US 2277596 A
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Description (OCR text may contain errors)
March 24, 1942. M. LIGHTER 2,277,596
BLOTTER AND RETURN POSTCARD Filed Nov. 9, 1939 FIG. 1
102, 103 101 John DOE (om/m RETURN mm as 1:]
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- I INVENTOR MALVIN LIGHTER ATTORNEYS Patented Mar. 24, 1942 UNITED STATES PATENT BLOTTER AND RETURN POST CARD Malvin Lichter, New York, N. Y., assignor to Stickless Corporation, New York, N. Y., a corporation of New York Application November 9, 1939, Serial No. 303,497
This invention relates to advertising and circularizing media, and more particularly relates to a combination of blotter and return postcard wherein the blotter and postcard may be issued or sent originally as a single unit, the post card being readily detachable for use.
It has for its primary object the bringing of some important message to the prospective user and conveying the message in such a manner that it will be constantly brought to the users attention while at the same time providing the user with a readily deachable means for taking advantage of or responding to the message conveyed.
For this purpose, the invention comprises the provision of an advertising device or medium in the form of a blotter, having a suitable blotting surface and an additional lamination of calendered sheet material placed thereon, carrying the advertising message, the said calendered sheet material laminated to the blotting sheet having integrally asssociated therewith a return postcard blank which may be readily detached from the device along predetermined weakened lines.
The provision of such laminated blotter with the extending, detachable return postcard formed integrally therewith comprises the principal object of this invention. Since, however, such devices must be distributed on a large scale, if at all, since their value lies in their reaching a multitude of users, adequate provision must also be made for manufacturing such blotter and return postcard combination by mass production methods.
Accordingly, another chief object of this invention is that of devising a method which may readily be used for the manufacture of blotter and return postcard combinations of this type.
Additional objects and uses of this invention will in part be apparent and in part pointed out in the following description and drawing, in
Figure 1 is a plan view of a developed blank for forming a modified type of the blotter return postcard combination herein described.
Figure 2 is an edge View of the blank of the Figure 1 showing the same partially folded up.
Figure 3 is a plan view of an auxiliary blank to be used in connection with and to be applied to the blank of Figure 2.
Figure 4 is an edge view corresponding to that of Figure 2, showing the blank of Figure 3 in place upon the members of Figure 2.
Figure 5 is an edge View of the member of Figure 4 when opened up by the recipient thereof.
Figures 6 and 7 are respectively front and back views of the construction of Figure 5.
It will be obvious, of course, that my present invention is in no way limited to the specific form herein set forth, but that many different variations thereof are possible. I prefer to illustrate but one or two of these variations and to describe the construction thereof in such manner that those skilled in the art will be enabled to follow the principles thereof in the construction of similar articles.
In Figures 1 to 5 I have illustrated a form which embodies the various principles above set forth and sets forth different alternative or combined uses of my invention. By the means therein shown, it is possible to deliver the blotter return post card combination and advertising matter as well, if desired, together with a premium coupon to the individual without using an enclosing envelope and at the same time delivering a unitary member which may readily be separated. Essentially, this modified form consists of the two members shown in Figures 1 and 3. The paper blank of Figures 1 and 2 consists primarily of a blotter section I00, a second section HJI which will eventually be combined with a portion of the blank of Figure 3 to form the return postcard member, and a third section 32, which in the process of manufacture is combined with a portion .of the blank of Figure 3 to form an advertising coupon, premium, ticket or any other suitable member.
As seen in Figure 2, blotter material I03 may be attached adhesively or in any other suitable manner to the section I30. As seen also in Figure 4, the blank I04 of Figure 3 may be adhesively or otherwise attached in any suitable manner to the blank of Figure 1, the portion IDI' thereof being attached to the member NH -and the portion H12 thereof being attached to the member I02. In order to form a unitary member which may readily be mailed, the member HM may be a single, continuous member which willbind the unit together into a single unitary member; While in order to separate the various parts or to open up the circular or advertising blotter when received, perforations H15 may be provided between members I02 and NH of the member I04 of Figure 3 in order to permit the separation of the parts of Figure 4 when desired.
In the event that any printing operations are to be made on the interior of members lill and I02 or even on the blotter I03, such printing operations will, of course, be performed before the members are combined in the manner shown in Figure 4. As will also be obvious, the face of the sheet H10 opposite to that to which the blotter is attached, may be an advertising and/or addressing space upon which, as seen in Figure '7, may be inscribed the name and address of the addressee, and which may serve as the advertising-mailing card.
