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Publication numberUS2964169 A
Publication typeGrant
Publication dateDec 13, 1960
Filing dateJan 14, 1959
Priority dateJan 14, 1959
Publication numberUS 2964169 A, US 2964169A, US-A-2964169, US2964169 A, US2964169A
InventorsBrachman Robert A
Original AssigneeBrachman Robert A
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Display carton
US 2964169 A
Abstract  available in
Previous page
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Claims  available in
Description  (OCR text may contain errors)

' Dec. 13, 1960 BRACHMAN 2,964,169

DISPLAY CARTON Filed Jan. 14. 1959 mvz-rmon RAM? Bra-Amen ATTORNEY f 5 is.

DISPLAY CARTON Robert A. Brachman, 2730 W. Silver Spring Drive, Milwaukee, Wis.

Filed Jan. 14, 1959, Ser. No. 786,773 1 Claim. Cl. 2015-44 This invention relates to paper boxes and, more particularly, to cartons for packing a number of individual containers and subsequently displaying the same.

The primary object of the invention is to provide a display carton for packing and shipping in conventional manner, individual containers, such as salad dressing bottles, the box having certain flaps which, when opened, are used as an advertising display. One of the main features of the carton is that it shall, upon opening, serve to display not only a row of container fronts but, also, that certain flaps of the carton shall be disposed to display advertising matter thereon, above and behind, below and in front of, and on each side of the rows of individual containers. An auxiliary feature of the lower front advertising display of the carton is that it may selectively be cut off along predetermined lines of scoring and folding to provide apron-like displays of variable length.

These and other objects will be apparent from the following specfications and drawing, in which:

Fig. 1 is a perspective view of the closed carton;

Fig. 2 is a cross-section along the line 2-2 of Fig. 1; and,

Fig. 3 is a perspective view of the carton opened for display with the complete advertising apron intact.

Referring now to the drawing, in which like reference numerals denote similar elements, the display carton is of rectangular box shape and is formed from a single blank of standard cardboard box material consisting of an inner ply i, on outer ply p, and a corrugated filler f between the plies, the blank being formed and folded to provide a front wall 4, rear wall 6, side walls 8 and 10, and a bottom 12. The bottom is conventionally formed by flaps 14 and 16 inwardly folded from side walls 8 and 10, respectively, and underlapping flaps 18 and 20 inwardly folded from the front and rear walls 4 and 6, respectively. Tape 21 holds the adjacent corner edges of rear wall 6 to side wall 8, and a sealing tape 22 holds closed the bottom underlapping flaps 18 and 20.

The invention is concerned with the features which adapt the carton for displaying its contents after use for shipping. Connected to side walls 8 and respectively and joined by folds 9 and 11 are flaps 24 and 26 which, in the normal use of the carton for shipping, are folded inwardly to constitute side underfiaps for the carton top. The remainder of the carton top is formed by a back underfiap 28 connected to rear wall 6 by a fold 29 and a front overflap 30 connected to front wall 4 by a fold 31, the top being held closed by tape 32.

Referring particularly to the front of the carton, cutting instructions 22 are provided along the corner folds 34 and 35 which normally join front wall 4 to side walls 8 and 10. The cutting instructions direct the user to slit the box downwardly along fold lines 34 and 35 to a line 36 across front wall 4 near the bottom. Along the inner side of line 36, the inner ply i, and at least part of the thickness of corrugated filler j" is formed with a cut 37 so that, once corner folds 34 and 35 are cut to States Patent 0 2,964,169 Patented Dec. 13, 1960 the extent of the instructions, the major portion of front wall 4 may be broken forwardly and folded downwardly along line 36. Since top overflap 30 is joined to front wall 4, a front apron-like sheet consisting of top overflap 30 and front wall 4 hangs downwardly in front of and below the then-exposed front row of contents. If only a limited amount of space below the shelf or table top on which the carton rests is available, top overflap 30 may be cut off along the line of fold 31 or, if no such space is available, the entire front apron may be cut off along line 36. Advertising matter for the displayed contents are provided on the inner sides of front wall 4 and top overflap 30, the matters preferably being related but separable parts of an advertising display so that, no matter if top overflap 30 be removed, the message conveyed by the display on the inner side of front wall 4 will be self-sufficient.

Long diagonal cuts 38 and 39 are formed through the inner ply (and part of corrugated filler f) along the inner sides of side walls 8 and 10, it being noteworthy that cuts 38 and 39 also through the rear portions of top side flap 24 and 26. Top underfiap 28 is hinged upwardly along fold 29 and, when side walls 8 and 10 are broken outwardly and downwardly, tabs 40 and 41 of double thickness remain upstanding to prop the top underfiap 28 in its upwardly extended position. Short diagonal cuts 42 and 43 are formed on the inner sides, near the corners, of top side flaps 24 and 26 so that when they and the adjacent portions of side walls 8 and 10 are swung outwardly and downwardly along the lines of cuts 38 and 39, tongues 44 and 45 may be broken and bent back along the lines of cuts 44 and 45 and planted beneath the lower rear corners of the carton for bolding the sides in place as shown in Fig. 3. Advertisements on the inner sides of top underfiap 28 and the outwardly disposed portions of side walls 8 and 10, and top side flaps 24 and 26 are exposed.

When used as a display carton as shown in Fig. 3, the front row of individual containers within the carton is displayed, as are also the upper-side portions of the containers towards the rear, the major portion of the inner sides of the carton walls become advertising displays which can be used either in their entireties or tailored to fit the available display space, and the individual containers within the carton are visible from the front, sides and top. Previously known modes of scoring or weakening of the carton material along lines 37, 38, 39, 42 and 43, or along corner folds 34 and 35 may be used, particularly if the carton be formed of single thickness or other material.

