US 2827162 A
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March 18, 1958 E, B. GARMAN CARTON CONVERTIBLE TO DISPLAY CONTAINER Filed May 2, 1955 IN V EN TOR. .'bwmeo 5 ae/va/i/ z Mi? A77'0EAKFYJ .and the interior top flaps;
United States CARTON CONVERTIBLE TO DISPLAY CONTAINER Edward B. German, Toledo, Ohio, assignor to Owens- Illinois Glass Company, a corporation of Ohio Application May 2, 1955, Serial No. 505,533
1 Claim. (Cl. 206-44) This invention relates to combination shipping and display containers, and more particularly to a combination shipping and display carton formed from a conventional corrugated paperboard blank. The subject carton which is formed from a minimum of material serves both as a shipping container for a plurality of packages and as a display stand for the said packages when the carton is properly opened and erected. The present invention is readily adaptable to rectangular cartons of widely varying sizes and relative dimensions.
Many forms of combination shipping and display containers have been used previously to fulfill the double purpose of shipping and displaying the contained merchandise to facilitate and increase sales. Most of these containers have consisted of paperboard cartons formed from either especially designed blanks or containing additional material to constitute the display arrangement. The increased cost of manufacturing the more complex blanks and/or providing additional material within the carton for display purposes has limited their adoption in the competitive shipping container field. Likewise, the difficulty experienced by retailers in the erection of these more complicated display arrangements has further restrained their adoption.
The principal object of the present invention is to provide a combined shipping and display carton which is formed from a conventional single sheet paperboard blank with a minimum of material and scoring to contain a plurality of merchandising packages during shipment and/or storage and to display a major portion of the same exposed within the opened carton on tiered shelves by opening and folding the carton in the prescribed manner.
Further objects of this invention are to provide a simple and inexpensive display container from a conventinal shippin carton of varied size and dimensions constructed of corrugated paperboard which has a single score line therein to permit erection of the display arrangement.
The specific nature of this invention as well as other objects and advantages thereof will become apparent to those skilled in the art from the following detailed description taken in conjunction with the annexed sheet of drawings on which, by way of preferred example only, are illustrated two embodiments of this invention.
Referring to the accompanying drawings:
Fig. 1 is a perspective view of the carton sealed for shipment without the normally contained merchandise, the interior top and bottom flaps being shown in broken lines;
Fig. 2 is a view similar to Fig. 1 showing the portions of the carton which are severed on opening;
Fig. 3 is a perspective view showing the carton in display position exposing the edges of the stepped shelves Fig. 4 is a vertical sectional view taken on line 4-4 of Fig. 3;
2,827,162 Patented Mar. 18, 1958 ICC Fig. 5 is a view similar to Fig. 4 showing a modification of the display arrangement; and
Fig. 6 is a view similar to Fig. 4 showing another display modification.
The illustrated embodiment of this invention pertains to a carton or box constructed of single ply corrugated paperboard. A single sheet of the paperboard is severed into a one piece blank to constitute the desired carton size and shape when erected into shipping form. The carton has a rectangular shape when the blank ends are joined with the front, rear, top, bottom and side walls folded together at right angles to their adjacent members to complete the carton assembly. The carton top and bottom walls are formed from overlapping flaps which are cut in the formation of the blank as extensions of the front, rear and side walls. The carton is typical of the majority of shipping containers used commercially, the only special preparation of the carton blank being a scored transverse line 20 extending across the front 11 which does not weaken the carton structure.
The carton top and bottom composed of extension flaps attached to the erected vertical walls are shown in Fig. 1 in the sealed position for shipment or storage excluding the normally contained merchandise. The top flaps 12 and 14 are hinged extensions of the respective front 11 and back 26 and are located externally with the junction of their edges in the medial portion of the carton top parallel tothe front 11. The top flaps 13 and 15 which are attached to the sides 10 lie immediately below and contiguous with the external top flaps 12 and 14. The overlapping top flaps 12, 13, 14 and 15 are bonded together at their contacting surfaces either adhesively or by stapling to unitedly form the integral top panel. Any ordinary method of joining the top flaps may be employed consistent with shipping specifications for containers. The preferable form of the top assembly has the junction of the top flaps 12 and 14 located externally parallel to the front 11 to facilitate the medial folding of the top. The bottom flaps 27, 28, 29 and 30 are joined in the same manner as the top to seal the carton bottom.
