporting surface.

One of the objects of this invention is to provide a display sheet carrying advertising matter or other indicia thereon, and which can be conveniently affixed to any supporting surface or object.

Other and further objects and details of the invention will be apparent from the following descriptions and accompanying drawing, wherein- I Figure 1 illustrates one embodiment of the invention suitable for use as a display card or tag,

Figure 2 is a sectional view taken on lines 22 of Figure 1,

Figure 3 is a fragmental perspective view of the display unit showing the cover strip in partially peeled condition,

Figure 4 is a sectional view illustrating the display unit affixed to a supporting surface,

Figure 5 is a fragmental plan view of a modification of the invention, and

Figure 6 is a fragmental plan view of another modification of the invention.

One embodiment of the invention is illustrated in Figure 1, wherein l2 indicates a display unit made of a stiff paper sheet or board. Any desired configuration may be given to the sheet depending upon the character of the use for which it is designed. The configuration illustrated in Figure 1 is adapted, for example, for use as a tag to be afiixed to an automobile panel for recording mileage, date of change of oil and grease, etc. One margin of the display unit is suitably cut and provided with a cut score line H) spaced away from the edge to'form a grasping tab II. The rear face of the display unit l2 and the rear face grasping tab ii are coated with a suitable pressure sensitive adhesive composition I5. For example, this composition may consist of a cohesive agent, an adhesive agent, a modifier, and a thermoplastic solvent therefor. The following composition, for example, is suitable for use on display'units made of cardboard:

Per cent by weight Rubber 15 Isobutylene polymer 15 Amorphous paraflin wax (M. P. F.) 19 Methyl abietate 25 Ester gum 25 Glycerine 0.5 Hydroquinoneuu;

The composition is preferably heated to about -200 F. and is applied to the base sheet by means of a roll or doctor blade heated to about 180-200 F. so as to spread a thin layer of the composition of suitable thickness on the base sheet. The base sheet is preferably supported on a heated roll coacting with the spreader roll and spaced away suiiiciently to permit the desired thickness of coating to be applied. After the adhesive coating is spread itis congealed by passing the web over a chilled roll and a cover strip is applied lightly thereto.

In order to protect the adhesive coating i5 prior to the use of the unit for attaching to any desired supporting surface, a peelable cover strip N is applied thereto. Such cover strip may be made of glassine, holland cloth, and the like which will adhere to the adhesive coating but will readily peel therefrom.

In using this display unit, the tab I l is grasped as shown in Figure 3 and bent back. Since the tab H is completely severed from the display unit l2 by the cut score In it will adhere to the liner M by means of the adhesive coating on its rear face. The tab ll thus serves as a finger hold for grasping the cover strip [4 and peeling it of! the adhesive coating 15 on the rear face of the display unit i2. The tab II also serves to reinforce the portion of the cover strip l4 extending beyond the margin of the body portion. After the cover strip is completely peeled off the display unit is now ready to be affixed to any suitable supporting surface'by simply pressing with the fingers the adhesive coated face against the supporting surface it as shown in Figure l.

The display unit will remain firmly in place after being attached, but it can be readily removed from the supporting surface by simply peeling it off without fouling or marring the supporting surface in any way. The unit may be afiixed again to the same supporting surface or other surface by pressing with the fingers.

The display unit may be made of any suitable sheet material such as cardboard, sheet metal, veneer, stiffened cloth, sheets made of synthetic materials such as celluloid, resins, and the like. It is obvious that any sheet material which may be printed or impressed with any indicia or with which any advertising matter may be afhxed or made integral therewith is contemplated within the scope of this invention. Any suitable shape, form or contour may be given to the display'unit depending upon the purpose for which it is to be used.

It is also to be understood that the invention is not restricted to any particular shape or contour of the tab II. For example, in Figure 5 the tab ll may extend the full width of the display unit from which it is severed by a cut score line It and retained in position on the liner H by the adhesive II on the rear face of the tab. Instead of completely severing the tab l I from the display unit I! a line 01 spaced slits or perforations l8 may be used along which the tab H is severed prior to peeling the cover strip I4 to which the tab adheres.

It is obvious that many variations and changes may be made in the specific embodiment of the invention herein disclosed, and it is to be understood that all such variations are intended to be included in the appended claims as is broadly consistent with the prior art. I

We claim:

1. A display unit comprising a body portion, the rear face of said body portion being provided with a coating of pressure sensitive adhesive composition and a peelable liner applied to said coating, said liner being greater in area than the area of said body portion and having a. portion extending beyond the body portion to provide a grasping portion for peeling the liner from the said coating, and a tab portion afllxed to said grasping portion for reinforcing same and providing a finger hold when said liner is peeled from said coating.

2. A display unit comprising a body portion, a tab portion severable from said body portion, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.

3. A display unit comprising a body portion, a tab portion adjacent one end of said body portion and severed therefrom by a cut score line, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as 'a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.

4. A display unit comprising a body portion, a tab portion adjacent one end of said body portion of less width than said body portion and severed therefrom by a cut score line, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said liner and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.

