|Publication number||US2169932 A|
|Publication date||Aug 15, 1939|
|Filing date||Mar 29, 1937|
|Priority date||Mar 29, 1937|
|Publication number||US 2169932 A, US 2169932A, US-A-2169932, US2169932 A, US2169932A|
|Inventors||Howard Parish, Sweet James E|
|Original Assignee||Howard Parish, Sweet James E|
|Export Citation||BiBTeX, EndNote, RefMan|
|Referenced by (12), Classifications (7)|
|External Links: USPTO, USPTO Assignment, Espacenet|
Aug. 15, 1939. J. E. SWEET El AL .9
, NEWSPAPER ASSEIBLY Filed March 29, 1937 2 Sheets-Sheet 1 Wmdore RDePeuq/z z bwerd Pan'r/z 15,1939. J; g. SWEET H N. 2,169,932
NEWSPAPER AS SEMBLY Filed March 29, 1957 2 sun-sheet 2 SPORTS 2 FAsHsoNs HowamPanS/z Patented Aug. 15, 1939 NEWSPAPER ASSEMBLY James E. Sweet, Theodore R. De Peuglr, and
Howard Parish, Washington, D. Cr
Application March 29, 1937, Serial No. 133,724
.This invention relates to the assembly. of printed publications and more particularly to newsvpz tpers'having special supplements forming parts 7 thereof.
It -isthe object of the present invention to provide a supplement for. a printed publication of a predetermined format arranged-in such -relation to the .rest. of the publication that its location in the latter is made readilyand coni venientiy.
The invention isparticularly advantageous in the newspaper publishing field and is particularly applicable to the class of newspapers designated as having a tabloid format, which papers do not lend themselves to subdivision into sections as do the full-sized newspapers. However the features of the invention may be applied, if
"desired to full-sized newspapers, magazines and like publications.
, The invention comprehends the incorporation of one or more supplements or sections within a.
publication each supplement having a margin or extension forming a part thereof which protrudes -or extends beyond the normal outline of the publication and thereby renders the margin vis-- ible from the outside'thereof. The margin may have printed thereupon information, data or .indicla relating to the content of the supplement or other interest-inciting media which induces the reader to consult the supplement in view of the special featuring thereof. The location of'the supplement "is rendered easy by.
virtue of the margin which extends from the publication. In the case of a newspaper, the supplement may be withdrawn easily for reading apart from the remainder of the paper. The present invention finds a large field of utilization in the case of advertising supplements orinserts. However the invention may be applied as well to any other type of inserts employedin the field of newspapers and publications such asspecial news features," picture sections, comic sections and the like. 7
It is-a further object of'the present invention to'- provide a novel assembly of a newspaper embodyinga folded sheet insert having a margin extending beyond the usual format of the paper without requiring any materialchanges in plant equipment or machinery with the consequent attendant costs.
Other objects and purposes will appear from the more detailed descriptionof the invention following-hereinafter taken in conjunction with the accompanying drawings wherein:
Figure 1 is a plan view of a newspaper, having a tabloid format and provided with an insert in accordance with the present invention,
Fi ure 2 is a plan view of the newspaper opened at the supplement,
1 Figure 3, is alplan view of the newspaper sup- 6 plement in its open position,
Figure 4 is a perspective view of the paper" shown in Figure 1, indicating the convenient capability of separation of the supplement section from thejrest of thepaper afforded by the margin on the supplement,
Figure 5 is a plan view of a full-size newspaper incorporating the present inventiomand,
Figure 6 is a plan view of a periodicalhaving incorporated therein a plurality of indexed supplements,
'of a periodical having a invention which provides a supplement section Figures 7, 8 and 9 show different modifications plurality of indexed supplements therein, i
Figure 10 is a plan-view of the centerspread of a periodical having indexed margins at the bottom thereof, and, I Figure 11 is'a plan view of a periodical having indexed margins at the sides thereof.
- In Figure 1 is shown a five-column newspaper I characterized as having a tabloid format. Such a type of newspaper which has a single fold 2 does not lend itself to subdivision into sections as does a full-size newspaper which is generally composed of two or more sections depending on the size thereof and which may have incorporated therein anydesired number of supplementsections or inserts of any desired nature relating to advertising, special news features, comics, rotogravure picture sections, etc. Heretofore it has been necessary to turn the several pages of the tabloid newspaper in order to locate the several features and advertising sections therein.
The necessity for this is obviated with the present or insert 3 on the inside of the newspaper having a marginalv extension 4 extending or protruding beyond the bottomedge of the newspaper. This supplement has been illustrated as an advertising insert, which presents the most important field ofapplication! of the present invention. Thus as shown in Figure i, the advertiser of; the supple ment receives the equivalent of a front page space by virtue of the visibility of the margin 4 on thefront-of the newspaper. Of course the same effect is obtained from the back of the newspaper. In addition, a great amount of readers interest is aroused by the featuring ofthe advertising in the margin in the manner in accord? 'ance with the invention, multiplying many times the effect of the advertisement in the insert.
The margin 4 facilitates the location of the supplement section, as shown in Figure 2. Furthermore it renders possible a convenient separation or withdrawal of the supplement from the rest of the paper as shown in Figure 4.
In Figure 3 is shown the folded sheet insert 3 in its fully opened position which may be read while it forms a part of the newspaper following its quick location in the manner shown in Figure 2 or after its complete separation from the paper in the manner indicated in Figure 4.