In Fig. 1, the sides 10 and the front 11 are shown marked in a predetermined manner to indicate the procedure to be followed in opening the carton. Printed instructions (not shown) on the carton will indicate that triangular sections 35 are severed from the two sides 10 by cutting along the lines 16, 17 and 18 and the front 11 is divided in its lower portion by cutting along the transverse line 19. The cutting lines 16, 17, 18 and 19 for properly opening the carton may be conveniently shown by printed dot and dash lines along with the display erection instructions.
The triangular sections 35 which .are removed from the sides 10 are located in the top forward portions of the sides. The lines 16 which constitute the hypotenuse of the triangular cutting extend from the upper rear corner of the sides 10 to the lower portion of the front 11 to meet the transverse severance line 19. The cutting lines 17 and 18 extend across the top and front corners respectively of the sides 10. It is most convenient to remove the triangular sections 35 from the sides 10 before cutting the front 11 along the transverse line 19. Thus, the lower portions of the sides 10 reman in vertical position after cutting with their upper edges forwardly sloping to the lower front serving to form and strengthen the display stand.
After the carton is opened by making the above designated cuts the hingedly attached top and major front portions 11 and 25 are swung open about the line 22 at the rear upper corner to permit removal of the contained goods. All of the goods are removed to form the display stand when the packages are relatively large sized,
but in thecase of smaller packages approximately onefourth of the contained goods can be stored in the lower rear portion of the carton-in its display form and re- .moved as' desired by opening the display arrangement.
After the required amount of goods are removed the top is flexedalong the line 23-at the iunctionof the top flaps 12 and 14. This flexing of the top which is partially or completely double ply due to overlapping of the flaps 12,
' 13, 14 and 15 then' allows the external surfaces-of the top flaps 12and 14 to be folded toward each othermore easily intoa right angled step.
The upper front portion 11 is divided from the attached lower front portion '25 'by the score line placed therein in the formation of the carton blank. The externalsurface'of the'lower'front portion is folded upward at right angles-to the upper front portion 11 about the score line 20 to construct a step composed of'riser and tread. Similarly, the external surfaces of the. top flaps-12 and 14 -are folded'together-along the line 23 to form planes at right-angles. The two continuous shelves having included right angles formed along the lines "20 and 23 are maintainedin' stepped position and'swung about the upper rear line 22 as a lineal fulcrum into the carton interior. In effect this amounts to lowering theexternal upper front corner into the approximate transverse center line of the carton interior.
"Thus, the riser and tread of theopper shelf are formed by the external surfaces ofthe carton-top flaps '12 and 14 respectively. The rear half of the 'topconsisting-of flap 14 is placed back to back aga'instthecarton rear'wall'26 'with the rear halves of the; inner top flaps Band-15 contacting theirear wall26. The upper shelf is supported -.at the upperline'-22'by the rear wall=26 -to which his hingedly and foldedly attached. The lateral edges of the upper shelf are located within the inner surfaces Vof'sides at a distance from the lower front corner approximately equal to one-half the top width dimension so that the.
Another modification 'of the carton 'is shown 'in Fig. 6 p
in which the front wall 11 is 'c'utjalong the transverse line 19 located rearerthe lower front corner. front portion 24 formsa' more shallowledge in front of the lower shelf with its edge 31 nearerthe carton bottom. The cut edge 34 of the attached wider front portion 25- is placed on the carton bottom and inser'ted ir'lto the inner front corner to support the, 'lower'extremity of the shelves. The included angles: of the. stepsfwlien formed equally are then slightly greater than right angles with the shelf treads nearly horizontal. The'shelf-ri'sers are only slightly inclined'and the overallconstruction' is as strong and durable 'as the other display forms.
