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Publication numberUS2212397 A
Publication typeGrant
Publication dateAug 20, 1940
Filing dateNov 28, 1938
Priority dateJul 30, 1938
Publication numberUS 2212397 A, US 2212397A, US-A-2212397, US2212397 A, US2212397A
InventorsCardoso Gomes Benedicto, Gomes Filho Luiz
Original AssigneeCardoso Gomes Benedicto, Gomes Filho Luiz
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Lipstick display package
US 2212397 A
Abstract  available in
Previous page
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Claims  available in
Description  (OCR text may contain errors)

g- 20 19 0- B. c. GQMES ET AL 2,212,397


' r A El] MF'ANY Trade Mark I ADVERTISEMENT I glwucmow Patented Aug. 20, 1940 UNITED srArss LIPSTICK DISPLAY PACKAGE Benedicto Cardoso Gomes and Luis Gomes Filho, Sao Paulo, Brazil Application November 28, 1938, Serial No. 242,734 In Brazil July 30, 1938 I 2 Claims.

This invention relates to a lipstick display package.

The principal object of this invention is to provide a means by which a female customer can 5; easily choose the color of the lipstick particularly adapted for her face, Without rubbing several lipsticks on the hand as is customarily done to distinguish the several colors in the selection of the one desired by her. This object is achieved by providing on a display card an actual application of lipstick to the lips of a woman pictorially represented on the card and a like application of lipstick to a pictorial representation of a lip:- stick placed adjacent the lips of the woman, and further providing an actual lipstick of the same color to be carried in a transparent container attached to the display card whereby the customer viewing the color of the lipstick can obtain a precise idea of what the same would look like asapplied to the lips by an examination of the pictorial showing on the card.

With an article of the character, error in the selection of the color of lipstick is avoided and the purchaser is resultantly satisfied with the 25 shade of lipstick purchased.

An example of theinvention is illustrated in the accompanying drawing, wherein:

Figure 1 is a front elevational-view of the lipstick display packaga Figure 2 is an end elevational view of the same.

Figure 3 is a cross-sectional view taken on line 3-3, Figure 1, looking in the direction of the arrows, certain parts being shown of exaggerated thickness.

Referring to the drawing in detail, the lipstick display, package is denoted generally by the reference numeral l and consists of a card formed of two relatively stiff sheets if and 12 arranged in abutting registering relation andsecured together in any desired manner as will be hereinafter described. The front sheet I I may be made.

of cardboard, sheet metal or any other suitable material and is preferably made rectangular in shape. Suitably printed, lithographed or otherwise formed on the front surface of the sheet II is a representation of a woman holding a lipstick in her hand with the lipstick in close proximity to the lips of the woman. Preferably only the lower portion of a womans profile such as 13 is shown and merely enough of her hand to show her holding the lipstick M, the entire showing being confined within a suitable frame l5 similarly printed or lithographed on the front surface of the sheet ll.

That portion of the sheet II on which would have been printed the lips I6 and the part ll of the lipstick carried by the holder I8 is completely cut-out to provide openings in ,the sheet ll of a shape conforming to the lips l6 and lipstick ll. Arranged on the back of the sheet I I and 5 covering the lip opening it and lipstick opening I! is a transparent sheet of material l8 such as Celluloid or any other suitable transparent material, see dotted lines Figure l, which is cemented, glued or otherwise fastened to the back of the 10 sheet H.

The back sheet i2 is of the same shape as the sheet 6 I and may be of like material, that portion thereof which would be viewed through the lip opening it and lipstick opening I! in the sheet H being treated or specially surfaced to receive thereon a coating 69 of actual lipstick so that when the two sheets i l and i2 are brought together there will be seen a true lipstick color both of the lipstick and on the lips of the woman, whereby a person viewing the display package will see an actual color application of a lipstick as' applied to the lips. The transparent sheet I8 acts as a protective covering for the coating of lipstick to prevent the same from being rubbed off in the handling of the package while at the same time permitting the color of the lipstick coating to be clearly seen therethrough.

The two sheets i i and i2 are securely united as by gluing, staples or any other suitable fastening medium.

Attached to the back of the card I 0 is a lipstick cartridge Zfil housed within a suitable transparent container 2i which is fastened to the card (or back sheet !2) by means of the staples 22. Thus a purchaser viewing the color of the lipstick 2%! within the container 2i can obtain a precise idea of the appearance of that particular color of the lipstick by referring to the application of the same to the lips in the pictorial showing within the frame at the front of the card.

The front of the card it may carry above the frame i5 the name of the manufacturing company, the trade-mark and other advertising matter. Beneath the frame l5 may be printed a smallerframe 23 containing the name of the color of the lipstick shown.

From the foregoing description the advantages of the invention will be evident. There will be no more need of testing the various available colors of lipstick by the unhygienic method of rubbing the lipsticks on the hand or other skin surface of the customer or salesperson. The customer will be able to buy a lipstick that has not been touched by other hands, and the seller will avoid waste of 5 5 front card and attached thereto, that portion of the back card as seen through the lipstick and lip openings in the front card having provided thereon a coating of lipstick, and a transparent sheet interposed between said front and back cards and extending across said openings for covering said coating to protect the same, said transparent sheet being fastened to the inside surface of said front card and adapted to contact said lipstick coatings.

2. In the lipstick display package as set forth in claim 1, said front and back cards being formed of relatively stifi material and being, of equal dimensions, and a transparent container carrying a lipstick of the same color as said coating attached to said cards, whereby a purchaser by first Viewing the color of the lipstick either as shown in the pictorial representation or in the container can ascertain its actual appearance in use by a comparison of the same with that as applied to the lips in said pictorial representation.


Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3275316 *Apr 12, 1965Sep 27, 1966Cleary Jr Gerald VInsert for newspapers
US4903838 *Dec 22, 1988Feb 27, 1990Noxell CorporationProduct package
US7614498 *May 4, 2006Nov 10, 2009Mattel, Inc.Distressed packaging with extended visual element
US7987984Sep 20, 2007Aug 2, 2011The Procter & Gamble CompanyMethod of marketing for absorbent paper products through branded print packaging
US20070256951 *May 4, 2006Nov 8, 2007O'keefe BillDistressed packaging with extended visual element
US20080010146 *Jul 10, 2006Jan 10, 2008The Proctor & Gamble CompanyMarketing tool
US20080072465 *Sep 20, 2007Mar 27, 2008The Procter & Gamble CompanyMethod of marketing for absorbent paper products through branded print packaging
US20150122692 *May 19, 2014May 7, 2015Vimal KavuruBlister Card
EP1245502A1 *Mar 27, 2002Oct 2, 2002Laboratoires Elsay & RigaSupport for presenting an object and method of labeling an object
WO2008007341A2 *Jul 10, 2007Jan 17, 2008The Procter & Gamble CompanyMarketing tool
WO2008007341A3 *Jul 10, 2007Jul 3, 2008Brian J GillespieMarketing tool
U.S. Classification434/100, 206/457, 283/56
International ClassificationG05D23/01, G09F5/04, B65D75/54, B65D75/28, G05D23/12, B65D75/52, B65D75/36, G09F5/00
Cooperative ClassificationB65D75/366, G09F5/042, B65D75/36, G05D23/125, B65D75/54
European ClassificationB65D75/36F, G09F5/04B, B65D75/36, G05D23/12D, B65D75/54