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Publication numberUS2984031 A
Publication typeGrant
Publication dateMay 16, 1961
Filing dateJun 1, 1959
Priority dateJun 1, 1959
Publication numberUS 2984031 A, US 2984031A, US-A-2984031, US2984031 A, US2984031A
InventorsGiesecke Albert S
Original AssigneeGiesecke Albert S
Export CitationBiBTeX, EndNote, RefMan
External Links: USPTO, USPTO Assignment, Espacenet
Advertising tag
US 2984031 A
Abstract  available in
Previous page
Next page
Claims  available in
Description  (OCR text may contain errors)

y 6, 1961 A. s. GIESECKE I 2,984,031

ADVERTISING TAG Filed June 1, 1959 3 Sheets-Sheet 1 May 16, 1961 A. s. GIESECKE ,0

ADVERTISING TAG Filed June 1. 1959' s Sheets-Sheet z Fig. 5A



N EW' F1974 NEW! Ff? FLAKE;

luvzwron: Albert 5. 6%?- BY. -r

Amhkks May 16, 1961 A. s. GIESECKE ADVERTISING TAG e a m t e e s .m um s "w n a s. M e t W m 3 Filed June 1. 1959 United States ADVERTISING TAG Albert S. Giesecke, 400 Montgomery St., San Francisco 4, Calif.

Filed June 1, 1959, Ser. No. 817,292

1 Claim. (CI. 40-16) This invention relates to a merchandise tag and more particularly relates to a three-dimensional tag suitable for snapping into a price molding.

Many stores are provided with counters having a decorative molding around the shelves which have a plurality of grooves therein whereby price tags, or other indicia, may be snapped into the groove. When one desires to call particular attention to some merchandise, it is highly desirable to provide a merchandise tag which has three dimensions, i.e., a tag which will not only occupy the channel molding but one which will also protrude there from and call particular attention to the merchandise dis played at that particular place.

Various attempts have been made to provide threed-imensional price tags and the like, but they have not been fully satisfactory since they either require a number of parts or do not produce the desired eifect or are too expensive to produce.

According to the present invention, a three-dimensional snap-on merchandise strip is provided which can be cut from a single piece of flat stock and readily folded to form a rigid three-dimensional figure. The part protruding to form the 3D effect can be formed in the shape of a rectangle, a triangle, a cone, a segment of a cylinder, a box-like structure or in other forms and may be either of the same size as the channel molding or may extend above, below or can extend both above and below the molding. Suitably, the merchandise strip of the present invention is cut from a strip of paper, although plastic or other materials of a fairly stiff, flat nature are suit able. Generally speaking, the objects of the present invention are accomplished by cutting a piece of paper so that it has two generally rectangular sections held together with an intermediate section which may be of various shapes. The two rectangular sections form an angle with each other, which angle may be from to slightly less than 180 or preferably from 0 to 175.

In the drawings forming a part of this invention,

Figure 1 is a perspective view of a conventional channel-type tag holder with a merchandise strip of the present invention in place thereon.

Figure 2 is a side elevation of the structure shown in Figure 1.

Figure 3 is a front elevation of the structure shown in Figure 1.

Figure 4 shows the die-cut tag before it has been folded and inserted in a molding.

Figure 5 shows another embodiment of thisinvention wherein the central figure is a cone, while Figure 5A shows the eifect produced when the tag is plaed in a molding.

Figure 6 shows the form which is used to produce a semi-cylinder extending above the shelf, while Figure 6A shows the effect produced when installed on a shelf.

Figure 7 and Figure 7A show a figure having the form of a semi-box extending above the shelf.

Figure 8 and Figure 8A illustrate an embodiment of the invention wherein the central portion takes the form of a triangle which extends above and below the shelf but parallel to the edge thereof.

Figure 9 shows a tag wherein the two rectangular members form an angle of zero degrees to each other. Figure 9A shows the tag of Figure 9 in perspective view.

Figure 10 shows a structure wherein the two rectangular portions forman angle of about 15 with each other. Figure 10A shows the structure of Figure 10 installed on a shelf.

