US 3002306 A
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Description (OCR text may contain errors)
Oct. 3, 1961 M. L. RUFF, SR
ADVERTISING CALENDAR DEVICE 2 Sheets-Sheet 1 Filed Sept. 5, 1958 INVENTOR MART/N L. RUFF, 15/? BY fi & 4 5.
ATTORNEY Oct. 3, 1961 M. L. RUFF, SR- 3,002,306
ADVERTISING CALENDAR DEVICE Filed Sept. 5, 1958 2 Sheets-Shet 2 ZNVENTOR ATTORNEY MAR T/N L- RUFF, 5R.
United States Patent 3,002,306 ADVERTISING CALENDAR DEVICE Martin L. Ruff, Sr., 334 Wells St., Smyrna, Ga. Filed Sept. 5, 1958, Ser. No. 759,273v 7 Claims. (Cl. 40-107) This invention relates to an advertising calendar device and especially to a device of that sort which may be placed on a desk top or the like to attract attention to advertising material thereon and to present the calendar days and months Accordingly, this invention combines useful calendar information into a novelty advertising device and it can be given away or sold at a nominal amount by the advertiser to his customers who could be expected to display the device in sight. There is frequently a need by office personnel and the like to have a calendar in plain view and sight at all times so that the various days may be readily ascertained. Such devices ordinarily occupy a prominent place in a room and if at all unusual will provoke conversation and cause people to notice the advertising. The present invention presents such a device as this.
Generally described, without restriction on the scope of my'invention, the present device may be in several forms but in one preferred form thereof is constructed from elongated wire stock bent into a stand device which consists of four pieces of wire each bent at the bottom into a leg and outwardly at the top into a bent tip. The four pieces of wire are arranged co -axially about a long center wire. Mounted on the top of the bent tips is a small wire hub frame with bent ends fitting into the grooves between tips and having removably mounted therein a pair of long crossed calendar support wires intersecting at right angles and bent about the center wire. Each support wire has mounted thereon three small calendar tabs with one months calendar thereon for a total of twelve months, three on each of the four sides. The upper tip of the center wire is capped with advertising material, such as a miniature bottle to advertise a soft drink manufacturer or any other item. In the operation of the device, the hub may be lifted about the main wire frame and rotated regularly to bring different calendars into view. The back of each calendar tab is printed with advertising material so that in addition to the. calendars of the current months the advertising material is also showing. The device may be disassembled from the main four wire frame and the frame folded and packed with the parts in a small box.
A primary object of my invention is to provide an advertising novelty calendar device which exhibits the individual calendar months in an upright fashion and with advertising material that is obvious to anyone seeing the device.
An additional object of this invention is found in the unusual appearance of this device caused by projecting arms supporting small individual calendars.
This device is particularly adapted for commercial advertising use because of the simplicity of arrangement and the knock-down construction which permits inexpensive shipping by parcel post or any other manner.
Another advantage is found in the inexpensive method and arrangement of construction and especially in the simple assembly. and disassembly relationship having usefulness both in manufacture and in shipping.
Additional objects and advantages as well as a complete understanding of the operation of my invention will be apparent upon reading the following specification taken in conjunction with the accompanying drawings, in which:
FIG. 1 is a perspective view of a preferred wire form of my invention.
FIG. 2 is a side elevation view of the upper end of the device in FIG. 1.
FIG. 3 is a cross-sectional view taken substantially along line-3..3 in FIG. 2.
FIG. 4 is a cross-sectional view taken substantially along line 4-4 in FIG. 2.
FIG. 5 is a cross-sectional view taken substantially along line 5.-5 in FIG. 1.
FIG. 6 is a perspective view of another preferred form of my invention constructed partly from some solid material.
FIG. 7 is a cross-sectional view taken substantially along line 7-7 in FIG. 6.
FIG. 8 is a cross-sectional view taken substantially along line 8-8 in FIG. 6.
Referring initially to the embodiment in FIGS. 1 through 5, the device designated in general at 10 consists of a foldable wire frame stand 12 having four elongated wires 14 banded together by circular band 16 and each having a bottom leg 18 bent from the main wire and each having a short bent upper tip 20 also bent from the main wire. Wires 14 are co-axially arranged to confine therewith an axial center wire 22 running from near the bottom upwardly above the top with an exposed upper tip 24.
A calendar support frame hub 26 mounted on the top of the frame 12 is formed from four wires 28 in spaced relation of distance to correspond with the depressions or junctions of wire 14 tips 20 at the top. Soldered or otherwise fixed on the hub 26 are intersecting calendar support wires 30, 32 with respective center bends 34, 36 about the center wire 22 for rotating thereabout and to be removable therefrom. Wires 30, 32 are generally both in the same plane somewhat like a propeller and thereby present four extending legs, two on each wire 30, 32, about the upper end 24. Soldered in the bottom of hub 26 is a small collar 37 which fits around the wire 22 and is removable therefrom with hub 26.
