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Publication numberUS2398257 A
Publication typeGrant
Publication dateApr 9, 1946
Filing dateFeb 13, 1943
Priority dateFeb 13, 1943
Publication numberUS 2398257 A, US 2398257A, US-A-2398257, US2398257 A, US2398257A
InventorsEdward Schwartz
Original AssigneeEdward Schwartz
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Package label
US 2398257 A
Abstract  available in
Previous page
Next page
Claims  available in
Description  (OCR text may contain errors)

April 9, 1946. E.' SCHWARTZ 2,398,257

PACKAGE LABEL 'f Filed Feb. 13, 1945 7 P sooncuM 'Z MANUFACTURING 00.' l l CHICAQO, ILL. y v/ Tifl l f .mVNToA |'|"|I I'J l FjE.7. J9' D WARD ICHWAQTZ Patented Apr. 9, 1946 UNITED STATES PATENT OFFICE PACKAGE LABEL Edward Schwartz, Hollywood,.Calii'.

Application February 13, 1943, Serial No. 475,775

1 Claim.

.This invention relates to commercial packages of merchandise, flat, round, oval, or other shapes such as packages of chewing gum, cans of tooth powder, toilet powder, packages of spices, cans or jars, or bottles of commoditiesy beverages, colognes, breakfast foods, etc., etc., and the invention has for its object the provision of a transparent movable protective band covering for at least part of the label of the package printed to cooperate with printing on the label as the band is moved, Whichwill add greatly to its advertising value as well as to its attractiveness. Particular uses and advantages of the invention will appear in the following description and accompanying drawing.

In the drawing,

Fig. 1 is a front elevation of a package of chewing gum provided with my label improvement and indicating the fingers of a hand holding the package in operating the transparent band of the invention.

Fig. 2 is a top plan view of Fig. 1.

Fig. 3 is a view of the package as of Fig. l but with the transparent band moved slightly circumferentially about the package.

Fig. 4 is a perspective view of the transparent band as of Figs. 1 or 3 shown entirely removed from the package.

Fig. 5 is a top plan View of a cylindrical package fitted with my transparent band label device.

Fig. 6 is a top plan view of an oval package fitted with my transparent band label device.

Fig. 7 is a top plan view of a flat, very thin package, (or a single card) or iiat commodity article, fitted with my transparent band label device. e

Fig. 8 is a perspective view of a very thin package or single card folded back upon itself along its opposite edges to provide rounding edges for the transparent band to more easily slide over in operating the same.

Briefly described the invention comprises attaching or printing a label on a package (or in some cases directly on the unpackaged commodity itself) and providing a circumferentially movable band of transparent sheet material around the package also printed or impressed with visible matter adapted to cooperate with the printing of the label when the band is circumferentially moved back and forth around the package.

A feature of the invention is the special printing of objects on the label, such as those depicting living objects, ships, trains, motor vehicles, and the like, whereby they appear animated when the transparent cooperatingly impressed printed or line ruled transparent band is manipulated by the hand or hands holding the package.

In the drawing I designates a package of any kind of commodities, and which as stated may be of most any shape, and may be a simple paper wrapped package, or a can, jar, bottle, etc. In Figs l and 2 the package I is an ordinary flat package of chewing gum with a printed wrapper or label 2 thereon which includes the picture of some movable object here indicated as a dog 3, while wrapped around the package is an endless band i of thin flexible transparent sheet material, such as Cellophane, Celluloid, gelatine, transparent treated paper, etc., and which band 4 is here shown ruled or printed with vertical, spaced, dark lines 5 adapted to cooperate with short marginal dark lines 5 (see Fig. 8) printed about the object so that when the transparent band is moved slightly back and forth circumferentially, as by grasping the package at opposite sides by the thumb 'I and index linger 8 of the hand, as shown dotted in Figs. 1 and 6, and where the small arrows indicate the opposite directional movement of the fingers, the dog or other object (or lettering) printed with the fringe of lines 6 around its margin or outline, will appear animated.

The band of transparent material forms a iiexible tube which is open at both ends, and may be freely slipped lengthwise of the package or card as indicated in Fig. 8 for applying it by this means to the package or removing it if desired. The band must be tight, enough to keep from fallingoff of the package, and of a low frictional coeflicient so that it will slide back and forth circumferentially through slight pulling and pushing of the finger and thumb in opposite directions alternately as indicated by the arrows in Figs. 1 and 6. The proper physical character for the band is perfectly met by such thin flexible transparent sheet material as Cellophane, and which also has resiliency enough to hold the band taut, yet permit its easy sliding movement over the surface of the package label.