As will be seen from Figure 5, when the members I02, IOI' are separated by breaking of the sheet along the weakening line formed by the perforations I05, the members may be opened up into the formation of Figure 5. The side of the sheet having the blotter I03 may, as in Figure 6, have a return postcard on the section IIlI as well as any suitable indicia or printing on the section I02, comprising, for instance, a portion of a ticket, a coupon, a premium certificate, or advertising or any other type of material. The opposite side of the paper of Figure 6 is shown in Figure 2 where the sheet I may have, for instance, the address of the recipient of the advertising notice, and any suitable advertising matter. Face IOI' may also have advertising matter with a space, for instance, for the address of the recipient to be filled in by him so that when the return postcard IOI is mailed, suitable information will be inscribed on the back thereof.
The section I 02 may have additional information corresponding to that of I02 of Figure 6,
showing either a ticket, coupon, premium certificate, notice or list of rules, or other advertising matters. Obviously, suitable perforations may be provided along the line IIO between sections I02 and I90 and sections IOI and I00 (see Fig- M ures 1, 2, 4 and 5).
It will also be clear that wherever perforations are referred to as forming a weakening line to predetermine a tear, any other type of weakening line may be used or reliance may be placed upon the difference in stress created by the juxtaposition of free edges as at I I0I I0 of Figure 9 wherein it is seen that even without a predetermined weakening line, a tear will necessarily occur along the line III] by reason of the differential stresses occasioned by the termination of the laminations along said linne.
- Where desired, the coupon portion may be omitted and the return post-card may be secured to the blotter at only one end. In this latter case, the post card may be an extension of one of the laminations of the blotter,preferably the calendered layer.
In the manufacture of this type of blotter and return postcard combination, I prefer that each of the members of Figure l and Figure 3 be appropriately printed upon the appropriate surface and that the blotter section I03 be limited to the sheet I00 and suitable weakening lines be provided as hereinbefore pointed out. Thereafter the sheet of Figure 1 may be folded in the form shown in Figure 2 and the sheet of Figure 3 may be placed thereon in the manner shown in Figure 4.
By these simple operations, a self-mailing blotter-advertising circular-ticket-return postcard member may be created in a simple and inexpensive manner.
Obviously, of course, many variations and uses of the separate members of this modification will be possible. Thus, the sizes of the different portions of the combination may be varied, the return postcard portion may be placed in a different area, the ticket area may be of a different size, the blotter area may be a combination of blotter and advertising matter or in particular cases, the blotter itself may be dispensed with if additional advertising space is desired.
And each of the stiffened or protruding sections need not necessarily be limited in use to a return postcard (which is preferred) or to a ticket or coupon, but may have any other con formation or use as a memorandum, calendar or for any other purpose as circumstances require.
Essentially, however, this invention and the disclosure thereof relates to a blotter which will continuously bring the advertising message thereon to the user while at the same time providing therewith a return postcard which will enable him to immediately take advantage of any desire created by the advertising.
Many other means for making the device in accordance with this method will, of course, be obvious and likewise many other methods of making the device herein shown will also be clear. The device itself may have many uses in addition to those herein described. I prefer, therefore, to be limited not by the specific disclosure herein, but only by the appended claims.
What I claim is:
1. In combination, a blotter and return postcard; said post-card being integrally connected to said blotter and comprising an extension thereof beyond the edge of the blotter portion; a weakening line between said post-card extension and said blotter along which said post-card portion is manually detachable; a coupon portion integrally connected to and comprising an extension beyond an opposite edge of said blotter portion and manually detachable therefrom; the said post-card and coupon portions comprising a continuous sheet extending from one edge to the opposite edge of said blotter portion; and a weak ening line in said continuous sheet between said coupon and return post-card portions for facilitating manual separation thereof.
2. In combination, a blotter and return postcard; said post-card being integrally connected to said blotter and comprising an extension thereof beyond the edge of the blotter portion; a weakening line between said post-card extension and said blotter along which said post-card extension is manually detachable; a coupon portion integrally connected to and comprising an extension beyond an opposite edge of said blotter portion and manually detachable therefrom; said coupon and return post-card portions being folded back upon said blotter portion and meeting substantially edge to edge; and means for connecting said members for mailing.
3. In combination, a blotter and return postcard; said post-card being integrally connected to said blotter and comprising an extension thereof beyond the edge of the blotter portion; a weakening line between said postcard extension and said blotter along which said post-card portion is manually detachable; a coupon portion integrally connected to and comprising an extension beyond an opposite edge of said blotter portion and manually detachable therefrom; said coupon and return post-card portions being folded back upon said blotter portion and meeting substantially edge to edge; a continuous sheet co-extensive with said coupon and card portions laminated thereto and connecting and stiffening said portions; a weakening line in said continuous sheet coinciding with the meeting line of said post-card and coupon portions for facilitating manual separation of the same; and weakening lines between said latter portions and the blotter portion for manual detachment thereof.