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Publication numberUS2472532 A
Publication typeGrant
Publication dateJun 7, 1949
Filing dateApr 18, 1947
Priority dateApr 18, 1947
Publication numberUS 2472532 A, US 2472532A, US-A-2472532, US2472532 A, US2472532A
InventorsHellman Jacob J
Original AssigneeHellman Jacob J
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Button card
US 2472532 A
Abstract  available in
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Claims  available in
Description  (OCR text may contain errors)

June 7, 1 949. J JfHELLMAN 2,472,532

BUTTON CARD Filed April 18, 1947 Inventor Jacob J. Hellman Patented June 7, 1949 NITED STATES PAT OFFICE 6 Claims.

The present invention relates to novel and improved ways and means for handling and displaying buttons on so-called button cards, the types used in retail establishments and the like where, usually, siX or twelve buttons are carried on a single display card.

It is a matter of common knowledge that better buttons are sold to purchasers individually, or by the piece. A customer may want to purchase a whole set of six or twelve, or perhaps may need and want to buy one, two, or three buttons. Although special mounting and attaching devices for carded buttons may be known, some patented, as a general rule, the buttons are simply sewed on such cards for selection, removal and sale. Now, when one button is cut from the card, the remaining ones become loose and eventually fall off. It is known too that some cards have adhesive pasted over the thread, on the reverse or back side of a card, in order to cope with the problem met in retailing buttons. Since customers often return a button, for one reason or another, one can appreciate the difiiculty met in replacing and again sewing the buttons correctly on proper cards. In addition, there are other objections to modes and means for constantly handling carded buttons but these need not necessarily be covered since the foregoing will suifice for purposes of providing a background and setting forth the need for improvements in this line of endeavor.

The object of the present invention is to generally, specifically, and otherwise improve upon the construction of the card and to provide simple and economical means permitting the buttons to be individually mounted for expediency and economy in handling.

Wholesalers encounter needless disadvantages and expense in satisfactorily commercializing and selling button cards and carded buttons. Retailers commonly return purchases where buttons, having fallen off, requiring re-carding, handling and mailing. It follows that an object of the invention is to provide a card and button fastening means which is such as to meet the requirements of wholesalers, retailers and the trade in general, this being a resultful attainment of the present invention in that, through its use, girls in the retail store, may re-attach buttons,

and customers may detach same for complete inspection before making a purchase.

One phase of novelty of the instant invention has to do with a novel card in which simple keyhole-shaped slots provide the chief means available in accommodating the steps of attaching and detaching buttons.

Another phase of the invention has to do with the employment of a simple split ring which is attachable to the stud on the back of the button, and which serves as a retainer and stay, once the button is mounted on the card.

Additional novelty is predicated upon a card which, in addition to the keyhole-shaped slot, has complemental keeper notches to accommodate the retaining ring, this in the manner to permit the button to be bodily turned to assume positions in which it stays put until moved by hand.

Other objects and advantages will become more readily apparent from the following description and the accompanying illustrative drawings.

In the drawings, wherein like reference characters designate like parts throughout the views:

Figure 1 is a View of the obverse face of a button card constructed in accordance with this invention, adapted to accommodate six buttons,

and showing three in place, and three removed to expose certain phases of the invention;

Figure 2 is a fragmentary perspective view of the reverse side of the card showing the ring of one button being inserted, and the ring of another button turned to a position for maintenance on the card;

Figure 3 is a fragmentary horizontal section on the plane of the line 33 of Figure 1, looking in the direction of the arrows; and

Figure 4 is a fragmentary sectional view at right angle to Figure 3 showing the position of the retainer ring during the steps of attaching and detaching.

Referring now to the drawings the card is denoted by the numeral 6 and includes a suitable display panel 1. This is printed on the obverse face 8 of the card. For convenience, the reverse side or face of the card is denoted by the numeral 9. The buttons are denoted by the numerals l0 and are of any suitable types and are provided on their inner or undersides with apertured studs H for customary attachment to garments and apparel. In carrying out the principles of the present invention, I provide each button with a split ring 12 whose separable ends are denoted at I3. The ends are simply spread apart and the ring is passed through the hole in the lug to attach the ring to the lug or stud, as shown to advantage in Figures 3 and 4. The rings are detachable from the buttons when they are sold. This permits the rings to be used over and over in a retail establishment, as is obvious.

All of the apertures in the button card are the same and a description of one will suffice for all. To this end, the principal aperture is a so-called keyhole-shaped slot and this is denoted by thenumeral 14. It includes a circular opening 15 to accommodate studs H and a restricted slit l6 radiating from and communicating with the hole 15. The distance from point A to B corresponds to the outside diameter of the retaining ring 12, This permits the ring to be lined'up-properly with l5 and I6 and to be inserted or withdrawn (see Fig. 4) in an obvious manner. On dlametrically opposite sides of the circular hole 15, I provide relatively short keeper notches I1 and I8. The distance from the points C to D (the extreme outer ends of the notches I1 and I8) is .-considerably shorter than the diameter of the ring 12, 'thus'permitting the ring to be seated and lodged inplace'as shown in Figures 2 and 3.

when attaching a button to the card, the ring I is held'in the position seen in Figure 4 and is then pushed through the keyhole slot I 4, in an obvious "manner. After the ring has cleared throughit is turned 90, thus placing it in a horizontal position or at right angles to Figure 4, as brought out in Figure 3. Here, the outer perimeter .portion of the ring becomes seated in the keeper "notches, thus staying and locking itself .and 'the accompanying button in place, At this time, the-stud II fits into the circular opening l5 asis evident 'from the drawings. In Figure 2 we see 'the'two steps, the ring being inserted vertically, and the ring having-been turned'horizontally for retention purposes.