The invention is not limited to the details shown and described, but are intended to cover all substitutions, modifications and equivalents within the scope of the following claim.

I claim:

In a display carton of rectangular box configuration comprising a bottom and front, rear and end walls joined to one another by corner folds, a top comprising a pair of top flaps respectively connected to said side walls by fold lines, a third flap pivotally connected to the rear wall by a fold line, and a fourth flap pivotally connected to the front wall by a fold line, said top flaps having front and rear free corner portions normally disposed adjacent the front and rear of the box when the latter is normally closed, said front wall having means defining a break line thereacross disposed between the top and bottom thereof, the corner folds joining the front and end walls being adapted for severance from the tops thereof down to the break line whereby, upon severance thereof, the front wall and fourth flap may be pivoted downwardly along said break line whereby to provide an apron-like dependage below the front of break lines extending from the corner folds joining the side and front walls upwardly and rearwardly from the respective ends of the first-named break line to upper rear'portions of said walls and thence across rear corner portions of the top flaps, whereby upper front portions of said side Walls and said top flaps may be doubled outwardly and downwardly along the last-named break" lines to display the contents of said carton from the sides, the rear free corner portions of said top flaps constituting upstanding props for holding the thirdflap in upwardly extended position, the frontfree corner per 15 2,298,135

tions of said top flaps having fold lines extending diagonally thereaeross' whereby the lastnamed corner portions may be folded under lower rear corner portions of the box for holding the outwardly and downwardly doubled flaps close against the sides of the box.

References Cited in the tile of this patent UNITED STATES PATENTS 1,649,211 Bitzer Nov. 15, 1927 1,932,429 Wellman Oct. 31, 1933 2,146,421 Davidson Feb. 7, 1939 2,168,240 Roberts-...... Aug. 1, 1939 2,259,041 Larkin Oct. 14, 1941

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US1649211 *Mar 24, 1926Nov 15, 1927Red Raven CorpContainer
US1932429 *Apr 1, 1930Oct 31, 1933Charles P WellmanDisplay receptacle
US2146421 *May 12, 1937Feb 7, 1939Nat Biscuit CoShipping case and display stand
US2168240 *Jul 21, 1937Aug 1, 1939Hinde & Dauch Paper CoDisplay container
US2259041 *Jan 23, 1939Oct 14, 1941Hinde & Dauch Paper CoDisplay carton
US2298136 *Mar 1, 1941Oct 6, 1942Anchor Hocking Glass CorpCombination shipping and display carton
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US4408689 *Mar 11, 1982Oct 11, 1983State Industries, Inc.Floor merchandise display container
US4553666 *Feb 4, 1985Nov 19, 1985Owens-Illinois, Inc.Shipping and display carton with cut protection for contents
US4756409 *Sep 28, 1987Jul 12, 1988Pennwalt CorporationShelf channel display tray
US4825624 *Nov 25, 1987May 2, 1989Duracell Inc.Modular promotional display
US5048690 *Aug 30, 1989Sep 17, 1991Revlon, Inc.Carton and blank for making same
US5494153 *Oct 13, 1994Feb 27, 1996Twelve Signs, IncorporatedMerchandizing apparatus
US5555991 *Mar 16, 1994Sep 17, 1996Hart; Kevin A.Product-supported advertising display and method
US6293405May 23, 2000Sep 25, 2001Rts Packaging, LlcBillboard partition panel
US6431364 *Aug 16, 2000Aug 13, 2002Packaging Specialists, Inc.Display with removeable informational panel
US7861865 *Dec 16, 2008Jan 4, 2011Timely Inventions, LlcPackaging assembly
US8292095Apr 28, 2010Oct 23, 2012Rock-Tenn Shared Services, LlcExpandable display system
US8342335Apr 15, 2010Jan 1, 2013Rock-Tenn Shared Services, LlcShelf-ready shipper display system
US8376141Jun 30, 2011Feb 19, 2013Rock-Tenn Shared Services, LlcShelf-ready shipper display system
US8498730Mar 21, 2011Jul 30, 2013Jostens, Inc.System and method for creating customized products
US8789703Dec 4, 2012Jul 29, 2014Rock-Tenn Shared Services, LlcShelf-ready shipper display system
US9176497Jun 28, 2013Nov 3, 2015Jostens, Inc.System and method for creating customized products
US9382041Jun 25, 2014Jul 5, 2016Westrock Shared Services, LlcShelf-ready shipper display system
US20080078691 *Jul 16, 2007Apr 3, 2008Illinois Tool Works Inc.Packing method for soft packages
US20080237160 *Mar 27, 2008Oct 2, 2008Pedler David JEasel display
US20100147738 *Dec 16, 2008Jun 17, 2010Timely Inventions, LlcPackaging assembly
US20100307944 *May 4, 2010Dec 9, 2010Johnson Christopher ASystem and method for distribution of personalized books
US20110094912 *Oct 26, 2009Apr 28, 2011Playtex Products, LlcPackage with Divider to Separate Contents, and Method of Filing the Package at High Speed
US20110231004 *Mar 21, 2011Sep 22, 2011Henry Jame BobbySystem and method for creating customized products
U.S. Classification206/766, 206/768, 206/45.28
International ClassificationB65D5/44, B65D5/52, B65D77/04
Cooperative ClassificationB65D77/0426, B65D5/5246
European ClassificationB65D5/52G2, B65D77/04C2