Each leg of the wires 30, 32 has mounted thereon three small metal or paper calendar pages or tabs 38. Each tab 38 has printed thereon a different calendar month of the year and has formed at the top a rolled or bent edge 40 defining an open bore and where edge 40 which fits around the wire 30, 32 and is readily removable therefrom. The back 42 of each tab 38 has printed thereon advertising material of any character desired.
Removably mounted on the top of wire 22 is an advertising item which can be in any miniature form such as a bottle, a miniature typewriter, or simply a sphere 44 as shown in FIG. 1 which can carry any desired trade mark thereon.
In the operation of this device 10, it may be shipped in pack-aged knock-down form by removing sphere 44 from rod 22, lifting hub 26 with cross wires 30, 32 and then removing the small calendar tabs 38. from the ends of rods 30, 32 by sliding therealong and therefrom. Frame 12 can be folded by shifting two opposed wires 14 on each side toward each other to bring them into fiat abutment, as suggested by the arrows in FIG. 1.
After assembly, in the reverse of the disassembly just discussed, the device 10 is positioned on the desk or other surface with the pertinent or current months of the year in front of the user. In this position, or any position, the advertising material on the backs 42 of some tabs 38 shows. When. it is desired to change the current months, the user simply lifts hub 26 on center wire 22 to disengage hub wires 28 from the depressions between wires =14 and their tips 20. In the lifted condition, the hub 26 is rotated about wire 22 the desired amount and then lowered into the depressions between wires 14- and their tips 20.
In the modified form in FIG, 6, the device 50 therein bodiment.
ed for limited longitudinal and rotational movement 'on body 52 at the top thereof in an upper nose cone or hub 85 with a bottom pyramid depressionfid complementary to and corresponding with the upper pyramid tip of top cone 5 4.
A Wire shaft 63 with screw threaded end 64 screwed "i I described, a body member comprising four wire members into the center of top pyramid 54 passes throughian open bore 66 formed in nose cone 58 and protrudes therefrom with exposed end 68 at the top thereof. Removably mounted onthis end 68 is an advertising device, such as the miniature bottle or other product, or
the sphere 7t shown in FIG. 6 which can have any trademark thereon. I I
inserted substantially perpendicular to the longitudinal axis of body 52 are four calendar support wires or blades 72 spaced at approximately 90 degree arcs from each other about the periphery of nose cone 58. Wires 72 are all removable simply by pulling from the opening into which they are forced. Mounted on each of the four wires 72 are the small calendar pads, sheets 4 tially upright stand, a hub member mounted on the top of said upright body to be rotatable thereon, said hub being removable from said body portion by lifting same therefrom, a plurality of outwardly extending calendar support arms mounted in spaced relation about said hub, and a plurality of individual calendar tabs removably mounted on and distributed among said arms, each of said calendar tabs having a front surface with one months calendar indicated on one side and advertising material space on the other side, there being at least one calendar tab for each monthof the year with said tabs being distributed among said arms.
3. In an advertising calendar novelty device of the class banded together into a composite frame, support feet formed on the bottom of said wire members, said Wires being spaced apart at the top thereof forming depressions therebetween, a calendar hub movably mounted on said wire frame, normally resting in said depressions, calendar support members protruding from said calendar hub, each of said support members having a different calendar monthly calendar member mounted thereon, said hub being movable in said depressions to change the position of or tabs 74 with rolled or bent upper ends 76 fitted on a respective wire '72. There are three tabs representing three different months on each wire 72. Each tab has an advertising space 78 on the back thereof.
The operation of this embodiment 50 is the same as in the previous embodiment 10. It rests on the desk or the like and the user positions it according to his pan ticular likes to show whatever current or pertinent months are preferred; and the user may rotate the upper nose cone 58 about the shaft 63 when desired simply by lifting it a small amount to disengage pyramid end 54 from pyramid depression 62 and then turning it to the desired position, thereafter lowering it back in place with pyramid depression 62 on pyramid 54. 1
The embodiment may be disassembled and knockeddown for packing and packaging as in the former'em- Sphere 70 is pulled off and nose cone 58 is lifted entirely free of shaft 63. Wires 72 are removed and the small tabs 7-4 are removed from the wlres. Feet 56 are pulled from the bottom of the body '52. Assembly is a simple reversal of the above described procedure.
