US 2347155 A
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April 18, 1944. G. D. LEAHEY 2,347,155
ADVERTI S ING DI SPLAY CARD Filed July 19, 194s- I /NV/VTOR.'- GARRET LEAHEY,
Patented Apr. 18, 1944 UNITED ADVERTISING DISPLAY CARD Garret D. Leahey, Minneapolis, Minn., assignor to General Mills, Inc., a corporation of Delaware Application July 19, 1943, Serial No. 495,367
This invention relates to advertising display cards for use on cartons of breakfast foods and the like and on which space is provided for the insertion by the grocer of the price.
An object of the invention is to provide a display card of this type having a self-contained means for securing it to the top of one of the cartons which it is adapted to display or for readily detaching it therefrom.
This and other objects, as will hereinafter appear, are accomplished by this invention which is fully described in the following specification and shown in the accompanying drawing in which Figure 1 is a front elevation of the display card;
Fig. 2 is a perspective, in reduced form, of a box of breakfast food on which it is to be displayed;
Fig. 3 is a perspective of the display card as viewed from the rear with the fastening hooks bent inward; and
Fig. 4 is a perspective somewhat enlarged of the carton with the display card secured thereon.
The embodiment illustrated comprises a display card l having hooks l2, l4 completely severed therefrom on the top and two sides and secured at the bottom only by bent lines as indicated in dotted lines.
The carton 28, to which the display card is adapted to be secured, consists of a front 22, sides 24, 26, and a top comprising overlapping top flaps 28, 30.
In order to secure a display card on the front face of the carton I insert a sharp object such as a pencil, not shown, under the ends of the top flap 30 at 32 and 34 so as to raise it somewhat, as shown in Fig. 2. I then push the hooks I2, M inwardly toward the back of the display card, as shown in Fig. 3, so that these hooks stand substantially normal to the back of the card and lying in substantially the same plane. I then insert the longer hook l2 beneath the raised flap at 34 and then while holding the card it against the face of the carton I bend sharply the outer edge 40 of the card, as shown in Fig. 4, from the straight full-line position to the bent dotted-line position. This withdraws the shorter hook 14 to the dotted line, as shown in Fig. 4, and then as the card is released, it springs back into the fullline position with the shorter hook l4 within the raised portion 32 of the flap, thereby securely fastening the display card on the front of the carton.
The display card as illustrated has a substan-'- tially circular portion cut away at 42 to match with a circular printed portion 44 on the front of the carton, as shown in Fig. 2. Thus, when the display card is assembled on the carton, this circular printed portion shows through the window 42 provided for that purpose.
Thus it will be seen that I have provided a very simple and efiicient display card which can be shipped fiat to the grocer who will then assemble a desired number of them on the cartons to be displayed. For this purpose a space 46 (Fig. 1) is provided on which the grocer may mark the price at which two packages of this particular breakfast cereal may be sold.
While I have shown and described but a single embodiment of my invention, it is to be understood that it is capable of many modifications. Changes, therefore, may be made which do not depart from the spirit and scope of my invention as disclosed in the appended claims.
I claim as my invention:
1. A display card adapted to be removably attached to the face of a carton having an overlapping upper end flap providing spaces beneath at each end adjacent a face of the carton, said card having die-cut portions formed in the card adapted to be bent toward the rear of the card to form horizontal facing hooks adapted to be placed in said spaces beneath the ends of said flap to retain the card assembled on the carton, the card being bendable sharply about a vertical axis in front of the card after entry of the first hook into its space to permit the second hook to be entered in its space as the card returns to a normal fiat condition.
2. A display card adapted to be removably attached to the face of a carton having an overlapping upper end flap providing spaces beneath at each end adjacent a face of the carton, said card having die-cut portions formed in the card adapted to be bent toward the rear of the card to form horizontal facing hooks adapted to be placed in said spaces beneath the ends of said flap to retain the card assembled on the carton, the card being bendable sharply about a vertical axis in front of the card after entry of the first hook into its space to permit the second hook to be entered in its space as the card returns to a normal fiat condition, the card being shaped to reveal desired portions of the face of the carton.
GARRET D. LEAHEY.