|Publication number||US2279164 A|
|Publication date||Apr 7, 1942|
|Filing date||Dec 30, 1940|
|Priority date||Dec 30, 1940|
|Publication number||US 2279164 A, US 2279164A, US-A-2279164, US2279164 A, US2279164A|
|Inventors||Gettleman Samuel R|
|Original Assignee||Gettleman Samuel R|
|Export Citation||BiBTeX, EndNote, RefMan|
|Referenced by (49), Classifications (9)|
|External Links: USPTO, USPTO Assignment, Espacenet|
April 7, 1942. s. R. GETTLEMAN ADVERTISING FOLDER Filed Dec. 30, 1940 Ge y v Patented Apr. 7, 1942 ADVERTISING FOLDER Samuel R. Gettleman, Chicago, 111. Application December 30, 1940, Serial No. 372,229
This invention relates to advertising'folders,
and more particularly to an advertising folder in which a portion thereof is adapted to be removed from the folder and retained for use on the prospects desk, and a second portion is adapted to be available as a removable return card, the whole being foldable to form a mailing package.
It is the primary object of this invention to provide for a plurality of different functions in one sheet, said sheet constituting a mailable ad- Vertising folder.
It is a further object of this invention to provide a mailable advertising folder which Will have ample space for advertisements to be prominently displayed thereon, a portion of said space comprising a member removable from the folder and available for permanent use upon the desk of the recipient of the folder.
It is a further object of this invention to provide a mailable advertising folder which will have ample space for advertisements to be prominently displayed thereon, a portion of said space comprising a member removable from the folder and available for permanent use upon the desk of the recipient of the folder, said folder comprising a single sheet of material.
It is a further object of thisinvention to provide a mailable advertising folder which will have ample space for advertisements to be prominently displayed thereon, a portion of said space comprising a member removable from the folder and available for permanent use upon the desk of the recipient of the folder, said folder providing a mailable return card as a portion thereof.
A still further object of the present invention is to provide a new and improved advertising folder which will comprise a sheet of single ply material having a removable blotter integrally formed therewith, and also having a removable mailing card adapted to be detached therefrom, said folder itself being capable of mailing without the use of any further means.
With the foregoing and other objects in view which will appear as the description proceeds, the invention consists of certain novel features of construction, arrangement and combination of parts hereinafter fully described, illustrated in the accompanying drawing, and particularly pointed out in the appended claim, it being understood that various changes in the form, proportion, size and minor details of the structure may be made without departing from the spirit or sacrificing any of the advantages of the invention.
For the purpose of facilitating an understanding of my invention, I have illustrated in the accompanying drawing a preferred embodiment thereof, from an inspection of which, when considered in connection with the following description, my invention, its mode of construction, assembly and operation and many of its advantages should be readily understood and appreciated.
Referring to the drawing in which the same characters of reference are employed to indicate corresponding or similar parts throughout the several figures of the drawing:
Fig. 1 is a perspective view of the folder in a folded condition, prior to the mailing thereof to the prospect.
Fig. 2 is a plan view of the folder showing my new invention, a portion thereof "being broken away. 7
Fig. 3 is a view similar to that of Fig. 2, but showing the reverse side thereof.
Fig. 4 is a sectional view taken through Fig. 3 on the line 44,the thicknesses of the members being highly exaggerated.
Fig. 5 is an exploded perspective view of my folder showing how the various components thereof are dissociated from one another.
Referring now to the details of the construction of my new folder, the reference character l0 designates generally a sheet of material such as paper or the like of any ordinary type as used in direct mail advertising, preferably strong sized paper and having the invention formed therefrom.
Referring to Fig. 2, it will be seen that the folder I0 is adapted to be folded along the two parallel lines H and I2 to form three sections l3, l4 and I5. The entire inner face of the folder l0, including the portions l3, l4 and I5, is adapted to be provided with advertising matter, except for the portion I6 which is separated from the section M by a line of perforations I! by which the portion I6 may be separated from the section l4. As viewed in Fig. 2, the line I2 is perforated from the line I! to the right edge of the sheet ID to facilitate removal of the portion 1 6 as shown at l2. The lower edge of the portion [6 is also separable from the sheet ID in a manner presently described.
The portion I6 is provided with matter printed thereon which constitutes same a return mailing card, having spaces for the senders name and address, as shown at IS in Fig. 3 on the reverse side thereof, so that reply may be made to the advertiser with respect to the matter printed upon the remainder of the folder.
The bottom section I3 is also separable from the sheet by means of perforations or a weakened portion along the entire length of the line I I. This line of perforations also aids in the removal of the return card I6. The reverse side of the section I3 is provided with a member of unsized paper II pasted or in other manner affixed thereto, so that if the entire section i3 is removed from the folder along the line H same comprises a blotter in itself, as shown in Fig. 5, having an unsized face l1 and a sized face I3, the sized face having a portion of the advertising matter provided thereon.