Covering again some of the advantages attending the present invention, this to stress the usefulness and practical nature thereof, I mention these points somewhat briefly, to wit:

Better buttons are sold by the piece. A customer may want one, two or three. There are 'usually six to twelve buttons on a card, which are sewed on. When one button is cut from the card, the remainder become loose and eventually fall off, This has been a problem the retailers have had and are having with button departments. 'Somecards have adhesive pasted over the thread on the backs of the cards in order to avoid this trouble. "Besides being not entirely satisfactory, the button cannot be replaced n the card if a customer should return it. Buttons can "be readily putback on my stay-on button 'card without itheue of needle and thread, and with very little eifort.

This card has a great advantage to the wholesaler who cards buttons. per gross cards to card. Often his customers return buttons that have fallen oii the cards to be rec'arded. This is quite expensive nowadays. If he should getsuch a request he would merely send the cards to the retailer and the girls in .the store could card the buttons with virtually no trouble .and with the expenditure of a minimum of time.

A careful consideration of the foregoing description in conjunction with the invention .as

It will cost him less illustrated in the drawings will enable the reader to obtain a clear understanding and impression of the alleged features of merit and novelty sufificient to clarify the construction of the invention as hereinafter claimed.

Minor changes in shape, size, materials and rearrangement of parts may be resorted to in actual practice so long as no departure is made from the invention as claimed.


1. As a new article of manufacture, a button mounting and display card provided with aperture means to accommodate a detachable stay ring on a readily removable and applicable button, said aperture means including a keyholeshaped slot of predetermined length, and diametrically opposite relatively short keeper notches cooperable with and at right angles to one end portion of said slot.

2. In a structure of the class described, a button mounting and displaying card provided with a keyhole-shaped slot, a button, a ring carried by said button, said ring being insertible and removable by way of said slot, whereby to permit the ring to function asa retainer when disposed on the reverse side of the card, permitting the 'button'to be displayed from the obverse side of the card, the total length of the keyhole-shaped slot being approximately equal to the outside diameter of the ring, the enlarged end portion of the slot having communicating short keeper notches, said keeper notches being on diametrically-opposite sidesof said enlarged end portion.

3. 'In a structure of the class described, a button mounting and displaying card provided with a keyhole-shaped slot, a button, a ring carried by said button, said ring being insertible and removable by way of said slot, whereby to permit "thering to function as a retainer on the reverse 'side of the card, permitting the'button to be dis- :played'from the obverse side of the card, the total length of 'the keyhole-shaped slot being approximately equal to the outside diameter of the ring,

the enlarged end portion'of the slot having communicating short keeper notches, said keeper notches being on diametrically opposite sides of said enlarged portion, and the combined distance between the -'outer ends of the respective notches being considerably shorter than the diameter of said-ring.

'4. Anew article of manufacture comprising an apparel button holding and display card, said card beingprovided with a slot of a length correspond- .ing to'the diameter of a button attaching and retaining ringand'beingprovided, in addition, with a pairof notches at right angles to and opening into one end portion of said slot, the distance ranging Sfrom the outer end of one notch to the .outer .end of the remaining notch being predeter- .mined :and shorter than the length of said slot.

- 5. :As anewarticle of manufacture, an apparel button assembling and display card, said card being provided with a keyhole shaped slot, said slot being of a predetermined length, said card being further provided with a .pair of compleimental relatively short notches, said notches be- at rightangles to the slot'and arranged on diametrically oppositeside portions of the enlarged end ,portion of the slot, the combined diameter and lengths -.of said notches-and enlarged portion being proportionately less than'the overall length of said slot.

6. In a structure-of the class'described, an apparel button mounting and displaying card, said .cardbeing Provided withakeyhole shaped slot,

an apparel button having an apertured stud insertable removably into the enlarged end portion of the keyhole slot, a lap-ring detachably connected with said apertured stud, the outside diameter of said ring corresponding to the length of said slot, said card being further provided with a pair of keeper notches, said notches being at right angles to said slot and situated on diametrically opposite sides of the enlarged end portion of the keyhole slot and opening into said enlarged portion, the stud of said button fitting through said enlarged portion, and portions of said ring being seated in said keeper notches, whereby to removably mount the button on the card by way of said ring and the associable portions of said slot and notches.


6 REFERENCES CITED The following references are of record in the file of this patent:


Patent Citations
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Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US2704152 *Apr 5, 1950Mar 15, 1955Thomas Taylor & Sons IncCombination case and display stand
US2705071 *Apr 13, 1950Mar 29, 1955C E M CompanyCarding of buttons and the like
US2778492 *Jun 26, 1953Jan 22, 1957Raeburn Abner ADisplay and dispensing device
US2949185 *May 19, 1958Aug 16, 1960Master Lock CoPadlock display cards
US4718554 *Oct 21, 1986Jan 12, 1988Pakula And CompanyMethod of carding pierced earrings and assembly thereby formed
US4739878 *Nov 24, 1986Apr 26, 1988Didomenico JosephJewelry display card and composite sheet of display cards
US4944389 *Dec 20, 1989Jul 31, 1990E. D. R. Industries, Inc.Method of assembling earring and display card assembly and assembly thereby formed
US5600937 *Mar 3, 1995Feb 11, 1997Erickson; Peter G.Display card and method
U.S. Classification206/348, 206/488
International ClassificationA44B7/00, G09F5/04, G09F5/00
Cooperative ClassificationG09F5/04, A44B7/00
European ClassificationA44B7/00, G09F5/04