In applying the band to the package, it may be preformed and slid as a tube over the package or card as indicated in Fig. 8 or it may be simply Wrapped as a strip about the package and its overlapped ends 9 and I 0 stuck or secured together as by any suitable adhesive, or otherwise.

In view of the above explanation the cylindrical, or oval package, can, jar, or bottle of Figs. 5 and 6 require no further description. Fig. 7 shows the band 4 applied around a flat thin package I or which may be a single card with edges rounded off to facilitate circumferential movement of the band 4 about it.

For single cards, in order t make the band slip easier over its opposite edges, the margins l l of the card l' may be folded back or upon itself as shown in Fig. 3 so as to produce rounding opposite edges l2 for the band 4 to slide over. In this figure the band 4 is shown slipped down from the picture object 3 of the label or direct printing on the card. It is of course understood that such a card l as shown in Fig. 8 may be itself used as a label by being bent over any desired thin package, such as the one indicated at l in Fig. 7.

While l show the movable band 4 as overlying only a portion of the label or wrapper of the package, and which would be the cheapest application of it to bottles and jars, still thev band may cover as much of the package as may be desired, tho the ruling or other printing of the surface of the band may be limited to any required rea of the label desired to be rendered more attractive or to which attention is desired to be directed, or may extend all over its area.

Also while I show a complete transparent band around the package, it is evident that the band need not necessarily be transparent except over the label or some portion of the label to which it is desired to apply the effect achieved by the invention, and hence my use of the words transparent band, or band of transparent material, etc., are intended to' cover such a band even tho part only of it were transparent for the purpose and mode of operation set out.

In my appended claim the word label or package label is intended to mean any printed label, wrapper, or direct printing on the package or goods serving the purpose of a label, or picture of any kind, or object, letter, or character of any sort to which a movable band of the character herein set out may be applied, or which are formed with the special cooperating features above set forth.

I claim: i l

In a package of a size adapted for grasping at opposite sides between the fingers of one hand, a label on said package bearing printed subject matter, an endless fiexible band of thin transparent sheet material extending entirely around said package in overlying relation with said label, said flexible band being entirely free to conform to the shape of the package around which it passes and free to slide thereabout as it is pulled and pushed by a persons fingers in surface contact with the band at opposite sides of the package while holding the same between said fingers, and delineations on said band, said printed subject matter being so formed as to cooperate with the delineations on said band, said delineations arranged and adapted to cooperate with the printed subject matter in a manner to interrupt a clear View of .the subject matter ofv the label at some points so as to change the appearance of said subject matter as the band is sc moved.


Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US2705517 *May 3, 1950Apr 5, 1955Elsas William RPrinting surface for open mesh bags
US3437401 *May 25, 1964Apr 8, 1969Visorama Printed Motions CoLight-intercepting sheet for an illuminated display device
US3480352 *Dec 12, 1966Nov 25, 1969Deninson Jacob ZScanning assembly for producing animated images
US3683525 *Jul 14, 1970Aug 15, 1972Keiji FukuiAutomatic image shifting device
US4089130 *Mar 26, 1976May 16, 1978Byrnes Robert JAdvertising display
US5399034 *Apr 19, 1993Mar 21, 1995Sony CorporationInk ribbon cartridge
US5901484 *Jun 9, 1998May 11, 1999Seder; Rufus ButlerManually operated moveable display device
US7151541Jan 7, 2005Dec 19, 2006Rufus Butler SederMoveable animated display device
US7331132Nov 12, 2005Feb 19, 2008Rufus Butler SederRotatable animation device
US7836620Jul 21, 2008Nov 23, 2010Andrews McMeel Publishing, LLCAnimated media and methods of construction
US9478153Feb 27, 2014Oct 25, 2016Rufus Butler SederIlluminated cylindrical animation device
US20050183300 *Jan 7, 2005Aug 25, 2005Seder Rufus B.Moveable animated display device
US20060151991 *Jun 27, 2003Jul 13, 2006Mikael TormaInformation carrier band label, especially for use with wine bottles
US20100011636 *Jul 21, 2008Jan 21, 2010Andrews McMeel Publishing LLCAnimated Media And Methods Of Construction
U.S. Classification40/445, 352/81, 40/665, 273/155, 40/427, 156/DIG.900
International ClassificationG09F3/02
Cooperative ClassificationG09F3/02
European ClassificationG09F3/02