It is thu seen that even if the entire folder is thrown away,
it is most likely that the portion comprising the blotter 20 will be retained and be in full andconstant view of the prospect towhich the folder may have originally been sent. Further, if the prospect is desirous of making reply, he has" the mailingcard convenient and can use same without destroying or injuring the blotterZO.
On the reverse side of'the sheet, as shownin Fig. 3, space 18 is provided for the addressof the sendee "of the folder and the necessary postal information, such as permit number, etc., there being sufficient room for the return address of the sender if desired.
In the sending of the folder, the same is'first folded along the line H sothat the unsized face H of the blotter is within the folder, the faces l3 and I4 contacting one another. The face I5 is then folded upon theblotter face l1 com pletely enclosing same as shown in Fig. l and completing the mailable form of the folder. If
desired, the folder may be fastened as by a staple or a seal or even by. the use of a postage stamp as shown at l9. a
It will be noted that the combination of the four functions of the folder, namely, advertis-,
nated, sonce a portion thereof serves a utilitarian purpose. Further, if there is a tendency to'throw it should also be manifest that while a preferred embodiment of the invention has been shown and'described for illustrative purposes,
the structural details are nevertheless capable of wide variation within the purview of my in- 'formed of three rectangular sections joined along their long sides, a weakened line between one end section andthe remainder of the sheet member, said end section having. an unsized member afiixed to one facethereof whereby same comprises a blotter removable from, the re mainder of the sheet member for retention. by the recipient of the advertising folder, said blotter having advertising indicia .upon the sized face thereof, the second section of said; sized sheet having a transverse weakened line, spaced from one edge thereof and aweakened line extending from said transverse line to said edge disposed between said second section and the third section, said last mentioned line and said transverse line cooperating with a portion of the weakened line between the first and second sections to definea removable rectangular member in said second section, indicia upon both sides of saidv rectangular member constituting same a return card, advertising indicia upon the face of the remainder of said second section common to the sized face of said first section cooperating with the indicia on said first section and further indicia on the face of the third section common to the sized face ofthe first sectioncooperating with indicia on the remainderof said sheet member,'the sheet member being foldable along lines between sections to form a package substantially the size of said sections whereby same may be sealed and sent through the mail without the use of additionalenclosure the first section being completely enclosed within said package upon said folding, thethird section having mail ing indicia upon its face common to the unsized
|Citing Patent||Filing date||Publication date||Applicant||Title|
|US4011985 *||Aug 21, 1975||Mar 15, 1977||Simson Walter A||Combined advertising insert and mailing envelope|
|US4070778 *||Apr 12, 1976||Jan 31, 1978||Mahler Harry H||Greeting card|
|US4722554 *||Aug 27, 1986||Feb 2, 1988||St. Ives Laboratories, Inc.||Alternative-value paper refund form|
|US4809905 *||Jan 22, 1987||Mar 7, 1989||Goodman Sidney R||Multi-layer envelope device having detachable adhesive address labels|
|US4838580 *||Dec 23, 1987||Jun 13, 1989||Office Plus||Combined visiting card and brochure|
|US4865247 *||Mar 15, 1988||Sep 12, 1989||Panocard International Establishment||Folding mailer|
|US4892246 *||Jan 6, 1989||Jan 9, 1990||Uarco Incorporated||Postcard with tear out return postcard|
|US4896823 *||Aug 9, 1988||Jan 30, 1990||Moore Business Forms, Inc.||Mailer with return envelope|
|US4957311 *||Jul 26, 1989||Sep 18, 1990||Geisenheimer Herman S||Direct mail advertising system|
|US4997126 *||Jun 29, 1989||Mar 5, 1991||More Than A Card, Inc.||Foldable and sealable greeting card|
|US5100179 *||Mar 22, 1991||Mar 31, 1992||Henry Wurst, Inc.||Advertising insert piece|
|US5161735 *||Aug 8, 1991||Nov 10, 1992||Bruce Bendel||Self-contained insert mailer|
|US5192389 *||Oct 18, 1991||Mar 9, 1993||Pitney Bowes Inc.||Apparatus for preparing a self-mailer having printer, folder, and transport means|