The matter which may be printed on the margin 4, either in black or in colors, may be arranged to exercise the widest commercial appeal. This margin may be one inch wide or this may be varied in accordance with manufacturing and advertising requirements. To attain the marginal effect of the insert relative to the rest of the paper, it is only necessary to print the supplement section upon a wider sheet which may be incorporated into the newspaper in the conventional ways known in the art. Thus, the supplement sheets may be run through the presses conjointly with the rest of the newspaper sheets or these may be printed in advance and folded into the newspapers prior to their release.
By the proper planning of the arrangement of the newspaper sheets it is possible to incorporate more than one insert having extensions or margins extending from different edges of the newspaper or having offset margins extending from the same edge. These offset margins may extend for the full length of the edge from which they protrude or if several such margins are required, these may extend for only'portions of the marginal edge of the newspaper. Furthermore the insert may be disposed at the center of the newspaper or interleaved with other sheets .depending upon particular conditions and re-.
Figures 6 to 9 show different forms of periodicals having a plurality of indexed supplements therein as described generally in the preceding paragraph. In Figure 6 is shown a periodical II which may be a newspaper having a tabloid format with two indexed supplements entitled Comics and Fashions therein. An extension.
l2 on the bottom of the "Comics supplement protrudes from the bottom marginal edge of the periodical and an extension l3 on the side of the Fashions supplement extends from the lateral side of the periodical.
Although it is preferable to maintain the masthead of the periodical clear, Figure '7 shows a periodical ll having a Sports supplement with an extension l5 protruding from the top of the periodical having the proper designation relating to the contents of that supplement. In this figure the Comics supplement has a continuous marginal extension l4 protruding from both the bottom and lateral sides of the periodical.
In Figure 8 is shown a periodical having three indexed supplements in which the extension l3 of one of them, the Fashions" supplement, extends from the lateral marginal edge of the periodical and the extensions I4 and I6 appurtenant to the Comics and ,Sports supplements, respectively, extend from the bottom marginal edge of the periodical in offset relationship.
. InFigure 9 is shown a periodical with four indexed supplements therein relating to News, Sports, iSociety"'-and Fashions". The respective extensions l1, l8, l9 and 20 from these supplements protrude for a like depth beyond the marginal edges of the periodical but they extend for only portions of the lengths of the marginal edges. Resort may be had to perforated blank sections in order to make possible the offset visibility of the margins bearing the printed indicia appurtenant to the contents of the respective supplements.
The invention is also applicable to full-size newspapers of the type shown in Figure 5 wherej in the newspaper having a main fold 8 has incorporated therein a supplement 1 with a margin 9 extending from the marginal edge of the newspaper opposite the fold 8.
. In some cases it may be desirable or advisable to print the information or indicia on the margin or margins facing the center spread or doubletruck of the newspaper afterit has been opened rather than upon the outside of the newspaper. This printed information facing the inside of the paper may be impressed upon one or more of the extensions protruding beyond the edge or edges of the newspaper, and thereby an indexing of the supplements therein may be attained by this expedient.
In Figure 10'is shown one way of indexing the contents of a newspaper or other periodical from the center spread thereof. In this figure is shown the central group of sheets 2| which are embraced by successive groups of sheets of larger sizes. Thereby margins 22,. 23, 24 and 25 are formed which may be printed with information relating to the contents of the successive groups of sheets in order to facilitate the location of the respective sections in the newspaper. In Figure 11 is shown a center spread of a newspaper having the small section composed of sheets 26 of a narrower width than the groups of other sheets in the newspaper giving rise to margins 21, 28, 29 and 30 on which may be printed the contents of the respective groups of sheets. i
The expedient shown in Figures 10, 11 may be applied to newspapers of any size or shape to derive the advantages of the arrangements disclosed herein.
It is to be understood that several different embodiments of the present invention will suggest themselves to those skilled in the art.
What we claim is:
1. A newspaper comprising a plurality of folded sheets of substantially uniform size, and a folded thereof, and a folded sheet supplement within" said plurality of folded sheets and of uniform size larger than the first-mentioned sheets with a marginal extension projecting beyond a marginal edge of the first-mentioned sheets, said marginal extensionhaving indicia thereon for designating the content of the supplement.
3. A newspaper comprising a plurality of folded news sheets of substantially uniform size, and a folded multiple sheet advertising supplement, ,all-of the sheets of which are of uniformly larger size than the news sheets projecting in at least I amass: one direction beyond the confines of the news news sheets to be enclosed thereby with uniform matching edges on a plurality of sides thereof, said supplement having a marginal edge portion with the sheets projecting beyond the adjacent edge portion of the news sheets, said projecting V marginal edge portion having designations thereon of the subject-matter of the'supplement.
5. A periodical comprising a multiple sheet i 3 section of substantially uniform size. and a su'pplement having a body portion of substantially the same size as said multiple sheet section, said supplement having a marginal edge portion pm:- jectingbeyond the adjacent edge portion of the.
multiple sheet section, the multiple sheet section bearing printed matter oi periodical interest and the supplement bearing printed matter of a -';iiiierv ent type of interest from the multiple sheet sec tion and'the marginal edge portion of the sup plement bearing indicia indicating the subjectmatter of the supplement.
. JAMES E. SWEET. THMDORE R, DE HOWARD PARISH.
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|US3275316 *||Apr 12, 1965||Sep 27, 1966||Cleary Jr Gerald V||Insert for newspapers|
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|U.S. Classification||283/117, 270/58.31, 270/52.19, 281/51|