Turning now to a description of the drawings by reference characters and referring specifically to Figures 1 through 4, there is shown a shelf 9 having a channel molding 11 thereon having an upper lip 13 and a lower lip 15. The specific form of tag shown forms a pyramidal structure with the bottom extending slightly beyond the bottom of the molding. The blank from which the structure is made has a first rectangular portion 17 and a second rectangular portion 19. It will be understood, of course, that the sections 17 and 19 are of suitable width for insertion in the molding 11. Connecting the sections 17 and 19 is a center section, designated 21. Since this is to form a pyramidal structure, the center section 21 has a fold line 23 intersecting it. Further, the center section 21 is attached to the side sections 17 and 19 by the fold lines 25 and 27, respectively. Further, in order to provide clearance for the lower molding lip a notch 29 is provided at the bottom of the fold line 25, while a similar notch 31 is provided at the bottom of the fold line 27. To use the device, the two ends 17 and 19 are folded upwardly on the fold lines 25 and 27, respectively, while the device as a whole is folded downwardly on the fold line 23. Then, one of the members 17 or 19 is inserted in the molding and the edges of the members 17 and 19 are brought into alignment as the opposite rectangular member is forced into the molding. This produces the strutcure illustrated in perspective in Figure 1. It will be noted that by bringing the parts into this position, they are placed under some tension so that a relatively rigid structure is provided even though the tag itself may be made of a relatively thin, weak material.

In Figure 5, another embodiment of the invention is shown, having the two side members 17 and 19, with the indicia reversed thereon, so that the outstanding figure will be flush with the molding at the bottom and will extend from the top. It will be further noted that with this structure there is no central fold line, but only the two side fold lines 33 and 35, so that the extended portion is in the form of a smooth segment of a cone, rather than an angular figure, as heretofore described.

In Figure 6, the fold lines 37 and 39 do not come together at either end and there is no central fold line so the resulting figure, shown in GA, takes the form of a semi-cylinder and thus simulates the appearance of a conventional tin can. The cuts 38 and 40 permit clearance of the lower lip of the channel.

In Figure 7, it was desired to provide a rectangular figure which would simulate the appearance of a box. For this purpose, the rectangular sections are connected by fold lines 41 and 43 to the central portion, while the central portion itself has fold lines 45 and 44.

In Figures 8 and 8A, a structure is provided which simulates the appearance of a curved arrow which stands out a short distance from the molding.

In Figures 9 and 9A, another embodiment of the invention is shown wherein two tabs of rectangular configuration, designated 51 and 53, are provided which are parallel to each other, i.e., are not angularly displaced towards each other. In this embodiment, there is a central portion 55 and the central portion 55 is connected to the members 51 and 53 by the fold lines 57 and 59,

respectively. Further, the notches 61 are provided adjacent to each of the fold lines to secure clearance from the lip molding. The central portion 55 has the additional fold lines 63 thereon and, when folded as heretofore described, produces the eifects shown in Figure 9A.

In Figures 10 and 10A, an advertising tag is shown wherein two side members 65 and 67 are set at an angle of about 15 to each other. This embodiment, when folded, produces the effect shown in Figure 10A.

It is believed apparent from the foregoing that I have provided an attractive advertising sign which, due to its unique folded action and the tension produced by the material, provides a relatively rigid sign which extends beyond 'a conventional channel-type tag holder.

I claim:

A merchandise tag of flexible sheet material adapted to be folded and inserted in a channel-type tag holder comprising two generally rectangular sections connected by an intermediate section, said rectangular sections forming an angle with each other from 0 to about 175, fold lines between said rectangular end sections and said central section whereby when said rectangular end sections are brought into alignment and placed in a channel, the central section will protrude beyond said channel and notches between said central section and said rectangular end sections to clear the lip of a channel molding.

References Cited in the file of this patent UNITED STATES PATENTS 1,517,067 Hornecker Nov. 25, 1924 1,898,746 Rice Feb. 21, 1933 2,304,209 ROssitor Dec. 8, 1942 2,720,044 Montalto Oct. 11, 1955