|US5236200 *||May 20, 1992||Aug 17, 1993||Mcgregor Dennis L||Card-like structure|
|US5333909 *||Mar 9, 1993||Aug 2, 1994||Hedge Jr J Richard||Promotional advertising brochure including reusable envelope device|
|US5487566 *||Jul 29, 1994||Jan 30, 1996||Hedge, Jr.; J. Richard||Promotional advertising brochure including reusable envelope device|
|US5626286 *||Mar 6, 1995||May 6, 1997||Glenn Petkovsek||One-piece special service mailing assembly with flapless sealing and a method for forming a unitary mailpiece|
|US5860904 *||Nov 12, 1996||Jan 19, 1999||Petkovsek; Glenn||Special service mailpiece having an integral document section and a method for forming same|
|US5890647 *||Nov 27, 1996||Apr 6, 1999||Petkovsek; Glenn||Special service mail assembly with integrally formed return envelope and a method for assembling a mailpiece requiring delivery by a special service|
|US5950910 *||Oct 14, 1997||Sep 14, 1999||Petkovsek; Glenn||Special service mailpiece having an integral document section and a method for forming same|
|US6047880 *||Jan 14, 1999||Apr 11, 2000||Petkovsek; Glenn||Special service mailpiece having an integral document section and a method for forming same|
|US6071367 *||May 14, 1997||Jun 6, 2000||Petkovsek; Glenn||Method for forming a mailpiece|
|US6089613 *||Sep 16, 1996||Jul 18, 2000||Petkovsek; Glenn||Label and/or form for special service mailing and a method of assembling a mailpiece requiring special mailing services|
|US6361077||Oct 6, 1999||Mar 26, 2002||Glenn Petkovsek||Label and/or form for special service mailing and a method of assembling a mailpiece requiring special mailing services|
|US6371521||Jan 19, 2000||Apr 16, 2002||Glenn Petkovsek||Label and/or form for special service mailing and a method of assembling a mailpiece requiring special mailing services|
|US6957737||Jul 17, 2003||Oct 25, 2005||Uv Color, Inc.||Package for activatable point of sale cards|
|US7000844||Mar 7, 2003||Feb 21, 2006||Uv Color, Inc.||Detachable protected point of sale card|
|US7267284||Dec 29, 2005||Sep 11, 2007||Uv Color, Inc.||Detachable protected point of sale card|
|US7891125||Sep 6, 2002||Feb 22, 2011||Piccirillo Emily H||Therapeutic methods and apparatuses for processing an emotion triggering event|
|US8544720||Dec 18, 2009||Oct 1, 2013||Bell And Howell, Llc||Article of manufacture for usage as an integrated bidirectional mailpiece and method of manufacturing integrated bidirectional mailpieces|
|US8960421||Mar 28, 2011||Feb 24, 2015||Incase Designs Corp.||Foldable front cover for electronic tablet|
|US9604493 *||Dec 18, 2009||Mar 28, 2017||Bell And Howell, Llc||Method and system to manufacture an integrated return mailpiece on wrapping document processing system|
|US9688439||Aug 30, 2013||Jun 27, 2017||Bell And Howell, Llc||Mailpiece with personalized communication and return slip and related method utilizing wrapper system|
|US20080054620 *||Oct 29, 2007||Mar 6, 2008||Electronic Forms Plus, Inc.||Single-sheet registration form and key packet|
|US20110121063 *||Dec 18, 2009||May 26, 2011||Bowe Bell + Howell Company||Article of manufacture for usage as an integrated bidirectional mailpiece and method of manufacturing integrated bidirectional mailpieces|
|US20110121064 *||Dec 18, 2009||May 26, 2011||Bowe Bell + Howell Company||Method and system to manufacture an integrated return mailpiece on wrapping document processing system|
|USD658187 *||Mar 17, 2011||Apr 24, 2012||Incase Designs Corp.||Foldable front cover for electronic tablet|
|USD658188 *||Mar 22, 2011||Apr 24, 2012||Incase Designs Corp.||Foldable front cover for electronic tablet|
|USD663304||Feb 4, 2011||Jul 10, 2012||Apple Inc.||Cover|
|USD671948||Apr 20, 2012||Dec 4, 2012||Apple Inc.||Cover|
|USD682836||Jun 25, 2012||May 21, 2013||Apple Inc.||Cover|
|USD682838||Sep 14, 2012||May 21, 2013||Apple Inc.||Cover|
|USD691142||Apr 24, 2012||Oct 8, 2013||Incase Designs Corp.||Cover for electronic tablet|
|USD691143||Apr 24, 2012||Oct 8, 2013||Incase Designs Corp.||Cover for electronic tablet|
|USD719956||Mar 12, 2013||Dec 23, 2014||Apple Inc.||Cover|
|USD730362||Jan 10, 2014||May 26, 2015||Apple Inc.||Cover|
|USD750632||Oct 8, 2013||Mar 1, 2016||Incase Designs Corp.||Cover for electronic tablet|
|USD752593||Oct 8, 2013||Mar 29, 2016||Incase Designs Corp.||Cover for electronic tablet|
|USD773470||May 21, 2015||Dec 6, 2016||Apple Inc.||Cover|
|U.S. Classification||283/56, 229/300, 229/92.1, 283/117, 229/92.8|
|International Classification||G09F23/00, G09F23/10|