While I have shown and described two preferred embodiments of my generic invention, this is by way of detailed illustration only and is not to be construed as any limitation on the latitude of my invention since various alterations, substitutions, eliminations, changes and additions may be made therein without departing from the scope of my invention defined in the appended claims.
1. In an advertising calendar novelty device of the class described, an elongated body portion adapted to rest on a surface in an upright position forming a substantially upright stand, a hub member mounted on the top of said upright body to be rotatable thereon, said hub being removable from said body portion by lifting therefrom, a plurality of outwardly extending calendar support arms mounted in spaced arcuate relation about said hub, and a plurality of individual calendar tabs removably mounted on and distributed among said arms, each of said calendar tabs having a front surface and a back 2. In an advertising calendar novelty device of the class described, an elongated body portion adapted to rest on a surface on upright position forming a substansaid calendar support members to bring different calendars into view.
4. In an advertising calendar device for showing the days of the months and also for displaying advertising material, a substantially upright stand comprising elongated wire members; means holding said wires together, a center wire extending straight upwardly above said stand wire tops, a hub member fitted for movement about said top portion of said center wire, transversely projecting calendar support wires radiating outwardly from the top of said hub and forming a bend, each of said projecting wires forming a calendar support member extending from said stand, a plurality of tab calendar members positioned on said arms, each tab member having a flat calendar surface on which there is indicated a full months calendar and having other space thereon on which advertising material may be placed, means on each of said tab members positioned on the wire arms to hold said tabs in place.
5. In an advertising calendar device for showing the days of the months and also for displaying advertising ma terial, a substantially upright stand comprising elongated wire members co-axially arranged about a center wire member, a retaining collar holding said wires together, each of said wire members having an outwardly bent bottom end forming a foot member supporting the stand on a flat surface, said center wire extending straight upwardly above said wire tops, a hub member fitted for movement about said top portion of said center wire and comprising hub wires each having a bottom end normally fitting into a space formed between said four elongated wires, an annular guide and stop member at tached on said four hub wires to limit the downwardly travel thereof and to fit about said center wire, a pair of transversely projecting calendar support wires intersecting each other substantially perpendicular about the top of said hub and forming a bend about said center wire, each of said projecting wires forming a calendar support arm, a plurality of tab calendar members positioned on said wire arms, each tab member having a flat calendar surface on which there is indicated a full months calendar and having other space thereon on which advertising material may be placed. 7
6. In an advertising calendar device for showing the days of the months and also for displaying advertising material, a substantially upright stand comprising four elongated wire member co-axially arranged about a center wire member, a retaining collar holding said wires together, each of said four wire members having an outwardly bent bottom end forming a foot member supporting the stand on a flat surface, each of the tops of said four wire members being bent to form a short, outwardly extending portion, said center wire extending straight up Wardly above said four wire tops, a hub member fitted for movement about said top portion of said center wire and comprising four hub wires each having a bottom end normally fitting into a depression formed between the bent tops of said four elongated wires, an annular guide and stop member attached on said four hub wires to limit the downwardly travel thereof and to fit about said center wire, a pair of transversely projecting calendar support wires intersecting each other substantially perpendicular about the top of said hub and forming a bend about said center wire, each of said projecting wires forming a calendar support arm for a total of four arms spaced substantially 90 degrees from each other, a plurality of tab calendar members positioned on said wire arms, each tab member having a flat calendar surface on which there is indicated a full months calendar and having other space thereon on which advertising material may be placed, the top of each of said tab members being bent upon itself to form a retaining hook positioned on the Wire arms to hold said tabs in place.
7. In a calendar advertising device adapted to rest on the top of a desk or the like to advertise and to show the calendar months, an elongated stand member having a bottom support for supporting said member on a desk for an upper hub member mounted on said stand, a retaining member mounted on said stand and movably re taining said hub member on said stand thereby movably holding said hub in place, a plurality of projecting support arm members mounted on said hub, each of said members being an outwardly extending member having the end thereof attached on said hub and said members being arcuately spaced about said hub from each other, a plurality of calendar support members distributed among said support arms, each of said support members having a fiat surface on which is indicated the days of a month, there being different months on difierent calendar members and each of said members being removable, there being advertising material on said tab calendar members in addition to the different months thereon, said hub being shiftable about said stand to bring different months into view.
References Cited in the file of this patent UNITED STATES PATENTS 905,392 Watkins Dec. 1, 1908 1,198,263 Pajeau Sept. 12, 1916 1,472,928 MacKenzie Nov. 6, 1923 1,895,993 Glenny Jan. 31, 1933 2,075,033 Garner Mar. 1937 2,797,512 Sieve July 2, 1957