US 2393809 A
Description (OCR text may contain errors)
Jan. 29, 1946. c. P. PolTTER CALENDAR Filed July 51, 1944 Patented Jan. 29, 1946 l3.93am
UNITED STATES PATENT oFF-ics Application July-'31, 1944, SerialNo. 54km# Innda July 31', 1943'v (Cl. 2583.--2)v Thisginventionrelatesto calendars, particularly to: calendars' of the-,type commonly know-n in. the trade: as the: cooperativev type, i. e.,.the type that are purchased by large-.manufacturersor distrib utors-whoseproducts, are sold from one end` of. the country to the other by many (often thou- Sands) of dealers. Themanufacturer or. distributor buys these calendars in large'l quantities. Each. calendar. bears a picture or ornamental-A de:- sign,.dates for the. months` ofthe year, and az space; for imprinting the dealers name,v address; etc. A certain number ofthe calendars areA iinprintedwith the. dealers name. and supplied to. the dealer for distribution to his: customers; Sales of such calendarsl of' a` given design run into the. millions. They are therefore; a mass. production propositionk and any savingv that; be effectedin material or inany part of the proc'- ess of manufacture is vitally important to: the producer ofthe calendarsras it mayeasily mean the difference between loss or prot. Moreover aslight difference in cost per unit is important to, the purchaser ofx the calendars since; it may determine whether orA not the calendarsfmay be: purchased within the money availablev for` the..
The;v object of the invention isk to provider a calendarr whichV will compare favourably with. conventional co-operative calendars now used, but which canbe madeV for less than the. costv of the cheapest conventional calendarr nowon-.tha market.
This object has been attained by means`v oi'A a calendar which ismade of a single strip of light weight, paper that can be automatically printed,V folded,.and punched, and-which does not require. tippingl on. of pictures, calendar pads, Wire stitch".` ing. tinning, or assembling. The calendar which I have devised not only saves paper and; labour, yet. displays several pictures or ornamental designsforeachyear ascompared with the single picture on an ordinary calendar.
An important feature of the applicants device is the provision of at least one fold or leaf of greater area than another leaf of the calendar to provide an extension for printing the dealers name thereon which will be visible at all times. Printing f the dealers names represents a major cost in co-operative calendar production, inasmuch as sometimes thousands of dealers names have to be set up separately and individually imprinted on the already printed calendar. According to this invention all imprinting may be done at the same time that the calendar is being run through the press. A further advantage is: thatV the calendars are printed? one large sheets, a.I numberl at a time; andtlieny cut into strips.
The invention is: hereinafter more particularly Y described and illustrated by wayofexamplevin the annexed drawingv in which:`
Figure l is aplan view of my calendar irrk its extendedl form;
Figure 2i a perspectivev side-view: offthefcalendar:` foldedto expose the monthszo January, Febr-uary, March arxd'fApril;l
Figure 3- a longitudinal sectionV of: theA calendar arranged.y as shown in Figure; 2;
Figure 4 a longitudinalsection ot. the: calendar.- arrangedi to displayon. the left; side. the months of May, June, July andfAugust,r and; on'. the right sidef the months of. Septembenctober, Novem-y ber and December;
In the drawingk like numerals; of reference.S in.- dicate correspondingv parts; in the diierent figures;
Asillustrated in Figures l; to4'the calendar, comprises a strip l of paper which is; adapted to bel folded alongthe lineszz and 3 toformzthe leaves Il; 5 andi 6. Multi'fcoloured pictuss1=8 and 9v, or other suitable display mattarrmay he lithographed; or printed on the leaveswhioha also; bear calendar indicia., |10'.r ItA will'. bscnoterk that allthe pictures andzindicia are on one; side only.I of the strip l and that appicture andiindicim are on` each of the leaves. Also. thatatheetwo; folds are made` so that the leaves 45 and in foldin- Wardly to overlie` one,l another on the: blankde of the leaf l and that eachfleafz 4 and;` 5 folds only one; way instead of being; folded: first. in one directionA and then inthe other. By reason; of this foldingithe blank sideof thee strip: l isnever exposed to view when the.- calendar is-properlyA folded and hung, on. awall;
The various multi-coloured. pictures may; thus be printedv or lithographed simultaneonslyv fon the. complete calendar andn during` this; process the complete calendar indicia may also be printed or lithographed. By performing all these operations simultaneously, a great saving in time and thus in cost is effected. The time saved is not only operators time but machine time which results in many economies such as floor space, overhead expenses and power.
Preferably the calendar covers a period of one year and therefore each leaf has four sets I0 of dates representing different months thereon.