A considerable quantity of the contained. goods may be placed on the tiered shelves to effectively display thesame to promote sales. The relative heightsof the'shelves are sufficiently separated to expose the majorportions-of two rows ofmerch'andise suchas bottled packages. T'he'dis played items are'readily available for inspection and sale.
The advertising message which is printed onthe external rearhalf of the' carton top-and the upper front 10 held in place by friction within the-innerverticalcorners formed by the sides 10 and rear'wall'26.
' The internal surface of the attached lower front portion j I 25 is placed on the carton bottom resting on the inner bottom flaps 27 and 29. The upper front portion 11 then stands vertically perpendicular to the medial areas of the pointing rearwardly'in the center forwardportion of the bottom'flap 28 in thepreparation of the carton blank. The extreme rearward'edge of the tab '32 is pulled up to engage the cut edge 34 of the front portion 25 to hold the tread of the lower shelf :in-locke'dyposition in the carton bottom. Thus, the upper and lower extremities of the two shelves are held fixed as shown in -Figs. 3 and 4 while their lateral edges are held in place against the'sides 110 by friction. Pig, -4 clearlyshows the tab 32 engaging w the edge 34 of the front portion 25' in the carton bottom with the shelves supported by their hinged attachment to the upper rear wall along the line '22. V
The tab 32 may be replaced; by afiller strip 33 as-shown in'Fig. 5 to hold the severed edge 34 of the front portion 25 in place on the c'arton bottoin. 'The'strip-33 may' be packed 'within the carton 'along 'wi'th the' merchandise during shipment to be nsed'in the display arr-angement. It is positioned in the 'forward portion er the carton 'bottorn, from, rear and a pair of sidewalls, said top and hot tomito maintain the shelves in rightangle positions and to prevent the edged! from moving forward whenunder load.
Theditfere'ncein height of the fslielv'e s is determined by :the relative dnnensi-ons of the top and sides of the-carton. Thescore line '20 mustbe-placed in the carton front 11 wall is forwardly exposed on the. vertical shelf risers. 2 By concentration of the printed matter onfthese earton'surfaces 'and on the lower side walls an effective advertising and display stand is available to the seller 'at little or no extra cost above'that of the ordinary shipping carton. The carton in display form presents a very noticea'ble and attractive appearance to induce sales.
'Various modifications may be resorted to 'within the spirit and scope of the appended claim.
I claim: 7
A conventional i shipping carton which is convertible into a displaycontainensaid-carton formed-of foldable paperboardmater'ial and comprising'rectangular top, bottom walls comprising a plurality of-joined overlapping fla'ps which are hinged'extensions ofsaid front, rear, and sidewallsjsaid front wall'having a single fold line extending transversely across an intermediate area thereof and -'anindicated line'of'severance below and-parallel" to said fold'line onthe low'er'poiticih of'said front-wall, each 7 sidewall having a diagonal indicated-line of severance extending upwardly and rearwardly' from one end ofsaid transverse severance line on the front wallap'proximately to the, upper edge of the rear wall and additional 'in'dicat ed lines of severancealon'g the-front'and npper-edges of 'said sidewall above said diagonal line defining a triangular-shaped section adapted to be removed in converting'the carton to a displaycontainensaid top wall adapted to form a riserand tread of the upper shelf, the riser supported by hinged attachment to the upper'rear wall and the forward. portion of the tread by 'the' upper portion of the'front wall resting on: the container bottom.
- References Cited 'in the file-of this-patent V N ED TAT PA T a 698,117 Jordan Apr 22,j 1j9 q2 1,926,793 Richards 2 Sept. 12, 19.33 2,146,421 Davidson 'Febf7; 1939 7 "--2,259,041 Lat-kin 0ct.]1'4, "1941 2,324,232 Pantalone The lower