Patent Citations
Cited PatentFiling datePublication dateApplicantTitle
US1517067 *Jun 9, 1924Nov 25, 1924L R ConwellAdvertising device
US1898746 *Nov 25, 1932Feb 21, 1933Alexander RiceDisplay device
US2304209 *Oct 27, 1941Dec 8, 1942Lincoln C LewisCar card
US2720044 *Apr 22, 1952Oct 11, 1955Montalto Ignatius MSnap-on merchandise tags
Referenced by
Citing PatentFiling datePublication dateApplicantTitle
US3119642 *Jul 26, 1961Jan 28, 1964Graham Hilliard SCounter top divider
US3235988 *May 16, 1963Feb 22, 1966Hallmark CardsGreeting card
US3312007 *Jan 20, 1966Apr 4, 1967Sun Oil CoDisplay device for tires
US3711977 *Jan 8, 1971Jan 23, 1973Blankenhern Display IncDimensional display flagger
US3977109 *Mar 3, 1975Aug 31, 1976Litho-Paint Poster CompanyFreezer rail talker
US4054001 *Aug 23, 1976Oct 18, 1977Goodren Products CorporationThree dimensional hanging display device
US4161074 *Mar 22, 1977Jul 17, 1979Goodren Products Corp.Three-dimensional product marker
US4471544 *Sep 7, 1982Sep 18, 1984Nelles Thomas RThree dimensional imformation transmitting device
US4798014 *Feb 13, 1987Jan 17, 1989Tombstone Pizza CorporationPoint-of-purchase display
US4841654 *Mar 9, 1987Jun 27, 1989American Greetings CorporationHeader for merchandise display fixture and sign assembly therefor
US4907827 *Jun 3, 1988Mar 13, 1990Leon KhazinSelf-organizer
US6167644Sep 9, 1997Jan 2, 2001Andrew C. FoxAdvertising display standard
US7587849Apr 3, 2007Sep 15, 2009Target Brands, Inc.In-store marketing display insert
US7975416Feb 16, 2009Jul 12, 2011Target Brands, Inc.In-store marketing sign
US7992334Jan 19, 2009Aug 9, 2011Target Brands, Inc.In-store marketing sign
US8011126Feb 23, 2009Sep 6, 2011Grandville Printing CompanyPrice and information tag construction
US8020765Dec 19, 2006Sep 20, 2011Grandville Printing CompanyMethod of printing, distributing and placing price information
US8171663Jun 7, 2011May 8, 2012Target Brands, Inc.In-store marketing sign
US8302338Jun 7, 2011Nov 6, 2012Target Brands, Inc.In-store marketing sign
US8322062Apr 4, 2012Dec 4, 2012Target Brands, Inc.In-store marketing sign
US8613156Nov 30, 2012Dec 24, 2013Grandville Printing CompanyMethod of information tag attachment/removal on shelves
US8707600Aug 16, 2011Apr 29, 2014Target Brands, Inc.In-store marketing sign
US8928923Aug 21, 2013Jan 6, 2015Grandville Printing CompanyCollaborative method of creating, printing, distributing shelf tags
US9177490 *Jan 17, 2014Nov 3, 2015Outta The Box Dispensers, LlcFoldable display
US9202393May 7, 2014Dec 1, 2015Jeffrey A. JonesShelf channel product marking system and method
US9213506Nov 3, 2014Dec 15, 2015Grandville Printing CompanyCollaborative method of creating, printing, distributing information tags
US9299273Mar 10, 2014Mar 29, 2016Target Brands, Inc.In-store marketing sign
US9547464Nov 9, 2015Jan 17, 2017Grandville Printing CompanyCollaborative method of creating, printing, distributing information tags
US9622595 *Dec 24, 2008Apr 18, 2017Burton KozakModular display rack with header with a contoured surface
US20080244945 *Apr 3, 2007Oct 9, 2008Target Brands, Inc.In-Store Marketing Display Insert
US20100192436 *Apr 15, 2010Aug 5, 2010Nunez Chris EPrice information tag
US20100205837 *Feb 16, 2009Aug 19, 2010Target Brands, Inc.In-Store Marketing Sign
US20100288714 *Dec 24, 2008Nov 18, 2010Burton KozakModular Display Rack with Header with a Contoured Surface
US20110214325 *Mar 4, 2011Sep 8, 2011Ronald DarressMulti-dimensional shelf label
US20110232144 *Jun 7, 2011Sep 29, 2011Target Brands, Inc.In-Store Marketing Sign
US20140215869 *Jan 17, 2014Aug 7, 2014Outta The Box Dispensers, LlcFoldable Display
WO2009087460A1 *Dec 24, 2008Jul 16, 2009Burton KozakModular display rack with a header with a contoured surface
U.S. Classification40/649
International ClassificationG09F3/20, G09F3/08
Cooperative ClassificationG09F3/204
European ClassificationG09F3/20E