The general practice in producing large orders of calendars for large companies having a number of local dealers selling their goods or services at various places throughout the country is for the company to order the calendars and have a certain proportion of them delivered to each dealer with the personal, firm or corporate name of said dealer, address and any other desired formation thereon for distribution to the dealers customers. The above information is printed in :the spaces I I and I2 below the calendar indicia I on the leaves 5 and 6. The leaf 4 is shorter i than the leaves and 6 whereby the said information at the bottom of the leaf 5 will be displayed when the short leaf 4 is in use. By employing a short leaf, not only a saving in stock is effected but a third imprint is avoided which effects a great saving in the cost of producing a large number of calendars.
The different dealers names, etc., can be printed simultaneously with the other printing by `stopping the machine after the desired quantity for one dealer has been printed and substituting different type in duplicate for another dealer. Alternatively, it is possible to produce the calendars first and subsequently ll in the spaces II and I2 in the desired number of calendars with each dealers name, etc.
The leaves have one set only of registered holes I3 for hanging the calendar. The holes in the leaves 4 and 8 being adjacent one another at opposite sides of the fold 2, while the hole in the leaf 5 is adjacent the end of the strip remote from the fold 2. The display matter such as the picture 9, the calendar indicia I0 and the information in the space I2 on the intermediate leaf 6 are upside down or reversed relative to the pictures I and 8 and the calendar indicia, etc., on the leaves 4 and 5 so that when the leaves 4 and 5 are folded inwardly the pictures l, 8 and indicia ID thereon will be positioned to agree with the picture 9 and indicia I0 on the leaf 6. At the same time the picture 9, indicia I0 and the information in the space I2 are faced oppositely the pictures l, 8, indicia I0 and information in the space I I on the leaves 5 and 4.
The strip I is folded on the lines 2 and 3 so that the leaf 5 lies between the leaves 4 and 6 and thus all the printing on the leaves will be from top to bottom thereon. The leaf 4 is thus exposed to display its picture and calendar indicia. At the same time the information in the space I I at the bottom of leaf 5 will be displayed. When the period covered by the calendar indicia on leaf 4 has elapsed, the calendar is removed from the hook engaging the registered holes I3 and the leaf 4 is swung to a position between the leaves 5 and 6. The picture 8 and other indicia on leaf 5 is now displayed. By turning the calendar` back to front on its hook, the picture 9 and other indicia on leaf 6 will be displayed.
Since the calendar is folded to form three leaves 4, 5 and 6 each leaf tends to support the other leaves which results in the calendar hanging evenly and flat without any tendency to bow or warp when it is hung on a wall. Thus thin inexpensive lightweight paper may be used instead of heavy expensive stock to further reduce the cost of my calendars.
It will be distinctly understood that various modifications may be effected without departing from the spirit of my invention as defined by the claims hereof.
What I claim as my invention is:
l. A calendar comprising a strip of material foldable intermediate its ends to form three leaves, each leaf having a different multi-coloured orna mental design and a set of calendar indicia thereon, the calendar indicia on the three leaves representing a total of at least twelve months, two adjacent leaves being longer than the third, and the design and calendar indicia on one of the longer leaves being oppositely disposed relative to the design and calendar indicia on the other of the longer leaves and each of the longer leaves having informational indicia therebeneath, the informational indicia on at least one leaf being displayed in each folded position of the calendar, said ornamental design, calendar indicia and informational indicia being printed on one side only of the strip.
2. A calendar comprising a strip of material foldable intermediate its ends to form three leaves, each leaf having a different multi-coloured ornamental design and a set of calendar indicia thereon, the calendar indicia on the three leaves rep resenting a total of at least twelve months, two adjacent leaves being longer than the third, and the design and calendar indicia on the two longer leaves being oppositely disposed and each of the longer leaves having informational indicia therebeneath, the informational indicia on at least one leaf being displayed in each folded position of the calendar, said ornamental design, calendar indicia and informational indicia being printed on one side only of the strip, and holes in the upper end of each leaf adapted to register with each other in the various folded positions of the calendar to receive a peg on which to hang the calendar with the desired indicia displayed.
3. A calendar comprising a strip of material foldable intermediate its ends to form three leaves, each leaf having a multi-coloured ornamental de; sign and a set of calendar indicia thereon, the calendar indicia on the three leaves representing a total of at least twelve months, at least one leaf being longer than the third and having informational indicia printed beneath the calendar indicia thereon, the design and calendar indicia on said longer leaf being oppositely disposed relative to the design and calendar indicia on an adjacent leaf, and holes in the leaves adapted to register with each other in the various folded positions of the calendar to receive a peg on which to hang the calendar with the desired indicia displayed.
CHARLES P. POTTER.