US 3159273 A
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Description (OCR text may contain errors)
1, 1964 J. SCHECTERSON ETAL 3,159,273
COMBINED PACKAGING BOX AND DISPLAY CONTAINER Filed June 22, 1962 5 Sheets-Sheet 1 INVENTORS JflG/ sauecv'szsdlv MEL HOLZSRGER COMBINED PACKAGING BOX AND DISPLAY CONTAINER Filed June 22, 1962 D 1954 J. SCHECTERSON ETAL 3 Sheets-Sheet 2 INVENTORS dncz OHEGTEQSON MEL HOI-ZSHGEK COMBINED PACKAGING BOX AND DISPLAY CONTAINER Dec. 1, 1964 J. SCHECTERSON ETAL 5 Sheets-Sheet 3 Filed June 22 rra/zP/v y United States Patent Filed June 22, 1962, Ser. No. 204,440 2 Claims. (Cl. 206-4519) This invention relates to advertising display containers and more particularly to containers adapted for the physical display of containable items and for display of advertising matter upon integral parts of the container.
More particularly this invention relates to containers of the above mentioned character made substantially entirely of flat paper-fibre pasteboard and adapted for conversion into a variety of two and three dimensional forms for subsequent applications as selectively required in the course of handling and selling the containable item.
Still more particularly this invention relates to such containers adapted for bulk shipping or individually packaged item shipping from factory to places of dis play and adapted in either case for conversion into itemdisplay or advertising-display use or condition at the places of display.
One of the principal objects of the invention is the production of such pasteboard flats as are readily, quickly and easily set-up, or converted into a particular form for a chosen application.
Another object of the invention is to provide such above mentioned containers, using a minimum of pasteboard material with a minimum of cut-out waste.
Still another object is the provision of an item container that is simple in construction, easy and inexpensive to manufacture, adaptable for selective use for factory shipment, easily and simply set-up for retail display, and attractive and sturdy in use including retail packag ing. Wherever the expression paper-fibre pasteboard is used herein, any substitute as of composition, plastic or other material is equally applicable.
Accordingly, the invention contemplates the use of the component parts in bulk-shipping application where the flats are shipped in the flat condition, separate from their containable items, to the place of manufacture and thereafter to the retailer where the flats can then be setup for item-display or advertising-display or both.
In contemplated use of component parts of the invention in itemshipping application, the flats are set-up in the form of a covered box with the items contained therein and shipped from the factory in this manner to the place of display, whereupon, the component parts of the container can be converted to advertisement-display use, item-display use, or both, as desired. In any event the box, after serving its display uses is convertibly adapted as a container for wrapping of retail sales of the containable item.
The invention contemplates the display of a containable item upon a pedestal in the foreground of an advertising background, the level of item display being substantially above and outside the cavity of the container, and the extent of the background advertising is beyond the projected scope of the pedestal.
Other obtainable objects, advantages and contemplations will be pointed out in the following description, and still others will appear as the details of construction and use are explained in connection with a preferred embodiment of the invention illustrated in the drawings in which:
FIG. 1 is a perspective view of the container showing composite parts thereof in condition ready for closing, in the course of item shipment use.
FIG. 2 is a sectional view substantially along the line 2-2 of FIG. 1 showing one of the composite parts of the 3,15%,ZZ3 atented Dec. 1, i964:
container being separated from the other in the course of converting same from the use shown in FIG. 1 to itemdisplay use.
FIG. 3 is a fragmentary perspective view showing the composite parts separated, but furthered, in the course of conversion to item-display use.
FIG. 4 is a group of isomertic views of the component parts of the container shown in the previous views.
FIG. 5 is a perspective view of the container in item display use.
FIG. 6 is a section taken along the line 6-6 of FIG. 5.
FIG. 7 is a section on line 7-7 of FIG. 6.
FIG. 8 is a section on line 8-8 of FIG. 5.
FIG. 9 is a section on line 9-3 of FIG. 5.
Referring to FIG. 4, the segment A is the fiat from which the box body and cover is made and comprises a substantially rectangular bottom portion it? bounded by parallel front and rear scores 11 and 12, respectively, and by parallel right and left scores 13 and 14-, respectively. coextensive with said scores are portions constituting sides of the box when folded along the said scores into vertical disposition, as seen in FIG. 1.
In the box part and contiguous with the score 11 is the front side portion 21, and contiguous with the score 12 is the back side portion 22. Contiguous with the right and left scores 13 and 14 are the right and left side portions of the box 23 and 24, respectively. The scores 11 and 12 extend beyond the confines of the bottom and into the left and right side flaps as at ilr and ill and Mr and 12! to define their respective boundries, the sufiixes r and l signifying right and left, respectively.
Contiguous with these r and 1 scores, at the front, are flaps 23 and 24), and contiguous with the scores 12m and 121 at the back, are flaps 23b and 24b.
The front side portion 21 is separated from the flaps 23] and 241 by slots 13f and 14 These slots and the score 30 define the front side portions and contiguous with this score 39 is the front inner-flap portion 31. On the edge 32 of the portion, parallel to the score St} is a projecting latch tab 33 located substantially midway of and along the edge 32. Adapted to receive this latch tab is a slot 34 in the bottom portion 19 of the box and along the score 11.
The score 35, parallel to the score 12, together with the L-shaped slits bordering the flaps 23b and 24b, constitute the definition of the back-side portion 22 of the box.
It will be seen that upon bending the flat A along the scores 11, 12 13 and 14, and suitably folding-in the flaps 23 and 24 along the inside surface of the front side 2-1, and by folding down the inner flap-portion 31, the latch tab 33 is caused to engage the slot 34 and become locked therein in boxed form.
This locking condition is obtained because the distances a are substantially equal thus causing the tab 33 to project thru the slot 34, as clearly shown in FIG. 6. In boxed condition, the flaps 23 and 24f are of course sandwiched between the front side-portion 21 and the inner-flap portion 31.
The back-side portion 22 is provided with two pressure adhesive areas 40 and 42, along the ends of this portion and underlying the lower half of the flaps 23b and 24b to which the adhesive becomes permanently attached when the flaps and the back-side portion 22 are folded into contact in the upright box formed condition.
The attachment of the flaps 23b and 2412 can be made more permanent by the application of staples 44 and 46 about half way up the flaps 23b and 2411 as seen in FIG. 4.
The top portion 50 of the cover is bounded by two spaced and perpendicular pairs of parallel scores 35, 57;, and 54, 55 forming a rectangle substantially the size and outline of the bottom portion 10 and adapted in closed position or" the cover to overlie same.
ends thereof and projecting upwardly, slots in said platform member substantially at the juncture of its platform and its flap portions, said projections being disposed in said slots, and means comprising a tab on said platform member and a slot engaged by said tab in said box memher for holding said projections and slots in engagement, said platform member at the platform portion having a central aperture and spacing tabs for maintaining an item of merchandise against shifting.
References Jited in the file of this patent UNITED STATES PATENTS 1,455,610 Haskell May 15, 1923 6 Furste Oct. 28, 1924 Reeves Sept. 1, 1925 Morin et a1. Aug. 30, 1927 Klin July 7, 1931 Holy Nov. 20, 1934 Loth Mar. 16, 1937 Chapman Feb. 28, 1939 Saylor Nov. 14, 1939 Myers Nov. 23, 1943 Stavis et a1. June 5, 1956 Maguire Mar. 1, 1960 FOREIGN PATENTS Great Britain Mar. 30, 1960