5. A display unit comprising a substantially rectangular body portion, a tab portion adjacent one end of said body portion and severable therefrom along spaced perforations, the rear face of said body portion and tab portion being provided with a coating of a pressure sensitive adhesive composition, and a peelable liner applied to said coating, said tab portion being adapted to adhere to said linen and to serve as a grasping portion for peeling said liner from the pressure sensitive coating on the body portion.

ARTHUR B. MULL. ALAN E. PRADT.

Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US2439082 *Feb 19, 1942Apr 6, 1948Press On IncMethod of identifying goods and identifying labels used therewith
US2507659 *Oct 7, 1943May 16, 1950Philip ZalkindIndex and reinforcing member
US2532459 *Oct 1, 1946Dec 5, 1950Dennison Mfg CoStrip ticket and method of making and applying the same
US2583826 *Jul 25, 1949Jan 29, 1952Fischer Mary AnnShoe with interchangeable panel inserts
US2598755 *Apr 20, 1949Jun 3, 1952Birch Thomas HDisplay device
US2604710 *Aug 7, 1947Jul 29, 1952Procedes Serge Beaune Soc DAuthenticating means for documents
US2614349 *Jun 17, 1948Oct 21, 1952Bemis Bro Bag CoDetachable-label bag
US2639255 *Feb 11, 1948May 19, 1953Meyer HansMeans and method of marking textile articles
US2639256 *Nov 14, 1952May 19, 1953Hans MeyerMethod of marking textile articles
US2649796 *Apr 22, 1949Aug 25, 1953Zalkind PhilipIndex tab device
US2805816 *Nov 27, 1956Sep 10, 1957Topflight CorpBusiness mailing piece
US2808358 *Jun 29, 1955Oct 1, 1957Masse Fiore AComposite tape for use with masking paper and method of application
US2819195 *Jul 6, 1956Jan 7, 1958Huber Erwin WMethods of producing pick-off printed adhesive metal plates
US2831277 *Feb 17, 1954Apr 22, 1958Strachan Harry GrayWire tab dispenser
US2838168 *Aug 11, 1954Jun 10, 1958Schwarz Charles GProtective door plate
US2859051 *Jun 22, 1955Nov 4, 1958Henry B SimpsonVehicle maintenance sticker
US2954120 *Dec 3, 1958Sep 27, 1960Norcross Sterling ECoin and ticket holder
US2969057 *Nov 4, 1957Jan 24, 1961Brady Co W HNematodic swab
US3011471 *Nov 2, 1960Dec 5, 1961Julius C TamBookmark
US3023887 *Jul 16, 1957Mar 6, 1962Tcchnical Tape CorpNail coverings
US3044923 *Jan 2, 1959Jul 17, 1962Morgan Burton DHandling of self-adhering labels and the like
US3050027 *Aug 2, 1960Aug 21, 1962Gen ElectricDevice and process for machining operations
US3053383 *May 13, 1960Sep 11, 1962Lee Kahn MilfordSmall object dispenser
US3144935 *Sep 4, 1962Aug 18, 1964Arthur E GeylerKey holder
US3225755 *Apr 1, 1963Dec 28, 1965John H ShanklandHorizontal arrow rest
US3241863 *Oct 19, 1962Mar 22, 1966Paddack George MBook covers
US3250033 *Jan 22, 1964May 10, 1966Duro Pen Co IncBall point pen, including personalized display element
US3290059 *Jul 6, 1965Dec 6, 1966Samuel NewmanReminder arrangement
US3299461 *Dec 13, 1965Jan 24, 1967Jerry H MarksLint removing surface cleaner for garments
US3329333 *Apr 28, 1965Jul 4, 1967Ormond Martin MPost card or similar device
US3402495 *Mar 14, 1966Sep 24, 1968David D. FishbackLettering and numbering means
US3505140 *Apr 20, 1966Apr 7, 1970Dunn Lyman DApparatus and method for laminating card-like articles
US3767038 *Sep 7, 1972Oct 23, 1973H ChanningComposite label and battery package
US3782017 *Nov 11, 1971Jan 1, 1974G GrahamCollar identification tag
US3822492 *May 17, 1973Jul 9, 1974Crawley TRemovable reusable labels
US3833452 *Jul 11, 1972Sep 3, 1974Co Generale D AutomotismeSelf-adhering label
US4104816 *Dec 16, 1976Aug 8, 1978Doring Labels, Inc.Multi-function label and carrier web
US4394038 *Jan 9, 1981Jul 19, 1983Klein Paul EAdhesive-backed booklet for credit card transaction
US20160052328 *Feb 27, 2014Feb 25, 2016Renate Beck GmbhProtective bag for storing stamps and similar products
Classifications
U.S. Classification40/638, 40/674, 462/901, 283/109, 24/DIG.110
International ClassificationG09F3/10, G09F3/02
Cooperative ClassificationG09F2003/0264, Y10S24/11, G09F3/10, G09F2003/023, Y10S462/901
European ClassificationG09F3/10