US 2182441 A
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Description (OCR text may contain errors)
Dec. 5, 1939. G. L. LEE
DISPLAY APPARATUS Filed Feb. 25, 1959 Patented Dec. 5, 1939 I I ;:i a l c 2,182,441 S 1 DISPLAY APPARATUS George L. Lee, Maplewood, N. J. Application February 25, 1939, Serial No. 258,499 2 Claims. ((31. 40 -130) This invention relates to improvements in dislends itself to attractive ornamentation. Furplay apparatus and is directed more particuther it is readily bendable into the particular larly to the provision of a novel device conform desired which, as will appear, is an adstructed to simulate a bill board but it has spevantage.
5 cial features, not possessed by a bill board as now The base part is substantially rectangular. in 5" known. shape and includes a bottom wall 2 having side It is a principal object of the invention to prowalls 4i and end walls d extending upwardly vide a display device which is adapted to be set therefrom so as to provide a hollow receptacle. up on a store counter or in a window of a store The side walls l have upper marginal edge porand while it has the general appearance of a tions 8 bent inwardly towards one another in 10 bill board, it is capable of being readily disasthe same plane as clearly-shown in Fig. 5. sembled when desired. Furthermore, its con- It will be appreciated that the outer faces of struction is such that it has considerable depth the side and end walls are adapted to bear any which an ordinary bill board does not have and it desired indi'cia or advertising matter.
is formed to have interchangeable display mem- The'inner marginal edge portions-of the ledges 15' bers so that the subject matter of the display. 8 may be bent downwardlyto form flanges it may be varied from time to time. K as shown. Other ledges E2 extend inwardly Still another object of the invention is the towards one another from the end walls 6 inprovision of a display device which is simple in substantiallythe same plane as the lower edges form so as to be economical to manufacture. ofparts ill. 20] It contains but few parts and being, as stated, Since, as stated, these parts are preferably of a knock-down type, it may be easily moved formed of sheet metal it will be understood that i from place to place and compactly packed so as certain of them, at least, may be formed from to be convenient and inexpensive to ship, yet. a unitary sheet of metal so as to be integral.
it may be eficiently put together so as to pro- That is, for example, ledges l2 may be continua- 25 vide a sturdy and attractive display. tions of the end walls although obviously sepa- Various other novel features and advantages rate parts may be employed, in which case they of the invention will be hereinafter more fully will be attachedto one another by any suitable referred to in connection with the accompanymeans such as soldering, welding, screws, or the ing description of the preferred form ofv the inlike. 3o vention, reference being had to the drawing, In any event, extending upwardly from the wherein: opposite ends of the base are upright frame Fig. 1 is a perspective view of the display apmembers. These are preferably channelshaped paratus of the invention; as shown clearly in Fig. 4, so as to have body Fig. 2 is a perspective view of the cover memparts 28 and angularly disposed side parts 22. 35
her thereof; Theparts Eli are in the same plane as end Fig. 3 is a perspective view of the main body walls 6 (and may be integral therewith) and of the apparatus of the invention with the cover the parts 22 may have inturned flanges 24. In member and certain display-members not in the form shown, the parts 3 are cut away soas place; to receive the parts 22 and 26 which, as shown Fig. 4 is a sectional plan view through what is in Figs. 3 and 5, may extend to the bottom wall shown in Fig. 3; and of the base. i
Fig. 5 is an elevational transverse section of Secured to the inner faces of the parts 2!] are what is shown in Fig. 1. relatively narrow upright channel members Referring now to the drawing more in detail, having body parts 3t fiat against and suitably 45 the invention will be more fully described. fastened to said faces and side flanges '32 ex- In general, the apparatus of the invention intending inwardly therefrom. In the form shown, cludes a supporting base, a frame-like part exthere are two such channel members secured tending upwardly therefrom within which disto each part 253 and they are so spaced from one play members are adapted to be removably disanother and from the parts 22 as to provide posed, and a top or cover member. According to a plurality of vertical slots 34.
the present preferred form of the invention, the These slots are adapted to receive sheet-like various parts of the main body of the device are irnernbers which will be inserted into the slots formed of sheet metal. from thetop of the device and allowedto fall 56 Such material is not expensive and it easily downwardly so that their lower marginal edges rest on the ledges l2. In the drawing, I have shown a member 4!] bearing advertising indicia disposed in the central slot 34 while in the outer slots are panes of glass 42. It will be understood, however, that advertising panels could be inserted in the outer slots as well.
Overlying the top of the device is a top or cover member having a substantially horizontal main part 50 and side and end flanges 52 and 54 respectively. The cover is of such length and width as to have its downwardly extending flanges disposed closely adjacent the outside of the channel-shaped uprights as shown in Fig. 5, the fit preferably being relatively tight so as to brace the uprights and to hold the assembled parts in position.
As stated, the base is hollow. In this way, the same may contain an ordinary electric bulb or some other suitable lighting means adapted to illuminate the advertising panel or panels.
An opening may be provided in the bottom wall to facilitate insertion and removal of the lighting means. It will be appreciated that when glass panels are disposed in the outermost slots, the central panel may bear indications on both sides thereof so as to be of interest from both sides of the device.
Also, since the panels 40 and 42 are readily removable, the advertiser may change his copy from time to time, as he desires.
7 While I have described the invention in great detail and with respect to the present preferred form thereof, it is not desired to be limited thereto since changes and modifications may bemade therein without departing from the spirit and scope of the invention. The invention may be embodied in other specific forms without departing from the essential characteristics thereof. The present embodiments are therefore to be considered in all respects as illustrative and shaped uprights extending upwardly therefrom most positions.
in spaced relation with their channels facing inwardly, a channel-shaped member within the channel of each of said uprights with the channel of said member facing inwardly, the side walls of said channel-shaped members being spaced from the side walls of said channelshaped uprights to form vertical slots therebetween, the slots of oneiupright being aligned with the slots of the other upright, panel members extending between said uprights with their side edge portions slidably disposed in aligned slots, and means adjacent the lower sides of the slots to limit downward sliding movements of said panel members, said slots and panel members being substantially equal in height and. width whereby said side walls of the channelshaped uprights and members embrace said side edge portions of the panel members substantially throughout their lengths when the latter are in their lowermost positions.
2. Display apparatus of the class described comprising in combination, a base, channelshaped uprights extending upwardly therefrom in spaced relation with their channels facing inwardly and with the outer edge portions of the side walls of each upright turned inwardly towards one another at right angles to said side walls, a pair of vertically-disposed channelshaped members within the channel of each of W said uprights with the channels of said members facing inwardly, the side walls of said channel-shaped members being spaced from one another and from the inner marginal edges of said outer edge portions of the uprights to form intermediate vertical slots between the side walls of the channel-shaped members and outer slots between said members and said inner marginal edges, the slots of one upright being aligned with the slots of the other upright, panel members extending between said uprights with their side edge portions slidably disposed in aligned slots, and means adjacent the lower sides of the slots to limit downward sliding movements of said panel members, said slots and panel members being substantially equal in height whereby said side walls of the channel-shaped uprights and members embrace said side edge portions of g the panel members substantially throughout their lengths when the latter are in their lower- GEORGE L. LEE.