US 2241075 A
Description (OCR text may contain errors)
May 5, 1941 F. A. s UNDERHAuF TAL 2,241,075
DISPLAY `2 Sheets-Sheet 1 Filed March 27, 1939 May 6 1941. F. A. SUNDERHAUF Erm. 2,241,075
' D'IsrLAY Filed March 27, l1959 2 sheets-sheet 2 "i f f '/mNzTzz-f 111/ mi u r u I BY Larl Hfele Patented May 6, 1941 DISPLAY Frederick A. Sunderhauf, Rutherford, N. J., and Carl H. Stolte, New York, N. Y., assignors to Reynolds Metals Company, Richmond, Va., a
corporation of Delaware Application March 27, 1939, Serial No. 264,414
This invention relates to new and improved nat collapsible display for merchandise, particularly bottled goods, the parts of which may be constructed economically by modern die cutting methods from a light stock, such as cardboard, which stock preferably is covered by a metallic foil.
Heretofore a vast number of flat collapsible displays have been suggested and while some have achieved considerable success; nevertheless, most have been open to the criticism that they have been either diflicult to die cut or die score, diflicult .to assemble, bulky to ship, or unattractive,
and some have been open to all these criticisms.
Therefore, it is an object of -our invention to cheaply and economically .produce a die cut and scored flat collapsible display, which ships in a conveni-ent form atwise, which ls particularly ornamental and attractive, and which is easy to assemble.
It is a further object to produce such a display as is described which will be lprovided with angulated reflective panel surfaces, preferably by means of surfacing cardboard with a highly reflective material, such as aluminum foil.
It is a further object of our invention to provide such a collapsible metal foil covered cardboard display which may be shipped nat and which is easy lto assemble and when assembled forms a strong `and stable display structure suitable for day and night display purposes, it being feasible to supply such a 'structure as We will presently describe, with means of illumination, preferably an ordinary electric light -bulb,'colored or otherwise. Such displays, when properly fabricated, are attractive and compel the attention of prospective buyers.
These and various other objects and advantages will be readily understood from the following description taken in connection wi-th the accompanying drawings of the preferred embodiments of the inventionin which modifications may be made without departing from the inven tive concepts defined in the appended claims.
In the drawings:
Fig. 1 is a plan view of a blankvsuitable for forming themain body portion, or rear portion of a display made in accordance with my invention.
Fig. 2 is a plan view of a platform, or front portion, associated with the display portion illustrated in Fig. 1.
Fig. 3 is a plan view` of an easel, or merchandise supporting member for association with the members shown in Figs. 1 and 2.
. play wherein the segmental tuck aids in maintain` Fig. 4 is a perspective view of the assembled display.
Fig. 5 is a section taken on the line 5-5 of Fig. 4.
Fig. 6 is a plan view of the display illustrated in Fig. 4, when the same is in knock-down form, flatwise for convenient shipping.A
Fig. 'l is a cross-section taken of a stock of aluminum foil covered cardboard, suitable for forming the members illustrated in Figs. 1 and 2.
Fig. 8 is a plan view of a modified form of our invention.
Fig. 9 1s a perspective view lof Ithe assembled fblank shown in Fig. 8 and Fig. 10 is a 'rear perspective view of the display illustrated in Fig. 9.
In .these figures, which will now be described for illustrative purposes only, a main body portion or reilective display portion I0 is formed in a semi-rounded shape, as indicated, with a rounded top or marginal panel portion I2, and with an angulated .bottom portion I4.
We provide an attention compelling so-called optical center, identified as I6, in the main body I0 by running die scored radial lines from center I 6 upwardly and outwardly to the marginal panel I6 of the display, such radial linesbelng identified as I8; these lines also aid in folding the main body portion I0 as will hereinafter be described.
Also radiating from center I6 are three addtional lines, namely 20 and 22, which are die scored and line 24 which is die scored and die cut in alternate portions as this forms a main fold line and .permits segmental panel portions 26 and 28 to be folded one against the other forming a segmental tuck, and permitting the main reective panel portions 30 and 32 to be in angulated position one to the other as shown in the assembled display, particularly, Figures 4 and 5: as will be readily recognized from the drawings, such a disposition of parts gives a strong and stable display, helping the main reflective panel portions 30 -and 32 materially.
Accordingly, it willbe observed main body portion I0 is formed from a single flat blank by proper die scorings and cutting, and that the assembled blank is suitable for fiat shipment.
Platform member 36, as indicated in Fig. 1, has a main body portion 38 which lies in a horizontal plane when the display is assembled, the said body portion 38 having two locking flaps 40 for insertion in slots 42 in main body portion l0. Pl-atform member 36 also is provided with a front panel portion 44 and two end flaps 46, each of which is provided with T-shaped locking flaps 50 for insertion in T-shaped locking slots 52, provided in main body portion I0. Also, platform portion 36, if desired, may be formed with a centra] opening 54 which may act as a collar for the bottom of a bottle or merchandise (not shown).
Easel portion 56, of more or less conventional design, so long as the same is flat collapsible, is provided additionally to unit platform member 36 and main body member l0. Theeasel member may be so arranged that the same when assembled will form a rectangle, indicated in Fig. 4, with an attachment flap 58 which may be stapled as indicated at 60 to the main body member I0.`
Also, easel portion 56 serves to materially stiffen the display and make the same stable, and if desired may be provided with an opening 62 to accommodate an electric bulb fixture indicated as 64; also easel member 56 may on its opposite sides be notched as at 66 in such fashion that a bottle or other merchandise may be inserted through circular opening 56, or other form of opening and so that such bottle or merchandise will rest on easel member 56 in a desired manner.
It is essential, from a practical standpoint, that the three portions, main body portion I0, platform member 36 and easel portion 56 be assembled so that the same are fiat collapsible and yet may be easily put together in upright position for counter or window use. The particular stapling or locking slots illustrated for joining these members serve particularly well for this purpose, although the same may lobviously be varied. Platform member 36 may be joined to easel member 56 by an adhesive applied to panel member 44 so as to join it with portion 68 of the easel member 56.
As indicated, easel member 56 may have a tab 10 which projects through slot 12 of main member I0. This gives stability to the displ-ay.
Fig. '1 is a fragmentary cross-'section of a preferred lamination of aluminum foil and cardboard stock joined by an adhesive, suitable for the fabrication. A 30 point board with a .00035 overcoating of aluminum foil has worked well, the display being stable and strong and such stock can be die scored and :die cut and tensioned in the form indicated very easily.
Any article of merchandise -placed upon platform member 36 is reflected in the reflective panels 30 and 32 in a pleasing and attractive manner, it being possi-ble by the angular dispositions of the panels and the placing of the merchandise to obtain excellent advertising effects. 1f desired, an electric light bulb 12 may be employed for base illumination 'when the merchandise is a bottle or transparent or translucent material.
The modified form of our invention illustrated in Figs. 8, 9, and 10 embodies a ilat one-.piece display of a general character similar to main body portion l in Fig. 1, except that the modified form does not require any separate platform or easel member. In these figures a flat blank 14 is die cut and die scored ltoform the radial panels 16 and the segmental tuck 16, the panels and the Cil tuck meeting in a central portion indicated as 80. This is simil-ar to main body portion I0 already described, except that this moded form 14 has a base portion 82 integral with panel portion 64, the two being hingedly connected by means of die scoring line 86. When display is assembled the segmental tuck may befolded and maintained in position by metal or other clip of any conventional design indicated as 88, and the base .por-
tion 82 may be located in position in front of member 14 by means of a locking lug indicated as 90.
It will be understood that while the illustrated forms of the invention, which We have described, represent preferred embodiments, we do not wish to limit ourselves to the structures as shown, since it is obvious that the same may be varied consid-A erably without departing from the spirit of the invention as described and claimed in the appended claims: the display can be utilized with or without electric illumination, and with the merchandise resting upon platform 38 or upon the easel member, the essence of our invention being a flat collapsible or knock-down display of the type described wherein the main body member'is arranged with segmental body panels and wherein the main body portion does not lie in the same vertical plane.
1. In a flat collapsible display, a main body portion collapsible substantially flatwise in a single horizontal plane or adapted for upright assembly, a segmental tuck in said main body portion having its apex in the body portion intermediate the sides thereof and its bottom 4toward the bottom of the main body portion, a platform member and connective locking means for said main member and said platform member, said body member when collapsed being flat, but adapted f=or folding along said segmental tuck to tension and to circumflex the main body member in to at last two intersecting planes intersecting one another approximately at the segmental tuck, and with the segmental tuck portion approximately perpendicular tothe body member and adapted to support the display in upright posiion.
2. A display as defined in claim l which further includes a die scored marginal portion upon the sides and top of said body member adapted to flex rearwardly when the main body portion is under tension, and radial die scorings extending from the apex of said segmental tuck to the marginal portion. i
3. In/a flat collapsible display, a main body portion collapsible substantially ilatwise in a single horizontal plane or adapted for upright assembly, a segmental tuck in said main body portion having its apex in the body portion intermediate the sides thereof and its bottom extending to the bottom of the main body portion, said body member when collapsed being flat, but adapted for folding along said segmental tuck to tension and to circumfiex the main body member into at least two intersecting planes intersecting one another approximately at the segmental tuck, and the said segmental tuck when folded adapted to aid in maintaining the display in upright position, said tuck, when the display is assembled, being approximately perpendicular to the body portion and adapted to support the display in upright position.
4. A display as defined in claim 3 which further includes a die scored marginal portion upon .the sides and top of said body member, radial die scorlngs extending from the apex ot said segmental tuck to the marginal portion to form radial segmental panels upon assembly, the said display being arranged so that the marginal portion is tensloned neringly backwards when the display is assembled. V
5. In o. one-piece die scored and die cut iiat collapsible display, a main body member collapsible generally iietwise and toldable in atleast two vertical planes, a fold'able segmental portion integrel therewith having its apex intermediate the top and bottom of the body member with the base of the segmental portion extending to .the bottom portion of the main member, o. fiat collapsible platform hingedly connected with said body member, and connective means for assembling the display so that the` main member is generally upright and the platform member forms a platform and so that the segmental foldable member is folded and the body member is tensioned into at least ltwo generally. ventical planes, the said segmental portion when folded, being edapted to aid in maintaining display in upright position, said segmental tuck being approximately perpendicular to the body member.
FREDERICK SUNDERHAUE CARL H. STOLTE.